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Finishing Strong: Preventing Your Story Ending From Falling Flat

October 16, 2019 | 5 min read

Personally, I think there’s nothing worse than getting to the end of a book and being disappointed by the resolution of the story. I especially hate it when the story has been gripping but the ending is a total letdown. I don’t know about you, but when that happens, I feel cheated.

It may be that the resolution is just too unbelievable β€” the characters are suddenly rescued and everybody lives happily ever after β€” or some important detail is left unexplained (unless there’s going to be a sequel or the book is part of a series). Sometimes the ending is just too sudden. Whatever the cause of the disappointing ending, you want to be 100% sure you avoid leaving your readers feeling cheated by the ending of your novel.

So, what do you need to avoid if you want an ending that doesn’t fall flat? Keep reading, and I’ll give you some hints.

Mistakes You Need to Avoid

1. Characters Who Suddenly Begin to Act Out of Character

If, throughout the course of your novel, Philip has been mild-mannered, calm, and unflustered no matter what has happened to him, then to have him suddenly, at the climax of the story, become aggressive, panicked, and brash is just going to confuse your readers. Likewise, if Derek has been hotheaded throughout the story, having him become the epitome of calm when faced with disaster is going to seem strange.

If you plan for a character to behave in a certain way in the concluding chapters of the story, you need to foreshadow that behavior. It’s got to seem natural. People don’t just do a 180 in their behavior. Keep your characters in character β€” consistency is your friend.

2. Shocking Endings That Seem Out of Place

If you’re writing a thriller, having bombs going off in the climax of your story is to be expected (or, at least, wouldn’t seem out of place). If, however, you’re writing a gentle romance set in Amish Country, then explosions in your ending could leave your readers puzzled. I’ve tutored writing students who’ve presented me with those kinds of shocking endings that had me wondering if they’ve mistakenly copied-and-pasted the wrong ending onto their story.

Don’t do it. The climax of your story doesn’t have to be explosions and disasters and characters fighting for their lives. If your story is more gentle in nature, you need a dramatic ending that is character-led or mystery-led rather than adding a shocking ending just for the sake of it. It’s fine to end your story with a whisper, not a bang!

3. Cheating Your Reader With New Information

You get to the end of a book, and the author has neatly tied up all the loose ends. Great. That’s what I like in a standalone book. However, if the loose ends have been tied up with a thread that has literally come out of nowhere, there’s a problem. This happens more often than I care to remember, and it frustrates the life out of me.

For example, your heroine has been on a quest to uncover the truth about her great grandfather. There’s been lots of mysteries and scandals, and puzzles that have seemed impossible to solve. Finally, your heroine arrives at the end of the journey. There are a number of unresolved threads to the story, and you need to wrap things up.

Suddenly, Katya’s phone rang. It was her mother. Sighing at the distraction, she answered the call.

β€œHow are you getting on, honey?” Mom asked.

β€œThere’s nothing here, Mom,” Katya sighed. β€œI don’t know where else to look.”

β€œDid you check under the floorboards?” Mom asked. β€œI’m certain that’s where Grandpa said it would be.”

β€œWhat? You didn’t tell me your grandfather had left instructions!” Katya exclaimed.

β€œI didn’t?” Mom replied. β€œThe letter was in the box I gave you.”

β€œI thought that was just old photos!” Katya yanked open her backpack and pulled out a battered metal box. There, under piles of faded black and white photographs was an envelope, yellow with age. Katya opened it carefully and pulled out the letter inside. She scanned the pages, nodding at the details that matched what her mother had told her. The last paragraph was unfamiliar, however.

Katya sighed. If only her mother had mentioned these details, the last couple of days need never have happened. She glanced out of the window to where Drew was still laboriously filling in the holes they’d dug.

β€œI wish you’d told me about the letter, Mom,” she said.

β€œI presumed you’d look through the box, honey,” Mom retorted.

In this (somewhat predictable) ending, the heroine learns that she’s been carrying around the information she needs to solve the mystery once and for all β€” but the problem is that this is the first time the box has been mentioned. Naturally, the reader will feel cheated.

4. Deus Ex Machina

Just in case you’re not fluent in Latin (neither am I, of course!), what I mean by deus ex machinais that ancient storytelling trope the Greeks used to love, where the hero is suddenly rescued at the last minute by the gods who swoop in to save him.

Although deus ex machina is an ancient technique, that doesn’t mean it doesn’t turn up in modern fiction. It does. Oh boy, it does. For example, your hero is hanging by his fingertips off a cliff edge when suddenly there’s the sound of a helicopter. His friend/uncle/brother/father/boss is there to save him β€” but the news that the savior a) owns or has access to a helicopter and b) can fly a helicopter is news to the reader.

