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Match My Freak: Did the Pandemic Kill Our Reading Shame?

Harrison Cook
September 05, 2024 | 7 min read

Everyone has a pandemic story. Some will remember the day a state of emergency was declared in their country; others will have taken precautions months prior.

I remember the quickness of it all — societal norms flipping, turning, and somersaulting, which still makes my head spin when I read an early entry in my notebooks dating back to 2020. It was supposed to be the year of renewal. Everyone was going to get a fresh start. I remember discussing this on my friend’s porch during the early stages of the pandemic.

The faint possibility of our year hung in the air like the aftermath of fireworks, dissipating to make way for the abrupt future we were presented with. As a part of a small group of friends who took their social isolating seriously, we were alone, but at least we could be alone together. I’d sit with my friend, remembering the sound of cars zooming up and down the street.

“Stuff is gonna get weird,” I remember telling her. “Especially art.”

“I hope so,” she said.

Looking back at the following years, 2021, 2022, and 2023, weird became the default — with books, with movies, with everything. A24 came out with some of its biggest, campiest titles, like The Green Knight and Everything Everywhere All at Once, which even won the 2023 Academy Award for Best Picture. Amazon Studios tried to copy the aesthetic with hits like Saltburn. Dramatized true crime narratives shot through the roof — remember that little show called Tiger King?

Excuse my use of the phrase “the new normal,” but the unrealness the pandemic presented affected our artistic consumption, turning the new normal into the downright weird.

In fact, I believe our collective experience of the pandemic gave rise to the current popularity of narratives with fantastical and strange premises and the widespread acceptance of these things that were once considered “weird.”

“Stuff is gonna get weird,” I remember telling her. “Especially art.”

The Rise of Smut

Sarah J. Mass, author of the Throne of Glass, A Court of Thorns and Roses, and the Crescent City series, saw a surge in sales thanks to their popularity on BookTok. A Court of Thorns and Roses, initially published in May 2015, with its most recent installment published in 2021, landed her the moniker “The Mortal Queen of Faerie Smut.” Publishers Weekly praised the book’s “sexy dark academic aesthetic,” in addition to giving it a starred review.

In the summer of 2023, it seemed everyone was reading a Maas series. I’d look around the break room and find coworkers reading a Maas book, with my one friend going so far as to read aloud a passage (without prior context) of the protagonist caressing another character. (I’m generalizing so as not to spoil A Court of Thorns and Roses for anyone who is lagging behind the trends, like myself).

The original meaning of the word “smut” refers to a small flake of soot or other dirt. Calling a book smut harkens back to this definition of dirtiness, this smudginess, which in my opinion only emphasizes its necessity.

Overnight, it seemed everyone was reading Fourth Wing (book number one in the Empyrean series) by Rebecca Yarros, which just won International Book of the Year through the TikTok Book awards. Dubbed a “dragon-filled romantasy,” I’d often ask my coworkers if they were reading dragon smut or fairy smut today. Though, I was assured by those of my friends who read Fourth Wing that the main point of the series was not the “saucy moments,” but more so the plot that may or may not include some saucy moments. “You’ll see when it’s picked up as a TV show,” my coworker told me. Fourth Wing’s publisher just confirmed a potential purchase and series development from Amazon Studios.

Even short stories and personal essays (and other non-genre prose) elevated the artistic merit of the sex scene. When I’d thumb through a glossy magazine or an online lit mag, characters in close proximity would more than likely agree to consensual canoodling. The pandemic made us horny for scenes of intimacy, and I can’t blame readers. During an extended period of uncertain time where there was a real risk to intimacy, our imaginations created the next best thing.

The pandemic made us horny for scenes of intimacy, and I can’t blame readers. During an extended period of uncertain time where there was a real risk to intimacy, our imaginations created the next best thing.

But not all smut is created equal.

While the fantastical elements of A Court of Thorns and Roses and Fourth Wing provided a fresh take on the sexy vertical, some authors and stories have taken the trend of intimacy and, well, weaponized it.

Titles like Kissing the Coronavirus, Morning Glory Milking Farm, or Get in My Swamp: An Ogre Love Story invoke a “cringe” different from the now mainstream-accepted cringe of romance about fae or dragons.

We could call this other group of examples "fringe writing." Unlike the marketable successes of Maas and Yarros, these other titles exist mainly on Amazon, not the traditional publishing world. In other words: you probably won't find them on shelves in Barnes & Noble.

However, I would also like to mention that, in my career as a writer, I never thought I would be examining the line between good smut and smut that goes too far — and, honestly, I’m living for it.

