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50 Pieces of Stephen King's Greatest Writing Advice

May 30, 2017 | 13 min read

Over his decades-spanning career, Stephen King has written an astounding 54 novels that have sold over 350 million copies.

His work has been adapted into films, miniseries, television shows, comic books, video games, and more. It is no wonder Stephen King's writing advice is so frequently sought after.

King has the unique ability to make readers feel every emotion on the spectrum: love, joy, rage, terror, disappointment, and sorrow. When he talks about writing, aspiring authors should sit up and pay attention.

As writers, we want to make people cry, laugh, and wipe their sweaty palms on their shirts so they can better grip their books. Stephen King has mastered this.

Though he’s an incredibly gifted writer, King shed blood, sweat, and tears to get where he is today, and was gracious enough to share his advice in his book, On Writing—a must-read for aspiring and established authors — as well as multiple interviews and appearances throughout the years.

His advice is the no-bullshit version of all those rejection letters writers receive, probably because King got a truckload himself. As he put it, “By the time I was fourteen the nail in my wall would no longer support the weight of the rejection slips impaled upon it. I replaced the nail with a spike and went on writing.”

In his own words, here is Stephen King's greatest writing advice:

On Getting Started
 1. The Scariest Moment
 2. Starting Out in the Industry
 3. Writing Short Stories

On the Writing Process
 4. The Best Advice He Ever Got
 5. Avoiding Distractions
 6. Starting the Day Writing
 7. The Process
 8. Write Like Yourself
 9. Go Where the Story Leads You
 10. Make Stories About People
 11. Break Up Thoughts
 12. Kill Your Darlings
 13. Avoid Too Much Backstory
 14. The Purpose of Symbolism

On Grammar and Parts of Speech
 15. Don’t Sweat the Grammar
 16. Passive Sentences
 17. Sentence Fragments
 18. Avoid Adverbs
 19. Grammar is Simple
 20. Two Types of Verbs

On Description
 21. Don’t Over-Describe
 22. Keep It Simple
 23. A Learned Skill
 24. Again, Don’t Over-Describe

On Reading
 25. Read A Lot
 26. Duplicating the Effect of Good Writing
 27. The Purpose of Book Genres
 28. Technology and the ‘Death’ of Books
 29. The Importance of Literacy
 30. Good People

On Inspiration
 31. Amateurs Vs. Professionals
 32. On New Ideas
 33. Love it
 34. Fulfillment
 35. Perseverance
 36. Take Risks!
 37. Getting Happy
 38. A Way Back to Life
 30. Your Job is to Show Up
 40. A Support System
 41. Talent Renders Rehearsal Meaningless
 42. Don’t Wait for the Muse

On Editing
 43. Rewrite
 44. Finding Cultural and Thematic Implications
 45. Reality in Fiction
 46. Doors

On Telling the Truth
 47. Rudeness
 48. Bad Writing
 49. Don’t Let Others Shame You
 50. The Most Important Things Are the Hardest to Say

On Getting Started

1. The Scariest Moment

"The scariest moment is always just before you start. After that, things can only get better."

2. Starting Out in the Industry

"You don't always have to take the editor's advice. Sometimes the way you see it is the way it should be. I assume that every writer was a lot smarter and a lot craftier than I was. That turned out not to be the truth."

3. Writing Short Stories

"The novel is a quagmire that a lot of younger writers stumble into before they’re ready to go there. I started with short stories when I was 18, sold my first one when I was about 20 and produced nothing much but – well I wrote a couple of novels but they were not accepted and a lot of them were so bad that I didn’t even bother to revise them, but the short stories were making money and I got very comfortable in that format. And I’ve never wanted to leave it completely behind."

On The Writing Process

4. The Best Advice He Ever Got

"It boils down to what Satchel Paige said: 'Don’t look back, something might be gaining on you.' There will be people who like what you do and people who don’t. But if they’re picking over the last thing and you’re working on the next thing, that’s all yours."

5. Avoiding Distractions

"It's pure habit. I write from probably 7:30 till noon most days. I kind of fall into a trance. It's important to remember that it isn't the big thing in life. The big thing in life is being there if you're needed for family or if there's an emergency or something. But you have to cut out the unimportant background chatter. That means no Twitter. That means not going to Huffington Post to see what Kim Kardashian is up to. There's a time for that – for me, it's usually before I go to bed. I find myself sitting hypnotized and looking at videos of funny dogs, that kind of thing."

