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The Difference Between Amateur and Proper Writers; And Why You Shouldn’t Aspire for the Second

June 16, 2017 | 11 min read
Let me paint you a picture, one of those bizarre scenarios, frisky tableaus, that slowly segues into the topic and theme of the title. Imagine a big, bawdy bar, with a barkeep of barreled brawn, brined brains, and bedeviled behavior. A sprawling dome sanctified by the Gods, christened by Baco and sponsored by the good folks at Guinness… in other words, a pub. A proper (we only serve booze) pub. Now, take that majestic construct and catapult it 100 years into the future, and since we are already breaking the space-time-continuum let’s shatter this flimsy facade called logic - and cement its pillars on one of the heaven’s marshmallow clouds. “The Cloud Nine” pub in the sky. There’s a marquee on the brick side by the petunias: “Jesus once came here for a pint.” Inside our celestial haberdashery, patrons dance, dames frolic, and inebriates fight and fess-up. In one corner, Oscar Wilde and Lord Byron are playing footsies under the table. By the jar of pickled eggs, Hemingway is displaying his legendary attitude towards liquor. By the door, giving a rousing and confusing speech on wordplay, Shakespeare. Tolstoy and Marx dip their wet fingers on a pile of salt, trying desperately to hoover the last crumbs of peanuts. Throughout all this madcap, watermark fandango of insanity, a conga line has formed: Maya Angelou, Charlotte Bronte, and Virginia Woolf do the cha-cha-cha while Austen and Christie follow with a brilliant rendition of the chicken dance. The lit cream of yesteryear rubbing shoulders and other naughty parts. The night carries on, sooner or later Karaoke comes into play and bonds are forged mid-way through “Bohemian Rhapsody”;even Poe manages a smile. Then Twain, that rascal that he is, poses a question:

 

“When is a writer no longer an amateur, but a professional?”

 

Noggins and cookies start boiling. Fitzgerald drools on the virtues of speaking from experience. Lovecraft gives a fairly decent argument towards making pacts with Old Ones. Hemingway zig-zags into a yarn about fishing, while Woody Allen tries to hit on the waitress. On and on they ping-pong the question around the room. Some manage to hit the ball, others evade it, preferring to occupy their minds with the physics of lager. Up and down, hours and hours, the philosophical item is examined; no real answer reached, no consensus patted down. Then, just before the rooster is about to call it a night, a voice is heard among the revelry:

 

“Oh, that’s without a doubt the easiest question out there.”

 

Everybody turns, eyes adjusting in the gloom and rum haze. Sitting on a stool, right next to a Pac-Man machine and flicking through a jukebox’s selection of Golden Oldies, the man himself… Mister Stephen King.

 

“Like I said, you turnip heads, there’s a simple answer.” He takes a sip of his coke. “A writer is truly a professional writer, the minute, nay, the second he gets PAID. A check for something you’ve written instantly grants you pro-writer status. Easy peasy lemon squeezy.”

 

Mouths catching flies, everybody stares at the horror master, knowing full well that that Gordian Knot of a riddle had been sliced in two and packaged away with alacrity.

 

“OK,”goes Twain “Let me re-frame the question: when do you pass from being a mediocre writer aproper writer?”

 

Stephen King gets up, understanding that the wordsmith has him by the furry bits The man, having just read “50 Shades of Grey”, his belief in the power of humankind and the essence of his craft shaken to the very foundation, simply walks off.

So, the conundrum still stands: when is a writer a proper writer?As a published author, I’m going to toss my two-cents into that fountain and hope they don’t get lost among the treasured detritus of others. In my opinion, a writer becomes what he is meant to be the second he stops measuring himself up to others of his profession. The second you manage to tie down your voice, tone and make it your own, without trying to copy someone else’s beats, that’s the minute you are a professional. That’s the minute you become something truly unique and irreplaceable.

 

“But,” you ask “How do I get to that point?”

 

It’s not easy, so here are a few tips:

Commit to your new job.

