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How to Be Consistently Creative

July 26, 2024 | 3 min read

Being creative on a consistent basis is one of the biggest challenges of living the life of an artist.

It's difficult to be fully present in your daily life — doing the laundry, brushing your teeth, cooking and cleaning — and also reach the most deeply creative places inside of you and create something from nothing.

After all, we can't schedule inspiration like a doctor's appointment. It's a little like trying to capture lightning in a bottle.

So how do you balance real life with the life of a creative writer? How do you continue creating when you don't feel all that creative?

Let's dig into it.

In this article, you'll learn:

 

Are We Living through a Creativity Crisis?

While it can be difficult to asses creativity, the techniques that we do have all say the same thing: creativity is suffering. In fact, there's been a steady decrease in creativity test scores since the 1990s.

There are several reasons thought to be driving the trend, but one thing is clear: It's more important than ever that we dig into how we can foster creativity in our own lives.

Don't Wait for Your Muse

Let's go ahead and debunk a major myth right now: Inspiration may strike like lightning, but that doesn't mean you should wait around for that lightning before sitting down to write.

In fact, we argue that creativity is not about waiting around for a divine spark. We think it's the exact opposite.

Busting out 500 words when your fingers are still pruned from doing the dishes? That's true creativity. It's easy to be creative when you get that revelation from on high. But the true artists are the ones who can finish their taxes and immediately start writing about dragons.

Discover the origins of the muse myth and what the likes of Faulkner and E.B. White have to say about it.

 

Live a Little

No, we're not being glib. There exists in the literary world a strange and pervasive myth that to be a true writer, you have to be a loner or a hermit.

Thanks, Wordsworth.

Well, guess what? Not only was Wordsworth not actually a hermit, locking yourself away from the world may actually be bad for your creativity. (Seriously. Learn all about it here.)

In other words: In order to write, you have to live a little!

 

Absorbing Art for Inspiration

Faulkner advocated for avid reading as a foundation for writing, comparing it to a carpenter learning from a master. Stephen King stressed that reading equips writers with the tools they need to become a writer.

And we're taking it a step further to suggest feeding your brain with all different kinds of art — from books and short stories, to visual media and music — and unique experiences, as well.

Check out Julia Cameron's concept for "artist dates" to begin a fantastic practice of enchanting and romancing your own brain. 

 

Writing Prompts

While writing prompts are often seen as tools for beginners, we're here to tell you they're valuable for writers of all levels — including seasoned professionals.

When you're trying to be creative consistently, sometimes you have to sit down and write when it's the last thing you want to do. Writing prompts offer an easy jumping off point to help overcome writer's block and good old plain procrastination.

The best part? When you're just using prompts to get going and not trying to create something polished, you'll find your creativity is unleashed like never before.

Learn how to utilize writing prompts to fuel your most difficult creative writing sessions.

 

Overcoming Perfectionism

First drafts are inherently imperfect. You'll hear us saying that again and again. (And not just us! Author Anne Lamott coined the famous term "shitty first draft.")

Why do we repeat this so often? Because our brains are hardwired to avoid failure and seek external validation, and the result is a creativity-limiting, progress-crushing approach to writing.

This quest for flawlessness is killing your creativity. Instead, writers must embrace a growth mindset, set realistic goals, and separate the drafting from the editing process.

Learn to kick perfectionism to the curb for good.

July 08, 2025 3 min read

How does a USA Today bestselling author use Freewrite? Chelsea Conradt takes us inside her writing process.

June 19, 2025 4 min read

What's a romance author to do when a global pandemic hits?

For Carolina Flórez-Cerchiaro, the answer was to start writing horror.

Carolina was writing romance when she first signed with her literary agent six years ago. But, Carolina explains, when the pandemic hit, she pivoted to horror.

"There was something about being isolated at home, living through the literal nightmare that COVID-19 was, that made me want to dive into a haunted house book," she explains. And it's a good thing she did.

That horror novel, Bochica, sold to Simon & Schuster at auction. (Trust us, it's a big deal.)

In fact, switching genres changed her life in more ways than one. "Writing Bochica made me want to move to an old manor in the woods," Carolina says, "so I now live in a house that I’m pretty sure is haunted."

Read on to learn how this Freewriter uses her four-year-old Freewrite Traveler to draft.

ANNIE COSBY: What does your writing process look like?

CAROLINA FLÓREZ-CERCHIARO: My writing process varies depending on the project, but generally, I start with some brainstorming before drafting. I’m not a heavy outliner, but I do make a rough roadmap — usually marking where the character starts, the midpoint, and a general idea of the ending.

It’s often just a list of bullet points to give me some structure. I don’t always know how I’ll get from point A to point B, and the outline changes as I go. I usually re-outline after drafting to make better sense of the story. I don’t treat the outline as strict — I let myself get lost in the story once I’m in it.

It’s really important for me to get the words on the page, even if they’re messy. You can’t edit a blank page, and revising is actually my favorite part of the process. So I focus on finishing that first draft so I can dig into the part I enjoy most.

For projects like Bochica where the historical backdrop is essential, I research before drafting, and continue to do so while writing and revising.

"I don’t treat the outline as strict — I let myself get lost in the story once I’m in it."

AC: How long did it take you to write Bochica?

CFC: The first draft took me about three months to write, and I revised it for another six to eight months with my agent before we sold it to my editor.

AC: That's really fast! How did Freewrite factor into your writing process?

CFC: My Freewrite Traveler is an essential part of my writing process, for every project I work on. It helps me get the juices flowing when I’m stuck, but it also helps me get those words on the page faster. I call it my little magical device!

I not only use it when I draft, but also when I’m revising, and I need to rewrite or add new passages, chapters, or scenes. I use it ALL the time.

"I call [Traveler] my little magical device!"

AC: Why do you prefer to draft on a Freewrite?

CFC: There’s a literal freedom that I get from using it as I’m drafting, similar to when I write by hand, but way more convenient. It’s quick, it keeps me off the internet, and I can easily upload it to my computer!

AC: Let's dig into your publishing journey. How did Bochica get published?

CFC: Bochica isn’t the first book I ever wrote, and it’s also not the book that got me my agent. I was actually writing romance when I signed with my literary agent almost six years ago, and when the pandemic hit, I decided to pivot into writing horror which had always been my favorite genre to read.

When the book was ready for editors, my agent sent it out, and I got an initial offer within days, then we got more offers, and the book ended up selling at auction to Simon and Schuster.

"Writing Bochica made me want to move to an old manor in the woods, so I now live in a house that I’m pretty sure is haunted."

AC: How has the publishing process been so far?

CFC: It’s been quite an experience; you go from hitting the lowest point to feeling on cloud nine the next second.

To sum it up in one word: WILD.

I’m lucky to have an amazing team behind me, both with my literary agent, and with my publishing team at Atria/Primero Sueño Press, to help me navigate this road, to get through the good, and the bad.

"[Publishing] has been quite an experience; you go from hitting the lowest point to feeling on cloud nine the next second."

AC: And before we sign off, what is Bochica about?

CFC: After her father is accused of murder, a young woman returns to her haunted childhood home — turned luxury hotel — and is forced to face the sinister shadows of her past, and unearth the truth of her mother’s mysterious death.

Think Mexican Gothic meets The Shining.

AC: Wow. I'm in!

If Bochica sounds like a wild ride to you, too, check it out here

June 10, 2025 12 min read

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