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The Perfect First Line: 3 Ways to Hook Your Readers

September 19, 2019 | 7 min read

Each and every month, more than 200,000 books are published worldwide — or over 6,000 each day. If you’re planning on publishing your novel, especially if you’re opting for self-publishing, then you’ve got some pretty fierce competition to get readers to choose yourbook over the thousands of others available.

When I’m considering buying or downloading a book from an author I haven’t read before, I like to use Amazon’s “Look Inside” feature. You may only get to preview a few pages of a novel but in my experience, that’s enough for me to know whether I’m going to enjoy the book or not.

It’s for that reason that I believe that the first line of your novel is more important now than it was twenty years ago. The first line has to grab a potential reader’s attention and convince them that they need to buy your book and keep reading.

In this post, I’ll be showing you three of the best techniques for crafting perfect first lines — but first, let’s take a look at what you shouldn’tdo in your first line.

First-Line Fails

Too many novels that I browse with “Look Inside” fail to compel me to keep reading and there are some common first-line fails that seem to befall a lot of self-published novels.

 How about this one for a really terrible first line?:

"She wore a dress the same color as her eyes her father brought her from San Francisco,"

 - Danielle Steele, Star.

Huh? Her father brought her eyes from San Francisco? When you consider this was not self-published and Danielle Steele is a bestselling novelist with lots of experience, it makes me wonder what the copy editor was thinking letting this go to print!

Then there’s this one, from Joel Phillips in Too Much of a Good Thing:

"Seeing how the victim’s body, or what remained of it, was wedged between the grill of the Peterbilt 389 and the bumper of the 2008 Cadillac Escalade EXT, officer “Dirk” Dirksen wondered why reporters always used the phrase “sandwiched” to describe such a scene since there was nothing appetizing about it, but still, he thought, they might have a point because some of this would probably end up on the front of his shirt."

Try to read that one out loud and you’ll run out of breath before you run out of words. It’s a prime example of one of my pet peeves with first lines — there’s excessive description and irrelevant information that certainly wouldn’t make me want to read on.

The English department at San Jose State University sponsors the Bulwer-Lytton Fiction Contest since 1982. It’s a comical literary competition that challenges entrants to compose the opening sentence to the worst of all possible novels. The winning entries can be truly hilarious, like the 2019 winner:

2019 grand prize winner

So, what should you avoid in your first line? I have a kind of list of things that will have me clicking out of the preview quicky:

  • “Ordinary” dialogue.  I’m not totally against using dialogue in a first line, but it’s something that takes a lot of skill and has to really grab my attention. “Ordinary” dialogue is the kind of everyday dialogue that has a place in a novel — but not in the first line.
  • Irrelevant information.  Like the example from Too Much of a Good Thing above, a first line that is full of information that the reader a) doesn’t need to know right now and b) doesn’t care about is to be avoided at all costs.
  • Bringing in too many characters.  First lines should be gripping and when you waste words on naming three or more characters in the first sentence, I won’t keep reading. I don’t know who the characters are and I don’t need to meet them all in the first paragraph!!
  • Excessive description.  Some description is fine in a first-line — but it’s better to keep it brief. You’ve got a whole novel to describe stuff — in your first line, every word should matter.
  • Long sentences.  Always read your writing out loud. If you can’t read your sentence without taking another breath, your sentence is too long!!

Now we’ve looked at some bad examples of first lines, let’s take a look at the six crucial techniques for creating irresistible first lines that your readers will love.

1. Craft Vivid and Evocative Sentences

If you want to grab your readers’ attention, then you need to make your first lines stand out — in a good way. Vivid and evocative sentences help your readers to immediately picture the scene in their minds. Let’s look at an example:

"I was born upside down, the umbilical cord looped twice around my neck."

- Poppies by Ulrica Hume

This first line stands out. Your mind instantly creates an image in response to the vivid first line. In just thirteen words — proving that short sentences can be really effective first lines — Hume has delivered a unique and gripping first line that urges you to read on. Compare it to this, which conveys the same information but with much less power, creativity and vividity.

When I was born, I was delivered in the breech position and the umbilical cord was wrapped around my neck, cutting off my airflow so I was blue when I was born.

Put What You’ve Learned into Practice

You can see the difference, can’t you? Hume’s first sentence is much more interesting and compelling. Practice with some of your own writing — take descriptive sentences and try to do what Hume has done here, and create a more vivid version that uses fewer words.