Writing, penning out articles, manuscripts, stories, poems, scripts, and all other wordy fragments of wisdom or sheer entertainment is a full-time, 24/7 task. There’s a lot of talk going around town about the power of visualization; I’m here to tell you that’s just nothing short of Hocus Pocus. In reality, you can visualize all you like. Buy the hipster hat, the flowing scarf and talk like a lofty SOB at your next family get together. Do the whole fandango and tango… You’re still not a writer. Imagine as many unicorns and pie-in-the-sky ideas as your greedy little brain will allow, at the end of the day you’ll still find yourself at the stable wondering why your horse can’t fly or who stole his magical horn. The only way to become a writer is to sit down and put in the work. Plant your rear on a seat, or couch, snatch your tools and scribble ‘til you hit gold or have something worth publishing.

 

“What about the muse?”

 

Poppycock! My advice is to grab those Grecian mistresses and take them out back; two shots to the back of the skull for each. Neil Gaiman and Larry Correia will help you hide the bodies while Hemingway mops up the blood. The truth of the matter is that some days you’ll get up in the morning, slug your way to your laptop and discover that fiend writer’s block sitting on the ledge of your table. The specter is pointing out your worthlessness and handing out wanted ads; circled in crimson: “full-time accountant, great pay.” Before you log on and give Facebook a chance, open up your word-processor and freaking write. Maybe, after four hours of clacking away, you’ll have a sentence or two worth a lick.

 

A professional writer writes until his ass is raw and his fingers bleed. An amateur writer dabbles with his computer as long as there is nothing good on the television.

A structured existence.

Let’s build a bridge between the island up above and this grassy archipelago. It’s time to set down rules, to set down goals and lay the foundations that will eventually make you a professional writer. Hacking away at your diary isn’t, unless you’re Anne Frank, professional writing. Every great or at least successful writer has a process. Stephen King reads four hours a day and writes for another four. Dan Brown wakes up at the crack of dawn, stretches and then works until noon. Janet Evanovich finger-dances across the keyboard in the morning and edits at night. Carl Hiassen faces his desk against a blank wall and snaps on shooting-range earmuffs against his head. Hemingway strolled to the nearest bar, sat down and jotted down 500 words, celebrating each victory at the end with a stiff drink. Every single one of them, like Rowling at a coffee shop in Edinburg staring at a cemetery, had their magic recipe. And, unlike any thaumaturgical hootenanny, their “IT” wasn’t based on a virgin’s blood and a Saint’s holy tears; it was grounded on a businesslike attitude, by the numbers, by appreciation of their skill set. It’s all about discipline, especially when you don’t have a boss riding your ass. Establish a passable set of rules to live by; that’s the Golden Ratio. This is a nine-to-five job; you clock in, you clock out. You need a space for yourself, especially if you are working at home. Otherwise your novel will be slowly devoured and digested by those rugrats you call offsprings. You need to mark down daily goals and, even if you have to go over time, fulfill them.

 

A pro will edge at least 500 words a day. She’ll dip her arm into a fiery pit, 500 times, just to get those words out. She’ll wake up every day, forget her family exists, juggle divorce like a pro and become a statue in her office ‘til she hits the mark. An amateur will wake up whenever she feels like it, take her time with her coffee, play with her kids, talk to her partner and, finally, scratch out twenty words and say the day was productive.

Sharpen your tools.

I’m going to step into a Stargate and zoom our narrative into another whimsical dimension. Did you know that Eric Clapton became Eric “Oh dear lord Layla is the bomb” Clapton after hearing and jamming with Jimi Hendrix? Did you know the Bob “I just won a Nobel Prize” Dylan purposely bought a house close to Tom Petty, Roy Orbison, and George Harrison? There’s a reason why there was The Police, before Sting. Why Don Henley needed that adrenaline shot known as the Eagles. Why Lennon needed Paul, George, and Ringo. There’s a time in every artist’s life when the chords, the beat, the rhythm, the skills are all learned and mastered; you can either stagnate or take it to the next level. If you’re not a music lover, then let’s flip that analogy onto another field… snatch your boxing gloves and go beat up someone better than you. One of the keys to being a legendary artist is to know you are part of a community. You have to purge that misconception that art is a lone wolf’s hunt. Nope, DiCaprio became an Oscar winner thanks to Scorsese. Hemingway earned his legendary status on account of Gertrude Stein. Frankenstein was penned thanks to an oddball weekend with Lord Byron, Percy Shelley and John Polidori in Switzerland.