I’m sure you’ve encountered these kinds of endings in books you’ve read. Try to think of some of the worst you’ve come across and drop them in the comments below!

Will your reader be disappointed if you resort to this technique? You bet they will. So don’t.

Exercises You Need to Practice

The best way to learn how to avoid a dissatisfying ending is to practice. There are two parts to this practical aspect of writing great endings, and I can guarantee you’re already doing one of them. Unless, of course, you’re one of those oddities in the writing world who never reads other people’s novels.

Yes, you’ve guessed it. The first part of the practical exercises is to recognize what’s wrong in story endings that leave you disappointed. Instead of taking straight to GoodReads or Amazon or your blog (or wherever else you write book reviews) to give a scathing denouncement of the book you’ve just finished, spend some time working out whyyou feel let down. Ask yourself:

  • What did the author fail to do?
  • How could the ending have been made better?
  • What is the biggest letdown in the ending?
  • Why doesn’t the ending work?

The second part of the practical exercises is to spend time carefully examining your own endings. Are you guilty of making any of the mistakes outlined above? Could your endings be somehow made more satisfying for your readers? Pick a story ending that you think could be improved and redraft it, eradicating any potentially disappointing aspects and polishing it until even the harshest critic would find it difficult to find fault.

Your Job as a Writer is to Satisfy

Although there are plenty of writers β€” including (shockingly) some bestselling authors β€” who didn’t get the memo about a writers’ responsibility to satisfy the reader, it’s an unavoidable fact. Your continued success as a writer depends on it, so don’t make excuses.

Just because [insert name of a bestselling author here, because I don’t want to get sued for defamation of character!] gets away with rubbish endings doesn’t mean you will. They (probably) have a lot of money with which to purchase their place on the bestseller lists, but that’s really not the way to do it.

Learn to write great endings. Your readers deserve that.

November 29, 2025 4 min read

The Great Freewrite SΓ©ance: A Ghost'ly Charity Auction Full Terms & Conditions

These Terms and Conditions (β€œTerms”) govern participation in The Great Freewrite SΓ©ance: A Ghost'ly Charity Auction (β€œAuction”), organized by Freewrite (β€œOrganizer,” β€œwe,” β€œus,” or β€œour”). By registering for, bidding in, or otherwise participating in the Auction, you (β€œParticipant,” β€œBidder,” or β€œWinner”) agree to be bound by these Terms.

1. Auction Overview

1.1. The Auction offers for sale a limited number of Freewrite Traveler Ghost Edition units (β€œItems” or β€œGhost Traveler units”), each personally signed and drawn on by a featured author.

1.2. All proceeds, net of explicitly disclosed administrative costs, will be donated to the charity or charitable initiative (β€œCharity”) identified on each auction item’s page, as chosen by the respective author.

2. Eligibility

2.1. Participants must be at least 18 years old or the age of majority in their jurisdiction, whichever is higher.

2.2. Employees of Freewrite, the participating authors, or any affiliates directly involved in the Auction are not eligible to bid.

2.3. By participating, you represent that you are legally permitted to take part in online auctions and to pay for any bids you win.

3. Auction Registration

3.1. Participants must create an account on the auction platform or otherwise register using accurate, current, and complete information.

3.2. Freewrite reserves the right to verify identity and to disqualify any Participant who provides false or misleading information.

4. Bidding Rules

4.1. All bids are binding, final, and non-retractable.

4.2. Bidders are responsible for monitoring their bids; Freewrite is not liable for missed notifications or technical issues on the auction platform or the Participant’s device.

4.3. Freewrite reserves the right to:

  • set minimum bids or bid increments;
  • reject bids deemed in bad faith or intended to disrupt the Auction;
  • extend, pause, or cancel the Auction in case of technical difficulties, fraud, or events beyond reasonable control.

5. Winning Bids and Payment

5.1. The highest valid bid at the close of the Auction is the Winning Bid, and the corresponding Participant becomes the Winner.

5.2. Winners will receive payment instructions and must complete payment within 48 hours of the auction’s close unless otherwise stated.

5.3. Failure to complete payment on time may result in forfeiture, and Freewrite may offer the Item to the next highest bidder.

5.4. Accepted payment methods will be listed on the Auction platform. All payments must be made in the currency specified.

6. Item Description and Condition

6.1. Each Ghost Traveler unit is authentic, and the signatures, doodles, and messages are original works created by the participating author. These are authors, not artists. By bidding on the Item, you acknowledge that you are receiving a one-of-a-kind unit marked with unique art and messages and you agree to these terms and conditions.

