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The Kickstarter that Almost Broke the Internet

Sophie Campbell
November 07, 2024 | 4 min read

What do you think is the most successful Kickstarter campaign of all time? A project for a newfangled smartwatch? Laser engraver? VR headset?

Guess again.

It was high fantasy and science fiction author Brandon Sanderson who almost broke the internet in 2022 when he launched a Kickstarter campaign to publish four new books.

The original goal for this campaign was $1 million. But readers pledged over $20 million in the first 72 hours – making this the literary world’s equivalent of a surprise Beyoncé album drop. By the end of the campaign, 185,341 fans had pledged $41,754,153.

So, what otherworldly magic made this campaign so successful? And what can writers learn from it? Let’s dive in.

The original goal for this campaign was $1 million. But readers pledged over $20 million in the first 72 hours. 

The World of Brandon Sanderson: A Whistle-Stop Tour

To understand why this Kickstarter skyrocketed, we first need to get to know the man, the myth, the legend: Brandon Sanderson.

To say Sanderson has an impressive writing resume would be a huge understatement. Many readers discovered him when he was selected to complete The Wheel of Time series in 2007 following the death of the original author, Robert Jordan. Sanderson’s first published novel Elantris had been released only two years previously. But Sanderson was already a prolific writer at this point, having penned 13 novels before his debut hit bookshelves.

Since then, Sanderson has become one of the biggest names in fantasy. He is the creator of the Cosmere fictional universe, and he has published over 70 books. Dizzying, right?

And he does much more than just write. Sanderson has built an empire surrounding his work. In 2019, he founded Dragonsteel Entertainment, which now owns the copyright on many of his books.

Why Did Sanderson Choose Crowdfunding?

In an interview with CBS Saturday Morning, Sanderson explains that Amazon controls "85% of the book market, and about a decade ago, they had contract disputes with my publisher.” As a result of these disputes, Amazon turned off the ability to buy his books for a month.

“For a month, my income vanished,” he said. “And I’ve never forgotten that.”

In a bid to take back control from publishing and distribution giants like Amazon, Sanderson knew he wanted to start taking ownership of his work. (Many authors choose to self-publish for similar reasons.)

With an established market for his books, it was time to cut out the middleman. And so the seed was planted for publishing his own work. But self-publishing is expensive — you have to pay editors, copy editors, proofreaders, cover designers, and marketing folks. How would Sanderson fund it?

Enter: crowdfunding.

“For a month, my income vanished,” he said. “And I’ve never forgotten that.”

The Secret Sauce to a Record-Breaking Kickstarter

So, what factors contributed to Sanderson’s Kickstarter success?

A primed audience, ready to read more

The NYT best-selling author’s preexisting books undeniably contributed to the success of his Kickstarter campaign. Fans of the Mistborn series and The Stormlight Archive, although not expecting these new releases, were already waiting and ready to devour new material.

With an impressive back catalog of books with huge sales, success was expected. But not at this magnitude.

A fun, story-led promotional campaign

Sanderson’s campaign page on Kickstarter set out a clear vision of how he would release these books, including the various tiers and swag boxes up for grabs. He also included a personal and engaging video, telling the story of how he wrote the four novels in secret during lockdown.

Letting fans in on this tightly kept secret added exclusivity and excitement to the project, compelling people to pledge and secure their order before the campaign's end date.

Using the crowdfunding model also makes fans feel like they are a part of their favorite authors’ writing journey. Without their support, the books wouldn’t be printed.

Letting fans in on this tightly kept secret added exclusivity and excitement to the project...

Marketing = community building

Through his podcasts, YouTube channel, regular blog posts, and social media marketing, as well as press interviews and conventional appearances, Sanderson has invited readers into his world. Brick-by-brick, year after year, he has built a strong author brand.

By sharing his journey with readers, he has forged a lasting connection with them. Now, readers root for Sanderson as much as they root for his characters.

Having a loyal readership also compounded Sanderson’s promotional efforts as fans shared their excitement online, helping even more people discover the project.

By sharing his journey with readers, he has forged a lasting connection with them. Now, readers root for Sanderson as much as they root for his characters.

What Writers Can Learn From Brandon Sanderson

Sanderson is an entrepreneur as well as an author. He understands that writing is a business, and he has lots of valuable lessons to teach aspiring and emerging authors. Here are just a few:

1. Get as creative with sharing your work as you do with writing it. Learn the fundamentals of book marketing and think about fun and exciting ways to release your work. Especially if you’re self-publishing, you’re only limited by your imagination.

2. Write on, and on and on. Remember Sanderson wrote 13 books before his debut was published? His journey is a great reminder that there’s no such thing as overnight success. This gig takes perseverance. Write on.

3. Get support from others. Sanderson hasn’t done it all alone. From traditional publishers to a team of 50+ Dragonsteel employees today, he’s had a lot of help along the way. Remember: reach out to others for support when you need it.

Building an author brand big enough to rival Sanderson’s may seem like a fantasy. But plenty of indie authors do succeed in building communities, attracting engaged readers, and crowdfunding their writing projects.

Follow Sanderson’s marketing, and other authors like him, and who knows? You could be the next Kickstarter success story.