Talent is partly like an STD. It’s more contagious than syphilis, and some of your peers are so infected with it that you’re liable to catch it by mere osmosis. Surround yourself with people in your neck of the woods. People that appreciate your craft and actually dabble in it. Think about the mid 20s and roaring 30s, or the Beatnik movement, or SoHo London; flash back to those rocking times. Everybody was doodling everybody. Post-coital carnal caper chats ensued on the craft recipe of the day. Pores sweaty, salty and open, your soul as bare and naked as the rest of you. Your mind lathered and frothed by livid libations and popping endorphins. A sultry poetista whispering Keats into your ears; the primordial soup in which creativity is stewed and prepared.

Or, if you’re a bit square, the following Open Sesame phrase will win over any writer: “let me buy you a beer!”If you toss in some Wild Turkey, we will allow you to pump us for as much info as you want.

 

A pro will, after getting up at the crack of dawn, crawl his way into an avant-garde play at midnight. He will wallow past the existential dingus, toast with his artsy friends at 3 AM, decline a snort of Peruvian moon dust at 5 AM, get an UBER at 6 and start the day on Red Bull just to start writing again. He’ll do that and more just to bathe and float in creative juices. An Amateur will call it a day at 4 and switch on the ballgame.

Know your genre.

Every platform has guidelines. You can break them, you can go all Gonzo on Journalism, but first, you have to conquer them. Once you have them down to a science, once you can build your rifle with your tongue while blindfolded and barking like a loon, only then can you defenestrate those pesky commandments and dash them against the rocks. Genres have tropes, they have verified axioms that somehow still manage - in many cases - to seem original. For example, in mythology - and most Marvel and DC movies - the age-old Hero’s Journey is the archetype; Campbell’s 17 stages, the playbook Batman was built on. In hard-edge journalism, the “Five W’s” are the linchpin of any piece. Analyze your sandbox. Take it apart and put each grain of dust under the microscope. Want to Tolkien your way to the top of the fantasy aisle? Then you better have your world-building criteria down on paper. There’s a reason why publishers search for word counts for each genre. Why Westerns shouldn’t be more than 65k words; why Horror has to be at least 100k; why Game of Thrones is considered a hostile mallet in certain New York City boroughs.

Here’s another example with the same sentence done and tweaked for different schools of thoughts.

 

“It was twilight, five minutes past 6 in New Jersey when…”

Journalism.

 

“In the Kingdom the sun had dipped below the marbled turrets, bronzing the golden crest when…”

Fantasy.

 

“A crisp and sharp wind bit into John’s cheek. Night was fast approaching, his instincts coming full force with it…”

Action.

 

“The sun decided to call it a day. Happy Hour was starting up just to thewest, and that flaming ball of gas needed some Sake, Geisha Hanky-Panky and, oddly enough, a dose of Sumo…”

Comedy.

 

“A funeral shroud clawed its way pass the horizon, digging its long bloody talons into the last rays of light that clung to the day. A Halloween orange snapped just past the emerald mountains, scatting for a second the landscape in a multicolored afterglow. Then, in a flash and with the same feral ferocity, bewilderingintensity, and vivid violence it disappeared into the ether. With it, all sense of safety was snuffed out. A Stygian wave rolled over the street; pulling in all sights and sounds into its ravenous event horizon…”

Horror.

 

A Pro will hit her head against the head, for an hour, just to catch that word - that perfect word - that’s dangling at the tip of her tongue. She’ll study and read every great book published in her genre before daring to approach that theme. She’ll take months penning that perfect book or article. An Amateur will hook from the pond whatever word comes swimming by and stitch it onto his pieces just to be done with it. She’ll ask herself: “Why not just say the clown is scary and be done with it” when discussing IT with her friends.

Tips from this side of the table.

Here are some Golden Rules that truly construct pieces worth printing.

Rethink every adverb you place in your text. Anything that ends with “ly.” The trick to good storytelling is to show and let your audience infer. How was he “calmly” walking to the gallows?

Be mindful of alliterations. They work great in comedy, but might sound funky in other genres.

Grammar, in fiction - especially in horror - is flexible. This is paramount when placing your commas, periods and semicolons. Every paragraph has a beat and rhythm; you’re the artist, you build.

Then Edit some more. Dean Koontz, for example, will edit each page to death before starting to write another one. It helps to get everything into perspective and, if you’re playing with a novel, it slices the task into digestible sections.

