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Cómo inducir la creatividad

Concetta Cucchiarelli
julio 05, 2024 | 4 lectura mínima

Cuando pensamos en la creatividad, a menudo imaginamos una explosión de ideas fantásticas o esfuerzos artísticos.

Sin embargo, la creatividad es más bien un enfoque hacia la resolución de problemas y la innovación que es aplicable en todas las áreas de la vida.

¿Qué es exactamente la creatividad?

Como lo define Dictionary.com , la creatividad es “la capacidad de trascender las ideas tradicionales, reglas, patrones, relaciones o similares, y crear nuevas ideas, formas, métodos, interpretaciones, etc. significativas”.

A pesar de su increíble valor, los fundamentos psicológicos de la creatividad siguen siendo un misterio. Pero algo que sabemos con certeza es que es espontánea y difícil de desarrollar a demanda.

Creatividad a la carta

Esta elusividad plantea un desafío, especialmente hoy en día, cuando a menudo se espera que la creatividad siga un horario. Desafortunadamente, si bien existen actividades para fomentar la creatividad, no existe una receta definitiva.

Sin embargo, podemos hacer que la creatividad sea más manejable si la vemos como un proceso más que como una habilidad.

Podemos hacer que la creatividad sea más manejable al verla como un proceso más que como una habilidad.

En su libro Construyendo un segundo cerebro , Tiago Forte explica que si bien los productos creativos cambian con el tiempo, el proceso creativo permanece constante e involucra dos fases: divergente y convergente .

En la fase divergente , debemos mantener la mente abierta y generar tantas ideas como sea posible.

En la fase convergente , reducimos, seleccionamos y ejecutamos ideas. Esta fase es necesaria para transformar las ideas en productos o soluciones reales.

Neurológicamente, el mejor estado para generar ideas y soluciones es el modo de "ensoñación" o "divagar", el estado del cerebro en reposo, definido como la " red neuronal por defecto " por Marcus Raichle. En este estado, el cerebro, desconectado de la concentración intencional, crea nuevas conexiones y asociaciones neuronales y amplía conceptos.

Por otro lado, durante la fase convergente, cuando seleccionamos ideas para actuar, nuestro cerebro utiliza el modo de “permanecer concentrado en la tarea” ( o enfoque intencional, como se analizó en nuestro artículo anterior ) para ayudarnos a ejecutar una tarea sin distracciones.

( Aprenda cómo funciona el enfoque psicológicamente ).

Estos modos son mutuamente excluyentes, es decir, uno suprime al otro.

Neurológicamente, el mejor estado para crear ideas y soluciones es el modo de “soñar despierto” o “mente errante”, el estado del cerebro en reposo... Por otro lado, cuando seleccionamos ideas para actuar, nuestro cerebro utiliza el “modo de concentración”.

Como quizás hayas experimentado, el modo de divagación mental es crucial para la creatividad, y ocurre de forma casi impredecible, y solo cuando nos liberamos de nuestras listas de tareas. Por eso, en el ajetreado mundo actual, es importante programar intencionalmente este tiempo de divagación, o creativo.

Puede que esto parezca contradictorio, pero en el mundo actual de distracciones, debes liberarte deliberadamente de tu interminable lista de tareas pendientes para dejar que tu mente divague.

¿Cómo se ve esto? Salir a caminar o realizar actividades aburridas o repetitivas (y que no exijan mucho la mente), como limpiar o cuidar el jardín, puede aumentar las probabilidades de activar este modo. ¡O sentarse frente a tu Freewrite y dejar que tus pensamientos fluyan entre tus dedos!

En el mundo agitado de hoy, es importante programar intencionalmente este tiempo de divagación mental o creativo.

¿Por qué ves los coches amarillos?

Ambas fases del proceso creativo implican un alto nivel de concentración; sí, incluso la fase divergente.

Pero ¿cómo es posible concentrarse ( lo que sabemos que consiste en filtrar información para permanecer concentrado en la tarea) y también permanecer abierto a las posibilidades al mismo tiempo?

