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How to Be Consistently Creative

July 26, 2024 | 3 min read

Being creative on a consistent basis is one of the biggest challenges of living the life of an artist.

It's difficult to be fully present in your daily life — doing the laundry, brushing your teeth, cooking and cleaning — and also reach the most deeply creative places inside of you and create something from nothing.

After all, we can't schedule inspiration like a doctor's appointment. It's a little like trying to capture lightning in a bottle.

So how do you balance real life with the life of a creative writer? How do you continue creating when you don't feel all that creative?

Let's dig into it.

In this article, you'll learn:

 

Are We Living through a Creativity Crisis?

While it can be difficult to asses creativity, the techniques that we do have all say the same thing: creativity is suffering. In fact, there's been a steady decrease in creativity test scores since the 1990s.

There are several reasons thought to be driving the trend, but one thing is clear: It's more important than ever that we dig into how we can foster creativity in our own lives.

Don't Wait for Your Muse

Let's go ahead and debunk a major myth right now: Inspiration may strike like lightning, but that doesn't mean you should wait around for that lightning before sitting down to write.

In fact, we argue that creativity is not about waiting around for a divine spark. We think it's the exact opposite.

Busting out 500 words when your fingers are still pruned from doing the dishes? That's true creativity. It's easy to be creative when you get that revelation from on high. But the true artists are the ones who can finish their taxes and immediately start writing about dragons.

Discover the origins of the muse myth and what the likes of Faulkner and E.B. White have to say about it.

 

Live a Little

No, we're not being glib. There exists in the literary world a strange and pervasive myth that to be a true writer, you have to be a loner or a hermit.

Thanks, Wordsworth.

Well, guess what? Not only was Wordsworth not actually a hermit, locking yourself away from the world may actually be bad for your creativity. (Seriously. Learn all about it here.)

In other words: In order to write, you have to live a little!

 

Absorbing Art for Inspiration

Faulkner advocated for avid reading as a foundation for writing, comparing it to a carpenter learning from a master. Stephen King stressed that reading equips writers with the tools they need to become a writer.

And we're taking it a step further to suggest feeding your brain with all different kinds of art — from books and short stories, to visual media and music — and unique experiences, as well.

Check out Julia Cameron's concept for "artist dates" to begin a fantastic practice of enchanting and romancing your own brain. 

 

Writing Prompts

While writing prompts are often seen as tools for beginners, we're here to tell you they're valuable for writers of all levels — including seasoned professionals.

When you're trying to be creative consistently, sometimes you have to sit down and write when it's the last thing you want to do. Writing prompts offer an easy jumping off point to help overcome writer's block and good old plain procrastination.

The best part? When you're just using prompts to get going and not trying to create something polished, you'll find your creativity is unleashed like never before.

Learn how to utilize writing prompts to fuel your most difficult creative writing sessions.

 

Overcoming Perfectionism

First drafts are inherently imperfect. You'll hear us saying that again and again. (And not just us! Author Anne Lamott coined the famous term "shitty first draft.")

Why do we repeat this so often? Because our brains are hardwired to avoid failure and seek external validation, and the result is a creativity-limiting, progress-crushing approach to writing.

This quest for flawlessness is killing your creativity. Instead, writers must embrace a growth mindset, set realistic goals, and separate the drafting from the editing process.

Learn to kick perfectionism to the curb for good.

November 21, 2025 4 min read

For the release of Sailfish, our new firmware update for Smart Typewriter Gen3 and Traveler, we created a brand-new boot-up animation to surprise and delight our writers.

We worked with talented Danish animator Mathias Lynge to bring our experience of the writer's journey to life.

We had a blast visualizing the writer's journey in this new way. Our engineers also had a blast (or something less than a blast) figuring out how to adjust this fun, playful animation to E Ink's very tricky specifications. Hello, refresh rate woes! But we think the result is pretty fun.

"The little animation made my day when I noticed. I love a good flourish."

- Freewrite user

The process of creating this animation was long and full of Zoom calls where we deeply discussed the writing process. We were struck through those conversations by how much overlap there is in creative processes of all disciplines.

So we sat down to chat with Mathias about his creative process and what it's like being a full-time animator.

ANNIE COSBY: Let's start with the basics. What kind of art do you make?

