overlaylink

Unleashing the Power of Deep Work with Freewrite

March 18, 2023 | 2 min read

In our always-connected world, focusing on one task isn't easy. That means it's extra difficult to do deep work.

"Deep work" is defined as the ability to focus on cognitively demanding tasks without distractions, allowing one to produce high-quality work in less time. Benefits include increased productivity, improved creativity, and enhanced learning abilities. Sounds great, right?

So why is it so difficult?

In Deep Work: Rules for Focused Success in a Distracted World, author Cal Newport explains that deep work is becoming increasingly rare and valuable in a world filled with superficial distractions, like social media, email, and everything else available on the internet.

To cultivate our ability to do deep work, Newport proposes several strategies. These include:

  1. Setting yourself up for success. Successful deep work starts with creating rituals and routines to minimize distractions and maximize focus.
  2. Embracing boredom. Newport orders us to resist the temptation to fill every free moment with distractions and instead learn to tolerate boredom. To lean into it and see what happens in the unscheduled time.
  3. Quitting social media. Yep, this one hurts. Newport suggests eliminating or reducing the use of social media as much as possible in order to minimize distractions. Enough said.
  4. Draining the shallows. Scheduling and limiting shallow work, such as administrative tasks that are easily completed or meetings, creates more time for deep work. This might mean putting a time limit on "shallow work" or saying, "I'll only check my email at 9 a.m. and noon."

Deep Writing Work with Freewrite

Freewrite is a dedicated drafting device designed specifically for writers to complete deep work during the drafting stage. In the writing world, this is known as "flow."

The features of a Freewrite that make it ideal for deep writing include:

  1. A distraction-free environment. Freewrite has a minimalistic interface with limited internet capabilities (just for syncing!), eliminating the temptation to browse the web or check social media during writing sessions.
  2. Simplified writing process. The device focuses on the drafting stage of writing, enabling users to concentrate on getting their ideas down without worrying about editing or formatting.
  3. Improved focus. With limited features and a straightforward design, Freewrite devices encourage users to maintain their attention on the task at hand.
  4. Enhanced productivity. By fostering a deep work mindset and minimizing distractions, users can experience increased productivity and higher-quality work.

So, what do you think? Do you struggle to complete deep work? Do you have strategies that help you get in the zone and get that work done?

We recommend checking out Cal Newport's Deep Work for more advice. And if your work involves getting words on the page, leverage a Freewrite to create an environment conducive to deep work.

November 21, 2025 4 min read

For the release of Sailfish, our new firmware update for Smart Typewriter Gen3 and Traveler, we created a brand-new boot-up animation to surprise and delight our writers.

We worked with talented Danish animator Mathias Lynge to bring our experience of the writer's journey to life.

We had a blast visualizing the writer's journey in this new way. Our engineers also had a blast (or something less than a blast) figuring out how to adjust this fun, playful animation to E Ink's very tricky specifications. Hello, refresh rate woes! But we think the result is pretty fun.

"The little animation made my day when I noticed. I love a good flourish."

- Freewrite user

The process of creating this animation was long and full of Zoom calls where we deeply discussed the writing process. We were struck through those conversations by how much overlap there is in creative processes of all disciplines.

So we sat down to chat with Mathias about his creative process and what it's like being a full-time animator.

ANNIE COSBY: Let's start with the basics. What kind of art do you make?

MATHIAS LYNGE: I'm a 2D animator and motion designer working freelance with a wide range of clients. The style varies depending on the project, but it’s usually either a hand-drawn look animated frame-by-frame on a drawing tablet, or a more digital, vectorized look made in After Effects.

While much of what I do is commercial work, I try to keep up with my own passion projects as well. That could be a 10-second Instagram loop of a nature scene, or an interesting character design I’ve sketched down with a pencil. It’s there that I get to sharpen my skills and try out new techniques, which often find their way into later client projects.

AC: You often share educational content on social media for other artists. Are you formally trained, or did you teach yourself?

ML: I’m mostly self-taught. I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

When I first heard terms like “motion design” and “The 12 Principles of Animation” I was on a student exchange program at UCSB in California, where I had chosen a class called "Introduction to Animation." It was a big eye-opener for me, and from that point I was hooked.

But it’s mainly been online YouTube tutorials and my existing drawing experience that have taught me what I know.

Now, I have a big presence on social media, where I share my art as well as educational content centered around animation in Adobe After Effects, so I guess you could say that I'm also an animation influencer!

I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

AC: That's actually how I first found your work. Do you have any specific artists who inspire you?

ML:In the world of 2D animation, I have a list of personal heroes that inspire me with their unique style: Reece Parker, Ariel Costa a.k.a. BlinkMyBrain, and Tony Babel, to name a few.

I also find a lot of inspiration from illustrators and painters I discover online, on platforms such as Pinterest. Last year I made a sparkling water animation that was heavily inspired by Cornwall-based artist Gordon Hunt. He makes these beautiful nature-inspired pointillist paintings that capture how light hits the ocean using colorful dots of paint. I tried to recreate that effect using After Effects to bring it to life, and it led me to a whole new way of animating within the program.

AC: Where else do you draw inspiration to create your work?

ML: I’m heavily inspired by the nature and cityscapes around me in Copenhagen, and I find that taking long walks through parks or down the streets of my neighborhood really sparks my imagination.

I’ll often carry around a sketchbook to quickly scribble down an idea or a loose sketch of something I find interesting, such as seeing how the light from a lamppost hits the surrounding leaves, or how the wind moves the tree in a certain way.

Then I’ll think to myself, “I wonder if I can recreate that motion using a specific technique in After Effects?”

I’m heavily inspired by the nature and cityscapes around me in Copenhagen...

AC: What does your daily routine look like as a full-time artist?

ML: It varies a lot, but I’m usually either working hard on a client project or tinkering away with a new animation tutorial for my social media channels.

I love being able to switch between the two, and when I’m going through a client dry spell, I find that staying creative and posting animation-related content helps keep me inspired while also putting things out into the world that may lead to my next client down the road.

AC: What's your #1 piece of advice for animators new to the industry?

ML: Keep experimenting and trying out new techniques. There’s no such thing as running out of creativity, and even though many of the things you try don’t necessarily go anywhere, it’s all experience that adds up and expands your toolbox. It’s a muscle that needs to be worked out regularly.

Plus, you’ll have more awesome animation to choose from when you’re putting together your next showreel or portfolio!

There’s no such thing as running out of creativity...

AC: What's one fun fact about you completely unrelated to animation?

ML:I’m a big sucker for history podcasts, especially if they are about ancient civilizations, such as The History of Rome by Mike Duncan.

I find it fascinating to hear how mankind was able to build such great empires without ever knowing what electricity, cars, or the internet are.

--

Follow along on Mathias's creative journey and find his free educational content on Instagram.

To learn more about working together, find him on LinkedIn or visit his website at www.mathiaslynge.com.

Learn more about Sailfish here.

November 19, 2025 3 min read

The E Ink delay is officially dead. Introducing the Freewrite firmware that transforms typing on E Ink once and for all.

October 26, 2025 2 min read

NaNoWriMo has fallen. A band of rebels known as NoNotWriMo has risen to take its place.

Every November, writers around the globe attempt to write 50,000 words in one month. But last year the organization behind the beloved National Novel Writing Month disintegrated.

In 2025, it's more important than ever to support feats of human creativity. So an intrepid group of humans has banded together to face the antagonist of our age.

Join us in the fight against the Modern Prometheus.