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Starting Your Novel? Start Your Author Platform Now

July 27, 2017 | 8 min read

 


Today’s guest post is by Zara Altair (@ZaraAltair), writer of The Argolicus Mysteries set in ancient Italy. Zara also coaches budding writers to create winning stories as The Story Bodyguard from her home near Portland, Oregon.


It’s Never Too Early To Build and Promote

In the world of publishing you as an author become a brand. You become a business, an author business, and you need to enter a business mindset. To promote your new author brand, you need a place to do that—your author platform.

If you are starting a new novel and you think your fabulous, creative, innovative, engaging, exciting story will sell itself, welcome to reality. It won’t sell itself. You may dream of people reading your book and sharing their enjoyment with others. Before that happens, readers need to know about your novel. The best way to get started letting others know about your novel is through your author platform.

Your book will compete with thousands of other books. You need to entice and win your readers to select your book out of the thousands of books out there. If you write in a popular genre, you need to differentiate your story from your competitors. Your author platform is the way you connect with your readers and fans. Provide information about you, the author, and your books on your platform.

Why Now?

First, if you wait until your novel is completed, or even later until it is published, you miss the chance to connect not only with readers, but with people in the publishing world.

Agents want to see your platform before they represent your book. Many agents will not accept a book unless you have a platform designed and in place.

You will co-promote with a traditional publisher. The reason the agent wants to see your author platform is that publishers want to know you put energy into promoting your book(s).

If you are self-publishing, you will spend time weekly if not daily promoting your work.

Creating your author marketing platform takes time. As you grow in experience with your platform, you’ll tweak and tweak again to create the most concise and enticing connection with you, the author.

How To Start Your Author Platform

The best way to start is with you, the author. You’ll need several author bios to distribute and a professional portrait. These bios will go on your website, social media introductions, press releases, digital publishing author pages (Amazon, Nook, iBooks, etc.), inside your book, on your dust jacket. You’ll need them handy whenever you promote yourself and your books.

Book Description

Write a description of your book. You will probably revise this many times, but write one. Pretend you are writing the blurb for the back cover.

Your book description is not a synopsis of the story. You want targeted readers of your genre to want to buy your book and read it. Tell potential readers the genre up front. Zombie Apocalypse readers won’t read your sweet romance.  Focus on the main character and their challenge. Load your book description with emotional phrases that entice readers to buy your book. Think of your book description as a sales tool to get your readers to connect.

Your Author Biographies

Yes, you’ll need at least three author bios. Also, you’ll find yourself editing these bios for guest posts, author interviews, and other publicity. Start witha short one, 25-30 words, to post at the end of articles or on social media that does not allow for a long description, like Twitter. Then write at least two more, a 100-word bio and a 300-word bio. If you hire a publicist, or do your own publicity, you may want a 1000 word biography. You will rewrite these many times, but start with something now.

A Photo: Your Professional Image

Create a formal portrait of yourself both color and black and white. You can do this yourself with a plain background or hire a professional photographer. A formal portrait has a plain background with no distractions, so the focus is on you.

Cover Image for Your Book

Your book cover and book description are two key elements in book sales. You may think it’s too early to create a cover image, but it will be part of your promotion. Even before the book is out, you’ll want to entice readers.You’ll want this for your website and any promotions you may do.

Don’t do this yourself. Your book cover is one of the strongest selling elements. Hire a professional book cover designer. Your cover design can range in price from pre-made where your insert your author name and book title for $25-$50 to a high-end professional who may charge $500 or more.

Don’t skimp. Save your pennies to get the best designer you can afford. This is one reason to start early. You’ll spend time finding the right designer for your book cover.

Create A Free Giveaway

Create a giveaway for readers who join your email list. This can be a short novella, a chapter from your book, background about the theme of your story, or a biography of the main character. Use your imagination to create something special for your followers. Reward them for following you.

Create Your Author Website

Your author website is your home base. If Amazon, Barnes and Noble, or your publisher go out of business, you’ll still own your website. You can use free website services like WordPress.com or Weebly to get started. Or you can go one step up with a paid service like Squarespace. If you have time and resources, you can become more involved and intricate with a self-hosted website using WordPress.org. You will need to monitor and update the self-hosted website for updates or hire someone to manage the site for you. If you have a large budget, you can hire a website designer to create the site for you. Make sure you have access to add and change text.

