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6 Neuroscience Hacks to Beat Writer's Block

March 06, 2019 | 8 min read

The page is blank and the cursor is blinking at you accusingly. You’ve been sitting at your computer for an hour and you’ve written a sum total of nothing. It’s not that you don’t want to write – it’s that you can’t. The words that yesterday flowed so easily have disappeared into the ether – and you’re wondering despairingly if they’re ever going to return.

Most (if not all) writers are familiar with this scenario. The dreaded writer’s block – that, for me at least, usually turns up when there’s an important deadline looming. Recently, however, I got into an argument with a friend – another writer – who insisted that writer’s block doesn’t exist. Writer’s block, he said, was all in my mind.

He’s not the first to suggest that idea. I headed straight to Google to find out what others have to say about it (hoping to be able to present my friend with proof that I was right and he was wrong). Instead, I stumbled across some fascinating research from the world of neuropsychology and neuroscience. It turns out that writer’s block is just in my head – but not in the way that my friend was suggesting.

The Neuropsychology of Writer’s Block

Neuropsychology is a complex field that combines psychological understandings of the mind with a more physiological investigation of the way that the brain works. For example, neuropsychology might look at what neurons are firing when we experience certain feelings, or what the parts of the brain that are active during specific experiences or actions. So, what does neuropsychology have to say about writer’s block?

Neurologists, psychologists, neuropsychologists and neuroscientists have been studying and debating for decades why things like writer’s block occur. While some psychologists will conclude that writer’s block is more of an excuse than a phenomenon, there have been studies that have set out to demonstrate that there’s neuropsychological evidence for the reality of writer’s block.

Executive Dysfunction

Neuropsychologists Elkhonon Goldberg and Russell Barkley have both investigated a set of complex mental functions that happen in (or are controlled by) the pre-frontal cortex known as ‘executive functions’. It is these executive functions that allow us to do things like plan, organize, prioritize, self-monitor, initiate and sustain certain behaviors as we pursue goals.

When there’s disruption to executive functions, we enter a state Russell Barkley has called ‘executive dysfunction’. A sign of executive dysfunction is an inability to stop ourselves from doing something that’s preventing us from achieving a goal-focused activity. A prime example of this is when you’ve set yourself a goal of writing a blog post but spend the time set aside for writing watching videos of dogs on YouTube.

When writers are experiencing writer’s block, then, it’s a form of executive dysfunction. Certainly, there are problems with executive functions when you feel that your creativity is blocked. These problems can include:

  • Difficulties with getting started (initiation)
  • Distraction
  • Trouble prioritizing
  • Struggling to pace ourselves

Emotional Roots

Another key neuropsychological view of writer’s block came from Gene Parret. His theory is that not only is writer’s block a genuine malady, but it is also rooted in underlying fears. Neuroscience backs up this idea. Everything that we do is the result of neurons firing in our brains – and strong emotions, such as fear, can have a profound effect on neuron functions.

Parret’s view is that the way that we perceive our writing abilities plays a huge role in our experience of writer’s block. For example, if you have a negative mindset (such as thinking that no one will want to read what you’re writing) and sit down to write, the negativity will impact on your neuron pathways and cause difficulties with the writing process.

The Psychology of Writing

Ronald Kellogg is the author of ‘The Psychology of Writing’ and he has highlighted the way that certain environments, schedules and rituals can either increase or inhibit writing processes. There’s a neuropsychological link with this, as it’s been shown that neural pathways can be activated by associations with places, times of day, and so on.

Circadian Rhythm Rules

There are links, too, with the circadian rhythms (otherwise known as the sleep-wake cycle). For example, many writers find that their creative juices flow better at certain times of day. This is another area that has been backed up by neuroscience – albeit in studies done with mice.

Neuroscientific studies have revealed that circadian rhythms aren’t just about when we’re awake and when we’re asleep. There are also times of the day that are better suited to different types of tasks. To make this more complicated, everyone’s circadian rhythm for specific tasks is different, so there are no rules when it comes to the specific times when you should be doing something.

What the circadian rhythm studies have shown, though, is that if you don’t understand your own circadian rhythms, you could find yourself trying to write when your brain is better optimized for research (knowledge-processing). There are different neural processes involved in creativity (such as writing) compared with more structured tasks (such as research), so when you experience writer’s block, it could actually be that you’re trying to be creative when your brain wants to be learning.