MATHIAS LYNGE: I'm a 2D animator and motion designer working freelance with a wide range of clients. The style varies depending on the project, but it’s usually either a hand-drawn look animated frame-by-frame on a drawing tablet, or a more digital, vectorized look made in After Effects.

While much of what I do is commercial work, I try to keep up with my own passion projects as well. That could be a 10-second Instagram loop of a nature scene, or an interesting character design I’ve sketched down with a pencil. It’s there that I get to sharpen my skills and try out new techniques, which often find their way into later client projects.

AC: You often share educational content on social media for other artists. Are you formally trained, or did you teach yourself?

ML: I’m mostly self-taught. I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

When I first heard terms like “motion design” and “The 12 Principles of Animation” I was on a student exchange program at UCSB in California, where I had chosen a class called "Introduction to Animation." It was a big eye-opener for me, and from that point I was hooked.

But it’s mainly been online YouTube tutorials and my existing drawing experience that have taught me what I know.

Now, I have a big presence on social media, where I share my art as well as educational content centered around animation in Adobe After Effects, so I guess you could say that I'm also an animation influencer!

I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

AC: That's actually how I first found your work. Do you have any specific artists who inspire you?

ML:In the world of 2D animation, I have a list of personal heroes that inspire me with their unique style: Reece Parker, Ariel Costa a.k.a. BlinkMyBrain, and Tony Babel, to name a few.

I also find a lot of inspiration from illustrators and painters I discover online, on platforms such as Pinterest. Last year I made a sparkling water animation that was heavily inspired by Cornwall-based artist Gordon Hunt. He makes these beautiful nature-inspired pointillist paintings that capture how light hits the ocean using colorful dots of paint. I tried to recreate that effect using After Effects to bring it to life, and it led me to a whole new way of animating within the program.

AC: Where else do you draw inspiration to create your work?

ML: I’m heavily inspired by the nature and cityscapes around me in Copenhagen, and I find that taking long walks through parks or down the streets of my neighborhood really sparks my imagination.

I’ll often carry around a sketchbook to quickly scribble down an idea or a loose sketch of something I find interesting, such as seeing how the light from a lamppost hits the surrounding leaves, or how the wind moves the tree in a certain way.

Then I’ll think to myself, “I wonder if I can recreate that motion using a specific technique in After Effects?”

I’m heavily inspired by the nature and cityscapes around me in Copenhagen...

AC: What does your daily routine look like as a full-time artist?

ML: It varies a lot, but I’m usually either working hard on a client project or tinkering away with a new animation tutorial for my social media channels.

I love being able to switch between the two, and when I’m going through a client dry spell, I find that staying creative and posting animation-related content helps keep me inspired while also putting things out into the world that may lead to my next client down the road.

AC: What's your #1 piece of advice for animators new to the industry?

ML: Keep experimenting and trying out new techniques. There’s no such thing as running out of creativity, and even though many of the things you try don’t necessarily go anywhere, it’s all experience that adds up and expands your toolbox. It’s a muscle that needs to be worked out regularly.

Plus, you’ll have more awesome animation to choose from when you’re putting together your next showreel or portfolio!

There’s no such thing as running out of creativity...

AC: What's one fun fact about you completely unrelated to animation?

ML:I’m a big sucker for history podcasts, especially if they are about ancient civilizations, such as The History of Rome by Mike Duncan.

I find it fascinating to hear how mankind was able to build such great empires without ever knowing what electricity, cars, or the internet are.

--

Follow along on Mathias's creative journey and find his free educational content on Instagram.

To learn more about working together, find him on LinkedIn or visit his website at www.mathiaslynge.com.

Learn more about Sailfish here.

November 19, 2025 3 min read

The E Ink delay is officially dead. Introducing the Freewrite firmware that transforms typing on E Ink once and for all.

October 26, 2025 2 min read

NaNoWriMo has fallen. A band of rebels known as NoNotWriMo has risen to take its place.

Every November, writers around the globe attempt to write 50,000 words in one month. But last year the organization behind the beloved National Novel Writing Month disintegrated.

In 2025, it's more important than ever to support feats of human creativity. So an intrepid group of humans has banded together to face the antagonist of our age.

Join us in the fight against the Modern Prometheus.