Basic pages for your website:

An introduction to you as an author. Your bio and some words about why you are writing the book.

A page just for the book. Give potential readers a taste of the book with the book description and a short excerpt. Once your book is published, you will add links to where readers can buy your book.

A blog page. Most free and paid website services include a blog page. Update this with articles regularly, at least once a month if not more. The key is to consistently communicate with readers.

Email - The Way to Stay in Touch with Readers

However much you may like social media and hate a full email inbox, email is the number one way to stay in touch with your readers. Email is not dead. You’ll communicate in a personal way and respond to questions. So, set up your email functionality now. Even if the first subscribers are your mom and your best friend. Getting your email service set up now will save you time in the future as your list grows.

There are several services (autoresponders) that provide email list services. To begin, you can start with a free service like MailChimp. As your list grows, consider a paid service such as AWeber.

Set up your email list. Add yourself to the list to check that all your emails go out. Write a sequence of welcoming emails for your autoresponder.

Create your invitation to join the list (landing page). Entice people to join with your free giveaway you created. Keep it simple and direct.

Write Your Friendly Email Sequence

Create a sequence of emails to go to people who join your list. Write a sequence of welcoming emails for your autoresponder. Here’s a sample email welcome sequence and timing:

  1. Day One: Thank your new subscriber. Introduce yourself and your books. Link to the free giveaway.
  2. Three days after previous: Did you miss the download? Insert the link to your free giveaway again. Keep it short and sweet.
  3. Three days after previous. More about how you wrote the book(s). Add your social media connection links and Amazon Author page and website. Invite your subscribers to follow you.
  4. One week after previous. A bit about you. Personal what I do. Pets. Activities, Photos of life. Invitation to read one of your books with link.
  5. One week after that. Invitation for free books forever by joining the beta readers group, advanced readers. Set up a separate email list for them and put the link in this message. Once again, set up your autoresponder with at least one welcoming message thanking them for their enthusiasm and telling them they will be receiving their advance copy when it is ready. You know how to do this now.

Your Author Newsletter

Use your email service to send out a newsletter to your fans regularly. Set a schedule and stick to it. Some authors write every day others send out the newsletter once a month. The frequency isn’t as important as the consistency. Each issue of your newsletter keeps your fans engaged.

Most email services have an RSS feed service to bring your blog posts into your newsletter. If you write a regular blog, your subscribers will have a link to all the blog posts since your last newsletter.

Start your newsletter right away, even if it’s only your mom and best friend on your list. Get yourself in the habit of creating and sending your newsletter. Set your newsletter writing date on your calendar. Set your publication date on your calendar. You’ll develop the habit of consistent communication.

Social Media

Social media is a great way to increase your exposure. Each platform like Facebook, Twitter, Instagram, Google+, and others each has a distinct audience. To avoid author overwhelm, choose one social media vehicle as your main interaction focus. You can post on several but focus the majority of your posting and interaction on one. Spend time engaging with others, commenting on their posts, and interacting and sharing new content. Let your personality shine.

To set up your social media account, you’ll use the bio, author portrait, and book cover you created in earlier steps.

Educate Yourself About Author Marketing

Author marketing is a skill set. Read various author help sites like this one. Take notes, test an action to see if it works for you. Then implement the actions that fit with your personal style. You’ve committed to your business as an author; this is your Research and Development. You’ll resonate with some advice and feel uncomfortable with some. If it feels uncomfortable, think about whether it’s because you need to learn a new skill set or if it doesn’t fit you and your readers. If it is a fit, learn the new skill set and incorporate it into your author platform.

Successful Authors Manage Writing and Promotion Time

The skill you learn from setting up your author platform is the ability to manage writing and promotion time. To be a successful author you need to practice both consistently. You’ll build your audience of readers long before your first novel is finished. They will help you kick start your book launch.

Your career as an author is a business. Develop your business skills with your consumers, your readers, by communicating with them. Don’t be afraid to learn as you go. Starting early gives you the opportunity to fine tune before you complete your novel.

If all of these activities to set up your author platform seem like work, they are. If you are serious about your novel, you want to give it the most attention you can through your author platform. When you start now, while you are writing your first novel and work on your author platform in tandem with your writing, you will be well positioned to create a successful book launch.

