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Cómo crear una historia convincente

abril 02, 2019 | 6 lectura mínima

Ya sea que escribas un cuento, una novela o una página de ventas para tu sitio web, tu principal objetivo es mantener a tus lectores enganchados. Si no logras engancharlos, los perderás, y no solo a corto plazo. Recordarán lo decepcionados que quedaron con tu escritura y probablemente no te darán una segunda oportunidad.

Para tener un impacto positivo en tus lectores, debes impresionarlos con tu habilidad. Un contenido atractivo que los obligue a seguir leyendo permanecerá en su memoria mucho después de terminar, y querrán volver por más. Ese es el secreto para fidelizar a tu público y beneficiarte a largo plazo.

 Escritores como tú acuden a mí frustrados porque no están contentos con su escritura. Carece de ese gancho que te impulsa de escritor a narrador.

No significa que no seas un gran escritor. No significa que debas renunciar. Solo significa que necesitas desarrollar tus habilidades.

Cómo escribir con impacto

Escribe con impacto

Escribir una historia convincente no es fácil, ni siquiera cuando llevas años haciéndolo. Hay que trabajar duro, editar, refinar y mejorar hasta lograr una pieza pulida que casi podría atrapar a los lectores. Es una habilidad que se desarrolla y se practica, no algo innato, razón por la cual tantos escritores se frustran con el proceso.

Relacionado: Historia vs. Trama

Entonces, ¿qué hace que una historia sea cautivadora? ¿Qué técnicas debes usar para captar la atención del lector y mantenerlo enganchado? No existe una fórmula mágica para este tipo de escritura impactante, pero sí algunos ingredientes clave. Es más, funcionan tanto para el marketing de contenidos, la escritura empresarial y las entradas de blog como para la ficción.

Crear contenido atractivo es una habilidad verdaderamente transferible. Analicemos las principales.

1.Muestra, no cuentes

Bueno, este viejo cliché está tan trillado que dudé si incluirlo o no, pero a pesar de su uso excesivo, sigue siendo importante. Cuando intentas enganchar a tu público, no sirve de nada decirles cómo se siente tu personaje. Demuéstralo con una descripción llena de oportunidades para que el lector se ponga en la piel de tu personaje y se sumerja en la historia.

Relacionado: Mostrar y contar

En lugar de explicarles a tus lectores, les das la oportunidad de sacar sus propias conclusiones. Una vez que se ponen en la piel de tu personaje, has comenzado el proceso de despertar su interés, lo que significa que es mucho menos probable que abandonen la historia al principio.

2. Impacto y sorpresa

Sorprenda a sus lectores con algo inesperado. Los profesionales del marketing lo hacen con frecuencia: buscan impactar, pero es igual de importante si escribe un cuento o una novela. Hágalo realmente impactante e inesperado y sus lectores estarán justo donde los necesita.

Relacionado: ¿Viste nuestro lanzamiento de producto del 1 de abril?

Nos enfrentamos a lo inesperado a diario, y nuestra respuesta forma parte de nuestro proceso de aprendizaje. Inyectar algo impactante en tu escritura la mantiene real y (la mayoría de) los lectores se sentirán intrigados por cómo el personaje maneja lo sucedido. ¿Es diferente a cómo reaccionaría tu lector? ¿Hay algo que puedan aprender de esto?

El factor sorpresa es una forma infalible de enganchar a tus lectores, porque has captado su atención. Ahora solo queda mantenerlos enganchados .

3. Capacidad de relacionarse

Una escritura cautivadora es auténtica, contundente y sin rodeos. Si quieres mantener a tus lectores enganchados, deben poder identificarse con lo que ocurre en tu historia.

Para dominar la conexión, tienes que conocer a tu audiencia a la perfección. ¿Qué problemas tienen? ¿Qué les causa más dolor en sus vidas?

Si tu lector se encuentra con un personaje con el que se identifica, que tiene los mismos problemas que él, automáticamente se involucra más. A tus lectores les importan los personajes con los que se identifican. No les importan los personajes con los que no tienen nada en común. Con demasiada frecuencia, la razón por la que no logras enganchar a tu audiencia es porque no la comprendes del todo.

