Interview With Assembly Deskmat Designer, Matt Pamer

July 20, 2023 | 2 min read
Freewrite Assembly Desk Mat

 

An interview with Matt Pamer, designer on the Freewrite Assembly deskmat:

 

What inspired you in creation of the Assembly design?
I was inspired by retro-futurism, instructional diagrams, science fiction, and Rube Goldberg illustrations. During the sketch phase an overall theme emerged: finding a way to visually represent the creative process.

What did some of your initial thoughts and sketches look like?
My directions included everything from really detailed collages, to typographic focused designs, to abstract patterns.

How did you decide on and lay out the forms?
Because the design was for a deskmat I wanted to create something that was minimal and understated. I didn't want it to draw too much attention in the context of everything else that's on someone's desk so it made sense to go with a black and white design with simple linework.

What aspect of the design are you the most pleased with or excited about?
I was pleased that the design tells a story with simple forms. At the same time I think it's deceptively detailed and rewards multiple viewings.

What do you hope customers take away from this print design when they see it?
I hope people appreciate the thought that went into the design, but ultimately I want people to take away their own personal ideas and interpretations from it.

What design software do you use?
I use all of the basic Adobe products (Illustrator, Photoshop, Indesign) as well as Figma for digital work and Procreate for sketching.

What’s on your desk?
My desk currently has a pile of old sketchbooks and pantone swatches.

What exciting things are you working on now?
I'm currently working on branding for a music festival as well as a series of illustration for a university publication.

And, what are you reading right now?
The Lathe of Heaven by Ursula K. Le Guin and Bauhaus Travel Book by various authors.

Thanks, Matt! 

Recommended articles

More recommended articles for you

February 27, 2024 3 min read

In a world dominated by smartphones and constant connectivity, the team at Dumb Wireless is challenging the status quo. Co-founders Will and Daisy believe that excessive smartphone usage is not just a matter of convenience, but can have detrimental effects on our attention spans, productivity, and overall well-being.

Their mission is simple: to promote a healthier relationship with technology.

February 23, 2024 4 min read

The modern world is filled with constant noise and distractions, and finding moments quiet enough to hear our own thoughts can be difficult. However, one simple practice has stood the test of time as a powerful tool for introspection and personal growth: journaling.

Working through your thoughts and emotions — giving yourself time to actually think and check in with yourself in a busy world — can have profound mental and emotional effects.

Let's explore five of the key benefits of journaling, and then we'll give some practical advice anyone can use to start their own journaling practice.

February 21, 2024 5 min read

An advisee of Toni Morrison's once wrote in Lilith Magazine about a conversation the two had about motherhood. Rachel Kadish writes that a teacher of hers had opined that "female novelists who had children were dooming their writing lives."

When she mentioned this to Morrison, whose work often drew from her experience as a single working mother of two, the famed writer's response was unconcerned: "Yes, they always say that."

We know Morrison is right. Our writing self is an integral part of our being. Yet, sometimes, when you're in the midst of the hectic life as a writing parent, it can feel like that writing teacher had a point...