2. Surprise Your Readers

What better way to draw readers into your story world than to present them with a first line that jars them out of their reality. Many bestselling authors use this technique to create a first line that virtually jumps off the page, grabs the reader by the hand, and drags them off into the novel. There are so many great examples, but here are a few of the best:

"It was a bright cold day in April, and the clocks were striking thirteen."

- 1984by George Orwell

 

"Hale knew, before he had been in Brighton three hours, that they meant to murder him."

- Brighton Rock by Graham Greene

 

"I write this sitting in the kitchen sink."

- I Capture The Castle by Dodie Smith

 

"Once upon a time, there was a woman who discovered she had turned into the wrong person."

- Back When We Were Grownups by Anne Tyler

 

"It was a queer, sultry summer, the summer they electrocuted the Rosenbergs, and I didn't know what I was doing in New York."

- The Bell Jar  by Sylvia Plath

 

"My father had a face that could stop a clock."

- The Eyre Affair  by Jasper Fforde

 

When you start your novel like this, you’re promising your readers that your story will take them to another place — and you also create intrigue. I mean, take the last example for instance — a face that could stop a clock? How? Why? Where is this going? Your readers have to keep reading if they want to make sense of your surprising first line — and that’s it, you’ve got them on the hook.

Put What You’ve Learned into Practice

Go on a hunt for the most unusual first lines you can find (a Google search will help!) and see if you can spot patterns. For example, you might want to look at different genres to see how surprising first lines differ according to genre. Then, spend some time working on surprising first lines of your own — let your creativity flow and your imagination run wild!

3. Create a Unique Voice

As an author, you have your own style — and that’s not what I’m talking about here. The unique voice you need to create belongs to your character, and it needs to be different. A character’s voice is created through vocabulary, dialect, and tone — like in these examples:

 

"You don’t know about me, without you have read a book by the name of “The Adventures of Tom Sawyer”; but that ain’t no matter." 

- The Adventures of Huckleberry Finn by Mark Twain

 

"If you really want to hear about it, the first thing you’ll probably want to know is where I was born, and what my lousy childhood was like, and how my parents were occupied and all before they had me, and all that David Copperfield kind of crap, but I don’t feel like going into it, if you want to know the truth."

- Catcher in the Rye  by J.D. Salinger

 

When you start your novel with a unique character voice, you’re instantly drawing the reader into your character’s world. It works really well if you have a character with an unusual dialect or with a specific manner of talking that’s different from what your readers might expect (e.g. a Wall Street stockbroker who talks like a Latin Kings gang member).

A unique character voice has just as much impact as vivid description because it takes the reader out of the real world and catapults them into the story world immediately.

Put What You’ve Learned into Practice

What kind of unique voice could your characters have? Look over some of your writing and try rewriting a scene or two, giving one of the characters an unusual dialect or vocabulary. Can you see how it changes the dynamics of your story and takes it to the next level?

Your First Line Can Make or Break You as an Author

Never underestimate the power of the first line of your novel. Get it right and you could have loyal readers that keep buying your books in years to come. Get it wrong and your books could end up gathering dust on virtual bookshelves, with disheartening sales figures that have you questioning your decision to become an author in the first place.

I’m not being overly-dramatic with that scenario, either. It happens. You have a lot of competition, even if you’re writing books in one of the smaller genres. Self-publishing has changed the way people become authors and it puts you under even more pressure to impress than ever before.

Getting your first sentence right can take time. I’ve spent weeks perfecting that first sentence — not at the beginning of the writing process, of course. Perfect first sentences are usually (although not always) something that I work on after the book is written. It doesn’t matter which way you do it — just make sure that first line is going to grab your readers’ attention and refuse to let go!

November 21, 2025 4 min read

For the release of Sailfish, our new firmware update for Smart Typewriter Gen3 and Traveler, we created a brand-new boot-up animation to surprise and delight our writers.

We worked with talented Danish animator Mathias Lynge to bring our experience of the writer's journey to life.

We had a blast visualizing the writer's journey in this new way. Our engineers also had a blast (or something less than a blast) figuring out how to adjust this fun, playful animation to E Ink's very tricky specifications. Hello, refresh rate woes! But we think the result is pretty fun.

"The little animation made my day when I noticed. I love a good flourish."

- Freewrite user

The process of creating this animation was long and full of Zoom calls where we deeply discussed the writing process. We were struck through those conversations by how much overlap there is in creative processes of all disciplines.