6. Starting the Day Writing

"I wake up. I eat breakfast. I walk about three and a half miles. I come back, I go out to my little office, where I've got a manuscript, and the last page that I was happy with is on top. I read that, and it's like getting on a taxiway. I'm able to go through and revise it and put myself – click – back into that world, whatever it is. I don't spend the day writing. I'll maybe write fresh copy for two hours, and then I'll go back and revise some of it and print what I like and then turn it off."

7. The Process

"For me the fun of writing novels isn’t in the finished product, which I don’t care about. There’s a guy over there looking at all the books on my shelf and to me those are like dead skin. They’re things that are done, but I love the process."

8. Write Like Yourself

"I love D.H. Lawrence. And James Dickey's poetry, Émile Zola, Steinbeck... Fitzgerald, not so much. Hemingway, not at all. Hemingway sucks, basically. If people like that, terrific. But if I set out to write that way, what would've come out would've been hollow and lifeless because it wasn't me."

9. Go Where the Story Leads You

"When I started [Salem’s Lot] I thought to myself, 'Well, this will be the opposite of Dracula where the good guys win and in this book the good guys are gonna lose and everybody’s gonna become a vampire at the end of the book.' And that didn’t happen. Because you go where the book leads you."

10. Make Stories About People

"I think the best stories always end up being about the people rather than the event, which is to say character-driven."

11. Break Up Thoughts

"You might also notice how much simpler the thought is to understand when it's broken up into two thoughts. This makes matter easier for the reader, and the reader must always be your main concern; without Constant Reader, you are just a voice quacking in the void."

12. Kill Your Darlings

"Kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler’s heart, kill your darlings."

13. Avoid Too Much Backstory

"The most important things to remember about backstory are that (a) everyone has a history and (b) most of it isn’t very interesting."

14. The Purpose of Symbolism

"Symbolism exists to adorn and enrich, not to create an artificial sense of profundity."

On Grammar and Parts of Speech

15. Don’t Sweat the Grammar

"The object of fiction isn't grammatical correctness but to make the reader welcome and then tell a story."

16. Passive Sentences

"Two pages of the passive voice—just about any business document ever written, in other words, not to mention reams of bad fiction—make me want to scream. It’s weak, it’s circuitous, and it’s frequently tortuous, as well. How about this: 'My first kiss will always be recalled by me as how my romance with Shayna was begun.' Oh, man—who farted, right? A simpler way to express this idea--sweeter and more forceful, as well--might be this: 'My romance with Shayna began with our first kiss. I'll never forget it.' I'm not in love with this because it uses with twice in four words, but at least we're out of that awful passive voice."

17. Sentence Fragments

"Must you write complete sentences each time, every time? Perish the thought. If your work consists only of fragments and floating clauses, the Grammar Police aren’t going to come and take you away. Even William Strunk, that Mussolini of rhetoric, recognized the delicious pliability of language. 'It is an old observation,' he writes, 'that the best writers sometimes disregard the rules of rhetoric.' Yet he goes on to add this thought, which I urge you to consider: 'Unless he is certain of doing well, [the writer] will probably do best to follow the rules.'"

18. Avoid Adverbs

"The other piece of advice I want to give you before moving on to the next level of the toolbox is this: The adverb is not your friend. Adverbs, like the passive voice, seem to have been created with the timid writer in mind. With the passive voice, the writer usually expresses fear of not being taken seriously; it is the voice of little boys wearing shoe polish mustaches and little girls clumping around in Mommy’s high heels. With adverbs, the writer usually tells us he or she is afraid he/she isn’t expressing himself/herself clearly, that he or she is not getting the point or the picture across."

19. Grammar is Simple

"One who does grasp the rudiments of grammar find a comforting simplicity at its heart, where there need only be nouns, the words that name, and verbs, the words that act."

20. Two Types of Verbs

"Verbs come in two types, active and passive. With an active verb, the subject of the sentence is doing something. With a passive verb, something is being done to the subject of the sentence. The subject is just letting it happen. You should avoid the passive voice."

On Description

21. Don’t Over-Describe

"In many cases when a reader puts a story aside because it 'got boring,' the boredom arose because the writer grew enchanted with his powers of description and lost sight of his priority, which is to keep the ball rolling."

22. Keep It Simple

"One of the really bad things you can do to your writing is to dress up the vocabulary, looking for long words because you're maybe a little bit ashamed of your short ones."

