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The Power of Setting: Using Vivid Description to Enthrall Your Readers

July 18, 2019 | 8 min read

Starting out as a fiction writer, you’ll be told to focus on plot, dialogue, and characterization — but there’s something else that should be on that list —that often gets relegated to the ‘not-so-important’ pile. The power of evocative description of the setting of your story is frequently overlooked — but it shouldn’t be.

I did a bachelor's degree in Creative Writing in my mid-twenties, aftermy first novel was published. (Yeah, I know that’s backward way on, but it seemed a good idea at the time!) It surprised me that vivid description of the story setting didn’t really come up until a module on ‘world-building’ for fantasy fiction.

The story setting isn’t just important in fantasy fiction. It’s important in all fiction, offering the opportunity to enthrall your readers and bring your story to life. Great fiction, I believe, is the kind that has you dreaming about the setting and the characters long after the book is finished — and if you don’t offer a vivid description of the setting to your readers, they can’t dream about it.

So, now you know why creating vivid and evocative descriptions of your setting is so important, let’s look at what goes into crafting the kind of descriptions that stick in your readers’ minds.

The Essential Ingredients of Vivid Settings

If you’re cooking a complex meal, you know that you have to measure out the exact ingredients in the recipe if you want it to turn out as expected. With vivid descriptions of settings, you also need to include a range of ingredients — although you have a little more freedom with the quantities. The ingredients of an evocative setting are the same whether you’re writing fantasy or romance, historical fiction or a crime thriller. Let’s take a look at what you need.

Sensory Details

The best descriptions of settings use a lot of sensory details. As humans, we explore our world using our five senses, so it’s only natural to use the senses to craft realistic and vivid details that your readers can easily imagine.

Sensory details — which evoke smells, colors, textures, sounds, and sensations — can instantly add power to any description of a setting. Of course, different settings will evoke different senses — and you don’t have to evoke all five senses in each description.

Let’s look at the difference that sensory details can add to your writing in the contrast between these two descriptions:

  1. Alex forged ahead. There was a path leading through the trees and into some bushes
  2. A path of crushed pine needles wound among the trees and into a shadowy clump of bracken and snow-laden rhododendron bushes. A sharp, icy wind carried the sharp tang of pine and the damp decay of leaves on the forest floor. Sunlight spilled through the canopy of trees and reflected off droplets of water clinging to the sleeve of Alex’s jacket. A twig snapped beneath his boot, and he froze, holding his breath as the deer’s head turned sharply towards him. It sniffed the air, and then, as if it could smell the danger, bolted away through the undergrowth, its hoof-beats seeming to echo the frustrated beating of Alex’s heart.

If you struggle with bringing sensory details into your writing, you could try keeping a ‘sensory diary’. By this, I mean carrying a notebook with you and spending a few minutes every day describing your setting. Focus on:

  • What you can hear
  • What you can see
  • What you can smell
  • What the surface you’re sitting on feels like
  • What you can taste (this applies even if you’re not eating or drinking anything!)

Metaphors and Similes

Metaphor:

  • A word or phrase for one thing that is used to refer to another thing in order to show or suggest that they are similar;
  • An object, activity, or idea that is used as a symbol of something else
  • For example: “Love is a battlefield”

Simile:

  • a type of figurative language that describes something by comparing it to something else with the words like or as.
  • For example, “Life is like a box of chocolates.”

As literary devices, metaphors and similes are tools that every writer should have in their toolbox. Although metaphors and similes can become tired with overuse, their familiarity can help instantly connect your reader with the setting you’re describing — evoking powerful sensory details without having to articulate those details.

Both metaphors and similes have extensively been used throughout the centuries — and to great effect. Take a look at these examples:

 “The sun in the west was a drop of burning gold that slid near and nearer the sill of the world.”

—Lord of the Flies, William Golding

“Small flames stirred at the trunk of a tree and crawled away through leaves and brushwood, dividing and increasing. One patch touched a tree trunk and scrambled up like a bright squirrel. The smoke increased, sifted, rolled outwards. The squirrel leapt on the wings of the wind and clung to another standing tree, eating downwards. Beneath the dark canopy of leaves and smoke, the fire laid hold on the forest and began to gnaw.”

