overlaylink

New Beginnings: Rebranding Freewrite

August 30, 2021 | 3 min read

“Do not wait until the conditions are perfect to begin. Beginning makes the conditions perfect.” - Alan Cohen

...

Writing is a marathon, not a sprint.

Whether you were able to write yesterday or the day before that, each day you live through helps you mature as a writer. Each morning is a chance to start fresh and apply new observations and experiences to your craft. Each time you sit down to write, you’re one session closer toward achieving your goals.

The Freewrite Team is right there with you—constantly listening, learning, and improving how we do things. Ever since we launched the "Hemingwrite" distraction-free writing concept in 2014, we've been on the best adventure we could’ve dreamed of.

After examining how far we’ve come, we decided it was time to reflect our learnings in a rebranding project.

 

Why is Freewrite rebranding?

 

We created the Freewrite brand of distraction-free writing tools under the company Astrohaus, which was originally intended as a design incubator.

The Freewrite line began with the Freewrite Smart Typewriter (née Hemingwrite,) then launched Freewrite Traveler in 2018. Traveler’s launch thus pushed the Freewrite moniker from a single product to that of a brand.

 

We also wanted to engage more with our Freewrite Family. To better serve you all, we needed to clearly define our products, mission, and image to appropriately reflect our vision.

 

The Freewrite product family

First under the Freewrite brand is the Freewrite Smart Typewriter.

A distraction-free device for the modern author, the Freewrite is the ultimate drafting tool for serious writers. The Freewrite’s elegant aluminum body, frontlit E Ink screen, and crisp-sounding keys make it the statement piece in any writer’s abode.


 

Second is Freewrite Traveler. 

The latest addition to the Freewrite line, the Traveler is the ultimate, portable, distraction-free writing tool. The Freewrite Team built upon the distraction-free concept created by the original Freewrite and re-packaged it into an ultra-compact, polycarbonate body. 


We look forward to releasing new additions to Freewrite line of productivity devices.

 

Freewrite’s mission statement & values

Freewrite's mission: Equipping writers with the tools to be prolific.

We have six key values that center around supporting writers. Freewrite strives to:

  • Elevate art
  • Blend design and engineering
  • Push people to be their best
  • Remove people’s internal barriers
  • Motivate and inspire
  • Provide a creative outlet

 

Freewrite’s tagline

We created a tagline to emphasize our goal of encouraging writers: Write on.

 

 

“Write on” has three layers:

  • The literal definition – we encourage writers to push forward and write more.
  • “Right on” – a play on words that aligns with our warm and positive tone of voice.
  • Write “on” – indicating that we help writers get into writing flow, i.e. switching on a writing mode.

 

Freewrite’s design

The Freewrite brand lives under Astrohaus, which was inspired by retro-futuristic elements. (“Astro” came from the founders’ interest in space and “haus” from their admiration of Bauhaus design.)

Freewrite retains its retro-futuristic roots and still incorporates minimalism, though to a lesser extent than Astrohaus. Freewrite particularly seeks to visually represent the concept of “writing flow,” so we took care to select the font pairing of Gopher/Input Mono.

Gopher represents the modern and sophisticated side of Freewrite. Input Mono, our inspiration by the past to speak to the future.

Want to see our rebranding in action?

If you’re on our newsletter (sign up to receive the latest product launch announcements, sales, and news!) or follow our social media, you may have already seen some newly rebranded designs.

Our designs incorporate our characteristic red, black, and white colors and a sincere photographic style. (Many of the photos are user-submitted—we love to highlight our Freewrite Family!)

So far, we’ve introduced some cleanly framed product posts and can’t wait to represent the idea of writing flow in new, creative post styles.

We’re working to redesign all our communication, and we hope you love watching our rebranding progress in real time. 

Stay tuned, and thanks as always for showing so much love to Freewrite over all these years. Your heartwarming photos, messages, and reviews are what keep the team going.

-

Want to join the Freewrite Family?

"[The Freewrite Traveler] forces you to be more disciplined, more focused."

- Forbes

August 22, 2025 3 min read

Most of us are surrounded by screens all day. To get your writing done, take writer Shannon Liao's advice and unplug.

July 21, 2025 2 min read

It’s literary legend Ernest Hemingway’s birthday week, and we’re throwing "A Moveable Feast" in his honor. Purchase a Hemingwrite this week and be entered to have your purchase completely refunded.

July 21, 2025 2 min read

Official Rules for the Promotion

No purchase necessary to enter or win. A purchase will not increase your changes of wining. Void where prohibited or restricted by law.

1. Eligibility

The Purchase Refund Giveaway ("Promotion") is open only to legal residents of the 50 United States and the District of Columbia, who are 18 years of age or older at the time of entry. Employees, officers, and directors of Astrohaus ("Sponsor") and its affiliates, subsidiaries, advertising and promotion agencies, and their immediate family members (spouse, parents, siblings, and children) and/or those living in the same household are not eligible. The Promotion is subject to all applicable federal, state, and local laws and regulations.

2. Promotion Period

The Promotion begins at 8 a.m. EST Monday, July 21, and ends at 11:59 p.m. EST on Sunday, July 27 ("Promotion Period"). Sponsor's computer is the official timekeeping device for this Promotion.

3. How to Enter

There are two (2) ways to enter:

a) Purchase Method:

During the Promotion Period, make a purchase of any product through https://getfreewrite.com/. All eligible purchasers will automatically be entered into the Promotion. Limit one (1) entry per purchase.

b) Free Alternate Method of Entry (AMOE):

To enter without making a purchase, fill out the form here.Limit one (1) AMOE entry per person.

4. Prize

One (1) Grand Prize: A refund equal to the amount of the winner’s eligible purchase (not to exceed $1,099.00 USD). If the winner entered via the AMOE method, they will receive one Ernest Hemingway Signature Edition Smart Typewriter.

Approximate Retail Value (“ARV”): up to $1,099.00 USD.

5. Winner Selection

One (1) potential winner will be selected in a random drawing on or about August 15, from among all eligible entries received during the Promotion Period. Odds of winning depend on the total number of eligible entries received.

6. Winner Notification

The potential winner will be notified by email within five (5) business days following the drawing. The potential winner may be required to complete and return an Affidavit of Eligibility, Liability & Publicity Release within seven (7) days of notification. If a selected winner cannot be contacted, is ineligible, fails to claim the prize, or fails to timely return the required documents, the prize may be forfeited and an alternate winner selected.

7. General Conditions

By participating, entrants agree to abide by these Official Rules and the decisions of the Sponsor, which are final. The Sponsor reserves the right to cancel, modify, or suspend the Promotion if it becomes technically corrupted or cannot be conducted as planned. The prize is non-transferable. All federal, state, and local taxes are the responsibility of the winner.

8. Limitation of Liability

Sponsor is not responsible for lost, late, misdirected, damaged, or illegible entries or for any technical or human error that may occur in the administration of the Promotion.

9. Privacy

Any personal information collected will be used in accordance with the Sponsor’s Privacy Policy located at https://getfreewrite.com/pages/privacy-policy.

9. Sponsor

Astrohaus
1632 1st Avenue #29179
New York, NY 10028