Get a thesaurus and learn some odd words. Each genre has a formula, a dictionary to it, get cracking and know your theater’s vocabulary. H.P. Lovecraft used to trudge around, constantly searching for bizarre and arcane words to fill his manuscripts with.

Read like a madman. And, when you are not reading, get some audio books.

Before shipping and closing the chapter on anything, read it out loud. There’s a reason why storytellers were so adored back in olden days before the printing press. Your phrases or sentences have to hit the ear just right.

Critics are right monstrous Unfortunately, they are also your best friends. Before you publish anything, pass it around.

Start by copying some of your favorite author’s tone and pattern, learn from them. Slowly start molding them to your frame of mind. You have to mature and nurture your unique voice, but before that happens that fertile egg has to be inseminated… so pick a proper genetic input.

And finally, and most importantly, get someone to bankroll you. If you’re getting paid for it, then you’re a writer. Money in the bank, despite what the critics say, is the bar you have to measure yourself against.

 

 

 

November 29, 2025 4 min read

The Great Freewrite Séance: A Ghost'ly Charity Auction Full Terms & Conditions

These Terms and Conditions (“Terms”) govern participation in The Great Freewrite Séance: A Ghost'ly Charity Auction (“Auction”), organized by Freewrite (“Organizer,” “we,” “us,” or “our”). By registering for, bidding in, or otherwise participating in the Auction, you (“Participant,” “Bidder,” or “Winner”) agree to be bound by these Terms.

1. Auction Overview

1.1. The Auction offers for sale a limited number of Freewrite Traveler Ghost Edition units (“Items” or “Ghost Traveler units”), each personally signed and drawn on by a featured author.

1.2. All proceeds, net of explicitly disclosed administrative costs, will be donated to the charity or charitable initiative (“Charity”) identified on each auction item’s page, as chosen by the respective author.

2. Eligibility

2.1. Participants must be at least 18 years old or the age of majority in their jurisdiction, whichever is higher.

2.2. Employees of Freewrite, the participating authors, or any affiliates directly involved in the Auction are not eligible to bid.

2.3. By participating, you represent that you are legally permitted to take part in online auctions and to pay for any bids you win.

3. Auction Registration

3.1. Participants must create an account on the auction platform or otherwise register using accurate, current, and complete information.

3.2. Freewrite reserves the right to verify identity and to disqualify any Participant who provides false or misleading information.

4. Bidding Rules

4.1. All bids are binding, final, and non-retractable.

4.2. Bidders are responsible for monitoring their bids; Freewrite is not liable for missed notifications or technical issues on the auction platform or the Participant’s device.

4.3. Freewrite reserves the right to:

  • set minimum bids or bid increments;
  • reject bids deemed in bad faith or intended to disrupt the Auction;
  • extend, pause, or cancel the Auction in case of technical difficulties, fraud, or events beyond reasonable control.

5. Winning Bids and Payment

5.1. The highest valid bid at the close of the Auction is the Winning Bid, and the corresponding Participant becomes the Winner.

5.2. Winners will receive payment instructions and must complete payment within 48 hours of the auction’s close unless otherwise stated.

5.3. Failure to complete payment on time may result in forfeiture, and Freewrite may offer the Item to the next highest bidder.

5.4. Accepted payment methods will be listed on the Auction platform. All payments must be made in the currency specified.

6. Item Description and Condition

6.1. Each Ghost Traveler unit is authentic, and the signatures, doodles, and messages are original works created by the participating author. These are authors, not artists. By bidding on the Item, you acknowledge that you are receiving a one-of-a-kind unit marked with unique art and messages and you agree to these terms and conditions.

6.2. Because Items are customized and signed by hand, variations, imperfections, or unique marks are to be expected. These are considered part of the Item’s character and not defects.

6.3. Items are provided “as-is” and “as-available.” Freewrite makes no warranties of merchantability or fitness for a particular purpose.

7. Shipping & Delivery

7.1. Shipping costs, import duties, and taxes may apply unless explicitly stated otherwise.

7.2. Freewrite will make reasonable efforts to ship Items within the estimated timeline but cannot guarantee delivery dates.