Podemos hacerlo gracias a la atención selectiva , el proceso que nos lleva a fijarnos en todos los coches amarillos en la calle cuando decidimos comprar uno. Cuando le decimos a nuestro cerebro que los coches amarillos son importantes o relevantes, les presta más atención, actuando como guía para nuestra mente divagando.

Entonces, si queremos mejorar nuestro proceso creativo y obtener resultados reales, debemos aplicar y practicar el enfoque en dos niveles diferentes.

Dos tipos de enfoque

Primero, concéntrate en un solo proyecto para guiar tu mente y encontrar las respuestas y pistas que buscas, para que pueda conectar y generar nuevas ideas. Incluso cuando solo estás generando ideas, es un excelente hábito concentrarse en "La Única Cosa", como lo definen Gary Keller y Jay Papasan en su libro .

A continuación, concéntrese en una sola tarea para lograrlo. Cuando Albert Einstein desapareció de la vista del público durante tres años, por ejemplo, decidió centrarse en un solo proyecto de investigación. Esto le permitió crear su revolucionaria teoría de la relatividad.

Si bien estos tipos de enfoque difieren cognitivamente, ambos son brújulas esenciales para nuestro pensamiento y ambos implican acotar los objetivos. Por eso se suele creer que muchas personas altamente creativas están obsesionadas con una sola cosa.

Es por eso que a menudo se cree que muchas personas altamente creativas están obsesionadas con una sola cosa.

No necesitas obsesionarte. Pero si le das instrucciones claras a tu cerebro mediante el enfoque adecuado, la creatividad fluirá.

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A continuación, aprenda a elegir la tarea más difícil de crear (escribir, pintar, etc.) en lugar de consumir (desplazarse sin fin) todo el tiempo .

Regresar a “La psicología del enfoque”

diciembre 30, 2025 3 lectura mínima

It’s Freewrite’s favorite time of year. When dictionaries around the world examine language use of the previous year and select a “Word of the Year.”

Of course, there are many different dictionaries in use in the English language, and they all have different ideas about what word was the most influential or saw the most growth in the previous year. They individually review new slang and culturally relevant vocabulary, examine spikes or dips in usage, and pour over internet trend data.

Let’s see what some of the biggest dictionaries decided for 2025. And read to the end for a chance to submit your own Word of the Year — and win a Freewrite gift card.

[SUBMIT YOUR WORD OF THE YEAR]


Merriam-Webster: "slop"

Merriam-Webster chose "slop" as its Word of the Year for 2025 to describe "all that stuff dumped on our screens, captured in just four letters."

The dictionary lists "absurd videos, off-kilter advertising images, cheesy propaganda, fake news that looks pretty real, junky AI-written books, 'workslop' reports that waste coworkers’ time … and lots of talking cats" as examples of slop.

The original sense of the word "slop" from the 1700s was “soft mud” and eventually evolved to mean "food waste" and "rubbish." 2025 linked the term to AI, and the rest is history.

Honorable mentions: conclave, gerrymander, touch grass, performative, tariff, 67.

Dictionary.com: "67"

The team at Dictionary.com likes to pick a word that serves as “a linguistic time capsule, reflecting social trends and global events that defined the year.”

For 2025, they decided that “word” was actually a number. Or two numbers, to be exact.

If you’re an old, like me, and don’t know many school-age children, you may not have heard “67” in use. (Note that this is not “sixty-seven,” but “six, seven.”)

Dictionary.com claims the origin of “67” is a song called “Doot Doot (6 7)” by Skrilla, quickly made infamous by viral TikTok videos, most notably featuring a child who will for the rest of his life be known as the “6-7 Kid.” But according to my nine-year-old cousin, the origins of something so mystical can’t ever truly be known.

(My third grade expert also demonstrated the accompanying signature hand gesture, where you place both hands palms up and alternately move up and down.)

And if you happen to find yourself in a fourth-grade classroom, watch your mouth, because there’s a good chance this term has been banned for the teacher’s sanity.