New author, tell me your opinion! Have you started your platform? Are you hung-up with keeping it going? What’s your biggest challenge? Tell me in the comments!

 


Zara Altair

Zara Altair (@ZaraAltair) writes The Argolicus Mysteries set in ancient Italy featuring patrician Argolicus and his lifelong tutor, Nikolaos: The Used Virgin, The Peach Widow, and The Roman Heir. She writes for the web as a semantic copywriter and is working on a book for writers: SEO for Authors. Zara also coaches budding writers to create winning stories as The Story Bodyguard from her home near Portland, Oregon.

 

 

 

December 18, 2025 7 min read

What can Jane Austen's personal letters teach writers of today?

December 10, 2025 6 min read

Singer-songwriter Abner James finds his creativity in the quiet freedom of analog tools. Learn how his creative process transcends different media.

Abner James went to school for film directing. But the success of the band he and his brother formed together, Eighty Ninety, knocked him onto a different trajectory.

The band has accrued more than 40 million streams since the release of their debut EP “Elizabeth," and their work was even co-signed by Taylor Swift when the singer added Eighty Ninety to her playlist "Songs Taylor Loves.”

Now, Abner is returning to long-form writing in addition to songwriting, and with a change in media comes an examination of the creative process. We sat down to chat about what's the same — and what's different. 

ANNIE COSBY: Tell us about your songwriting process.

ABNER JAMES: The way I tend to write my songs is hunched over a guitar and just seeing what comes. Sounds become words become shapes. It's a very physical process that is really about turning my brain off.

And one of the things that occurred to me when I was traveling, actually, was that I would love to be able to do that but from a writing perspective. What would happen if I sat down and approached writing in the same way that I approached music? In a more intuitive and free-form kind of way? What would that dig up?

AC: That's basically the ethos of Freewrite.

AJ: Yes. We had just put out a record, and I was thinking about how to get into writing for the next one. It occurred to me that regardless of how I started, I always finished on a screen. And I wondered: what's the acoustic guitar version of writing?

Where there's not blue light hitting me in the face. Even if I'm using my Notes app, it's the same thing. It really gets me into a different mindset.

 "I wondered: what's the acoustic guitar version of writing?"

I grew up playing piano. That was my first instrument. And I found an old typewriter at a thrift store, and I love it. It actually reminded me a lot of playing piano, the kind of physical, the feeling of it. And it was really fun, but pretty impractical, especially because I travel a fair amount.

And so I wondered, is there such a thing as a digital typewriter? And I googled it, and I found Freewrite.

AC: What about Freewrite helps you write?

AJ:I think, pragmatically, just the E Ink screen is a huge deal, because it doesn't exhaust me in the same way. And the idea of having a tool specifically set aside for the process is appealing in an aesthetic way but also a mental-emotional way. When it comes out, it's kind of like ... It's like having an office you work out of. It's just for that.

"The way I tend to write my songs is hunched over a guitar and just seeing what comes. Sounds become words become shapes. It's a very physical process that is really about turning my brain off."

And all of the pragmatic limitations — like you're not getting texts on it, and you're not doing all that stuff on the internet — that's really helpful, too. But just having the mindset....

When I pick up a guitar, or I sit down at the piano, it very much puts me into that space. Having a tool just for words does the same thing. I find that to be really cool and inspiring.

"When I pick up a guitar, or I sit down at the piano, it very much puts me into that space. Having a tool just for words does the same thing."

AC: So mentally it gets you ready for writing.

AJ: Yeah, and also, when you write a Microsoft Word, it looks so finished that it's hard to keep going. If every time I strummed a chord, I was hearing it back, mixed and mastered and produced...?

It's hard to stay in that space when I'm seeing it fully written out and formatted in, like, Times New Roman, looking all seriously back at me.

AC: I get that. I have terrible instincts to edit stuff over and over again and never finish a story.

AJ:  Also, the way you just open it and it's ready to go. So you don't have the stages of the computer turning on, that kind of puts this pressure, this tension on.

It's working at the edges in all these different ways that on their own could feel a little bit like it's not really necessary. All these amorphous things where you could look at it and be like, well, I don't really need any of those. But they add up to a critical mass that actually is significant.

And sometimes, if I want to bring it on a plane, I've found it's replaced reading for me. Rather than pick up a book or bring a book on the plane, I bring Traveler and just kind of hang out in that space and see if anything comes up.