Interestingly, we’re notoriously bad at correctly understanding our own circadian rhythm, too. Some research has proved that self-proclaimed ‘morning-people’ are actually more productive in the evening, and those who call themselves ‘night-owls’ are more productive during the morning. Could beating writer’s block be as simple as better understanding your circadian rhythm?

Using Neuropsychology to Combat Writer’s Block

Now that we’ve taken a quick tour through some of the complexities of neuropsychology, it’s time to get practical. How can you use neuropsychology to combat writer’s block? There are actually a number of techniques you can use that have their roots in neuropsychological thinking.

1. Cognitive Cueing

Cognitive cueing is based on Kellogg’s understanding of how certain places can impact on the efficiency of certain processes. It’s not an immediate fix, as it takes time to establish cognitive cues, but it’s a technique that’s been shown to help break the cycle of writer’s block.

With cognitive cueing, you need to create a specific space that is only used for writing. It will only be effective if that space is exclusively for writing – if you use it for anything else, the cognitive cues won’t work. Your brain will come to associate the space with the act of writing, and the neural pathways that are formed will kick-start the writing process when you return to the space to write.

2. Circadian Self-Reflection

Since our circadian rhythms have such a big impact on our ability to perform specific tasks, it makes sense that another means of beating writer’s block lies in understanding the times of day that are most suited to writing. It’s different for everyone, so the only way to figure out the times of day that are suited to research and those that are better suited for creativity is through self-reflection.

Keep a journal or notes about your daily activities and reflect on how easy (or difficult) the different types of tasks seemed. Vary the times of day that you complete tasks so that you can begin to see patterns. When you understand your circadian rhythm, you can focus your writing activities at the most creative times of day, and reduce your risk of writer’s block.

3. Incubate Your Creativity

Incubation of ideas is a neuropsychological principle that’s been tested on mice. It’s based on the idea that when you work on a task (or learn a skill) and then take a break or begin a different task, the neural pathways involved in the original task or skill remain active.

RELATED: Writing Habits to Jumpstart Your Creativity

Applying this to writer’s block, if you find that you’re struggling to get the words onto the page (or screen), then taking a break and doing something else – going for a walk, reading a book, and so on – can allow ideas to incubate, since the neural pathways that related to your writing task will stay active. Writers regularly report that their best ideas come when they’re doing something completely unrelated, so it’s worth trying incubation to beat writer’s block.

4. Motivational Methods

In neuropsychology, there are different types of motivation that have been identified, and people tend to have one or the other. These are known as ‘approach motivation’ and ‘avoidance motivation’. ‘Approach motivated’ people are optimistic about what they can achieve, and positively motivated to complete tasks. ‘Avoidance motivated’ people, by contrast, are negative and motivated by a fear of failure.

Neuroscience shows that changes in neuronal activity can be affected by perceived outcomes – so what we think will be the result impacts on our performance. If we start writing worried that no one will want to read what we’re writing, this perceived outcome will negatively impact our neurons, and the writing task will become more difficult.

RELATED: 55 Motivational Writing Quotes from Famous Authors

The solution to this problem is to change our motivational type and use approach motivation. To do this, we focus on positive outcomes and set easily attainable goals that will reinforce the positivity. The more we attain these ‘easy’ goals, the better the impact on our neurons, and the less likely we are to experience writer’s block.

5. Background Noise

I was skeptical about this technique – until I tried it myself. Apparently, studies have shown that writers are often more productive in coffee shops or other similar environments where others are being productive. This has something to do with background noise – and there are now apps that will actually replicate the ambient noise of a coffee shop for writers who aren’t able to physically go out and sit in a coffee shop to write when they’re feeling blocked.

Different types of background noise can either positively or negatively affect our creativity and productivity, so it’s important to note that you need to find the kind of background noise that works for you. Some people, for example, are more sensitive to noise, so a very busy coffee shop could have a negative impact on their ability to write, but a quieter shop could help to combat writer’s block.

6. Unplug and Reset

In the modern world, it sometimes feels like we’re slaves to our technological devices. Smartphones, tablets, and laptops keep us constantly connected to emails, social media, online videos and other distractions – which can be bad news if you’re already prone to experiencing writer’s block.