4. Aumentar las apuestas

Estás escribiendo sobre situaciones reales (o situaciones que podrían estar ocurriendo a tus lectores), pero eso no significa que tengas que limitarte al realismo estricto. Tus lectores se han puesto en la piel de tu personaje, se han impactado por algo y se identifican con el problema, así que ahora tienes que subir la apuesta.

¿Qué es lo peor que le podría pasar a tu personaje ahora mismo? Aunque sea improbable, tienes que despertar la curiosidad de tus lectores por la historia que estás contando. Estás jugando con sus emociones y no puedes contenerte. (Bueno, podrías, pero si lo haces demasiado "ordinario" tus lectores se volverán a desviar).

Al subir la apuesta, creas esa anticipación que te mantiene en vilo. Ya sabes, esa sensación de no poder soltar el libro (o la tableta, el lector electrónico, la revista, lo que sea) porque tienes que descubrir qué pasa después. Eso es precisamente lo que buscas.

5. Minando las profundidades

Los personajes que les interesan a tus lectores no son figuras de cartón en 2D. Al crear contenido, ya sea ficción o no ficción, las figuras de cartón en 2D no te darán los resultados deseados. Tienes que darles vida a tus personajes, para que parezcan personas vivas que salen de la página.

Das vida a tus personajes creando capas y capas de detalles. Para ello, necesitas conocer a fondo su historia (¡incluso si solo los estás creando para una campaña de marketing digital!). Algunos estudiantes me han dicho que es demasiado esfuerzo para el marketing de contenidos y que debería ser solo para ficción, pero a mí me funciona y los resultados valen la pena.

Son los pequeños detalles los que dan vida a tu personaje. Anclalos en eventos de la vida real con suficiente detalle para que parezca que estás dando testimonio presencial en un tribunal. Nombres, lugares, sentimientos, sensaciones, emociones: desarrolla los detalles hasta que empieces a sentir que estás dando testimonio presencial.

6. Hazlo memorable

Una escritura cautivadora deja una huella imborrable en el lector, lo que le permite recordarte . Ya seas novelista o profesional del marketing en redes sociales, tu objetivo es asegurarte de que el lector te recuerde. Una escritura cautivadora inspira lealtad en tus lectores, creando una audiencia que ya está lista para suscribirse a tu lista de correo o darle "me gusta" a tu página de Facebook.

Causar una buena impresión en tus lectores no es fácil cuando hay tantos escritores intentando hacer exactamente lo mismo. Tienes que destacar. Tienes que enganchar tanto a tu público que no puedan olvidar cómo les hizo sentir tu escritura ni cómo les cambió la vida.

Una forma de asegurar que tus lectores te recuerden y se queden enganchados es dejarles con la sensación de un asunto pendiente. No resuelvas todos los conflictos de tu historia. Deja un hilo sin resolver que será como una picazón constante en la mente del lector.

Refinando tu escritura

Perfecciona tu escritura

No esperes que tu primer borrador sea una obra maestra de escritura cautivadora. Si bien algunos escritores pueden estar listos para publicar después del segundo borrador, la mayoría escribe varios borradores.

No tengo límite de borradores; los reescribo hasta que estoy satisfecho de haber hecho todo lo posible. A veces necesito cinco borradores. Otras veces, quince. Además, soy un editor implacable.

Crear historias cautivadoras no es algo que se pueda hacer en una noche, sentado con la laptop sobre las rodillas frente al televisor. Elimina todas las distracciones y sumérgete en el mundo de tus personajes. Las distracciones e interrupciones solo diluyen la fuerza de tu escritura.

Dedícale a tu escritura el tiempo que merece y dominarás el arte de escribir con impacto mucho más rápidamente.