Shedding Our Shame

Perhaps defining that line is where shame comes into play? Shame is a very social and self-conscious emotion, next of kin to embarrassment. The root of shame is mostly fear, usually the fear of others’ judgment, but in a time of sporadic social isolation from 2020 through 2022, we were left to our own devices, with limited human contact, which could have misaligned the self-perception of our own reading habits and tastes. We were by ourselves for a long time, which also means our bodies had a hard reset. The harshness of reality steeled the parts of our brains that gave a shit about what others felt, and instead placed an emphasis on oneself and one’s own tastes.

As another TikTok trend goes, “I’ve been a nasty girl/match my freak/match my freak.”

It seems humanity is finally coming to the conclusion that it’s okay to like what you like — from dragon smut to adult Shrek fanfiction — even if there are people out there who will judge you for it.

It seems humanity is finally coming to the conclusion that it’s okay to like what you like — from dragon smut to adult Shrek fanfiction...

The original meaning of the word “smut” refers to a small flake of soot or other dirt. Calling a book smut harkens back to this definition of dirtiness, this smudginess, which in my opinion only emphasizes its necessity. A society having such a term for books with intimacy indicates it’s a repressive one, and the mere act of writing pleasure or sexuality implies some rebellion. As a writer, I’m no stranger to the power of a kiss, embrace, or acts of intimacy on the page. As a queer writer and artist, I feel like I owe intimacy to my gay characters as a means to speak to my younger gay self and to write a future for them where said intimacy can exist free of shame.

Perhaps, with books “deemed smutty” trending on social media platforms and other top book lists, we are in nothing short of a sexual revolution, where sexual minorities and centuries of shame are finally put in check.

Perhaps, with books “deemed smutty” trending on social media platforms and other top book lists, we are in nothing short of a sexual revolution, where sexual minorities and centuries of shame are finally put in check.

It only took a global pandemic to get us to this point.

Let's Get Weird

Everyone has a pandemic story. I remember the quietness of the first day of the “official” pandemic. Time moved like molasses. My body felt every minute dripping into an hour. The silence didn’t help. I often played ambient music while cleaning dishes, rearranging furniture, or watering my plants. When I’d complete my morning chores, I’d then move to reading submissions for a literary magazine.

As an editor, I searched for prose (fiction or creative nonfiction) that pushed the genre forward, prose that reached back to the essay’s original roots “to attempt” a subject, scenario, or examination, and sentences that searched to redefine the common in uncommon ways. The same themes seemed to present themselves, though submitted by different writers, and I always considered the slush pile a petri dish for the collective concerns of essayists. Though each piece of writing came from their own consciousness, there were undercurrents, pulses threading the works into some larger tapestry.

I’d never read so many essays on loneliness, isolation, and grief. Homes and apartments served as metaphors for habitats or prisons. Some harnessed their creative drives into an “art residency” mentality and documented their progress in a timely article pitch.

There was also the ever-lurking fear of catching the virus, the guilt of giving it to a loved one, and the grief of others not taking the same precautions as yourself. These essays were hard to read. They were harder to forget. But most importantly, I felt, as an editor, it was too soon to write about a pandemic that was still unfolding. I ended up not accepting any pandemic-related essays or short stories, no matter the caliber of writing, given we still needed time. Time we still need. Time I’m still needing.

People with anxiety often watch the same movies, read the same books, or play the same games over and over again. There is a sense of control while engaging with the same media, the same arcs and falls of a story, the same surprises coming around the corner. We all had our comfort shows and our characters that offered us sanctuary in 2020. Our familiarity with a world, with a story, plays to the root of nostalgia, which means “a pain for home.” A pain for going back to 2019, a pain for the time before COVID, a pain for an alternative reality.

But almost five years later, I’m finally ready to join this craving for the new and the weird. Hard science fiction and high fantasy are mainstays in pop culture, but even more so after an event that proved the need for escapism.

We’re ready as a readership and as consumers to begin a new adventure — finally, together.

It just so happens, as trends are suggesting, this new adventure is a sexy one.

December 30, 2025 3 min read

It’s Freewrite’s favorite time of year. When dictionaries around the world examine language use of the previous year and select a “Word of the Year.”

Of course, there are many different dictionaries in use in the English language, and they all have different ideas about what word was the most influential or saw the most growth in the previous year. They individually review new slang and culturally relevant vocabulary, examine spikes or dips in usage, and pour over internet trend data.

Let’s see what some of the biggest dictionaries decided for 2025. And read to the end for a chance to submit your own Word of the Year — and win a Freewrite gift card.

[SUBMIT YOUR WORD OF THE YEAR]


Merriam-Webster: "slop"

Merriam-Webster chose "slop" as its Word of the Year for 2025 to describe "all that stuff dumped on our screens, captured in just four letters."