There are a range of psychological benefits to unplugging from technology for a while. Unplugging can help when you’re feeling depressed and anxious or overwhelmed in any way. It can also help with writer’s block, by removing distractions and allowing you the opportunity to reset and get back in touch with your creativity.

If you’re used to writing on a laptop or desktop computer, switching off all your technology can help unblock you when you feel like your creativity has dried up. The abundance of distractions on the internet can make it impossible to focus on anything and get into a rhythm.  It’s a simple technique that increases your ability to focus and helps get those creative juices flowing again.

Freewrite Smart Typewriter

While you could abandon technology completely and go back to the basics with pen/paper, most of us can type much faster than we write.  Plus, re-transcribing handwritten notes to the computer is extremely tedious. Luckily, there is a way to unplug but still reap the benefits of technology: Freewrite’s distraction-free writing devices. With a typewriter-like feel and automatic syncing to the cloud, you can get writing again quickly. Find out more about the range of available devices here.

A Treatment Plan for Writer’s Block

Neuropsychology shows us that there’s scientific evidence for the existence of writer’s block – and it isn’t just excuses and/or laziness. Treating writer’s block with neuropsychology offers a range of techniques that can be used individually or combined into your own personal treatment plan. Experiment with the different techniques and find the ones that work best for you, so that you can combat the dreaded blank-page syndrome that writers fear.

Sources
https://www.psychologytoday.com/gb/blog/psychology-writers/201108/writers-block-and-burnout-getting-unstuck
https://www.psychologytoday.com/gb/blog/one-true-thing/201307/writers-block-it-may-not-be-all-in-your-head
https://www.brainpickings.org/2014/08/25/the-psychology-of-writing-daily-routine/
https://www.brainpickings.org/2012/10/01/breakthrough-alex-cornell/
https://psychcentral.com/blog/the-psychology-behind-writers-block/
http://www.writing-world.com/life/block.shtml
https://scienceblogs.com/neurontic/2006/02/04/on-writers-block
https://www.theguardian.com/lifeandstyle/2017/mar/17/is-writers-block-a-real-thing-oliver-burkeman
https://www.apa.org/gradpsych/2015/11/writers-block
https://rainmaker.fm/audio/writer/best-writers-brain-four/
https://www.pri.org/stories/2016-04-05/creative-block-here-s-neuroscience-how-fix
https://www.copyblogger.com/outsmart-writers-block/
December 30, 2025 3 min read

It’s Freewrite’s favorite time of year. When dictionaries around the world examine language use of the previous year and select a “Word of the Year.”

Of course, there are many different dictionaries in use in the English language, and they all have different ideas about what word was the most influential or saw the most growth in the previous year. They individually review new slang and culturally relevant vocabulary, examine spikes or dips in usage, and pour over internet trend data.

Let’s see what some of the biggest dictionaries decided for 2025. And read to the end for a chance to submit your own Word of the Year — and win a Freewrite gift card.

[SUBMIT YOUR WORD OF THE YEAR]


Merriam-Webster: "slop"

Merriam-Webster chose "slop" as its Word of the Year for 2025 to describe "all that stuff dumped on our screens, captured in just four letters."

The dictionary lists "absurd videos, off-kilter advertising images, cheesy propaganda, fake news that looks pretty real, junky AI-written books, 'workslop' reports that waste coworkers’ time … and lots of talking cats" as examples of slop.

The original sense of the word "slop" from the 1700s was “soft mud” and eventually evolved to mean "food waste" and "rubbish." 2025 linked the term to AI, and the rest is history.

Honorable mentions: conclave, gerrymander, touch grass, performative, tariff, 67.

Dictionary.com: "67"

The team at Dictionary.com likes to pick a word that serves as “a linguistic time capsule, reflecting social trends and global events that defined the year.”

For 2025, they decided that “word” was actually a number. Or two numbers, to be exact.

If you’re an old, like me, and don’t know many school-age children, you may not have heard “67” in use. (Note that this is not “sixty-seven,” but “six, seven.”)