Annoyed yet? Don’t be. As Dictionary.com points out, 6-7 is a rather delightful example at how fast language can develop as a new generation joins the conversation.

Dictionary.com honorable mentions: agentic, aura farming, broligarchy, clanker, Gen Z stare, kiss cam, overtourism, tariff, tradwife.

Oxford Dictionary: "rage bait"

With input from more than 30,000 users and expert analysis, Oxford Dictionary chose "rage bait" for their word of the year.

Specifically, the dictionary pointed to 2025’s news cycle, online manipulation tactics, and growing awareness of where we spend our time and attention online.

While closely paralleling its etymological cousin "clickbait," rage bait more specifically denotes content that evokes anger, discord, or polarization.

Oxford's experts report that use of the term has tripled in the last 12 months.

Oxford Dictionary's honorable mentions:aura farming, biohack.

Cambridge Dictionary: "parasocial"

The Cambridge Dictionary examined a sustained trend of increased searches to choose "parasocial" as its Word of the Year.

Believe it or not, this term was coined by sociologists in 1956, combining “social” with the Greek-derived prefix para-, which in this case means “similar to or parallel to, but separate from.”

But interest in and use of the term exploded this year, finally moving from a mainly academic context to the mainstream.

Cambridge Dictionary's honorable mentions: slop, delulu, skibidi, tradwife

Freewrite: TBD

This year, the Freewrite Fam is picking our own Word of the Year.

Click below to submit what you think the Word of 2025 should be, and we'll pick one submission to receive a Freewrite gift card.

[SUBMIT HERE] 

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Sources

diciembre 18, 2025 5 lectura mínima

¿Qué pueden enseñar las cartas personales de Jane Austen a los escritores?

diciembre 10, 2025 6 lectura mínima

Singer-songwriter Abner James finds his creativity in the quiet freedom of analog tools. Learn how his creative process transcends different media.

Abner James went to school for film directing. But the success of the band he and his brother formed together, Eighty Ninety, knocked him onto a different trajectory.

The band has accrued more than 40 million streams since the release of their debut EP “Elizabeth," and their work was even co-signed by Taylor Swift when the singer added Eighty Ninety to her playlist "Songs Taylor Loves.”

Now, Abner is returning to long-form writing in addition to songwriting, and with a change in media comes an examination of the creative process. We sat down to chat about what's the same — and what's different. 

ANNIE COSBY: Tell us about your songwriting process.

ABNER JAMES: The way I tend to write my songs is hunched over a guitar and just seeing what comes. Sounds become words become shapes. It's a very physical process that is really about turning my brain off.

And one of the things that occurred to me when I was traveling, actually, was that I would love to be able to do that but from a writing perspective. What would happen if I sat down and approached writing in the same way that I approached music? In a more intuitive and free-form kind of way? What would that dig up?

AC: That's basically the ethos of Freewrite.

AJ: Yes. We had just put out a record, and I was thinking about how to get into writing for the next one. It occurred to me that regardless of how I started, I always finished on a screen. And I wondered: what's the acoustic guitar version of writing?

Where there's not blue light hitting me in the face. Even if I'm using my Notes app, it's the same thing. It really gets me into a different mindset.

 "I wondered: what's the acoustic guitar version of writing?"

I grew up playing piano. That was my first instrument. And I found an old typewriter at a thrift store, and I love it. It actually reminded me a lot of playing piano, the kind of physical, the feeling of it. And it was really fun, but pretty impractical, especially because I travel a fair amount.

And so I wondered, is there such a thing as a digital typewriter? And I googled it, and I found Freewrite.

AC: What about Freewrite helps you write?

AJ:I think, pragmatically, just the E Ink screen is a huge deal, because it doesn't exhaust me in the same way. And the idea of having a tool specifically set aside for the process is appealing in an aesthetic way but also a mental-emotional way. When it comes out, it's kind of like ... It's like having an office you work out of. It's just for that.

"The way I tend to write my songs is hunched over a guitar and just seeing what comes. Sounds become words become shapes. It's a very physical process that is really about turning my brain off."

