Snap! The Job's a Game: The Gamification of Difficult Tasks

Bryan Young
June 12, 2024 | 3 min read

“In every job that must be done, there’s an element of fun,” Mary Poppins once wisely counseled Jane and Michael Banks. “You find the fun and SNAP! The job’s a game!”

The same is true for any task you're avoiding. Including writing.

There is a lot of powerful neurochemistry that's unleashed by turning tasks into a game. It's called "gamification," and there's a reason the most successful apps of today use it.

How many times has that sad little Duolingo owl shamed you into continuing your daily learning streak? Who among us hasn't gotten out of bed at 11:59 p.m. to reach their step count goal?

The same methods work for writing, too. It's just a matter of implementing them into your own writing process.

 

Gamification for Writers

NaNoWriMo (National Novel Writing Month) and its daily word trackers first showed me how powerful it was to record and track data on my writing progress. It kept me extremely motivated throughout the long process of writing a book. And being able to see the task of writing as a friendly competition with my friends worked even better.

But that was only active for the month of November. How could I keep it going all year-round?

Enter Freewrite.

Postbox is the name of Freewrite's web app that backs up your work to the cloud and syncs with other third-party cloud services. The best part about Postbox? It shows you some powerful writing stats!

By setting up a Postbox profile, you get access to a unique URL that serves as a home for your Freewrite stats and achievements. Things like word count are tracked automatically, and you earn badges for hitting certain milestones.

With my public Postbox profile, you can always keep me accountable. I’m currently working hard to get my 500,000 words badge. I’m well over 400,000 now, so I should hit it this year, easy.

Gamifying last year's NaNoWriMo with other Freewrite users is what pushed me to win the Freewrite leaderboard — I was the writer with the top word count among Freewrite users in November!

 

Picking Your Stats

Different stats will inspire different writers. Here are a few that work for me:

1. Word Count

Your Postbox Profile keeps track of your daily word count written on Freewrite and displays it in a handy graph. I've taken this method even farther in order to keep track of all of my writing across all platforms — from my Freewrite to my Smith-Corona 2200, my computer, and even pen and paper.

My writing group and I made our own spreadsheets to keep track of our daily, monthly, and yearly word counts against each other, but also keep track of our daily writing streaks.

2. Streak

This is the same principle the Duolingo owl uses to inspire (and terrify) users.

I’m the sort of writer who feels like working on my writing every day is a great way to keep up my momentum and to that end, keeping track of my streak gamifies it in a way that keeps me on task.

Watching my streak has been so effective for me that as I write this, I am on day 3,261 in a row of writing. That means I started in July 2015 or so and haven’t stopped.

Being able to watch that number tick up every day has kept me writing through vacations, surgeries, illnesses, hospital visits, holidays — you name it.

 

Find Your Motivation

In that nine years of daily writing, I’ve written millions of words, dozens of books, thousands of articles, and more. Gamification works for me. For others, it doesn’t work like that, and there’s no shame in that.

What you need to do is find what works for you.

Like Mary Poppins said: Find that element of fun and SNAP! Your writing will be a game. Easy.

 

Recommended articles

More recommended articles for you

March 22, 2025 4 min read

I’ve spent years writing while secretly fearing that a single misplaced word would expose me — not just as a bad writer, but as a fraud.

My background is originally in photography, and I see it there, too. A photographer I know recently posted a before-and-after comparison of their editing from 2018 versus now, asking if we also saw changes in our own work over the years.

Naturally, we should. If our work is the same, years apart, have we really grown as artists?

So why is that the growing, the process of it, the daily grind of it, is so painful?

So why is that the growing, the process of it, the daily grind of it, is so painful?

The Haunting

Hitting “publish” on an essay or a blog always stirs up insecurity — the overthinking, the over-editing. The fear that someone will call me out for not being a real writer.

I initially hesitated to make writing part of my freelance work. My background is in photography and design. Writing was something I gravitated toward, but I had no degree to validate it. No official stamp of approval.

Like many writers, I started with zero confidence in my voice — agonizing over edits, drowning in research, second-guessing every word.