7.3. Title and risk of loss transfer to the Winner upon delivery to the carrier.

7.4. Freewrite is not responsible for delays, damage, or loss caused by the courier or customs agencies.

8. Charity Donation

8.1. Net proceeds from the Auction will be donated to the Charity designated on each Item page.

8.2. Donation amounts and recipients may be disclosed publicly unless prohibited by law.

8.3. Winners acknowledge that they are purchasing Items, not making a tax-deductible donation to Freewrite; therefore, Winners will not receive charitable tax receipts unless Freewrite explicitly states otherwise in compliance with applicable laws.

9. Intellectual Property

9.1. All trademarks, brand names, product names, and creative materials associated with Freewrite and the Ghost Traveler remain the exclusive property of Freewrite or their respective rights holders.

9.2. Participants may not reproduce, distribute, or publicly display the authors’ doodles without permission where such rights are applicable, except as allowed by law (e.g., resale of the physical Item).

10. Privacy

10.1. By participating, you consent to Freewrite’s collection, use, and storage of your personal data in accordance with our Privacy Policy.

10.2. Freewrite may publicly announce auction results, including Winner’s first name, last initial, city, state/country, and winning bid amount unless prohibited by law or unless you formally request anonymity when possible.

11. Prohibited Conduct

Participants may not:

  • engage in bid manipulation, fraud, or collusive bidding;
  • use automated systems (bots, scripts, scrapers) to place or monitor bids;
  • interfere with the Auction, platform, or other participants

Freewrite may ban or disqualify any Participant violating these rules.

12. Limitation of Liability

To the fullest extent permitted by law:

12.1. Freewrite is not liable for indirect, incidental, special, or consequential damages arising from the Auction or purchase of Items.

12.2. Freewrite’s total liability in connection with these Terms shall not exceed the amount of the Winning Bid actually paid by the Participant.

12.3. Freewrite is not responsible for technical malfunctions, internet outages, system failures, or other issues beyond its control.

13. Cancellation and Force Majeure

Freewrite may cancel, postpone, or modify the Auction due to unforeseen circumstances, including but not limited to natural disasters, system failures, strikes, or events affecting participating authors or the Charity.

14. Governing Law & Dispute Resolution

14.1. These Terms are governed by the laws of Michigan, without regard to conflict-of-law rules.

14.2. Any disputes arising under these Terms will be resolved through binding arbitration or the courts of the specified jurisdiction, as applicable.

14.3. Participants waive any right to participate in class-action lawsuits relating to the Auction.

15. Amendments

Freewrite may update these Terms at any time. Continued participation in the Auction after updates constitutes acceptance of the revised Terms.

16. Contact Information

For questions or concerns regarding the Auction or these Terms, contact: hello@getfreewrite.com.

November 25, 2025 1 min read

This is a great gratitude writing exercise to be done alone or in a group, with people of any age.

How to Play

    1. Designate someone to read out each prompt below. (Feel free to add your own prompts.)
    2. After each prompt is read, set a timer for one minute. (With younger kids, this can be shortened. For older folks who want to freewrite meaningfully, more time can be added.)
    3. Each person freewrites by finishing the sentence and elaborating until the timer goes off. (For little kids, this can be done verbally with an adult recording their answers. Hilarity will ensue.)
    4. Remeber that freewriting — allowing yourself to write with abandon — enables you to let go, tapping into your subconscious to explore your thoughts more deeply.
    5. When everyone is done with all the prompts, take turns going through some your answers. Some people may be eager to share. Others may not want to. Respect their decision.

The Prompts

  • I'm grateful for... [After you've finished this prompt, repeat it five times. Challenge yourself and others not to repeat a singe word with each new answer.]
  • The silliest thing I'm grateful for is...
  • The littlest thing I'm grateful for is...
  • The biggest thing I'm grateful for is...
  • The grossest thing I'm grateful for is...
  • One thing I love about myself is...
  • My favorite thing that happened this year was...
  • My hope for next year is...

This writing exercise has resulted in some sweet answers — and many hilarious ones, too. If you try it out, do let us know.

Write on.

November 21, 2025 4 min read

For the release of Sailfish, our new firmware update for Smart Typewriter Gen3 and Traveler, we created a brand-new boot-up animation to surprise and delight our writers.

We worked with talented Danish animator Mathias Lynge to bring our experience of the writer's journey to life.