6.2. Because Items are customized and signed by hand, variations, imperfections, or unique marks are to be expected. These are considered part of the Item’s character and not defects.

6.3. Items are provided β€œas-is” and β€œas-available.” Freewrite makes no warranties of merchantability or fitness for a particular purpose.

7. Shipping & Delivery

7.1. Shipping costs, import duties, and taxes may apply unless explicitly stated otherwise.

7.2. Freewrite will make reasonable efforts to ship Items within the estimated timeline but cannot guarantee delivery dates.

7.3. Title and risk of loss transfer to the Winner upon delivery to the carrier.

7.4. Freewrite is not responsible for delays, damage, or loss caused by the courier or customs agencies.

8. Charity Donation

8.1. Net proceeds from the Auction will be donated to the Charity designated on each Item page.

8.2. Donation amounts and recipients may be disclosed publicly unless prohibited by law.

8.3. Winners acknowledge that they are purchasing Items, not making a tax-deductible donation to Freewrite; therefore, Winners will not receive charitable tax receipts unless Freewrite explicitly states otherwise in compliance with applicable laws.

9. Intellectual Property

9.1. All trademarks, brand names, product names, and creative materials associated with Freewrite and the Ghost Traveler remain the exclusive property of Freewrite or their respective rights holders.

9.2. Participants may not reproduce, distribute, or publicly display the authors’ doodles without permission where such rights are applicable, except as allowed by law (e.g., resale of the physical Item).

10. Privacy

10.1. By participating, you consent to Freewrite’s collection, use, and storage of your personal data in accordance with our Privacy Policy.

10.2. Freewrite may publicly announce auction results, including Winner’s first name, last initial, city, state/country, and winning bid amount unless prohibited by law or unless you formally request anonymity when possible.

11. Prohibited Conduct

Participants may not:

  • engage in bid manipulation, fraud, or collusive bidding;
  • use automated systems (bots, scripts, scrapers) to place or monitor bids;
  • interfere with the Auction, platform, or other participants

Freewrite may ban or disqualify any Participant violating these rules.

12. Limitation of Liability

To the fullest extent permitted by law:

12.1. Freewrite is not liable for indirect, incidental, special, or consequential damages arising from the Auction or purchase of Items.

12.2. Freewrite’s total liability in connection with these Terms shall not exceed the amount of the Winning Bid actually paid by the Participant.

12.3. Freewrite is not responsible for technical malfunctions, internet outages, system failures, or other issues beyond its control.

13. Cancellation and Force Majeure

Freewrite may cancel, postpone, or modify the Auction due to unforeseen circumstances, including but not limited to natural disasters, system failures, strikes, or events affecting participating authors or the Charity.

14. Governing Law & Dispute Resolution

14.1. These Terms are governed by the laws of Michigan, without regard to conflict-of-law rules.

14.2. Any disputes arising under these Terms will be resolved through binding arbitration or the courts of the specified jurisdiction, as applicable.

14.3. Participants waive any right to participate in class-action lawsuits relating to the Auction.

15. Amendments

Freewrite may update these Terms at any time. Continued participation in the Auction after updates constitutes acceptance of the revised Terms.

16. Contact Information

For questions or concerns regarding the Auction or these Terms, contact: hello@getfreewrite.com.

November 25, 2025 1 min read

This is a great gratitude writing exercise to be done alone or in a group, with people of any age.

How to Play

    1. DesignateΒ someoneΒ to read out each prompt below. (Feel free to add your own prompts.)
    2. After each prompt is read, set a timer for one minute. (With younger kids, this can be shortened. For older folks who want to freewrite meaningfully, more time can be added.)
    3. Each person freewrites by finishing the sentence and elaborating until the timer goes off. (For little kids, this can be done verbally with an adult recording their answers. Hilarity will ensue.)
    4. Remeber that freewriting β€” allowing yourself to write with abandon β€” enables you to let go, tapping into your subconscious to explore your thoughts more deeply.
    5. When everyone is done with all the prompts, take turns going through some your answers. Some people may be eager to share. Others may not want to. Respect their decision.

The Prompts

  • I'm grateful for... [After you've finished this prompt, repeat it five times. Challenge yourself and others not to repeat a singe word with each new answer.]
  • The silliest thing I'm grateful for is...
  • The littlest thing I'm grateful for is...
  • The biggest thing I'm grateful for is...
  • The grossest thing I'm grateful for is...
  • One thing I love about myself is...
  • My favorite thing that happened this year was...
  • My hope for next year is...

This writing exercise has resulted in some sweet answers β€” and many hilarious ones, too. If you try it out, do let us know.

