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Professional Fangirling: Writing IP with Rebecca Mix

Annie Cosby
July 19, 2023 | 3 min read

Have you heard authors talk about "writing IP"? Or maybe that book in your hand is IP and you don't even know it. Or maybe you have no idea what we're talking about.

Regardless, you've definitely read something that was created as IP, and the process is fascinating — trust us. Join us for an interview with Author & Freewrite Ambassador Rebecca Mix to discuss writing IP and what it's like for an author.

First things first. What does it mean to write IP?

IP means "intellectual property," ie. instead of writing something you came up with on your own, you're hired by a publisher to write about something that already exists! People usually think of existing brands, like Neopets, Disney, Marvel, etc., but IP can also mean a concept that's developed in-house by an editor and then an author is hired to write it. You'd be surprised how many books are IP without anyone even knowing.

Wow. That's fascinating. So you do both. You have your own original books, like The Ones We Burn and The Mossheart's Promise, and now you're getting into IP, right? How did you get started with that?

I always wanted to do IP, and it was going to be something I started pursuing a little further along in my career — but then, in 2021, my editor at Andrews McMeel reached out to see if I'd be interested in doing the Neopets graphic novels because I talk about how much I love Neopets, constantly, online.

Never hurts to be loud about what you love!

Neopets?! Like the virtual pet website? *break to fangirl* How is the process of writing IP different from writing purely original content?

IP is a lot more collaborative. And you get source material! Since it's not my world, a lot of my job with this particular IP is to understand and love the canon, and then develop a story that does that canon justice. It's really interesting because since this isn't something I own, there's an entire team of people dedicated to ensuring that all of the details align and that I do the canon justice.

Typically, when I write my own books, no one even knows about them until I have a detailed outline, a pitch, and sample chapters. This one kind of worked in reverse: the pitch had to be approved by the lovely folks over at Neopets, then I sent them an extensive 4,000 word outline for them to comb through so they could suggest changes, nix certain elements that conflicted with lore or with upcoming plots they were developing, etc. You have to be someone who doesn't hold things precious; names and characters and subplots will change, because at the end of the day, they're the experts, and my job is to just try and tell a good story.

Then, when the book gets turned in, instead of just my editor working through it, it goes back to the team so they have a chance to read and suggest changes. In that way, it's a lot less lonely than writing my own original work, and a lot more of a team effort!

Do you like one more than the other?

I don't think so! I think IP and original stories all have their own perks and merits. I love the creative control of writing my own stories because I can really go wild, but in the case of Neopets, it felt like an utter pipedream to get to create new canon for a property that has meant the world to me for the last 20 years. And the teamwork aspect of it was really fun, too. I'll definitely continue to write my own original stuff, but I'm hopeful I can continue to do more IP as well!

If you could write IP for any universe, character, brand, etc., what would it be?

Oh gosh. Too many to choose, because I love too many things! For existing brands, the obvious answer is the Warriors series. I grew up devouring them and it's a dream of mine to get to work on them at least once.

Other very niche dreams would be Stardew Valley, Animal Crossing, Tangled, Pokemon, Wizard of Oz ... but I've also always been keen to try my hand at working on a publisher-developed IP. Anything video games, murder-y magic, or set in Michigan would be a blast. And if some editor out there was ever dreaming about a book dealing with brain injuries, I unfortunately have the experience down for that one already!

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So there you have it. Welcome to the world of IP! If you could write a story set in any universe that isn't your own, what would you choose?

Readers can learn more about Rebecca Mix at www.rebeccamix.com or follow her on Instagram, TikTokTwitter, or Facebook.

April 01, 2026 0 min read
March 22, 2026 3 min read

If you're new here, freewriting is “an unfiltered and non-stop writing practice.” It’s sometimes known as stream-of-consciousness writing.

To do it, you simply need to write continuously, without pausing to rephrase, self-edit, or spellcheck. Freewriting is letting your words flow in their raw, natural state.

When writing the first draft of a novel, freewriting is the approach we, and many authors, recommend because it frees you from many of the stumbling blocks writers face.

This method helps you get to a state of feeling focused and uninhibited, so you can power through to the finish line.

How Freewriting Gives You Mental Clarity

Freewriting is like thinking with your hands. Some writers have described it as "telling yourself the story for the first time."

Writing for Inside Higher Ed, Steven Mintz says, “Writing is not simply a matter of expressing pre-existing thoughts clearly. It’s the process through which ideas are produced and refined.” And that’s the magic of putting pen to paper, or fingertips to keyboard. The way you learned to ride a bike by wobbling until suddenly you were pedaling? The way you learned certain skills by doing as well as revising? It works for writing, too.

The act of writing turns on your creative brain and kicks it into high gear. You’re finally able to articulate that complex idea the way you want to express it when you write, not when you stare at a blank page and inwardly think until the mythical perfect sentence comes to mind.

Writing isn’t just the way we express ideas, but it’s how we extract them in the first place. Writing is thinking.

Or, as Flannery O'Connor put it:

“I write because I don't know what I think until I read what I say.”

Writing isn’t just the way we express ideas, but it’s how we extract them in the first place. Writing is thinking.

 

Freewriting to Freethinking

But how and why does it work? Freewriting makes fresh ideas tumble onto the page because this type of writing helps you get into a meditative flow state, where the distractions of the world around you slip away.

Julie Cameron, acclaimed author of The Artist’s Way, proposed the idea that flow-state creativity comes from a divine source. And sure, it certainly feels like wizardry when the words come pouring out and scenes seem to arrange themselves on the page fully formed. But that magic, in-the-zone writing feeling doesn’t have to happen only once in a blue moon. It’s time to bust that myth.

By practicing regular freewriting and getting your mind (and hands) used to writing unfiltered, uncensored, and uninterrupted, you start freethinking and letting the words flow. And the science backs it up.

According to Psychology Today, the dorsolateral prefrontal cortex goes quiet during flow state. This part of the brain is in charge of “self-monitoring and impulse control” – in other words, the DLPFC is the tiny home of your loud inner critic. And while that mean little voice in your head takes a long-overdue nap, you’re free to write without doubt or negative self-talk.

“With this area [of the brain] deactivated, we’re far less critical and far more courageous, both augmenting our ability to imagine new possibilities and share those possibilities with the world.”

Freewriting helps us connect with ourselves and our own thoughts, stories, beliefs, fears, and desires. But working your creative brain is like working a muscle. It needs regular flexing to stay strong.

So, if freewriting helps us think and organize our thoughts and ideas, what happens if we stop writing? If we only consume and hardly ever create, do we lose the ability to think for ourselves? Up next, read "Are We Living through a Creativity Crisis?"

 

Learn More About Freewriting

Get the ultimate guide to boosting creativity and productivity with freewriting absolutely free right here.You'll learn how to overcome perfectionism, enhance flow, and reignite the joy of writing.

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March 16, 2026 2 min read

Picturethis. Imaginetryingtoreadapagethatlookedlikethis,withnospacestoseparateonewordfromthenext. No pauses. No breath. Just an endless procession of letters that your brain must laboriously slice into meaning, one syllable at a time.