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Entrevista con Matt Pamer, diseñador de Assembly Deskmat

julio 20, 2023 | 2 lectura mínima
Tapete de escritorio Freewrite Assembly

Entrevista con Matt Pamer , diseñador del tapete de escritorio Freewrite Assembly :

¿Qué le inspiró a crear el diseño del Conjunto?
Me inspiré en el retrofuturismo, los diagramas instructivos, la ciencia ficción y las ilustraciones de Rube Goldberg. Durante la fase de boceto, surgió un tema general: encontrar la manera de representar visualmente el proceso creativo.

¿Cómo eran algunos de tus pensamientos y bocetos iniciales?
Mis instrucciones incluyeron todo, desde collages realmente detallados, hasta diseños centrados en la tipografía y patrones abstractos.

¿Cómo decidiste y diseñaste los formularios?
Como el diseño era para un tapete de escritorio, quería crear algo minimalista y discreto. No quería que llamara demasiado la atención en el contexto de todo lo demás que hay en el escritorio, así que tenía sentido optar por un diseño en blanco y negro con líneas simples.

¿Qué aspecto del diseño te complace o entusiasma más?
Me gustó que el diseño contara una historia con formas sencillas. Al mismo tiempo, creo que es engañosamente detallado y que invita a verlo varias veces.

¿Qué espera que los clientes obtengan de este diseño de impresión cuando lo vean?
Espero que la gente aprecie el pensamiento puesto en el diseño, pero en última instancia quiero que la gente se lleve sus propias ideas e interpretaciones personales.

¿Qué software de diseño utilizas?
Utilizo todos los productos básicos de Adobe (Illustrator, Photoshop, Indesign), así como Figma para el trabajo digital y Procreate para realizar bocetos.

¿Qué hay en tu escritorio?
Actualmente en mi escritorio hay una pila de viejos cuadernos de dibujo y muestras de Pantone.

¿En qué cosas emocionantes estás trabajando ahora?
Actualmente estoy trabajando en la marca de un festival de música, así como en una serie de ilustraciones para una publicación universitaria.

¿Y tú qué estás leyendo ahora mismo?
El torno del cielo de Ursula K. Le Guin y libro de viajes Bauhaus de varios autores.

¡Gracias, Matt!

abril 15, 2026 4 lectura mínima

Break up with Final Draft for good. Get the best screenplay workflow in Hollywood: Freewrite + Highland Pro.

abril 01, 2026 0 lectura mínima
marzo 22, 2026 3 lectura mínima

If you're new here, freewriting is “an unfiltered and non-stop writing practice.” It’s sometimes known as stream-of-consciousness writing.

To do it, you simply need to write continuously, without pausing to rephrase, self-edit, or spellcheck. Freewriting is letting your words flow in their raw, natural state.

When writing the first draft of a novel, freewriting is the approach we, and many authors, recommend because it frees you from many of the stumbling blocks writers face.

This method helps you get to a state of feeling focused and uninhibited, so you can power through to the finish line.

How Freewriting Gives You Mental Clarity

Freewriting is like thinking with your hands. Some writers have described it as "telling yourself the story for the first time."

Writing for Inside Higher Ed, Steven Mintz says, “Writing is not simply a matter of expressing pre-existing thoughts clearly. It’s the process through which ideas are produced and refined.” And that’s the magic of putting pen to paper, or fingertips to keyboard. The way you learned to ride a bike by wobbling until suddenly you were pedaling? The way you learned certain skills by doing as well as revising? It works for writing, too.

The act of writing turns on your creative brain and kicks it into high gear. You’re finally able to articulate that complex idea the way you want to express it when you write, not when you stare at a blank page and inwardly think until the mythical perfect sentence comes to mind.

Writing isn’t just the way we express ideas, but it’s how we extract them in the first place. Writing is thinking.

Or, as Flannery O'Connor put it:

“I write because I don't know what I think until I read what I say.”

Writing isn’t just the way we express ideas, but it’s how we extract them in the first place. Writing is thinking.

 

Freewriting to Freethinking

But how and why does it work? Freewriting makes fresh ideas tumble onto the page because this type of writing helps you get into a meditative flow state, where the distractions of the world around you slip away.

Julie Cameron, acclaimed author of The Artist’s Way, proposed the idea that flow-state creativity comes from a divine source. And sure, it certainly feels like wizardry when the words come pouring out and scenes seem to arrange themselves on the page fully formed. But that magic, in-the-zone writing feeling doesn’t have to happen only once in a blue moon. It’s time to bust that myth.

By practicing regular freewriting and getting your mind (and hands) used to writing unfiltered, uncensored, and uninterrupted, you start freethinking and letting the words flow. And the science backs it up.

According to Psychology Today, the dorsolateral prefrontal cortex goes quiet during flow state. This part of the brain is in charge of “self-monitoring and impulse control” – in other words, the DLPFC is the tiny home of your loud inner critic. And while that mean little voice in your head takes a long-overdue nap, you’re free to write without doubt or negative self-talk.

“With this area [of the brain] deactivated, we’re far less critical and far more courageous, both augmenting our ability to imagine new possibilities and share those possibilities with the world.”

Freewriting helps us connect with ourselves and our own thoughts, stories, beliefs, fears, and desires. But working your creative brain is like working a muscle. It needs regular flexing to stay strong.

So, if freewriting helps us think and organize our thoughts and ideas, what happens if we stop writing? If we only consume and hardly ever create, do we lose the ability to think for ourselves? Up next, read "Are We Living through a Creativity Crisis?"

 

Learn More About Freewriting

Get the ultimate guide to boosting creativity and productivity with freewriting absolutely free right here.You'll learn how to overcome perfectionism, enhance flow, and reignite the joy of writing.

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