23. A Learned Skill

"Good description is a learned skill, one of the prime reasons why you cannot succeed unless you read a lot and write a lot. It’s not just a question of how-to, you see; it’s also a question of how much to. Reading will help you answer how much, and only reams of writing will help you with the how. You can learn only by doing."

24. Again, Don’t Over-Describe

"I’m not particularly keen on writing which exhaustively describes the physical characteristics of the people in the story and what they’re wearing... I can always get a J. Crew catalogue... so spare me, if you please, the hero’s 'sharply intelligent blue eyes' and 'outthrust, determined chin.'"

On Reading

25. Read A Lot

"If you want to be a writer, you must do two things above all others: read a lot and write a lot. There's no way around these two things that I'm aware of, no shortcut."

26. Duplicating the Effect of Good Writing

"You cannot hope to sweep someone else away by the force of your writing until it has been done to you."

27. The Purpose of Book Genres

"As far as I’m concerned, genre was created by bookstores so that people who were casual readers could say, 'Well, I want to read romances.' 'Well, right over there, that’s where romances are.' The thing about genre is, so many people are like little kids who say, 'I can’t eat this food because it’s touching this other thing.'"

28. Technology and the ‘Death’ of Books

"The book is not the important part. The book is the delivery system. The important part is the story and the talent."

29. The Importance of Literacy

"Reading is more than a door opener to a better job. It’s cool, it’s a kick, it’s a buzz. Plain old fun. Non-readers live just one single life. It may be a good one, it may be a great one, but a reader can live thousands. Sometimes when the right book falls into the right pair of hands, it lights a fire that leads to others."

30. Good People

"You know what I like? When I go into someone’s house and ask to use the bathroom and see a bunch of books beside the commode. When I see that, I know I’m with my peeps, you know what I’m sayin’? People who read on the toilet, as far as I’m concerned, good people."

On Inspiration

31. Amateurs vs. Professionals

"Amateurs sit and wait for inspiration, the rest of us just get up and go to work."

32. On New Ideas

"Particularly in the Horror genre there are only three or four good ideas and we’ve all done them before. And it’s really – okay, I mean like, how many times in your life have you eaten eggs? But there’s always a new way to fix eggs and, you know, I look at it that way. You can always find a new way to do it. I think there are as many ideas as there are probing talented minds to explore those ideas."

33. Love it

"I did it for the pure joy of the thing. And if you can do it for joy, you can do it forever."

34. Fulfillment

"I’ve written because it fulfilled me. Maybe it paid off the mortgage on the house and got the kids through college, but those things were on the side – I did it for the buzz...

You can approach the act of writing with nervousness, excitement, hopefulness, or even despair – the sense that you can never completely put on the page what’s in your mind and heart. You can come to the act with your fists clenched and your eyes narrowed, ready to kick ass and take down names. You can come to it because you want a girl to marry you or because you want to change the world. Come to it any way but lightly. Let me say it again: you must not come lightly to the blank page. "

35. Perseverance

"Stopping a piece of work just because it's hard, either emotionally or imaginatively, is a bad idea. Optimism is a perfectly legitimate response to failure."

36. Take Risks!

"Try any goddamn thing you like, no matter how boringly normal or outrageous. If it works, fine. If it doesn't, toss it."

37. Getting Happy

"Writing isn't about making money, getting famous, getting dates, getting laid, or making friends. In the end, it's about enriching the lives of those who will read your work, and enriching your own life, as well. It's about getting up, getting well, and getting over. Getting happy, okay? Getting happy."

38. A Way Back to Life

"Writing is not life, but I think that sometimes it can be a way back to life."

39. Your Job is to Show Up

"Let's get one thing clear right now, shall we? There is no Idea Dump, no Story Central, no Island of the Buried Bestsellers; good story ideas seem to come quite literally from nowhere, sailing at you right out of the empty sky: two previously unrelated ideas come together and make something new under the sun. Your job isn't to find these ideas but to recognize them when they show up."

40. A Support System

"It starts with this: put your desk in the corner, and every time you sit down there to write, remind yourself why it isn't in the middle of the room. Life isn't a support system for art. It's the other way around."

41. Talent Renders Rehearsal Meaningless

"Talent renders the whole idea of rehearsal meaningless; when you find something at which you are talented, you do it (whatever it is) until your fingers bleed or your eyes are ready to fall out of your head. Even when no one is listening (or reading or watching), every outing is a bravura performance, because you as the creator are happy. Perhaps even ecstatic."