Acerca del autor:

Ariella es una redactora, editora y consultora de marketing digital con amplia experiencia. Impulsada por su pasión por la escritura y la creación de contenido, se enorgullece de producir artículos que ofrecen la información más reciente de forma atractiva y campañas de marketing que generan resultados excepcionales. Ariella es licenciada con honores en Lengua Inglesa y Escritura Creativa (Primera), tiene una maestría en Teología y Ministerio, y es autora de tres novelas y un exitoso libro de no ficción. Creativa de corazón, Ariella cuenta con 14 años de experiencia en el sector y siempre busca mantenerse al día con las tendencias y desarrollos actuales. Vive en el Reino Unido con sus tres beagles, Zeke, Hope y Sandy, quienes siempre hacen la vida interesante.

 

noviembre 29, 2025 4 lectura mínima

The Great Freewrite Séance: A Ghost'ly Charity Auction Full Terms & Conditions

These Terms and Conditions (“Terms”) govern participation in The Great Freewrite Séance: A Ghost'ly Charity Auction (“Auction”), organized by Freewrite (“Organizer,” “we,” “us,” or “our”). By registering for, bidding in, or otherwise participating in the Auction, you (“Participant,” “Bidder,” or “Winner”) agree to be bound by these Terms.

1. Auction Overview

1.1. The Auction offers for sale a limited number of Freewrite Traveler Ghost Edition units (“Items” or “Ghost Traveler units”), each personally signed and drawn on by a featured author.

1.2. All proceeds, net of explicitly disclosed administrative costs, will be donated to the charity or charitable initiative (“Charity”) identified on each auction item’s page, as chosen by the respective author.

2. Eligibility

2.1. Participants must be at least 18 years old or the age of majority in their jurisdiction, whichever is higher.

2.2. Employees of Freewrite, the participating authors, or any affiliates directly involved in the Auction are not eligible to bid.

2.3. By participating, you represent that you are legally permitted to take part in online auctions and to pay for any bids you win.

3. Auction Registration

3.1. Participants must create an account on the auction platform or otherwise register using accurate, current, and complete information.

3.2. Freewrite reserves the right to verify identity and to disqualify any Participant who provides false or misleading information.

4. Bidding Rules

4.1. All bids are binding, final, and non-retractable.

4.2. Bidders are responsible for monitoring their bids; Freewrite is not liable for missed notifications or technical issues on the auction platform or the Participant’s device.

4.3. Freewrite reserves the right to:

  • set minimum bids or bid increments;
  • reject bids deemed in bad faith or intended to disrupt the Auction;
  • extend, pause, or cancel the Auction in case of technical difficulties, fraud, or events beyond reasonable control.

5. Winning Bids and Payment

5.1. The highest valid bid at the close of the Auction is the Winning Bid, and the corresponding Participant becomes the Winner.

5.2. Winners will receive payment instructions and must complete payment within 48 hours of the auction’s close unless otherwise stated.

5.3. Failure to complete payment on time may result in forfeiture, and Freewrite may offer the Item to the next highest bidder.

5.4. Accepted payment methods will be listed on the Auction platform. All payments must be made in the currency specified.

6. Item Description and Condition

6.1. Each Ghost Traveler unit is authentic, and the signatures, doodles, and messages are original works created by the participating author. These are authors, not artists. By bidding on the Item, you acknowledge that you are receiving a one-of-a-kind unit marked with unique art and messages and you agree to these terms and conditions.

6.2. Because Items are customized and signed by hand, variations, imperfections, or unique marks are to be expected. These are considered part of the Item’s character and not defects.

6.3. Items are provided “as-is” and “as-available.” Freewrite makes no warranties of merchantability or fitness for a particular purpose.

7. Shipping & Delivery

7.1. Shipping costs, import duties, and taxes may apply unless explicitly stated otherwise.

7.2. Freewrite will make reasonable efforts to ship Items within the estimated timeline but cannot guarantee delivery dates.

7.3. Title and risk of loss transfer to the Winner upon delivery to the carrier.

7.4. Freewrite is not responsible for delays, damage, or loss caused by the courier or customs agencies.

8. Charity Donation

8.1. Net proceeds from the Auction will be donated to the Charity designated on each Item page.

8.2. Donation amounts and recipients may be disclosed publicly unless prohibited by law.

8.3. Winners acknowledge that they are purchasing Items, not making a tax-deductible donation to Freewrite; therefore, Winners will not receive charitable tax receipts unless Freewrite explicitly states otherwise in compliance with applicable laws.

