Finding Your Writer’s Voice: Expert Advice for Developing Your Style

May 01, 2019 | 7 min read

Whether you write blogs and articles or your focus is on fiction, you need to find your voice. Every writer has a unique voice or style - but sometimes it can take a while for you to actually find your own voice. Especially when you’re first starting out as a writer, you may find that you’re trying to imitate another writer’s voice, and that means your unique voice is hidden.

Here’s the thing: you don’t need your writing to sound like another writer’s. In fact, imitating other writers’ style will not help your writing to get noticed. Your readers want something different, not another clone of a popular writer or author. They want to hear your voice - your unique, authentic voice.

What Is a Writer’s Voice, and is it the Same as Your Style?

Before we dive into the meat of this article, I want to take a moment to define what exactly I mean when I talk about your voice as a writer and how that relates to your overall style of writing. Some people argue that voice and style are two completely different things, but there are so many overlaps it’s impossible to separate them.

Your voice as a writer comprises:

  • Your personality
  • Your tone
  • Your choice of words
  • Your use of punctuation
  • Your attitude
  • Your personal preferences or personal style
  • Your approach to sentence structure
  • Your attitude towards strictly following grammatical ‘rules’
  • Your use of formal or informal language
  • Your use of language when you speak

You can see from this list how your true writer’s voice will be unique to you because it’s affected by your personality and your unique way of using language. When it comes to style, there may be some variations in your voice, depending on the audience that you’re writing for.

Ultimately, whether you’re writing for an academic publication, a magazine or publishing a blog, your voice should still shine through in your adaptation of a particular style. Your voice will also mean you favor particular styles of writing, too, so there’s no way of completely separating the topics of voice and style.

But why do so many writers struggle to use their own writer’s voice? There’s actually a superb explanation.

Beating Imposter Syndrome

Those self-doubts that you experience every time you sit down to write, and that feeling that your writing can’t compete with all the ‘great’ writers out there, is often referred to as ‘imposter syndrome’. Although you love to write, you’re never satisfied with the results, and you’re constantly waiting for your readers to discover that you’re ‘not really a writer’.

Imposter syndrome is a huge barrier to using your own unique voice. While there’s no magic way of getting rid of imposter syndrome, when you focus on developing your own voice instead of copying someone else’s style, you will gradually see the value of using your unique style.

Techniques for Unleashing Your Writer’s Voice

So, how can you explore your own writer’s voice when you’re so used to imitating your favorite writers? I’ve spent a lot of time researching this topic (since I really struggled with imposter syndrome when I first got started) and have pulled together some of the best advice and exercises that will help you discover your unique writing style.

1. Set Your Voice Free

When I first started writing fiction, blogs and articles, I found that I was focusing far too much on ‘doing it right’. I could spend days writing and rewriting an opening sentence or paragraph because I was worried about breaking the ‘rules’. I blame the education system for enslaving me to a long list of grammatical rules that must not ever be broken.

I was also too focused on finding stylistic guidelines to religiously follow, even though I hated those self-imposed regulations. The ridiculous part was that I knew that a lot of writers regularly broke both grammatical and stylistic rules, but I couldn’t bring myself to do that in my writing. I was trapped and I didn’t know how to get free.

Then I discovered freewriting when I took a creative writing course as part of my college degree. We were instructed to spend at least 15 minutes every day freewriting, and I found it so liberating. So, what exactly is freewriting?

Freewriting sets your voice free because you’re deliberately breaking the rules that hold your voice back. It gives you the opportunity to explore your creativity, to express yourself without restriction and stop worrying about ‘what people will think’. Because you’re freewriting just for yourself, there’s some psychological stuff going on that breaks the chains that have prevented your unique voice from truly emerging.

2. Write Even When You Don’t Have to Write

If writing is your career, it’s easy to get into the trap of only writing when you have a project to complete (i.e. you only write when you’re getting paid to write). That’s not good for your writer’s voice, because you’re losing that sense of writing for pleasure and your writing can become more formulaic.

Malcolm Gladwell, who wrote Outliers: The Story of Success,reckons that it takes 10,000 hours to perfect your craft - and while that figure may be an exaggeration (and has been disputed), I think it’s important to bear it in mind. You will not find your unique voice if you don’t get lots of practice - and that means you need to write for pleasure as well as for profit.