Write on.

November 21, 2025 4 min read

For the release of Sailfish, our new firmware update for Smart Typewriter Gen3 and Traveler, we created a brand-new boot-up animation to surprise and delight our writers.

We worked with talented Danish animatorΒ Mathias Lynge to bring our experience of the writer's journey to life.

We had a blast visualizing the writer's journey in this new way. Our engineers also had a blast (or something less than a blast)Β figuring out how to adjust this fun, playful animation to E Ink's very tricky specifications. Hello, refresh rate woes! But we think the result is pretty fun.

"The little animation made my day when I noticed. I love a good flourish."

- Freewrite user

The process of creating this animation was long and full of Zoom calls where we deeply discussed the writing process. We were struck through those conversations by how much overlap there is in creative processes of all disciplines.

So we sat down to chat with Mathias about his creative process and what it's like being a full-time animator.

ANNIE COSBY: Let's start with the basics. What kind of art do you make?

MATHIAS LYNGE: I'm a 2D animator and motion designer working freelance with a wide range of clients.Β The style varies depending on the project, but it’s usually either a hand-drawn look animated frame-by-frame on a drawing tablet, or a more digital, vectorized look made in After Effects.

While much of what I do is commercial work, I try to keep up with my own passion projects as well. That could be a 10-second Instagram loop of a nature scene, or an interesting character design I’ve sketched down with a pencil. It’s there that I get to sharpen my skills and try out new techniques, which often find their way into later client projects.

AC: You often share educational content on social media for other artists.Β Are you formally trained, or did you teach yourself?

ML: I’m mostly self-taught. I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

When I first heard terms like β€œmotion design” and β€œThe 12 Principles of Animation” I was on a student exchange program at UCSB in California, where I had chosen a class called "Introduction to Animation." It was a big eye-opener for me, and from that point I was hooked.

But it’s mainly been online YouTube tutorials and my existing drawing experience that have taught me what I know.

Now, I have a big presence on social media, where I share my art as well as educational content centered around animation in Adobe After Effects, so I guess you could say that I'm also an animation influencer!

I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

AC: That's actually how I first found your work. Do you have any specific artists who inspire you?

ML:In the world of 2D animation, I have a list of personal heroes that inspire me with their unique style: Reece Parker, Ariel Costa a.k.a. BlinkMyBrain, and Tony Babel, to name a few.

I also find a lot of inspiration from illustrators and painters I discover online, on platforms such as Pinterest. Last year I made a sparkling water animation that was heavily inspired by Cornwall-based artist Gordon Hunt. He makes these beautiful nature-inspired pointillist paintings that capture how light hits the ocean using colorful dots of paint. I tried to recreate that effect using After Effects to bring it to life, and it led me to a whole new way of animating within the program.

AC: Where else do you draw inspiration to create your work?

ML: I’m heavily inspired by the nature and cityscapes around me in Copenhagen, and I find that taking long walks through parks or down the streets of my neighborhood really sparks my imagination.

I’ll often carry around a sketchbook to quickly scribble down an idea or a loose sketch of something I find interesting, such as seeing how the light from a lamppost hits the surrounding leaves, or how the wind moves the tree in a certain way.

Then I’ll think to myself, β€œI wonder if I can recreate that motion using a specific technique in After Effects?”

I’m heavily inspired by the nature and cityscapes around me in Copenhagen...

AC: What does your daily routine look like as a full-time artist?

ML:Β It varies a lot, but I’m usually either working hard on a client project or tinkering away with a new animation tutorial for my social media channels.

I love being able to switch between the two, and when I’m going through a client dry spell, I find that staying creative and posting animation-related content helps keep me inspired while also putting things out into the world that may lead to my next client down the road.

AC: What's your #1 piece of advice for animators new to the industry?

ML: Keep experimenting and trying out new techniques. There’s no such thing as running out of creativity, and even though many of the things you try don’t necessarily go anywhere, it’s all experience that adds up and expands your toolbox. It’s a muscle that needs to be worked out regularly.

Plus, you’ll have more awesome animation to choose from when you’re putting together your next showreel or portfolio!

There’s no such thing as running out of creativity...

AC: What's one fun fact about you completely unrelated to animation?

ML:I’m a big sucker for history podcasts, especially if they are about ancient civilizations, such as The History of Rome by Mike Duncan.

I find it fascinating to hear how mankind was able to build such great empires without ever knowing what electricity, cars, or the internet are.

--

Follow along on Mathias's creative journey and find his free educational content on Instagram.

To learn more about working together, find him onΒ LinkedIn or visit his website atΒ www.mathiaslynge.com.

Learn more about Sailfish here.