9. Intellectual Property

9.1. All trademarks, brand names, product names, and creative materials associated with Freewrite and the Ghost Traveler remain the exclusive property of Freewrite or their respective rights holders.

9.2. Participants may not reproduce, distribute, or publicly display the authors’ doodles without permission where such rights are applicable, except as allowed by law (e.g., resale of the physical Item).

10. Privacy

10.1. By participating, you consent to Freewrite’s collection, use, and storage of your personal data in accordance with our Privacy Policy.

10.2. Freewrite may publicly announce auction results, including Winner’s first name, last initial, city, state/country, and winning bid amount unless prohibited by law or unless you formally request anonymity when possible.

11. Prohibited Conduct

Participants may not:

  • engage in bid manipulation, fraud, or collusive bidding;
  • use automated systems (bots, scripts, scrapers) to place or monitor bids;
  • interfere with the Auction, platform, or other participants

Freewrite may ban or disqualify any Participant violating these rules.

12. Limitation of Liability

To the fullest extent permitted by law:

12.1. Freewrite is not liable for indirect, incidental, special, or consequential damages arising from the Auction or purchase of Items.

12.2. Freewrite’s total liability in connection with these Terms shall not exceed the amount of the Winning Bid actually paid by the Participant.

12.3. Freewrite is not responsible for technical malfunctions, internet outages, system failures, or other issues beyond its control.

13. Cancellation and Force Majeure

Freewrite may cancel, postpone, or modify the Auction due to unforeseen circumstances, including but not limited to natural disasters, system failures, strikes, or events affecting participating authors or the Charity.

14. Governing Law & Dispute Resolution

14.1. These Terms are governed by the laws of Michigan, without regard to conflict-of-law rules.

14.2. Any disputes arising under these Terms will be resolved through binding arbitration or the courts of the specified jurisdiction, as applicable.

14.3. Participants waive any right to participate in class-action lawsuits relating to the Auction.

15. Amendments

Freewrite may update these Terms at any time. Continued participation in the Auction after updates constitutes acceptance of the revised Terms.

16. Contact Information

For questions or concerns regarding the Auction or these Terms, contact: hello@getfreewrite.com.

noviembre 25, 2025 1 lectura mínima

This is a great gratitude writing exercise to be done alone or in a group, with people of any age.

How to Play

    1. Designate someone to read out each prompt below. (Feel free to add your own prompts.)
    2. After each prompt is read, set a timer for one minute. (With younger kids, this can be shortened. For older folks who want to freewrite meaningfully, more time can be added.)
    3. Each person freewrites by finishing the sentence and elaborating until the timer goes off. (For little kids, this can be done verbally with an adult recording their answers. Hilarity will ensue.)
    4. Remeber that freewriting — allowing yourself to write with abandon — enables you to let go, tapping into your subconscious to explore your thoughts more deeply.
    5. When everyone is done with all the prompts, take turns going through some your answers. Some people may be eager to share. Others may not want to. Respect their decision.

The Prompts

  • I'm grateful for... [After you've finished this prompt, repeat it five times. Challenge yourself and others not to repeat a singe word with each new answer.]
  • The silliest thing I'm grateful for is...
  • The littlest thing I'm grateful for is...
  • The biggest thing I'm grateful for is...
  • The grossest thing I'm grateful for is...
  • One thing I love about myself is...
  • My favorite thing that happened this year was...
  • My hope for next year is...

This writing exercise has resulted in some sweet answers — and many hilarious ones, too. If you try it out, do let us know.

Write on.

noviembre 21, 2025 4 lectura mínima

For the release of Sailfish, our new firmware update for Smart Typewriter Gen3 and Traveler, we created a brand-new boot-up animation to surprise and delight our writers.

We worked with talented Danish animator Mathias Lynge to bring our experience of the writer's journey to life.

We had a blast visualizing the writer's journey in this new way. Our engineers also had a blast (or something less than a blast) figuring out how to adjust this fun, playful animation to E Ink's very tricky specifications. Hello, refresh rate woes! But we think the result is pretty fun.