Dictionary.com claims the origin of “67” is a song called “Doot Doot (6 7)” by Skrilla, quickly made infamous by viral TikTok videos, most notably featuring a child who will for the rest of his life be known as the “6-7 Kid.” But according to my nine-year-old cousin, the origins of something so mystical can’t ever truly be known.

(My third grade expert also demonstrated the accompanying signature hand gesture, where you place both hands palms up and alternately move up and down.)

And if you happen to find yourself in a fourth-grade classroom, watch your mouth, because there’s a good chance this term has been banned for the teacher’s sanity.

Annoyed yet? Don’t be. As Dictionary.com points out, 6-7 is a rather delightful example at how fast language can develop as a new generation joins the conversation.

Dictionary.com honorable mentions: agentic, aura farming, broligarchy, clanker, Gen Z stare, kiss cam, overtourism, tariff, tradwife.

Oxford Dictionary: "rage bait"

With input from more than 30,000 users and expert analysis, Oxford Dictionary chose "rage bait" for their word of the year.

Specifically, the dictionary pointed to 2025’s news cycle, online manipulation tactics, and growing awareness of where we spend our time and attention online.

While closely paralleling its etymological cousin "clickbait," rage bait more specifically denotes content that evokes anger, discord, or polarization.

Oxford's experts report that use of the term has tripled in the last 12 months.

Oxford Dictionary's honorable mentions:aura farming, biohack.

Cambridge Dictionary: "parasocial"

The Cambridge Dictionary examined a sustained trend of increased searches to choose "parasocial" as its Word of the Year.

Believe it or not, this term was coined by sociologists in 1956, combining “social” with the Greek-derived prefix para-, which in this case means “similar to or parallel to, but separate from.”

But interest in and use of the term exploded this year, finally moving from a mainly academic context to the mainstream.

Cambridge Dictionary's honorable mentions: slop, delulu, skibidi, tradwife

Freewrite: TBD

This year, the Freewrite Fam is picking our own Word of the Year.

Click below to submit what you think the Word of 2025 should be, and we'll pick one submission to receive a Freewrite gift card.

[SUBMIT HERE] 

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Sources

December 18, 2025 7 min read

What can Jane Austen's personal letters teach writers of today?

December 10, 2025 6 min read

Singer-songwriter Abner James finds his creativity in the quiet freedom of analog tools. Learn how his creative process transcends different media.

Abner James went to school for film directing. But the success of the band he and his brother formed together, Eighty Ninety, knocked him onto a different trajectory.

The band has accrued more than 40 million streams since the release of their debut EP “Elizabeth," and their work was even co-signed by Taylor Swift when the singer added Eighty Ninety to her playlist "Songs Taylor Loves.”

Now, Abner is returning to long-form writing in addition to songwriting, and with a change in media comes an examination of the creative process. We sat down to chat about what's the same — and what's different. 

ANNIE COSBY: Tell us about your songwriting process.

ABNER JAMES: The way I tend to write my songs is hunched over a guitar and just seeing what comes. Sounds become words become shapes. It's a very physical process that is really about turning my brain off.

And one of the things that occurred to me when I was traveling, actually, was that I would love to be able to do that but from a writing perspective. What would happen if I sat down and approached writing in the same way that I approached music? In a more intuitive and free-form kind of way? What would that dig up?

AC: That's basically the ethos of Freewrite.

AJ: Yes. We had just put out a record, and I was thinking about how to get into writing for the next one. It occurred to me that regardless of how I started, I always finished on a screen. And I wondered: what's the acoustic guitar version of writing?

Where there's not blue light hitting me in the face. Even if I'm using my Notes app, it's the same thing. It really gets me into a different mindset.

 "I wondered: what's the acoustic guitar version of writing?"

I grew up playing piano. That was my first instrument. And I found an old typewriter at a thrift store, and I love it. It actually reminded me a lot of playing piano, the kind of physical, the feeling of it. And it was really fun, but pretty impractical, especially because I travel a fair amount.

And so I wondered, is there such a thing as a digital typewriter? And I googled it, and I found Freewrite.

AC: What about Freewrite helps you write?

AJ:I think, pragmatically, just the E Ink screen is a huge deal, because it doesn't exhaust me in the same way. And the idea of having a tool specifically set aside for the process is appealing in an aesthetic way but also a mental-emotional way. When it comes out, it's kind of like ... It's like having an office you work out of. It's just for that.