Setting yourself (achievable) writing practice goals - for example, to write (for pleasure) for at least 30 minutes every day - can give you the space you need to explore your writer’s voice. When you have a regular writing habit that’s not hampered by guidelines set by other people, it’s easier to get into the flow that will reveal your own unique voice.

At the end of each week, set aside some time to read back what you’ve been writing and you should be able to see patterns in your language and how your personality shines through your writing. That’s your writer’s voice, and the more you practice using it, the more comfortable you’ll become with sharing it with the world.

3. Get Out of Your Comfort Zone

If you’re the kind of writer that sticks to one kind of writing (for example, you only write blogs, or you only write poetry, or you only write fantasy fiction), then getting out of your writing comfort zone can really help you discover more about your writer’s voice.

When you write in a genre or format you’re not used to or don’t read a lot of, you don’t have the same preconceptions about what your writing ‘should’ sound like. That means that when you start writing, your voice is more likely to emerge easier since you’re not trying to make your writing ‘conform’ in some way.

Here are some examples of types of writing that may be out of your writing comfort zone and can help you explore the way your writer’s voice emerges when it’s totally free:

  • Creative nonfiction
  • Journalistic-style writing
  • A completely different genre of fiction to what you’re used to reading or writing. Genres include:
    • Historical fiction
    • Romantic fiction
    • Children’s fiction
    • Young adult fiction
    • Science fiction
    • Fantasy
    • Crime
    • Thriller
    • Literary fiction
  • A piece of persuasive writing
  • A political speech
  • Poetry
  • A short play/film script
  • Biographical writing

4. Take A Journey of Self-Discovery

A crucial part of exploring your writer’s voice is knowing yourself and understanding how you view and relate to the world around you. If you’re struggling with your writer’s voice, maybe you need to spend some time on a journey of self-discovery.

It’s really easy to be swayed by other people’s opinions and views - to the point that you can easily internalize someone else’s way of thinking and being. Because those views and thinking patterns can actually be at odds with your natural (unique) ways of thinking and being, there can be internal conflicts that may affect your writer’s voice.

To reconnect with your way of thinking and being, you need to do some deep work in getting to grips with your own opinions, way of seeing the world, and your passions. At the root of self-discovery is paying attention to what makes you happy, what inspires you, what brightens your day, what makes you angry, what causes you’re passionate about.

All of these things will impact on your unique writing voice, and so the more you explore them, the more you’ll be able to unleash your writer’s voice. Getting comfortable with you empowers you to take more risks in your writing and your writing voice will thank you for the investment you put into self-discovery.

Journaling is an excellent means of self-discovery, and it’s good practice to get into a habit of regular self-discovery journaling sessions. There are guided journals available to buy from places like Amazon if you feel you need help in getting started with journaling. Or you could use these questions as prompts for your self-discovery sessions:

  • My greatest strength is…
  • I can’t stand it when other people…
  • If I had a theme song it would be…
  • When I think about the future, the thing I fear the most is…
  • When faced with a challenge, I…
  • If I encountered a road that had three forks and one path led to a mountain, one led to a forest and the third led to an ocean, I would choose… (explain why)
  • The things I am most passionate about are…
  • The charitable cause I’m most passionate about is…
  • Injustice in the world makes me…
  • If I had an unlimited budget I would...

Discover Your Writer’s Voice and Set Yourself Free

Discovering and developing your writer’s voice is an adventure that can have a massive impact on the power of your writing. When you’re embarking on the adventure, though, remember that your voice continues to develop as you write. As you mature, for example, you may notice subtle changes to your writer’s voice and even the types of writing you enjoy the most.

The goal in discovering and developing your writer’s voice is to get out of the imitation trap and learn to love your own unique voice instead of feeling you need to copy another writer you admire. When you invest in developing your writer’s voice, you’ll gain confidence and your writing will become much more impactful.

Every writer has, at some time or other, struggled with their writer’s voice, even bestselling authors like Stephen King. Persevere with your journey of discovery and you’ll get to the point that Stephen King has reached - where your readers can recognize your voice without seeing your name.