"The little animation made my day when I noticed. I love a good flourish."

- Freewrite user

The process of creating this animation was long and full of Zoom calls where we deeply discussed the writing process. We were struck through those conversations by how much overlap there is in creative processes of all disciplines.

So we sat down to chat with Mathias about his creative process and what it's like being a full-time animator.

ANNIE COSBY: Let's start with the basics. What kind of art do you make?

MATHIAS LYNGE: I'm a 2D animator and motion designer working freelance with a wide range of clients. The style varies depending on the project, but it’s usually either a hand-drawn look animated frame-by-frame on a drawing tablet, or a more digital, vectorized look made in After Effects.

While much of what I do is commercial work, I try to keep up with my own passion projects as well. That could be a 10-second Instagram loop of a nature scene, or an interesting character design I’ve sketched down with a pencil. It’s there that I get to sharpen my skills and try out new techniques, which often find their way into later client projects.

AC: You often share educational content on social media for other artists. Are you formally trained, or did you teach yourself?

ML: I’m mostly self-taught. I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

When I first heard terms like “motion design” and “The 12 Principles of Animation” I was on a student exchange program at UCSB in California, where I had chosen a class called "Introduction to Animation." It was a big eye-opener for me, and from that point I was hooked.

But it’s mainly been online YouTube tutorials and my existing drawing experience that have taught me what I know.

Now, I have a big presence on social media, where I share my art as well as educational content centered around animation in Adobe After Effects, so I guess you could say that I'm also an animation influencer!

I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

AC: That's actually how I first found your work. Do you have any specific artists who inspire you?

ML:In the world of 2D animation, I have a list of personal heroes that inspire me with their unique style: Reece Parker, Ariel Costa a.k.a. BlinkMyBrain, and Tony Babel, to name a few.

I also find a lot of inspiration from illustrators and painters I discover online, on platforms such as Pinterest. Last year I made a sparkling water animation that was heavily inspired by Cornwall-based artist Gordon Hunt. He makes these beautiful nature-inspired pointillist paintings that capture how light hits the ocean using colorful dots of paint. I tried to recreate that effect using After Effects to bring it to life, and it led me to a whole new way of animating within the program.

AC: Where else do you draw inspiration to create your work?

ML: I’m heavily inspired by the nature and cityscapes around me in Copenhagen, and I find that taking long walks through parks or down the streets of my neighborhood really sparks my imagination.

I’ll often carry around a sketchbook to quickly scribble down an idea or a loose sketch of something I find interesting, such as seeing how the light from a lamppost hits the surrounding leaves, or how the wind moves the tree in a certain way.

Then I’ll think to myself, “I wonder if I can recreate that motion using a specific technique in After Effects?”

I’m heavily inspired by the nature and cityscapes around me in Copenhagen...

AC: What does your daily routine look like as a full-time artist?

ML: It varies a lot, but I’m usually either working hard on a client project or tinkering away with a new animation tutorial for my social media channels.

I love being able to switch between the two, and when I’m going through a client dry spell, I find that staying creative and posting animation-related content helps keep me inspired while also putting things out into the world that may lead to my next client down the road.

AC: What's your #1 piece of advice for animators new to the industry?

ML: Keep experimenting and trying out new techniques. There’s no such thing as running out of creativity, and even though many of the things you try don’t necessarily go anywhere, it’s all experience that adds up and expands your toolbox. It’s a muscle that needs to be worked out regularly.

Plus, you’ll have more awesome animation to choose from when you’re putting together your next showreel or portfolio!

There’s no such thing as running out of creativity...

AC: What's one fun fact about you completely unrelated to animation?

ML:I’m a big sucker for history podcasts, especially if they are about ancient civilizations, such as The History of Rome by Mike Duncan.

I find it fascinating to hear how mankind was able to build such great empires without ever knowing what electricity, cars, or the internet are.

--

Follow along on Mathias's creative journey and find his free educational content on Instagram.

To learn more about working together, find him on LinkedIn or visit his website at www.mathiaslynge.com.

Learn more about Sailfish here.