42. Don’t Wait for the Muse

"Don't wait for the muse. As I've said, he's a hardheaded guy who's not susceptible to a lot of creative fluttering. This isn't the Ouija board or the spirit-world we're talking about here, but just another job like laying pipe or driving long-haul trucks. Your job is to make sure the muse knows where you're going to be every day from nine 'til noon. Or seven 'til three. If he does know, I assure you that sooner or later he'll start showing up."

On Editing

43. Rewrite

"I cannot emphasize the importance of rewriting."

44. Finding Cultural and Thematic Implications

"In terms of work, once I sit down to write and I’m in the story, all that falls away. I’m not thinking about cultural implications, I’m not thinking about genre, I’m not thinking about any of those things that have to do with what critics would talk about when they analyze fiction — all those things go away. But they only go away in the first draft. And then you put stuff away. When you come back to it, you read it and you say, these are the important things, this is where lightning struck for me. Those are almost always things that are cultural and thematic, and I just try and highlight those."

45. Reality in Fiction

"You can never bend reality to serve the fiction. You have to bend the fiction to serve reality when you find those things out."

46. Doors

"Write with the door closed, rewrite with the door open."

On Telling the Truth

47. Rudeness

"If you expect to succeed as a writer, rudeness should be the second-to-least of your concerns. The least of all should be polite society and what it expects. If you intend to write as truthfully as you can, your days as a member of polite society are numbered, anyway."

48. Bad Writing

"Bad writing is more than a matter of shit syntax and faulty observation; bad writing usually arises from a stubborn refusal to tell stories about what people actually do―to face the fact, let us say, that murderers sometimes help old ladies cross the street."

49. Don’t Let Others Shame You

"I have spent a good many years since―too many, I think―being ashamed about what I write. I think I was forty before I realized that almost every writer of fiction or poetry who has ever published a line has been accused by someone of wasting his or her God-given talent. If you write (or paint or dance or sculpt or sing, I suppose), someone will try to make you feel lousy about it, that's all."

50. The Most Important Things Are the Hardest to Say

"The most important things are the hardest things to say. They are the things you get ashamed of because words diminish your feelings – words shrink things that seem timeless when they are in your head to no more than living size when they are brought out."

BONUS:

 

 
 

More Resources:

"The Last Word: Stephen King on Trump, Writing, Why Selfies Are Evil" - Rolling Stone 

"The Blue-Collar King: An Interview with Stephen King" - LA Review of Books

"Stephen King, The Art of Fiction" - The Paris Review

"Stephen King talks about his writing process" - Bangor Daily News

And most importantly, On Writing by Stephen King.

 

[BACK TO “HOW TO WRITE LIKE STEPHEN KING”]

 Freewrite Distraction Free Smart Typewriter

 

December 30, 2025 3 min read

It’s Freewrite’s favorite time of year. When dictionaries around the world examine language use of the previous year and select a “Word of the Year.”

Of course, there are many different dictionaries in use in the English language, and they all have different ideas about what word was the most influential or saw the most growth in the previous year. They individually review new slang and culturally relevant vocabulary, examine spikes or dips in usage, and pour over internet trend data.

Let’s see what some of the biggest dictionaries decided for 2025. And read to the end for a chance to submit your own Word of the Year — and win a Freewrite gift card.

[SUBMIT YOUR WORD OF THE YEAR]


Merriam-Webster: "slop"

Merriam-Webster chose "slop" as its Word of the Year for 2025 to describe "all that stuff dumped on our screens, captured in just four letters."

The dictionary lists "absurd videos, off-kilter advertising images, cheesy propaganda, fake news that looks pretty real, junky AI-written books, 'workslop' reports that waste coworkers’ time … and lots of talking cats" as examples of slop.

The original sense of the word "slop" from the 1700s was “soft mud” and eventually evolved to mean "food waste" and "rubbish." 2025 linked the term to AI, and the rest is history.

Honorable mentions: conclave, gerrymander, touch grass, performative, tariff, 67.

Dictionary.com: "67"

The team at Dictionary.com likes to pick a word that serves as “a linguistic time capsule, reflecting social trends and global events that defined the year.”

For 2025, they decided that “word” was actually a number. Or two numbers, to be exact.