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Right now, the choice for a writer to use artificial intelligence (AI) or not has been largely a personal one. Some view it as a killer of creativity, while others see it as an endless well of inspiration.

But what if, in the future, your choice had larger implications on the state of literature as a whole?

This is the question that’s being raised from a new study by the University of Exeter Business School: If you could use AI to improve your own writing, at the expense of the overall literary experience, would you?

Let’s explore some context before you answer.

The Set Up

The 2024 study recruited 293 writers to write an eight-sentence “micro” story. The participants were split into three groups:

  • Writing by human brainpower only
  • The opportunity to get one AI-generated idea to inspire their writing
  • The opportunity to get up to five AI-generated ideas to inspire their writing

Then, 600 evaluators judged how creative these short stories were. The results confirmed a widely accepted idea but also offered a few surprising findings.

Prompts from AI Can Jumpstart the Creative Process

Right off the bat, the reviewers rated the AI-guided stories as being more original, better written, and more enjoyable to read. (Interesting to note that they did not find them funnier than the fully human-inspired stories.)

This actually isn’t that surprising. Most writers know the “blank page dread” at the beginning of a project. Even as I write this, I can’t help but wonder, “If I had been tasked with writing an eight-sentence story, what the heck would I have written about?”

Many writers share this sense of needing to pick the “right” story to tell. And that uniquely human concept of perfectionism can end up actually inhibiting our creative process.

A prompt, then, can help us quickly clear this mental hurdle. To test this, I’ll give you one, courtesy of ChatGPT: “Write a story about a teenager who discovers a mysterious journal that reveals hidden secrets about their town, leading them on an unexpected adventure to uncover the truth.”

Can you feel your creative juices flowing already?

Since its release, AI has been celebrated for its ability to assist in idea generation; and this study confirms how effective using artificial intelligence in this way can be for writers — some, it seems, more than others.

AI-Generated Ideas Helped Less Creative Writers More

It doesn’t feel great to judge a writer’s creative prowess, but for this study, researchers needed to do just that. Prior to writing their short stories, the writers took a test to measure their creativity.

Researchers found that those considered less creative did substantially better when given AI-generated ideas — to the point where getting the full five ideas from AI “effectively equalizes the creativity scores across less and more creative writers.”

This isn’t the case just for writing. Another study by the National Science Foundation Graduate Research Fellowship WZ also found that AI tools most benefit employees with weaker skills.

So is AI leveling the playing field between okay and great writers? It seems it may be. But before we lament, there’s one more finding that proves using AI isn’t all perks.

AI-Aided Stories Were More Similar — And Needed to Be Credited

The researchers took a step back to look at all the AI-supported stories collectively. And what did they find?

The AI-assisted stories were more similar as a whole, compared to the fully human-written stories.

Additionally, when reviewers were told that a story was enhanced by an AI idea, they “imposed an ownership penalty of at least 25%,” even indicating that “the content creators, on which the models were based, should be compensated.”

This leads us to that all-important question about AI-assisted work: who owns the content?

According to Originality.AI, an AI and plagiarism detector, “When there’s a combination of AI and human-generated elements, the human elements may receive copyright protection if they meet the requirements.”

So right now, if a writer uses AI to generate ideas — but writes the content themselves — they retain rights to the work.

However, Originality.AI even admits that “the legal system is having a hard time keeping up” with the rapid adoption of artificial intelligence. Time will only tell what AI regulations will look like in a few years.

What Does an AI-Assisted Literary Future Look Like?

The researchers from the University of Exeter Business School study raise an interesting point about what the future landscape for writers may look like. If droves of authors begin using AI to come up with ideas, we may end up with a lot of well-written yet dime-a-dozen stories.

So will human beings choose the easier, but less diverse, path? Or will we stick to fighting through writer’s block armed with nothing but our own brain?

Or, a third option: can we somehow learn to harness AI to supercharge our writing process without sacrificing the wholly unique creativity that infuses human creation?

That’s one question that even ChatGPT can’t answer.

Editor's Note: Artificial intelligence may have already transformed writing, but that doesn't mean you shouldn't be in control of your own words. Read Astrohaus Founder Adam Leeb's statement on AI and privacy.

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