I even created a shield for myself: ghostwriting.

I even created a shield for myself: ghostwriting.

If my words weren’t my own, they couldn’t be wrong. Ghostwriting meant safety — no risk, no vulnerability, just words without ownership.

I still remember the feeling of scrolling to the bottom of an article I had written and seeing someone else’s name, their face beside words that had once been mine.

The truth is, I always wanted to write. As a kid, I imagined it. Yet, I found myself handing over my work, letting someone else own it.

I told myself it didn’t matter. It was work. Getting paid to write should be enough.

But here’s the thing: I wasn’t just playing it safe — I was slowly erasing myself. Word by word. Edit by edit. And finally, in the by-line.

I wasn’t just playing it safe — I was slowly erasing myself. Word by word. Edit by edit. And finally, in the by-line.

The Disappearing Act

This was true when I was writing under my own name, too. The more I worried about getting it right, the less I sounded like me.

I worried. I worried about how long an essay was (“people will be bored”), finding endless examples as proof of my research (“no way my own opinion is valid on its own”), the title I gave a piece (“it has to be a hook”), or editing out personal touches (“better to be safe than be seen”).

I built a guardrail around my writing, adjusting, tweaking, over-correcting. Advice meant to help only locked me in. It created a sentence rewritten to sound smarter, an opinion softened to sound safer, a paragraph reshaped to sound acceptable.

I built a guardrail around my writing, adjusting, tweaking, over-correcting.

But playing it safe makes the work dull. Writing loses its edge.

It took deliberate effort to break this habit. I’m not perfect, but here’s what I know after a year of intentionally letting my writing sound like me:

My work is clearer. It moves with my own rhythm. It’s less shaped by external influence, by fear, by the constant need to smooth it into something more polished, more likable.

But playing it safe makes the work dull. Writing loses its edge.

The Resurrection

The drive for acceptance is a slippery slope — one we don’t always realize we’re sliding down. It’s present in the small choices that pull us away from artistic integrity: checking how others did it first, tweaking our work to fit a mold, hesitating before saying what we actually mean.

And let’s be honest — this isn’t just about writing. It bleeds into everything.

It’s there when we stay silent in the face of wrongdoing, when we hold back our true way of being, when we choose work that feels “respectable,” whatever that means. It’s in every “yes” we say when we really want to say “no.”

If your self-expression is rooted in a need for acceptance, are you creating for yourself — or for others? Does your work help you explore your thoughts, your life? Does it add depth, energy, and meaning?

My work is clearer. It moves with my own rhythm. It’s less shaped by external influence, by fear, by the constant need to smooth it into something more polished, more likable.

I get it. We’re social creatures. Isolation isn’t the answer. Ignoring societal norms won’t make us better writers. Often, the most meaningful work is born from responding to or resisting those norms.

But knowing yourself well enough to recognize when acceptance is shaping your work brings clarity.

Am I doing this to be part of a community, to build connections, to learn and grow?

Or am I doing this to meet someone else’s expectations, dulling my voice just to fit in?

The Revival

Here’s what I know as I look back at my writing: I’m grateful for the years spent learning, for the times I sought acceptance with curiosity. But I’m in a different phase now.

I know who I am, and those who connect with my work reflect that back at me — in the messages they send, in the conversations we share.

I know who I am, and those who connect with my work reflect that back at me — in the messages they send, in the conversations we share.

It’s our differences that drive growth. I want to nurture these connections, to be challenged by difference, to keep writing in a way that feels like me. The me who isn’t afraid to show what I think and care about.

So, I ask you, as I ask myself now:

If no one was watching, if no one could judge, what would you write?

If no one was watching, if no one could judge, what would you write?

March 20, 2025 6 min read

A book deal without an agent? An agent offer after a book deal? Learn how Writer Bobby Miller took his publishing journey into his own hands. 

March 19, 2025 1 min read

We've chatted with the creatures of Middle Earth to discover their writing preferences and which Freewrite devices work best for each of them.

Find your Lord of the Rings identity and discover your next Freewrite.