December 30, 2025 3 min read

It’s Freewrite’s favorite time of year. When dictionaries around the world examine language use of the previous year and select a “Word of the Year.”

Of course, there are many different dictionaries in use in the English language, and they all have different ideas about what word was the most influential or saw the most growth in the previous year. They individually review new slang and culturally relevant vocabulary, examine spikes or dips in usage, and pour over internet trend data.

Let’s see what some of the biggest dictionaries decided for 2025. And read to the end for a chance to submit your own Word of the Year — and win a Freewrite gift card.

[SUBMIT YOUR WORD OF THE YEAR]


Merriam-Webster: "slop"

Merriam-Webster chose "slop" as its Word of the Year for 2025 to describe "all that stuff dumped on our screens, captured in just four letters."

The dictionary lists "absurd videos, off-kilter advertising images, cheesy propaganda, fake news that looks pretty real, junky AI-written books, 'workslop' reports that waste coworkers’ time … and lots of talking cats" as examples of slop.

The original sense of the word "slop" from the 1700s was “soft mud” and eventually evolved to mean "food waste" and "rubbish." 2025 linked the term to AI, and the rest is history.

Honorable mentions: conclave, gerrymander, touch grass, performative, tariff, 67.

Dictionary.com: "67"

The team at Dictionary.com likes to pick a word that serves as “a linguistic time capsule, reflecting social trends and global events that defined the year.”

For 2025, they decided that “word” was actually a number. Or two numbers, to be exact.

If you’re an old, like me, and don’t know many school-age children, you may not have heard “67” in use. (Note that this is not “sixty-seven,” but “six, seven.”)

Dictionary.com claims the origin of “67” is a song called “Doot Doot (6 7)” by Skrilla, quickly made infamous by viral TikTok videos, most notably featuring a child who will for the rest of his life be known as the “6-7 Kid.” But according to my nine-year-old cousin, the origins of something so mystical can’t ever truly be known.

(My third grade expert also demonstrated the accompanying signature hand gesture, where you place both hands palms up and alternately move up and down.)

And if you happen to find yourself in a fourth-grade classroom, watch your mouth, because there’s a good chance this term has been banned for the teacher’s sanity.

Annoyed yet? Don’t be. As Dictionary.com points out, 6-7 is a rather delightful example at how fast language can develop as a new generation joins the conversation.

Dictionary.com honorable mentions: agentic, aura farming, broligarchy, clanker, Gen Z stare, kiss cam, overtourism, tariff, tradwife.

Oxford Dictionary: "rage bait"

With input from more than 30,000 users and expert analysis, Oxford Dictionary chose "rage bait" for their word of the year.

Specifically, the dictionary pointed to 2025’s news cycle, online manipulation tactics, and growing awareness of where we spend our time and attention online.

While closely paralleling its etymological cousin "clickbait," rage bait more specifically denotes content that evokes anger, discord, or polarization.

Oxford's experts report that use of the term has tripled in the last 12 months.

Oxford Dictionary's honorable mentions:aura farming, biohack.

Cambridge Dictionary: "parasocial"

The Cambridge Dictionary examined a sustained trend of increased searches to choose "parasocial" as its Word of the Year.

Believe it or not, this term was coined by sociologists in 1956, combining “social” with the Greek-derived prefix para-, which in this case means “similar to or parallel to, but separate from.”

But interest in and use of the term exploded this year, finally moving from a mainly academic context to the mainstream.

Cambridge Dictionary's honorable mentions: slop, delulu, skibidi, tradwife

Freewrite: TBD

This year, the Freewrite Fam is picking our own Word of the Year.

Click below to submit what you think the Word of 2025 should be, and we'll pick one submission to receive a Freewrite gift card.

[SUBMIT HERE] 

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Sources

December 18, 2025 7 min read

What can Jane Austen's personal letters teach writers of today?

December 10, 2025 6 min read

Singer-songwriter Abner James finds his creativity in the quiet freedom of analog tools. Learn how his creative process transcends different media.

Abner James went to school for film directing. But the success of the band he and his brother formed together, Eighty Ninety, knocked him onto a different trajectory.

The band has accrued more than 40 million streams since the release of their debut EP “Elizabeth," and their work was even co-signed by Taylor Swift when the singer added Eighty Ninety to her playlist "Songs Taylor Loves.”

Now, Abner is returning to long-form writing in addition to songwriting, and with a change in media comes an examination of the creative process. We sat down to chat about what's the same — and what's different. 

ANNIE COSBY: Tell us about your songwriting process.

ABNER JAMES: The way I tend to write my songs is hunched over a guitar and just seeing what comes. Sounds become words become shapes. It's a very physical process that is really about turning my brain off.

And one of the things that occurred to me when I was traveling, actually, was that I would love to be able to do that but from a writing perspective. What would happen if I sat down and approached writing in the same way that I approached music? In a more intuitive and free-form kind of way? What would that dig up?

AC: That's basically the ethos of Freewrite.

AJ: Yes. We had just put out a record, and I was thinking about how to get into writing for the next one. It occurred to me that regardless of how I started, I always finished on a screen. And I wondered: what's the acoustic guitar version of writing?