So we sat down to chat with Mathias about his creative process and what it's like being a full-time animator.

ANNIE COSBY: Let's start with the basics. What kind of art do you make?

MATHIAS LYNGE: I'm a 2D animator and motion designer working freelance with a wide range of clients. The style varies depending on the project, but it’s usually either a hand-drawn look animated frame-by-frame on a drawing tablet, or a more digital, vectorized look made in After Effects.

While much of what I do is commercial work, I try to keep up with my own passion projects as well. That could be a 10-second Instagram loop of a nature scene, or an interesting character design I’ve sketched down with a pencil. It’s there that I get to sharpen my skills and try out new techniques, which often find their way into later client projects.

AC: You often share educational content on social media for other artists. Are you formally trained, or did you teach yourself?

ML: I’m mostly self-taught. I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

When I first heard terms like “motion design” and “The 12 Principles of Animation” I was on a student exchange program at UCSB in California, where I had chosen a class called "Introduction to Animation." It was a big eye-opener for me, and from that point I was hooked.

But it’s mainly been online YouTube tutorials and my existing drawing experience that have taught me what I know.

Now, I have a big presence on social media, where I share my art as well as educational content centered around animation in Adobe After Effects, so I guess you could say that I'm also an animation influencer!

I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

AC: That's actually how I first found your work. Do you have any specific artists who inspire you?

ML:In the world of 2D animation, I have a list of personal heroes that inspire me with their unique style: Reece Parker, Ariel Costa a.k.a. BlinkMyBrain, and Tony Babel, to name a few.

I also find a lot of inspiration from illustrators and painters I discover online, on platforms such as Pinterest. Last year I made a sparkling water animation that was heavily inspired by Cornwall-based artist Gordon Hunt. He makes these beautiful nature-inspired pointillist paintings that capture how light hits the ocean using colorful dots of paint. I tried to recreate that effect using After Effects to bring it to life, and it led me to a whole new way of animating within the program.

AC: Where else do you draw inspiration to create your work?

ML: I’m heavily inspired by the nature and cityscapes around me in Copenhagen, and I find that taking long walks through parks or down the streets of my neighborhood really sparks my imagination.

I’ll often carry around a sketchbook to quickly scribble down an idea or a loose sketch of something I find interesting, such as seeing how the light from a lamppost hits the surrounding leaves, or how the wind moves the tree in a certain way.

Then I’ll think to myself, “I wonder if I can recreate that motion using a specific technique in After Effects?”

I’m heavily inspired by the nature and cityscapes around me in Copenhagen...

AC: What does your daily routine look like as a full-time artist?

ML: It varies a lot, but I’m usually either working hard on a client project or tinkering away with a new animation tutorial for my social media channels.

I love being able to switch between the two, and when I’m going through a client dry spell, I find that staying creative and posting animation-related content helps keep me inspired while also putting things out into the world that may lead to my next client down the road.

AC: What's your #1 piece of advice for animators new to the industry?

ML: Keep experimenting and trying out new techniques. There’s no such thing as running out of creativity, and even though many of the things you try don’t necessarily go anywhere, it’s all experience that adds up and expands your toolbox. It’s a muscle that needs to be worked out regularly.

Plus, you’ll have more awesome animation to choose from when you’re putting together your next showreel or portfolio!

There’s no such thing as running out of creativity...

AC: What's one fun fact about you completely unrelated to animation?

ML:I’m a big sucker for history podcasts, especially if they are about ancient civilizations, such as The History of Rome by Mike Duncan.

I find it fascinating to hear how mankind was able to build such great empires without ever knowing what electricity, cars, or the internet are.

--

Follow along on Mathias's creative journey and find his free educational content on Instagram.

To learn more about working together, find him on LinkedIn or visit his website at www.mathiaslynge.com.

Learn more about Sailfish here.

November 19, 2025 3 min read

The E Ink delay is officially dead. Introducing the Freewrite firmware that transforms typing on E Ink once and for all.

October 26, 2025 2 min read

NaNoWriMo has fallen. A band of rebels known as NoNotWriMo has risen to take its place.

Every November, writers around the globe attempt to write 50,000 words in one month. But last year the organization behind the beloved National Novel Writing Month disintegrated.

In 2025, it's more important than ever to support feats of human creativity. So an intrepid group of humans has banded together to face the antagonist of our age.

Join us in the fight against the Modern Prometheus.