We had a blast visualizing the writer's journey in this new way. Our engineers also had a blast (or something less than a blast) figuring out how to adjust this fun, playful animation to E Ink's very tricky specifications. Hello, refresh rate woes! But we think the result is pretty fun.

"The little animation made my day when I noticed. I love a good flourish."

- Freewrite user

The process of creating this animation was long and full of Zoom calls where we deeply discussed the writing process. We were struck through those conversations by how much overlap there is in creative processes of all disciplines.

So we sat down to chat with Mathias about his creative process and what it's like being a full-time animator.

ANNIE COSBY: Let's start with the basics. What kind of art do you make?

MATHIAS LYNGE: I'm a 2D animator and motion designer working freelance with a wide range of clients. The style varies depending on the project, but it’s usually either a hand-drawn look animated frame-by-frame on a drawing tablet, or a more digital, vectorized look made in After Effects.

While much of what I do is commercial work, I try to keep up with my own passion projects as well. That could be a 10-second Instagram loop of a nature scene, or an interesting character design I’ve sketched down with a pencil. It’s there that I get to sharpen my skills and try out new techniques, which often find their way into later client projects.

AC: You often share educational content on social media for other artists. Are you formally trained, or did you teach yourself?

ML: I’m mostly self-taught. I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

When I first heard terms like “motion design” and “The 12 Principles of Animation” I was on a student exchange program at UCSB in California, where I had chosen a class called "Introduction to Animation." It was a big eye-opener for me, and from that point I was hooked.

But it’s mainly been online YouTube tutorials and my existing drawing experience that have taught me what I know.

Now, I have a big presence on social media, where I share my art as well as educational content centered around animation in Adobe After Effects, so I guess you could say that I'm also an animation influencer!

I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

AC: That's actually how I first found your work. Do you have any specific artists who inspire you?

ML:In the world of 2D animation, I have a list of personal heroes that inspire me with their unique style: Reece Parker, Ariel Costa a.k.a. BlinkMyBrain, and Tony Babel, to name a few.

I also find a lot of inspiration from illustrators and painters I discover online, on platforms such as Pinterest. Last year I made a sparkling water animation that was heavily inspired by Cornwall-based artist Gordon Hunt. He makes these beautiful nature-inspired pointillist paintings that capture how light hits the ocean using colorful dots of paint. I tried to recreate that effect using After Effects to bring it to life, and it led me to a whole new way of animating within the program.

AC: Where else do you draw inspiration to create your work?

ML: I’m heavily inspired by the nature and cityscapes around me in Copenhagen, and I find that taking long walks through parks or down the streets of my neighborhood really sparks my imagination.

I’ll often carry around a sketchbook to quickly scribble down an idea or a loose sketch of something I find interesting, such as seeing how the light from a lamppost hits the surrounding leaves, or how the wind moves the tree in a certain way.

Then I’ll think to myself, “I wonder if I can recreate that motion using a specific technique in After Effects?”

I’m heavily inspired by the nature and cityscapes around me in Copenhagen...

AC: What does your daily routine look like as a full-time artist?

ML: It varies a lot, but I’m usually either working hard on a client project or tinkering away with a new animation tutorial for my social media channels.

I love being able to switch between the two, and when I’m going through a client dry spell, I find that staying creative and posting animation-related content helps keep me inspired while also putting things out into the world that may lead to my next client down the road.

AC: What's your #1 piece of advice for animators new to the industry?

ML: Keep experimenting and trying out new techniques. There’s no such thing as running out of creativity, and even though many of the things you try don’t necessarily go anywhere, it’s all experience that adds up and expands your toolbox. It’s a muscle that needs to be worked out regularly.

Plus, you’ll have more awesome animation to choose from when you’re putting together your next showreel or portfolio!

There’s no such thing as running out of creativity...

AC: What's one fun fact about you completely unrelated to animation?

ML:I’m a big sucker for history podcasts, especially if they are about ancient civilizations, such as The History of Rome by Mike Duncan.

I find it fascinating to hear how mankind was able to build such great empires without ever knowing what electricity, cars, or the internet are.

--

Follow along on Mathias's creative journey and find his free educational content on Instagram.

To learn more about working together, find him on LinkedIn or visit his website at www.mathiaslynge.com.

Learn more about Sailfish here.