"The way I tend to write my songs is hunched over a guitar and just seeing what comes. Sounds become words become shapes. It's a very physical process that is really about turning my brain off."

And all of the pragmatic limitations — like you're not getting texts on it, and you're not doing all that stuff on the internet — that's really helpful, too. But just having the mindset....

When I pick up a guitar, or I sit down at the piano, it very much puts me into that space. Having a tool just for words does the same thing. I find that to be really cool and inspiring.

"When I pick up a guitar, or I sit down at the piano, it very much puts me into that space. Having a tool just for words does the same thing."

AC: So mentally it gets you ready for writing.

AJ: Yeah, and also, when you write a Microsoft Word, it looks so finished that it's hard to keep going. If every time I strummed a chord, I was hearing it back, mixed and mastered and produced...?

It's hard to stay in that space when I'm seeing it fully written out and formatted in, like, Times New Roman, looking all seriously back at me.

AC: I get that. I have terrible instincts to edit stuff over and over again and never finish a story.

AJ:  Also, the way you just open it and it's ready to go. So you don't have the stages of the computer turning on, that kind of puts this pressure, this tension on.

It's working at the edges in all these different ways that on their own could feel a little bit like it's not really necessary. All these amorphous things where you could look at it and be like, well, I don't really need any of those. But they add up to a critical mass that actually is significant.

And sometimes, if I want to bring it on a plane, I've found it's replaced reading for me. Rather than pick up a book or bring a book on the plane, I bring Traveler and just kind of hang out in that space and see if anything comes up.

I've found that it's kind of like writing songs on a different instrument, you get different styles of music that you wouldn't have otherwise. I've found that writing from words towards music, I get different kinds of songs than I have in the past, which has been interesting.

In that way, like sitting at a piano, you just write differently than you do on a guitar, or even a bass, because of the things those instruments tend to encourage or that they can do.

It feels almost like a little synthesizer, a different kind of instrument that has unlocked a different kind of approach for me.

"I've found that it's kind of like writing songs on a different instrument, you get different styles of music that you wouldn't have otherwise... [Traveler] feels almost like a little synthesizer, a different kind of instrument that has unlocked a different kind of approach for me."

AC: As someone who doesn't know the first thing about writing music, that's fascinating. It's all magic to me.

AJ: Yeah.

AC: What else are you interested in writing?

AJ: I went to school for film directing. That was kind of what I thought I was going to do. And then my brother and I started the band and that kind of happened first and knocked me onto a different track for a little while after college.

Growing up, though, writing was my way into everything. In directing, I wanted to be in control of the thing that I wrote. And in music, it was the same — the songwriting really feels like it came from that same place. And then the idea of writing longer form, like fiction, almost feels just like the next step from song to EP to album to novel.

For whatever reason, that started feeling like a challenge that would be deeply related to the kinds of work that we do in the studio.

AC: Do you have any advice for aspiring songwriters?

AJ: This sounds like a cliche, but it's totally true: whatever success that I've had as a songwriter — judge that for yourself — but whatever success I have had, has been directly proportional to just writing the song that I wanted to hear.

What I mean by that is, even if you're being coldly, cynically, late-stage capitalist about it, it's by far the most success I've had. The good news is that you don't have to choose. And in fact, when you start making those little compromises, or even begin to inch in that direction, it just doesn't work. So you can forget about it.

Just make music you want to hear. And that will be the music that resonates with most people.

I think there's a temptation to have an imaginary focus group in your head of like 500 people. But the problem is all those people are fake. They're not real. None of those people are actually real people. You're a focus group of one, you're one real person. There are more real people in that focus group than in the imaginary one.

And I just don't think that we're that different, in the end. So that would be my advice.

AC: That seems like generally great creative advice. Because fiction writers talk about that too, right? Do you write to market or do you write the book you want to read. Same thing. And that imaginary focus group has been debilitating for me. I have to silence that focus group before I can write.

AJ: Absolutely.

"I think there's a temptation to have an imaginary focus group in your head of like 500 people. But the problem is all those people are fake... You're a focus group of one, you're one real person. There are more real people in that focus group than in the imaginary one."

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Learn more about Abner James, his brother, and their band, Eighty Ninety, on Instagram.