—Lord of the Flies,William Golding

“But soft, what light through yonder window breaks? It is the east, and Juliet is the sun!” —Romeo & Juliet,William Shakespeare

“In the eastern sky there was a yellow patch like a rug laid for the feet of the coming sun . . .” — The Red Badge of Courage,Stephen Crane

“The water made a sound like kittens lapping.” — The Yearling,Marjorie Kinnan Rawlings

Similes and metaphors can be overused, however, so it’s important that you don’t rely on them too much when you’re working on writing vivid descriptions of your story setting. Instead, you should aim to balance your writing with a variety of figurative techniques.

If you struggle with coming up with metaphors and similes for your writing, it may help to go through some of your favorite books and see how the authors you admire use these literary devices.

Atmospheric Details

Creating an atmosphere in your setting can truly take your scenes to the next level. Describing an atmosphere can add tension, a sense of urgency, apprehension, excitement, and so on.

In Great Expectations, Charles Dickens used atmospheric imagery in his descriptions of Miss Havisham’s house to create a vivid sense of despair and decay. The narrator, Pip, describes it as being made ‘of old brick and dismal... [with] a great many iron bars to it.’ Dickens writes:

Some of the windows had been walled up; of those that remained, all the lower were rustily barred […] While we waited at the gate, I peeped […] and saw that at the side of the house there was a large brewery. No brewing was going on in it, and none seemed to have gone on for a long long time.

‘The first thing I noticed was, that the passages were all dark and that she had left a candle burning there. She took it up, and we went through more passages and up a staircase, and still, it was all dark, and only the candle lighted us.’

The atmosphere Dickens creates is gothic — perfect for Miss Havisham — but you can use details like these to create any kind of atmosphere.

There are particular kinds of words that create an atmosphere. For example:

  • Rattling
  • Creaking
  • Thumping
  • Whistling
  • Shuddering
  • Echoing

Try looking at how your favorite authors create an atmosphere in their novels. Why is it so effective? Do you think some types of atmosphere are more commonly evoked in settings than others?

A Note on Authenticity

When you’re writing vivid descriptions, it’s easy to get carried away. However, unless you’re writing fantasy fiction (where you literally have a license to let your imagination run wild) or creating your own fictional towns, it’s important that the settings that you describe are authentic. Even if you’re creating a fictional town or city, you have to make it realistic.

This especially applies if you’re writing historical fiction — but it’s important for all kinds of fiction, really. Creating an authentic setting avoids jarring the reader out of the story with a detail that is out of place in the time period or location of the setting.

For example, imagine you’re reading a book set in Victorian London — in 1855. The author has been using authentic dialogue and using really evocative language in describing the setting. You’re engrossed in the story, immersed in all the details that make you feel like you can actually smell the streets of London. Then, the author has a character catching a train on the London Underground. Except you happen to know that the London Underground didn’t open until 1863. This jarring detail immediately ruins the sense of authenticity.

Always fact-check when you’re writing about settings that your readers may be familiar with. All the descriptive skills in the world can’t save a novel that is inaccurate! It can be helpful to keep a file with all the necessary details about any real-life settings to ensure you’re keeping to the facts.

Practice Writing Vivid Descriptions

If you want to master the art of vivid description, you need to hone your skills before you start working on your novel. We’ve covered all the essential ingredients for an evocative description of a setting, so now it’s your turn to put them into practice!

 Here’s some prompts and exercises to get you started:

  1. Go and sit in your local coffee shop and spend ten minutes describing the atmosphere, the sounds, the smells, the sights, and so on. If you want to make this more challenging, try emailing your description to a friend to see if they can guess the location. If they can’t, keep practicing.
  2. Find a book about the history of your town or city and pick a street or location that has changed significantly during the past 100 years. Write a scene set in the location — but describe the scene 100 years ago, then 75 years ago, 50 years ago, and 25 years ago. If you know older people who may remember the location in the past, you could share your description with them to see if they would add any different details — or take some out.
  3. Create a fictional setting for your story, and spend 30 minutes writing a scene full of vivid description. Make sure you evoke sensory details, create an atmosphere, and use metaphors and/or similes to bring your description to life.
  4. Learn from one of the greatest masters of descriptive writing: J.R.R. Tolkein. In Book One of the Lord of the Rings Trilogy, he wrote: "The trees do not like strangers. They watch you. They are usually content merely to watch you, as long as daylight lasts." Get hold of a copy of The Lord of the Rings and find a passage the describes a setting. Study the language that Tolkein uses and the way that he brings the locations to life. What types of words does he use? Why are they so powerful? What similes and/or metaphors does he use? Can you identify any other techniques in his writing? Now, describe a setting using the same techniques.
  5. Go through one of your past stories/novels and find a couple of scenes that you haven’t used a lot of description in. Rewrite them, putting into practice the things you’ve learned about creating vivid descriptions.
November 29, 2025 4 min read

The Great Freewrite Séance: A Ghost'ly Charity Auction Full Terms & Conditions

These Terms and Conditions (“Terms”) govern participation in The Great Freewrite Séance: A Ghost'ly Charity Auction (“Auction”), organized by Freewrite (“Organizer,” “we,” “us,” or “our”). By registering for, bidding in, or otherwise participating in the Auction, you (“Participant,” “Bidder,” or “Winner”) agree to be bound by these Terms.

1. Auction Overview

1.1. The Auction offers for sale a limited number of Freewrite Traveler Ghost Edition units (“Items” or “Ghost Traveler units”), each personally signed and drawn on by a featured author.

1.2. All proceeds, net of explicitly disclosed administrative costs, will be donated to the charity or charitable initiative (“Charity”) identified on each auction item’s page, as chosen by the respective author.

2. Eligibility

2.1. Participants must be at least 18 years old or the age of majority in their jurisdiction, whichever is higher.

2.2. Employees of Freewrite, the participating authors, or any affiliates directly involved in the Auction are not eligible to bid.

2.3. By participating, you represent that you are legally permitted to take part in online auctions and to pay for any bids you win.

3. Auction Registration

3.1. Participants must create an account on the auction platform or otherwise register using accurate, current, and complete information.

3.2. Freewrite reserves the right to verify identity and to disqualify any Participant who provides false or misleading information.

4. Bidding Rules

4.1. All bids are binding, final, and non-retractable.

4.2. Bidders are responsible for monitoring their bids; Freewrite is not liable for missed notifications or technical issues on the auction platform or the Participant’s device.

4.3. Freewrite reserves the right to:

  • set minimum bids or bid increments;
  • reject bids deemed in bad faith or intended to disrupt the Auction;
  • extend, pause, or cancel the Auction in case of technical difficulties, fraud, or events beyond reasonable control.

5. Winning Bids and Payment

5.1. The highest valid bid at the close of the Auction is the Winning Bid, and the corresponding Participant becomes the Winner.

5.2. Winners will receive payment instructions and must complete payment within 48 hours of the auction’s close unless otherwise stated.

5.3. Failure to complete payment on time may result in forfeiture, and Freewrite may offer the Item to the next highest bidder.

5.4. Accepted payment methods will be listed on the Auction platform. All payments must be made in the currency specified.

6. Item Description and Condition

6.1. Each Ghost Traveler unit is authentic, and the signatures, doodles, and messages are original works created by the participating author. These are authors, not artists. By bidding on the Item, you acknowledge that you are receiving a one-of-a-kind unit marked with unique art and messages and you agree to these terms and conditions.

6.2. Because Items are customized and signed by hand, variations, imperfections, or unique marks are to be expected. These are considered part of the Item’s character and not defects.

6.3. Items are provided “as-is” and “as-available.” Freewrite makes no warranties of merchantability or fitness for a particular purpose.

7. Shipping & Delivery

7.1. Shipping costs, import duties, and taxes may apply unless explicitly stated otherwise.

7.2. Freewrite will make reasonable efforts to ship Items within the estimated timeline but cannot guarantee delivery dates.

7.3. Title and risk of loss transfer to the Winner upon delivery to the carrier.

7.4. Freewrite is not responsible for delays, damage, or loss caused by the courier or customs agencies.

8. Charity Donation

8.1. Net proceeds from the Auction will be donated to the Charity designated on each Item page.

8.2. Donation amounts and recipients may be disclosed publicly unless prohibited by law.

8.3. Winners acknowledge that they are purchasing Items, not making a tax-deductible donation to Freewrite; therefore, Winners will not receive charitable tax receipts unless Freewrite explicitly states otherwise in compliance with applicable laws.