I've found that it's kind of like writing songs on a different instrument, you get different styles of music that you wouldn't have otherwise. I've found that writing from words towards music, I get different kinds of songs than I have in the past, which has been interesting.

In that way, like sitting at a piano, you just write differently than you do on a guitar, or even a bass, because of the things those instruments tend to encourage or that they can do.

It feels almost like a little synthesizer, a different kind of instrument that has unlocked a different kind of approach for me.

"I've found that it's kind of like writing songs on a different instrument, you get different styles of music that you wouldn't have otherwise... [Traveler] feels almost like a little synthesizer, a different kind of instrument that has unlocked a different kind of approach for me."

AC: As someone who doesn't know the first thing about writing music, that's fascinating. It's all magic to me.

AJ: Yeah.

AC: What else are you interested in writing?

AJ: I went to school for film directing. That was kind of what I thought I was going to do. And then my brother and I started the band and that kind of happened first and knocked me onto a different track for a little while after college.

Growing up, though, writing was my way into everything. In directing, I wanted to be in control of the thing that I wrote. And in music, it was the same — the songwriting really feels like it came from that same place. And then the idea of writing longer form, like fiction, almost feels just like the next step from song to EP to album to novel.

For whatever reason, that started feeling like a challenge that would be deeply related to the kinds of work that we do in the studio.

AC: Do you have any advice for aspiring songwriters?

AJ: This sounds like a cliche, but it's totally true: whatever success that I've had as a songwriter — judge that for yourself — but whatever success I have had, has been directly proportional to just writing the song that I wanted to hear.

What I mean by that is, even if you're being coldly, cynically, late-stage capitalist about it, it's by far the most success I've had. The good news is that you don't have to choose. And in fact, when you start making those little compromises, or even begin to inch in that direction, it just doesn't work. So you can forget about it.

Just make music you want to hear. And that will be the music that resonates with most people.

I think there's a temptation to have an imaginary focus group in your head of like 500 people. But the problem is all those people are fake. They're not real. None of those people are actually real people. You're a focus group of one, you're one real person. There are more real people in that focus group than in the imaginary one.

And I just don't think that we're that different, in the end. So that would be my advice.

AC: That seems like generally great creative advice. Because fiction writers talk about that too, right? Do you write to market or do you write the book you want to read. Same thing. And that imaginary focus group has been debilitating for me. I have to silence that focus group before I can write.

AJ: Absolutely.

"I think there's a temptation to have an imaginary focus group in your head of like 500 people. But the problem is all those people are fake... You're a focus group of one, you're one real person. There are more real people in that focus group than in the imaginary one."

--

Learn more about Abner James, his brother, and their band, Eighty Ninety, on Instagram.

November 29, 2025 4 min read

The Great Freewrite Séance: A Ghost'ly Charity Auction Full Terms & Conditions

These Terms and Conditions (“Terms”) govern participation in The Great Freewrite Séance: A Ghost'ly Charity Auction (“Auction”), organized by Freewrite (“Organizer,” “we,” “us,” or “our”). By registering for, bidding in, or otherwise participating in the Auction, you (“Participant,” “Bidder,” or “Winner”) agree to be bound by these Terms.

1. Auction Overview

1.1. The Auction offers for sale a limited number of Freewrite Traveler Ghost Edition units (“Items” or “Ghost Traveler units”), each personally signed and drawn on by a featured author.

1.2. All proceeds, net of explicitly disclosed administrative costs, will be donated to the charity or charitable initiative (“Charity”) identified on each auction item’s page, as chosen by the respective author.

2. Eligibility

2.1. Participants must be at least 18 years old or the age of majority in their jurisdiction, whichever is higher.

2.2. Employees of Freewrite, the participating authors, or any affiliates directly involved in the Auction are not eligible to bid.

2.3. By participating, you represent that you are legally permitted to take part in online auctions and to pay for any bids you win.

3. Auction Registration

3.1. Participants must create an account on the auction platform or otherwise register using accurate, current, and complete information.

3.2. Freewrite reserves the right to verify identity and to disqualify any Participant who provides false or misleading information.

4. Bidding Rules

4.1. All bids are binding, final, and non-retractable.

4.2. Bidders are responsible for monitoring their bids; Freewrite is not liable for missed notifications or technical issues on the auction platform or the Participant’s device.