If you’re an old, like me, and don’t know many school-age children, you may not have heard “67” in use. (Note that this is not “sixty-seven,” but “six, seven.”)

Dictionary.com claims the origin of “67” is a song called “Doot Doot (6 7)” by Skrilla, quickly made infamous by viral TikTok videos, most notably featuring a child who will for the rest of his life be known as the “6-7 Kid.” But according to my nine-year-old cousin, the origins of something so mystical can’t ever truly be known.

(My third grade expert also demonstrated the accompanying signature hand gesture, where you place both hands palms up and alternately move up and down.)

And if you happen to find yourself in a fourth-grade classroom, watch your mouth, because there’s a good chance this term has been banned for the teacher’s sanity.

Annoyed yet? Don’t be. As Dictionary.com points out, 6-7 is a rather delightful example at how fast language can develop as a new generation joins the conversation.

Dictionary.com honorable mentions: agentic, aura farming, broligarchy, clanker, Gen Z stare, kiss cam, overtourism, tariff, tradwife.

Oxford Dictionary: "rage bait"

With input from more than 30,000 users and expert analysis, Oxford Dictionary chose "rage bait" for their word of the year.

Specifically, the dictionary pointed to 2025’s news cycle, online manipulation tactics, and growing awareness of where we spend our time and attention online.

While closely paralleling its etymological cousin "clickbait," rage bait more specifically denotes content that evokes anger, discord, or polarization.

Oxford's experts report that use of the term has tripled in the last 12 months.

Oxford Dictionary's honorable mentions:aura farming, biohack.

Cambridge Dictionary: "parasocial"

The Cambridge Dictionary examined a sustained trend of increased searches to choose "parasocial" as its Word of the Year.

Believe it or not, this term was coined by sociologists in 1956, combining “social” with the Greek-derived prefix para-, which in this case means “similar to or parallel to, but separate from.”

But interest in and use of the term exploded this year, finally moving from a mainly academic context to the mainstream.

Cambridge Dictionary's honorable mentions: slop, delulu, skibidi, tradwife

Freewrite: TBD

This year, the Freewrite Fam is picking our own Word of the Year.

Click below to submit what you think the Word of 2025 should be, and we'll pick one submission to receive a Freewrite gift card.

[SUBMIT HERE] 

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Sources

December 18, 2025 7 min read

What can Jane Austen's personal letters teach writers of today?

December 10, 2025 6 min read

Singer-songwriter Abner James finds his creativity in the quiet freedom of analog tools. Learn how his creative process transcends different media.

Abner James went to school for film directing. But the success of the band he and his brother formed together, Eighty Ninety, knocked him onto a different trajectory.

The band has accrued more than 40 million streams since the release of their debut EP “Elizabeth," and their work was even co-signed by Taylor Swift when the singer added Eighty Ninety to her playlist "Songs Taylor Loves.”

Now, Abner is returning to long-form writing in addition to songwriting, and with a change in media comes an examination of the creative process. We sat down to chat about what's the same — and what's different. 

ANNIE COSBY: Tell us about your songwriting process.

ABNER JAMES: The way I tend to write my songs is hunched over a guitar and just seeing what comes. Sounds become words become shapes. It's a very physical process that is really about turning my brain off.

And one of the things that occurred to me when I was traveling, actually, was that I would love to be able to do that but from a writing perspective. What would happen if I sat down and approached writing in the same way that I approached music? In a more intuitive and free-form kind of way? What would that dig up?

AC: That's basically the ethos of Freewrite.

AJ: Yes. We had just put out a record, and I was thinking about how to get into writing for the next one. It occurred to me that regardless of how I started, I always finished on a screen. And I wondered: what's the acoustic guitar version of writing?

Where there's not blue light hitting me in the face. Even if I'm using my Notes app, it's the same thing. It really gets me into a different mindset.

 "I wondered: what's the acoustic guitar version of writing?"

I grew up playing piano. That was my first instrument. And I found an old typewriter at a thrift store, and I love it. It actually reminded me a lot of playing piano, the kind of physical, the feeling of it. And it was really fun, but pretty impractical, especially because I travel a fair amount.

And so I wondered, is there such a thing as a digital typewriter? And I googled it, and I found Freewrite.

AC: What about Freewrite helps you write?