The dictionary lists "absurd videos, off-kilter advertising images, cheesy propaganda, fake news that looks pretty real, junky AI-written books, 'workslop' reports that waste coworkers’ time … and lots of talking cats" as examples of slop.

The original sense of the word "slop" from the 1700s was “soft mud” and eventually evolved to mean "food waste" and "rubbish." 2025 linked the term to AI, and the rest is history.

Honorable mentions: conclave, gerrymander, touch grass, performative, tariff, 67.

Dictionary.com: "67"

The team at Dictionary.com likes to pick a word that serves as “a linguistic time capsule, reflecting social trends and global events that defined the year.”

For 2025, they decided that “word” was actually a number. Or two numbers, to be exact.

If you’re an old, like me, and don’t know many school-age children, you may not have heard “67” in use. (Note that this is not “sixty-seven,” but “six, seven.”)

Dictionary.com claims the origin of “67” is a song called “Doot Doot (6 7)” by Skrilla, quickly made infamous by viral TikTok videos, most notably featuring a child who will for the rest of his life be known as the “6-7 Kid.” But according to my nine-year-old cousin, the origins of something so mystical can’t ever truly be known.

(My third grade expert also demonstrated the accompanying signature hand gesture, where you place both hands palms up and alternately move up and down.)

And if you happen to find yourself in a fourth-grade classroom, watch your mouth, because there’s a good chance this term has been banned for the teacher’s sanity.

Annoyed yet? Don’t be. As Dictionary.com points out, 6-7 is a rather delightful example at how fast language can develop as a new generation joins the conversation.

Dictionary.com honorable mentions: agentic, aura farming, broligarchy, clanker, Gen Z stare, kiss cam, overtourism, tariff, tradwife.

Oxford Dictionary: "rage bait"

With input from more than 30,000 users and expert analysis, Oxford Dictionary chose "rage bait" for their word of the year.

Specifically, the dictionary pointed to 2025’s news cycle, online manipulation tactics, and growing awareness of where we spend our time and attention online.

While closely paralleling its etymological cousin "clickbait," rage bait more specifically denotes content that evokes anger, discord, or polarization.

Oxford's experts report that use of the term has tripled in the last 12 months.

Oxford Dictionary's honorable mentions:aura farming, biohack.

Cambridge Dictionary: "parasocial"

The Cambridge Dictionary examined a sustained trend of increased searches to choose "parasocial" as its Word of the Year.

Believe it or not, this term was coined by sociologists in 1956, combining “social” with the Greek-derived prefix para-, which in this case means “similar to or parallel to, but separate from.”

But interest in and use of the term exploded this year, finally moving from a mainly academic context to the mainstream.

Cambridge Dictionary's honorable mentions: slop, delulu, skibidi, tradwife

Freewrite: TBD

This year, the Freewrite Fam is picking our own Word of the Year.

Click below to submit what you think the Word of 2025 should be, and we'll pick one submission to receive a Freewrite gift card.

[SUBMIT HERE] 

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Sources

December 18, 2025 7 min read

What can Jane Austen's personal letters teach writers of today?

December 10, 2025 6 min read

Singer-songwriter Abner James finds his creativity in the quiet freedom of analog tools. Learn how his creative process transcends different media.

Abner James went to school for film directing. But the success of the band he and his brother formed together, Eighty Ninety, knocked him onto a different trajectory.

The band has accrued more than 40 million streams since the release of their debut EP “Elizabeth," and their work was even co-signed by Taylor Swift when the singer added Eighty Ninety to her playlist "Songs Taylor Loves.”

Now, Abner is returning to long-form writing in addition to songwriting, and with a change in media comes an examination of the creative process. We sat down to chat about what's the same — and what's different. 

ANNIE COSBY: Tell us about your songwriting process.

ABNER JAMES: The way I tend to write my songs is hunched over a guitar and just seeing what comes. Sounds become words become shapes. It's a very physical process that is really about turning my brain off.

And one of the things that occurred to me when I was traveling, actually, was that I would love to be able to do that but from a writing perspective. What would happen if I sat down and approached writing in the same way that I approached music? In a more intuitive and free-form kind of way? What would that dig up?

AC: That's basically the ethos of Freewrite.

AJ: Yes. We had just put out a record, and I was thinking about how to get into writing for the next one. It occurred to me that regardless of how I started, I always finished on a screen. And I wondered: what's the acoustic guitar version of writing?

Where there's not blue light hitting me in the face. Even if I'm using my Notes app, it's the same thing. It really gets me into a different mindset.

 "I wondered: what's the acoustic guitar version of writing?"

I grew up playing piano. That was my first instrument. And I found an old typewriter at a thrift store, and I love it. It actually reminded me a lot of playing piano, the kind of physical, the feeling of it. And it was really fun, but pretty impractical, especially because I travel a fair amount.