And all of the pragmatic limitations — like you're not getting texts on it, and you're not doing all that stuff on the internet — that's really helpful, too. But just having the mindset....

When I pick up a guitar, or I sit down at the piano, it very much puts me into that space. Having a tool just for words does the same thing. I find that to be really cool and inspiring.

"When I pick up a guitar, or I sit down at the piano, it very much puts me into that space. Having a tool just for words does the same thing."

AC: So mentally it gets you ready for writing.

AJ: Yeah, and also, when you write a Microsoft Word, it looks so finished that it's hard to keep going. If every time I strummed a chord, I was hearing it back, mixed and mastered and produced...?

It's hard to stay in that space when I'm seeing it fully written out and formatted in, like, Times New Roman, looking all seriously back at me.

AC: I get that. I have terrible instincts to edit stuff over and over again and never finish a story.

AJ:  Also, the way you just open it and it's ready to go. So you don't have the stages of the computer turning on, that kind of puts this pressure, this tension on.

It's working at the edges in all these different ways that on their own could feel a little bit like it's not really necessary. All these amorphous things where you could look at it and be like, well, I don't really need any of those. But they add up to a critical mass that actually is significant.

And sometimes, if I want to bring it on a plane, I've found it's replaced reading for me. Rather than pick up a book or bring a book on the plane, I bring Traveler and just kind of hang out in that space and see if anything comes up.

I've found that it's kind of like writing songs on a different instrument, you get different styles of music that you wouldn't have otherwise. I've found that writing from words towards music, I get different kinds of songs than I have in the past, which has been interesting.

In that way, like sitting at a piano, you just write differently than you do on a guitar, or even a bass, because of the things those instruments tend to encourage or that they can do.

It feels almost like a little synthesizer, a different kind of instrument that has unlocked a different kind of approach for me.

"I've found that it's kind of like writing songs on a different instrument, you get different styles of music that you wouldn't have otherwise... [Traveler] feels almost like a little synthesizer, a different kind of instrument that has unlocked a different kind of approach for me."

AC: As someone who doesn't know the first thing about writing music, that's fascinating. It's all magic to me.

AJ: Yeah.

AC: What else are you interested in writing?

AJ: I went to school for film directing. That was kind of what I thought I was going to do. And then my brother and I started the band and that kind of happened first and knocked me onto a different track for a little while after college.

Growing up, though, writing was my way into everything. In directing, I wanted to be in control of the thing that I wrote. And in music, it was the same — the songwriting really feels like it came from that same place. And then the idea of writing longer form, like fiction, almost feels just like the next step from song to EP to album to novel.

For whatever reason, that started feeling like a challenge that would be deeply related to the kinds of work that we do in the studio.

AC: Do you have any advice for aspiring songwriters?

AJ: This sounds like a cliche, but it's totally true: whatever success that I've had as a songwriter — judge that for yourself — but whatever success I have had, has been directly proportional to just writing the song that I wanted to hear.

What I mean by that is, even if you're being coldly, cynically, late-stage capitalist about it, it's by far the most success I've had. The good news is that you don't have to choose. And in fact, when you start making those little compromises, or even begin to inch in that direction, it just doesn't work. So you can forget about it.

Just make music you want to hear. And that will be the music that resonates with most people.

I think there's a temptation to have an imaginary focus group in your head of like 500 people. But the problem is all those people are fake. They're not real. None of those people are actually real people. You're a focus group of one, you're one real person. There are more real people in that focus group than in the imaginary one.

And I just don't think that we're that different, in the end. So that would be my advice.

AC: That seems like generally great creative advice. Because fiction writers talk about that too, right? Do you write to market or do you write the book you want to read. Same thing. And that imaginary focus group has been debilitating for me. I have to silence that focus group before I can write.

AJ: Absolutely.

"I think there's a temptation to have an imaginary focus group in your head of like 500 people. But the problem is all those people are fake... You're a focus group of one, you're one real person. There are more real people in that focus group than in the imaginary one."

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Learn more about Abner James, his brother, and their band, Eighty Ninety, on Instagram.