4.3. Freewrite reserves the right to:

  • set minimum bids or bid increments;
  • reject bids deemed in bad faith or intended to disrupt the Auction;
  • extend, pause, or cancel the Auction in case of technical difficulties, fraud, or events beyond reasonable control.

5. Winning Bids and Payment

5.1. The highest valid bid at the close of the Auction is the Winning Bid, and the corresponding Participant becomes the Winner.

5.2. Winners will receive payment instructions and must complete payment within 48 hours of the auction’s close unless otherwise stated.

5.3. Failure to complete payment on time may result in forfeiture, and Freewrite may offer the Item to the next highest bidder.

5.4. Accepted payment methods will be listed on the Auction platform. All payments must be made in the currency specified.

6. Item Description and Condition

6.1. Each Ghost Traveler unit is authentic, and the signatures, doodles, and messages are original works created by the participating author. These are authors, not artists. By bidding on the Item, you acknowledge that you are receiving a one-of-a-kind unit marked with unique art and messages and you agree to these terms and conditions.

6.2. Because Items are customized and signed by hand, variations, imperfections, or unique marks are to be expected. These are considered part of the Item’s character and not defects.

6.3. Items are provided “as-is” and “as-available.” Freewrite makes no warranties of merchantability or fitness for a particular purpose.

7. Shipping & Delivery

7.1. Shipping costs, import duties, and taxes may apply unless explicitly stated otherwise.

7.2. Freewrite will make reasonable efforts to ship Items within the estimated timeline but cannot guarantee delivery dates.

7.3. Title and risk of loss transfer to the Winner upon delivery to the carrier.

7.4. Freewrite is not responsible for delays, damage, or loss caused by the courier or customs agencies.

8. Charity Donation

8.1. Net proceeds from the Auction will be donated to the Charity designated on each Item page.

8.2. Donation amounts and recipients may be disclosed publicly unless prohibited by law.

8.3. Winners acknowledge that they are purchasing Items, not making a tax-deductible donation to Freewrite; therefore, Winners will not receive charitable tax receipts unless Freewrite explicitly states otherwise in compliance with applicable laws.

9. Intellectual Property

9.1. All trademarks, brand names, product names, and creative materials associated with Freewrite and the Ghost Traveler remain the exclusive property of Freewrite or their respective rights holders.

9.2. Participants may not reproduce, distribute, or publicly display the authors’ doodles without permission where such rights are applicable, except as allowed by law (e.g., resale of the physical Item).

10. Privacy

10.1. By participating, you consent to Freewrite’s collection, use, and storage of your personal data in accordance with our Privacy Policy.

10.2. Freewrite may publicly announce auction results, including Winner’s first name, last initial, city, state/country, and winning bid amount unless prohibited by law or unless you formally request anonymity when possible.

11. Prohibited Conduct

Participants may not:

  • engage in bid manipulation, fraud, or collusive bidding;
  • use automated systems (bots, scripts, scrapers) to place or monitor bids;
  • interfere with the Auction, platform, or other participants

Freewrite may ban or disqualify any Participant violating these rules.

12. Limitation of Liability

To the fullest extent permitted by law:

12.1. Freewrite is not liable for indirect, incidental, special, or consequential damages arising from the Auction or purchase of Items.

12.2. Freewrite’s total liability in connection with these Terms shall not exceed the amount of the Winning Bid actually paid by the Participant.

12.3. Freewrite is not responsible for technical malfunctions, internet outages, system failures, or other issues beyond its control.

13. Cancellation and Force Majeure

Freewrite may cancel, postpone, or modify the Auction due to unforeseen circumstances, including but not limited to natural disasters, system failures, strikes, or events affecting participating authors or the Charity.

14. Governing Law & Dispute Resolution

14.1. These Terms are governed by the laws of Michigan, without regard to conflict-of-law rules.

14.2. Any disputes arising under these Terms will be resolved through binding arbitration or the courts of the specified jurisdiction, as applicable.

14.3. Participants waive any right to participate in class-action lawsuits relating to the Auction.

15. Amendments

Freewrite may update these Terms at any time. Continued participation in the Auction after updates constitutes acceptance of the revised Terms.

16. Contact Information

For questions or concerns regarding the Auction or these Terms, contact: hello@getfreewrite.com.