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How Internet Algorithms Are Designed to Trap Us

Concetta Cucchiarelli
November 07, 2024 | 3 min read

In many of our favorite stories, the hero has a mentor or a guide. It’s part of the “hero’s journey.”

You may not feel like a hero when you’re sitting on the couch scrolling on your phone, but did you know, even then, you have a guide?

It's an invisible one, and it's called "the algorithm."

Meet the Algorithm

An algorithm is a set of rules or a process that your favorite apps follow in order to decide what the app does — most importantly, what content it shows to you.

The algorithm selects what you are exposed to, what pieces of news, what photos, videos, what other types of content are served to your eyeballs. The algorithm decides what you see during your internet journey.

In actuality, there’s more than one algorithm. Google has one, Facebook has a different one, and on and on. But all of them have the same goal: to select content you want to see.

At first, this seems helpful. Considering how much information is out here, it's good to have something that parses and selects to make your journey easier. And the more the algorithm guides you, the more data it collects about you, and the better it comes to know you. That’s great, right?

It really seems that the algorithm wants the best for us. And for free?

Not so fast.

The purpose of serving content that we want to see is not to create an enjoyable experience for us (otherwise, we wouldn’t see so much content that makes us mad!) but instead to enable monetization.

The purpose of serving content that we want to see is not to create an enjoyable experience for us ... but instead to enable monetization.

Follow the Money

Have you ever wondered why social media platforms like Meta (Facebook and Instagram), Reddit, and X are free to use, even though you get valuable content from them?

Social platforms charge businesses to run targeted ads to its users, and because of all the information the algorithm has on you, advertisers can target the people who will really be interested in their services and maximize their ROI (return on investment).

The more targeted content they give us, the longer we stay there, and the longer we stay, the more ads we are exposed to.

That means more money for Facebook.

Sure, we don't pay for this content with money, but we do pay with our attention. And attention is a scarce resource these days.

Sure, we don't pay for this content with money, but we do pay with our attention. And attention is a scarce resource these days.

Your Most Valuable Resource

This idea of attention as a scarce resource is the core of the concept of the “Attention Economy,” as Herbert Simon first named it in 1971.

Before that, information was the scarce resource. You couldn’t just google any information you needed.

But today, the amount of information is so huge that what counts instead is the attention needed to select and consume it.

Simon understood that this wealth of information would create “a need to allocate [our] attention efficiently among the overabundance of information sources that might consume it."

The paradox is that the more information we have, the less we are able to pay attention. This trade-off is a big challenge for advertisers but also for our mental health and sense of personal fulfillment.

This digital economic shift must be considered when navigating the web and assessing our digital habits.

Because, unlike in the best stories, this time, the guide is not here to help the hero succeed. No, this type of guide is actually the villain.

[BACK TO “WHY FOCUS IS DYING”]

March 22, 2026 3 min read

If you're new here, freewriting is “an unfiltered and non-stop writing practice.” It’s sometimes known as stream-of-consciousness writing.

To do it, you simply need to write continuously, without pausing to rephrase, self-edit, or spellcheck. Freewriting is letting your words flow in their raw, natural state.

When writing the first draft of a novel, freewriting is the approach we, and many authors, recommend because it frees you from many of the stumbling blocks writers face.

This method helps you get to a state of feeling focused and uninhibited, so you can power through to the finish line.

How Freewriting Gives You Mental Clarity

Freewriting is like thinking with your hands. Some writers have described it as "telling yourself the story for the first time."

Writing for Inside Higher Ed, Steven Mintz says, “Writing is not simply a matter of expressing pre-existing thoughts clearly. It’s the process through which ideas are produced and refined.” And that’s the magic of putting pen to paper, or fingertips to keyboard. The way you learned to ride a bike by wobbling until suddenly you were pedaling? The way you learned certain skills by doing as well as revising? It works for writing, too.

The act of writing turns on your creative brain and kicks it into high gear. You’re finally able to articulate that complex idea the way you want to express it when you write, not when you stare at a blank page and inwardly think until the mythical perfect sentence comes to mind.

Writing isn’t just the way we express ideas, but it’s how we extract them in the first place. Writing is thinking.

Or, as Flannery O'Connor put it:

“I write because I don't know what I think until I read what I say.”

Writing isn’t just the way we express ideas, but it’s how we extract them in the first place. Writing is thinking.

 

Freewriting to Freethinking

But how and why does it work? Freewriting makes fresh ideas tumble onto the page because this type of writing helps you get into a meditative flow state, where the distractions of the world around you slip away.

Julie Cameron, acclaimed author of The Artist’s Way, proposed the idea that flow-state creativity comes from a divine source. And sure, it certainly feels like wizardry when the words come pouring out and scenes seem to arrange themselves on the page fully formed. But that magic, in-the-zone writing feeling doesn’t have to happen only once in a blue moon. It’s time to bust that myth.

By practicing regular freewriting and getting your mind (and hands) used to writing unfiltered, uncensored, and uninterrupted, you start freethinking and letting the words flow. And the science backs it up.

According to Psychology Today, the dorsolateral prefrontal cortex goes quiet during flow state. This part of the brain is in charge of “self-monitoring and impulse control” – in other words, the DLPFC is the tiny home of your loud inner critic. And while that mean little voice in your head takes a long-overdue nap, you’re free to write without doubt or negative self-talk.

“With this area [of the brain] deactivated, we’re far less critical and far more courageous, both augmenting our ability to imagine new possibilities and share those possibilities with the world.”

Freewriting helps us connect with ourselves and our own thoughts, stories, beliefs, fears, and desires. But working your creative brain is like working a muscle. It needs regular flexing to stay strong.

So, if freewriting helps us think and organize our thoughts and ideas, what happens if we stop writing? If we only consume and hardly ever create, do we lose the ability to think for ourselves? Up next, read "Are We Living through a Creativity Crisis?"

 

Learn More About Freewriting

Get the ultimate guide to boosting creativity and productivity with freewriting absolutely free right here.You'll learn how to overcome perfectionism, enhance flow, and reignite the joy of writing.

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March 16, 2026 2 min read

Picturethis. Imaginetryingtoreadapagethatlookedlikethis,withnospacestoseparateonewordfromthenext. No pauses. No breath. Just an endless procession of letters that your brain must laboriously slice into meaning, one syllable at a time.

March 04, 2026 1 min read

Teachers inspire the next generation of writers — and we want to support that work.

Educators: Enter for a chance to win a classroom set of distraction-free drafting tools designed to help students focus on writing instead of screens.

One selected educator will receive a classroom set of 5 Freewrite Alpha devices to pilot with their students.

LEARN ALL ABOUT USING FREEWRITE IN THE CLASSROOM HERE.

ENTER HERE:


 

Make sure to submit your entry by the end of the day on Tuesday, March 31.

Eligibility

This giveaway is open to U.S. teachers and educators age 18+ currently employed at an accredited K–12 school, college, or educational institution. Read the full terms and conditions here.

Limit one entry per person.