9. Intellectual Property

9.1. All trademarks, brand names, product names, and creative materials associated with Freewrite and the Ghost Traveler remain the exclusive property of Freewrite or their respective rights holders.

9.2. Participants may not reproduce, distribute, or publicly display the authors’ doodles without permission where such rights are applicable, except as allowed by law (e.g., resale of the physical Item).

10. Privacy

10.1. By participating, you consent to Freewrite’s collection, use, and storage of your personal data in accordance with our Privacy Policy.

10.2. Freewrite may publicly announce auction results, including Winner’s first name, last initial, city, state/country, and winning bid amount unless prohibited by law or unless you formally request anonymity when possible.

11. Prohibited Conduct

Participants may not:

  • engage in bid manipulation, fraud, or collusive bidding;
  • use automated systems (bots, scripts, scrapers) to place or monitor bids;
  • interfere with the Auction, platform, or other participants

Freewrite may ban or disqualify any Participant violating these rules.

12. Limitation of Liability

To the fullest extent permitted by law:

12.1. Freewrite is not liable for indirect, incidental, special, or consequential damages arising from the Auction or purchase of Items.

12.2. Freewrite’s total liability in connection with these Terms shall not exceed the amount of the Winning Bid actually paid by the Participant.

12.3. Freewrite is not responsible for technical malfunctions, internet outages, system failures, or other issues beyond its control.

13. Cancellation and Force Majeure

Freewrite may cancel, postpone, or modify the Auction due to unforeseen circumstances, including but not limited to natural disasters, system failures, strikes, or events affecting participating authors or the Charity.

14. Governing Law & Dispute Resolution

14.1. These Terms are governed by the laws of Michigan, without regard to conflict-of-law rules.

14.2. Any disputes arising under these Terms will be resolved through binding arbitration or the courts of the specified jurisdiction, as applicable.

14.3. Participants waive any right to participate in class-action lawsuits relating to the Auction.

15. Amendments

Freewrite may update these Terms at any time. Continued participation in the Auction after updates constitutes acceptance of the revised Terms.

16. Contact Information

For questions or concerns regarding the Auction or these Terms, contact: hello@getfreewrite.com.

November 25, 2025 1 min read

This is a great gratitude writing exercise to be done alone or in a group, with people of any age.

How to Play

    1. Designate someone to read out each prompt below. (Feel free to add your own prompts.)
    2. After each prompt is read, set a timer for one minute. (With younger kids, this can be shortened. For older folks who want to freewrite meaningfully, more time can be added.)
    3. Each person freewrites by finishing the sentence and elaborating until the timer goes off. (For little kids, this can be done verbally with an adult recording their answers. Hilarity will ensue.)
    4. Remeber that freewriting — allowing yourself to write with abandon — enables you to let go, tapping into your subconscious to explore your thoughts more deeply.
    5. When everyone is done with all the prompts, take turns going through some your answers. Some people may be eager to share. Others may not want to. Respect their decision.

The Prompts

  • I'm grateful for... [After you've finished this prompt, repeat it five times. Challenge yourself and others not to repeat a singe word with each new answer.]
  • The silliest thing I'm grateful for is...
  • The littlest thing I'm grateful for is...
  • The biggest thing I'm grateful for is...
  • The grossest thing I'm grateful for is...
  • One thing I love about myself is...
  • My favorite thing that happened this year was...
  • My hope for next year is...

This writing exercise has resulted in some sweet answers — and many hilarious ones, too. If you try it out, do let us know.

Write on.

November 21, 2025 4 min read

For the release of Sailfish, our new firmware update for Smart Typewriter Gen3 and Traveler, we created a brand-new boot-up animation to surprise and delight our writers.

We worked with talented Danish animator Mathias Lynge to bring our experience of the writer's journey to life.