And so I wondered, is there such a thing as a digital typewriter? And I googled it, and I found Freewrite.

AC: What about Freewrite helps you write?

AJ:I think, pragmatically, just the E Ink screen is a huge deal, because it doesn't exhaust me in the same way. And the idea of having a tool specifically set aside for the process is appealing in an aesthetic way but also a mental-emotional way. When it comes out, it's kind of like ... It's like having an office you work out of. It's just for that.

"The way I tend to write my songs is hunched over a guitar and just seeing what comes. Sounds become words become shapes. It's a very physical process that is really about turning my brain off."

And all of the pragmatic limitations — like you're not getting texts on it, and you're not doing all that stuff on the internet — that's really helpful, too. But just having the mindset....

When I pick up a guitar, or I sit down at the piano, it very much puts me into that space. Having a tool just for words does the same thing. I find that to be really cool and inspiring.

"When I pick up a guitar, or I sit down at the piano, it very much puts me into that space. Having a tool just for words does the same thing."

AC: So mentally it gets you ready for writing.

AJ: Yeah, and also, when you write a Microsoft Word, it looks so finished that it's hard to keep going. If every time I strummed a chord, I was hearing it back, mixed and mastered and produced...?

It's hard to stay in that space when I'm seeing it fully written out and formatted in, like, Times New Roman, looking all seriously back at me.

AC: I get that. I have terrible instincts to edit stuff over and over again and never finish a story.

AJ:  Also, the way you just open it and it's ready to go. So you don't have the stages of the computer turning on, that kind of puts this pressure, this tension on.

It's working at the edges in all these different ways that on their own could feel a little bit like it's not really necessary. All these amorphous things where you could look at it and be like, well, I don't really need any of those. But they add up to a critical mass that actually is significant.

And sometimes, if I want to bring it on a plane, I've found it's replaced reading for me. Rather than pick up a book or bring a book on the plane, I bring Traveler and just kind of hang out in that space and see if anything comes up.

I've found that it's kind of like writing songs on a different instrument, you get different styles of music that you wouldn't have otherwise. I've found that writing from words towards music, I get different kinds of songs than I have in the past, which has been interesting.

In that way, like sitting at a piano, you just write differently than you do on a guitar, or even a bass, because of the things those instruments tend to encourage or that they can do.

It feels almost like a little synthesizer, a different kind of instrument that has unlocked a different kind of approach for me.

"I've found that it's kind of like writing songs on a different instrument, you get different styles of music that you wouldn't have otherwise... [Traveler] feels almost like a little synthesizer, a different kind of instrument that has unlocked a different kind of approach for me."

AC: As someone who doesn't know the first thing about writing music, that's fascinating. It's all magic to me.

AJ: Yeah.

AC: What else are you interested in writing?

AJ: I went to school for film directing. That was kind of what I thought I was going to do. And then my brother and I started the band and that kind of happened first and knocked me onto a different track for a little while after college.

Growing up, though, writing was my way into everything. In directing, I wanted to be in control of the thing that I wrote. And in music, it was the same — the songwriting really feels like it came from that same place. And then the idea of writing longer form, like fiction, almost feels just like the next step from song to EP to album to novel.

For whatever reason, that started feeling like a challenge that would be deeply related to the kinds of work that we do in the studio.

AC: Do you have any advice for aspiring songwriters?

AJ: This sounds like a cliche, but it's totally true: whatever success that I've had as a songwriter — judge that for yourself — but whatever success I have had, has been directly proportional to just writing the song that I wanted to hear.

What I mean by that is, even if you're being coldly, cynically, late-stage capitalist about it, it's by far the most success I've had. The good news is that you don't have to choose. And in fact, when you start making those little compromises, or even begin to inch in that direction, it just doesn't work. So you can forget about it.

Just make music you want to hear. And that will be the music that resonates with most people.

I think there's a temptation to have an imaginary focus group in your head of like 500 people. But the problem is all those people are fake. They're not real. None of those people are actually real people. You're a focus group of one, you're one real person. There are more real people in that focus group than in the imaginary one.

And I just don't think that we're that different, in the end. So that would be my advice.

AC: That seems like generally great creative advice. Because fiction writers talk about that too, right? Do you write to market or do you write the book you want to read. Same thing. And that imaginary focus group has been debilitating for me. I have to silence that focus group before I can write.

AJ: Absolutely.

"I think there's a temptation to have an imaginary focus group in your head of like 500 people. But the problem is all those people are fake... You're a focus group of one, you're one real person. There are more real people in that focus group than in the imaginary one."

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Learn more about Abner James, his brother, and their band, Eighty Ninety, on Instagram.