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Does AI Help or Hinder Human Creativity? Here's What the Research Says.

Emily Pogue

August 29, 2024 | 4 min read

Right now, the choice for a writer to use artificial intelligence (AI) or not has been largely a personal one. Some view it as a killer of creativity, while others see it as an endless well of inspiration.

But what if, in the future, your choice had larger implications on the state of literature as a whole?

This is the question that’s being raised from a new study by the University of Exeter Business School: If you could use AI to improve your own writing, at the expense of the overall literary experience, would you?

Let’s explore some context before you answer.

The Set Up

The 2024 study recruited 293 writers to write an eight-sentence “micro” story. The participants were split into three groups:

Writing by human brainpower only
The opportunity to get one AI-generated idea to inspire their writing
The opportunity to get up to five AI-generated ideas to inspire their writing

Then, 600 evaluators judged how creative these short stories were. The results confirmed a widely accepted idea but also offered a few surprising findings.

Prompts from AI Can Jumpstart the Creative Process

Right off the bat, the reviewers rated the AI-guided stories as being more original, better written, and more enjoyable to read. (Interesting to note that they did not find them funnier than the fully human-inspired stories.)

This actually isn’t that surprising. Most writers know the “blank page dread” at the beginning of a project. Even as I write this, I can’t help but wonder, “If I had been tasked with writing an eight-sentence story, what the heck would I have written about?”

Many writers share this sense of needing to pick the “right” story to tell. And that uniquely human concept of perfectionism can end up actually inhibiting our creative process.

A prompt, then, can help us quickly clear this mental hurdle. To test this, I’ll give you one, courtesy of ChatGPT: “Write a story about a teenager who discovers a mysterious journal that reveals hidden secrets about their town, leading them on an unexpected adventure to uncover the truth.”

Can you feel your creative juices flowing already?

Since its release, AI has been celebrated for its ability to assist in idea generation; and this study confirms how effective using artificial intelligence in this way can be for writers — some, it seems, more than others.

AI-Generated Ideas Helped Less Creative Writers More

It doesn’t feel great to judge a writer’s creative prowess, but for this study, researchers needed to do just that. Prior to writing their short stories, the writers took a test to measure their creativity.

Researchers found that those considered less creative did substantially better when given AI-generated ideas — to the point where getting the full five ideas from AI “effectively equalizes the creativity scores across less and more creative writers.”

This isn’t the case just for writing. Another study by the National Science Foundation Graduate Research Fellowship WZ also found that AI tools most benefit employees with weaker skills.

So is AI leveling the playing field between okay and great writers? It seems it may be. But before we lament, there’s one more finding that proves using AI isn’t all perks.

AI-Aided Stories Were More Similar — And Needed to Be Credited

The researchers took a step back to look at all the AI-supported stories collectively. And what did they find?

The AI-assisted stories were more similar as a whole, compared to the fully human-written stories.

Additionally, when reviewers were told that a story was enhanced by an AI idea, they “imposed an ownership penalty of at least 25%,” even indicating that “the content creators, on which the models were based, should be compensated.”

This leads us to that all-important question about AI-assisted work: who owns the content?

According to Originality.AI, an AI and plagiarism detector, “When there’s a combination of AI and human-generated elements, the human elements may receive copyright protection if they meet the requirements.”

So right now, if a writer uses AI to generate ideas — but writes the content themselves — they retain rights to the work.

However, Originality.AI even admits that “the legal system is having a hard time keeping up” with the rapid adoption of artificial intelligence. Time will only tell what AI regulations will look like in a few years.

What Does an AI-Assisted Literary Future Look Like?

The researchers from the University of Exeter Business School study raise an interesting point about what the future landscape for writers may look like. If droves of authors begin using AI to come up with ideas, we may end up with a lot of well-written yet dime-a-dozen stories.

So will human beings choose the easier, but less diverse, path? Or will we stick to fighting through writer’s block armed with nothing but our own brain?

Or, a third option: can we somehow learn to harness AI to supercharge our writing process without sacrificing the wholly unique creativity that infuses human creation?

That’s one question that even ChatGPT can’t answer.

Editor's Note: Artificial intelligence may have already transformed writing, but that doesn't mean you shouldn't be in control of your own words. Read Astrohaus Founder Adam Leeb's statement on AI and privacy.

Emily Pogue

Writer

Emily Pogue is an entertainment, history, and travel writer. Her work has been featured in Business Insider, MSN, Yahoo News, Ranker, and more. When she's not writing, you can find her combining quite literally all her interests by visiting historical sites and film locations around the world.

"In Ireland, novels and plays still have a strange force. The writing of fiction and the creation of theatrical images can affect life there more powerfully and stealthily than speeches, or even legislation."

So we decided to go on a mission to learn from some of Ireland's greatest writers.

Here are just a few of the quotes that struck us:

"A writer is someone who has taught his mind to misbehave."

Oscar Wilde cuts right to the heart of creativity here. What is creativity but the mind striking out of the grooves of regularity?

"I love communicative problems. They always introduce just enough friction for me to feel drawn into a scene, when there’s some slippage between what somebody is trying to say, or feels capable of saying, and what the other person wants to hear or is capable of hearing."

If you've read any of Sally Rooney's award-winning books, you'll recognize this device in her plots. Try the same in your work when things are feeling a little dry or slow.

"I was working on the proof of one of my poems all the morning, and took out a comma. In the afternoon I put it back again."

Nobody presents writing truths as concise and witty as Oscar Wilde. Who among us hasn't agonized over a comma for hours?

Sounds like Oscar needed a Freewrite.

"I don’t ever plot. And I do very little research, as little as possible. I prefer to use my imagination. Language is older and richer than we are and when you go in there and let go and listen, it’s possible to discover something way beyond and richer than your conscious self."

Claire Keegan's a freewriter! In this interview, Claire explains that the main character in her award-winning book, Small Things Like These, completely changed over the course of rewrites and revisions.

"The novel space is a pure space. I'm nobody once I go into that room. I'm not gay, I'm not bald, I'm not Irish. I'm not anybody. I'm nobody. I'm the guy telling the story, and the only person that matters is the person reading that story, the target. It's to get that person to feel what I'm trying to dramatize."

Colm Tóibín perfectly sums up the disembodied experience of writing here. The writer disappears and the characters take center stage.

"The important thing is not what we write but how we write, and in my opinion the modern writer must be an adventurer above all, willing to take every risk, and be prepared to founder in his effort if need be. In other words we must write dangerously."

James Joyce was certainly an adventurer, and though his notion to a "modern writer" predates ours by about a century, we don't think all that much as changed. Writers still need to take risks!

"I don’t say I was ‘proceeding down a thoroughfare.’ I say I ‘walked down the road.’ I don’t say I ‘passed a hallowed institute of learning.’ I say I ‘passed a school.’ You don’t wear all your jewellery at once. You’re much more believable if you talk in your own voice."

Maeve Binchy's own voice is apparent in every book she wrote. Her characters speak like real people, and that makes them all the more endearing.

"Out of the quarrel with others we make rhetoric; out of the quarrel with ourselves we make poetry."

What a poetic way to encapsulate the experience of writing poetry. Yeats certainly knew a thing or two about using that internal quarrel to create beautiful, timeless work.

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