We had a blast visualizing the writer's journey in this new way. Our engineers also had a blast (or something less than a blast) figuring out how to adjust this fun, playful animation to E Ink's very tricky specifications. Hello, refresh rate woes! But we think the result is pretty fun.

"The little animation made my day when I noticed. I love a good flourish."

- Freewrite user

The process of creating this animation was long and full of Zoom calls where we deeply discussed the writing process. We were struck through those conversations by how much overlap there is in creative processes of all disciplines.

So we sat down to chat with Mathias about his creative process and what it's like being a full-time animator.

ANNIE COSBY: Let's start with the basics. What kind of art do you make?

MATHIAS LYNGE: I'm a 2D animator and motion designer working freelance with a wide range of clients. The style varies depending on the project, but it’s usually either a hand-drawn look animated frame-by-frame on a drawing tablet, or a more digital, vectorized look made in After Effects.

While much of what I do is commercial work, I try to keep up with my own passion projects as well. That could be a 10-second Instagram loop of a nature scene, or an interesting character design I’ve sketched down with a pencil. It’s there that I get to sharpen my skills and try out new techniques, which often find their way into later client projects.

AC: You often share educational content on social media for other artists. Are you formally trained, or did you teach yourself?

ML: I’m mostly self-taught. I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

When I first heard terms like “motion design” and “The 12 Principles of Animation” I was on a student exchange program at UCSB in California, where I had chosen a class called "Introduction to Animation." It was a big eye-opener for me, and from that point I was hooked.

But it’s mainly been online YouTube tutorials and my existing drawing experience that have taught me what I know.

Now, I have a big presence on social media, where I share my art as well as educational content centered around animation in Adobe After Effects, so I guess you could say that I'm also an animation influencer!

I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

AC: That's actually how I first found your work. Do you have any specific artists who inspire you?

ML:In the world of 2D animation, I have a list of personal heroes that inspire me with their unique style: Reece Parker, Ariel Costa a.k.a. BlinkMyBrain, and Tony Babel, to name a few.

I also find a lot of inspiration from illustrators and painters I discover online, on platforms such as Pinterest. Last year I made a sparkling water animation that was heavily inspired by Cornwall-based artist Gordon Hunt. He makes these beautiful nature-inspired pointillist paintings that capture how light hits the ocean using colorful dots of paint. I tried to recreate that effect using After Effects to bring it to life, and it led me to a whole new way of animating within the program.

AC: Where else do you draw inspiration to create your work?

ML: I’m heavily inspired by the nature and cityscapes around me in Copenhagen, and I find that taking long walks through parks or down the streets of my neighborhood really sparks my imagination.

I’ll often carry around a sketchbook to quickly scribble down an idea or a loose sketch of something I find interesting, such as seeing how the light from a lamppost hits the surrounding leaves, or how the wind moves the tree in a certain way.

Then I’ll think to myself, “I wonder if I can recreate that motion using a specific technique in After Effects?”

I’m heavily inspired by the nature and cityscapes around me in Copenhagen...

AC: What does your daily routine look like as a full-time artist?

ML: It varies a lot, but I’m usually either working hard on a client project or tinkering away with a new animation tutorial for my social media channels.

I love being able to switch between the two, and when I’m going through a client dry spell, I find that staying creative and posting animation-related content helps keep me inspired while also putting things out into the world that may lead to my next client down the road.

AC: What's your #1 piece of advice for animators new to the industry?

ML: Keep experimenting and trying out new techniques. There’s no such thing as running out of creativity, and even though many of the things you try don’t necessarily go anywhere, it’s all experience that adds up and expands your toolbox. It’s a muscle that needs to be worked out regularly.

Plus, you’ll have more awesome animation to choose from when you’re putting together your next showreel or portfolio!

There’s no such thing as running out of creativity...

AC: What's one fun fact about you completely unrelated to animation?

ML:I’m a big sucker for history podcasts, especially if they are about ancient civilizations, such as The History of Rome by Mike Duncan.

I find it fascinating to hear how mankind was able to build such great empires without ever knowing what electricity, cars, or the internet are.

--

Follow along on Mathias's creative journey and find his free educational content on Instagram.

To learn more about working together, find him on LinkedIn or visit his website at www.mathiaslynge.com.

Learn more about Sailfish here.