AJ:I think, pragmatically, just the E Ink screen is a huge deal, because it doesn't exhaust me in the same way. And the idea of having a tool specifically set aside for the process is appealing in an aesthetic way but also a mental-emotional way. When it comes out, it's kind of like ... It's like having an office you work out of. It's just for that.

"The way I tend to write my songs is hunched over a guitar and just seeing what comes. Sounds become words become shapes. It's a very physical process that is really about turning my brain off."

And all of the pragmatic limitations — like you're not getting texts on it, and you're not doing all that stuff on the internet — that's really helpful, too. But just having the mindset....

When I pick up a guitar, or I sit down at the piano, it very much puts me into that space. Having a tool just for words does the same thing. I find that to be really cool and inspiring.

"When I pick up a guitar, or I sit down at the piano, it very much puts me into that space. Having a tool just for words does the same thing."

AC: So mentally it gets you ready for writing.

AJ: Yeah, and also, when you write a Microsoft Word, it looks so finished that it's hard to keep going. If every time I strummed a chord, I was hearing it back, mixed and mastered and produced...?

It's hard to stay in that space when I'm seeing it fully written out and formatted in, like, Times New Roman, looking all seriously back at me.

AC: I get that. I have terrible instincts to edit stuff over and over again and never finish a story.

AJ:  Also, the way you just open it and it's ready to go. So you don't have the stages of the computer turning on, that kind of puts this pressure, this tension on.

It's working at the edges in all these different ways that on their own could feel a little bit like it's not really necessary. All these amorphous things where you could look at it and be like, well, I don't really need any of those. But they add up to a critical mass that actually is significant.

And sometimes, if I want to bring it on a plane, I've found it's replaced reading for me. Rather than pick up a book or bring a book on the plane, I bring Traveler and just kind of hang out in that space and see if anything comes up.

I've found that it's kind of like writing songs on a different instrument, you get different styles of music that you wouldn't have otherwise. I've found that writing from words towards music, I get different kinds of songs than I have in the past, which has been interesting.

In that way, like sitting at a piano, you just write differently than you do on a guitar, or even a bass, because of the things those instruments tend to encourage or that they can do.

It feels almost like a little synthesizer, a different kind of instrument that has unlocked a different kind of approach for me.

"I've found that it's kind of like writing songs on a different instrument, you get different styles of music that you wouldn't have otherwise... [Traveler] feels almost like a little synthesizer, a different kind of instrument that has unlocked a different kind of approach for me."

AC: As someone who doesn't know the first thing about writing music, that's fascinating. It's all magic to me.

AJ: Yeah.

AC: What else are you interested in writing?

AJ: I went to school for film directing. That was kind of what I thought I was going to do. And then my brother and I started the band and that kind of happened first and knocked me onto a different track for a little while after college.

Growing up, though, writing was my way into everything. In directing, I wanted to be in control of the thing that I wrote. And in music, it was the same — the songwriting really feels like it came from that same place. And then the idea of writing longer form, like fiction, almost feels just like the next step from song to EP to album to novel.

For whatever reason, that started feeling like a challenge that would be deeply related to the kinds of work that we do in the studio.

AC: Do you have any advice for aspiring songwriters?

AJ: This sounds like a cliche, but it's totally true: whatever success that I've had as a songwriter — judge that for yourself — but whatever success I have had, has been directly proportional to just writing the song that I wanted to hear.

What I mean by that is, even if you're being coldly, cynically, late-stage capitalist about it, it's by far the most success I've had. The good news is that you don't have to choose. And in fact, when you start making those little compromises, or even begin to inch in that direction, it just doesn't work. So you can forget about it.

Just make music you want to hear. And that will be the music that resonates with most people.

I think there's a temptation to have an imaginary focus group in your head of like 500 people. But the problem is all those people are fake. They're not real. None of those people are actually real people. You're a focus group of one, you're one real person. There are more real people in that focus group than in the imaginary one.

And I just don't think that we're that different, in the end. So that would be my advice.

AC: That seems like generally great creative advice. Because fiction writers talk about that too, right? Do you write to market or do you write the book you want to read. Same thing. And that imaginary focus group has been debilitating for me. I have to silence that focus group before I can write.

AJ: Absolutely.

"I think there's a temptation to have an imaginary focus group in your head of like 500 people. But the problem is all those people are fake... You're a focus group of one, you're one real person. There are more real people in that focus group than in the imaginary one."

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Learn more about Abner James, his brother, and their band, Eighty Ninety, on Instagram.