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How to Be Consistently Creative

July 26, 2024 | 3 min read

Being creative on a consistent basis is one of the biggest challenges of living the life of an artist.

It's difficult to be fully present in your daily life — doing the laundry, brushing your teeth, cooking and cleaning — and also reach the most deeply creative places inside of you and create something from nothing.

After all, we can't schedule inspiration like a doctor's appointment. It's a little like trying to capture lightning in a bottle.

So how do you balance real life with the life of a creative writer? How do you continue creating when you don't feel all that creative?

Let's dig into it.

In this article, you'll learn:

 

Are We Living through a Creativity Crisis?

While it can be difficult to asses creativity, the techniques that we do have all say the same thing: creativity is suffering. In fact, there's been a steady decrease in creativity test scores since the 1990s.

There are several reasons thought to be driving the trend, but one thing is clear: It's more important than ever that we dig into how we can foster creativity in our own lives.

Don't Wait for Your Muse

Let's go ahead and debunk a major myth right now: Inspiration may strike like lightning, but that doesn't mean you should wait around for that lightning before sitting down to write.

In fact, we argue that creativity is not about waiting around for a divine spark. We think it's the exact opposite.

Busting out 500 words when your fingers are still pruned from doing the dishes? That's true creativity. It's easy to be creative when you get that revelation from on high. But the true artists are the ones who can finish their taxes and immediately start writing about dragons.

Discover the origins of the muse myth and what the likes of Faulkner and E.B. White have to say about it.

 

Live a Little

No, we're not being glib. There exists in the literary world a strange and pervasive myth that to be a true writer, you have to be a loner or a hermit.

Thanks, Wordsworth.

Well, guess what? Not only was Wordsworth not actually a hermit, locking yourself away from the world may actually be bad for your creativity. (Seriously. Learn all about it here.)

In other words: In order to write, you have to live a little!

 

Absorbing Art for Inspiration

Faulkner advocated for avid reading as a foundation for writing, comparing it to a carpenter learning from a master. Stephen King stressed that reading equips writers with the tools they need to become a writer.

And we're taking it a step further to suggest feeding your brain with all different kinds of art — from books and short stories, to visual media and music — and unique experiences, as well.

Check out Julia Cameron's concept for "artist dates" to begin a fantastic practice of enchanting and romancing your own brain. 

 

Writing Prompts

While writing prompts are often seen as tools for beginners, we're here to tell you they're valuable for writers of all levels — including seasoned professionals.

When you're trying to be creative consistently, sometimes you have to sit down and write when it's the last thing you want to do. Writing prompts offer an easy jumping off point to help overcome writer's block and good old plain procrastination.

The best part? When you're just using prompts to get going and not trying to create something polished, you'll find your creativity is unleashed like never before.

Learn how to utilize writing prompts to fuel your most difficult creative writing sessions.

 

Overcoming Perfectionism

First drafts are inherently imperfect. You'll hear us saying that again and again. (And not just us! Author Anne Lamott coined the famous term "shitty first draft.")

Why do we repeat this so often? Because our brains are hardwired to avoid failure and seek external validation, and the result is a creativity-limiting, progress-crushing approach to writing.

This quest for flawlessness is killing your creativity. Instead, writers must embrace a growth mindset, set realistic goals, and separate the drafting from the editing process.

Learn to kick perfectionism to the curb for good.

April 01, 2026 0 min read
March 22, 2026 3 min read

If you're new here, freewriting is “an unfiltered and non-stop writing practice.” It’s sometimes known as stream-of-consciousness writing.

To do it, you simply need to write continuously, without pausing to rephrase, self-edit, or spellcheck. Freewriting is letting your words flow in their raw, natural state.

When writing the first draft of a novel, freewriting is the approach we, and many authors, recommend because it frees you from many of the stumbling blocks writers face.

This method helps you get to a state of feeling focused and uninhibited, so you can power through to the finish line.

How Freewriting Gives You Mental Clarity

Freewriting is like thinking with your hands. Some writers have described it as "telling yourself the story for the first time."

Writing for Inside Higher Ed, Steven Mintz says, “Writing is not simply a matter of expressing pre-existing thoughts clearly. It’s the process through which ideas are produced and refined.” And that’s the magic of putting pen to paper, or fingertips to keyboard. The way you learned to ride a bike by wobbling until suddenly you were pedaling? The way you learned certain skills by doing as well as revising? It works for writing, too.

The act of writing turns on your creative brain and kicks it into high gear. You’re finally able to articulate that complex idea the way you want to express it when you write, not when you stare at a blank page and inwardly think until the mythical perfect sentence comes to mind.

Writing isn’t just the way we express ideas, but it’s how we extract them in the first place. Writing is thinking.

Or, as Flannery O'Connor put it:

“I write because I don't know what I think until I read what I say.”

Writing isn’t just the way we express ideas, but it’s how we extract them in the first place. Writing is thinking.

 

Freewriting to Freethinking

But how and why does it work? Freewriting makes fresh ideas tumble onto the page because this type of writing helps you get into a meditative flow state, where the distractions of the world around you slip away.

Julie Cameron, acclaimed author of The Artist’s Way, proposed the idea that flow-state creativity comes from a divine source. And sure, it certainly feels like wizardry when the words come pouring out and scenes seem to arrange themselves on the page fully formed. But that magic, in-the-zone writing feeling doesn’t have to happen only once in a blue moon. It’s time to bust that myth.

By practicing regular freewriting and getting your mind (and hands) used to writing unfiltered, uncensored, and uninterrupted, you start freethinking and letting the words flow. And the science backs it up.

According to Psychology Today, the dorsolateral prefrontal cortex goes quiet during flow state. This part of the brain is in charge of “self-monitoring and impulse control” – in other words, the DLPFC is the tiny home of your loud inner critic. And while that mean little voice in your head takes a long-overdue nap, you’re free to write without doubt or negative self-talk.

“With this area [of the brain] deactivated, we’re far less critical and far more courageous, both augmenting our ability to imagine new possibilities and share those possibilities with the world.”

Freewriting helps us connect with ourselves and our own thoughts, stories, beliefs, fears, and desires. But working your creative brain is like working a muscle. It needs regular flexing to stay strong.

So, if freewriting helps us think and organize our thoughts and ideas, what happens if we stop writing? If we only consume and hardly ever create, do we lose the ability to think for ourselves? Up next, read "Are We Living through a Creativity Crisis?"

 

Learn More About Freewriting

Get the ultimate guide to boosting creativity and productivity with freewriting absolutely free right here.You'll learn how to overcome perfectionism, enhance flow, and reignite the joy of writing.

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March 16, 2026 2 min read

Picturethis. Imaginetryingtoreadapagethatlookedlikethis,withnospacestoseparateonewordfromthenext. No pauses. No breath. Just an endless procession of letters that your brain must laboriously slice into meaning, one syllable at a time.