Where there's not blue light hitting me in the face. Even if I'm using my Notes app, it's the same thing. It really gets me into a different mindset.

 "I wondered: what's the acoustic guitar version of writing?"

I grew up playing piano. That was my first instrument. And I found an old typewriter at a thrift store, and I love it. It actually reminded me a lot of playing piano, the kind of physical, the feeling of it. And it was really fun, but pretty impractical, especially because I travel a fair amount.

And so I wondered, is there such a thing as a digital typewriter? And I googled it, and I found Freewrite.

AC: What about Freewrite helps you write?

AJ:I think, pragmatically, just the E Ink screen is a huge deal, because it doesn't exhaust me in the same way. And the idea of having a tool specifically set aside for the process is appealing in an aesthetic way but also a mental-emotional way. When it comes out, it's kind of like ... It's like having an office you work out of. It's just for that.

"The way I tend to write my songs is hunched over a guitar and just seeing what comes. Sounds become words become shapes. It's a very physical process that is really about turning my brain off."

And all of the pragmatic limitations — like you're not getting texts on it, and you're not doing all that stuff on the internet — that's really helpful, too. But just having the mindset....

When I pick up a guitar, or I sit down at the piano, it very much puts me into that space. Having a tool just for words does the same thing. I find that to be really cool and inspiring.

"When I pick up a guitar, or I sit down at the piano, it very much puts me into that space. Having a tool just for words does the same thing."

AC: So mentally it gets you ready for writing.

AJ: Yeah, and also, when you write a Microsoft Word, it looks so finished that it's hard to keep going. If every time I strummed a chord, I was hearing it back, mixed and mastered and produced...?

It's hard to stay in that space when I'm seeing it fully written out and formatted in, like, Times New Roman, looking all seriously back at me.

AC: I get that. I have terrible instincts to edit stuff over and over again and never finish a story.

AJ:  Also, the way you just open it and it's ready to go. So you don't have the stages of the computer turning on, that kind of puts this pressure, this tension on.

It's working at the edges in all these different ways that on their own could feel a little bit like it's not really necessary. All these amorphous things where you could look at it and be like, well, I don't really need any of those. But they add up to a critical mass that actually is significant.

And sometimes, if I want to bring it on a plane, I've found it's replaced reading for me. Rather than pick up a book or bring a book on the plane, I bring Traveler and just kind of hang out in that space and see if anything comes up.

I've found that it's kind of like writing songs on a different instrument, you get different styles of music that you wouldn't have otherwise. I've found that writing from words towards music, I get different kinds of songs than I have in the past, which has been interesting.

In that way, like sitting at a piano, you just write differently than you do on a guitar, or even a bass, because of the things those instruments tend to encourage or that they can do.

It feels almost like a little synthesizer, a different kind of instrument that has unlocked a different kind of approach for me.

"I've found that it's kind of like writing songs on a different instrument, you get different styles of music that you wouldn't have otherwise... [Traveler] feels almost like a little synthesizer, a different kind of instrument that has unlocked a different kind of approach for me."

AC: As someone who doesn't know the first thing about writing music, that's fascinating. It's all magic to me.

AJ: Yeah.

AC: What else are you interested in writing?

AJ: I went to school for film directing. That was kind of what I thought I was going to do. And then my brother and I started the band and that kind of happened first and knocked me onto a different track for a little while after college.

Growing up, though, writing was my way into everything. In directing, I wanted to be in control of the thing that I wrote. And in music, it was the same — the songwriting really feels like it came from that same place. And then the idea of writing longer form, like fiction, almost feels just like the next step from song to EP to album to novel.

For whatever reason, that started feeling like a challenge that would be deeply related to the kinds of work that we do in the studio.

AC: Do you have any advice for aspiring songwriters?

AJ: This sounds like a cliche, but it's totally true: whatever success that I've had as a songwriter — judge that for yourself — but whatever success I have had, has been directly proportional to just writing the song that I wanted to hear.

What I mean by that is, even if you're being coldly, cynically, late-stage capitalist about it, it's by far the most success I've had. The good news is that you don't have to choose. And in fact, when you start making those little compromises, or even begin to inch in that direction, it just doesn't work. So you can forget about it.

Just make music you want to hear. And that will be the music that resonates with most people.

I think there's a temptation to have an imaginary focus group in your head of like 500 people. But the problem is all those people are fake. They're not real. None of those people are actually real people. You're a focus group of one, you're one real person. There are more real people in that focus group than in the imaginary one.

And I just don't think that we're that different, in the end. So that would be my advice.

AC: That seems like generally great creative advice. Because fiction writers talk about that too, right? Do you write to market or do you write the book you want to read. Same thing. And that imaginary focus group has been debilitating for me. I have to silence that focus group before I can write.

AJ: Absolutely.

"I think there's a temptation to have an imaginary focus group in your head of like 500 people. But the problem is all those people are fake... You're a focus group of one, you're one real person. There are more real people in that focus group than in the imaginary one."

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Learn more about Abner James, his brother, and their band, Eighty Ninety, on Instagram.