overlaylink

Powerful Plots: 3 Expert Tricks for Building a Story Arc

April 24, 2019 | 6 min read

Authors are often divided over the issue of whether to plan out a whole novel in detail or just start writing - but one thing that all writers agree on is the need for a powerful story arc. Your story arc is what gives your novel structure and makes it satisfying for your readers. Without it, you have a story that meanders around, getting nowhere, and it doesn’t matter how beautiful your prose is - without a story arc, you’ll leave your readers woefully dissatisfied.

The Ingredients of a Story Arc

If you consult a dictionary for a definition of a story arc, you’ll see something like this: “(in a novel, play or movie) the development or resolution of the narrative or principal theme” (Oxford English Dictionary).

As something that develops and then resolves, the story arc has a shape to it - and the things that give it its shape are rising and falling emotion and tension, and character development. When these ingredients are used effectively, you have a powerful story arc that keeps your readers hooked - which is what every author (should) want.

As far back as Aristotle (4th Century BCE), the great writers have understood that the formula for an effective story arc involves a beginning, a middle and an end.

  • The beginning sets the scene and introduces the characters and theme of the novel.
  • The middle builds the tension and increases the emotional investment from the reader.
  • Finally, the end provides a resolution. It doesn’t have to be a complete resolution (although some readers prefer that), but there does need to be some kind of resolution.

Expert Advice on Creating a Powerful Story Arc

1. Build Your Story Arc with the ‘5 Ws’

Every writer should be familiar with the 5 Ws - Who, What, Where, When and Why - but you may not have realized how much power they can wield when you’re building your story arc. To get the most out of the 5 Ws, you need to ask yourself a set of questions that will guide the way that your plot develops:

  • Who Questions:
    • Who are your protagonists and how might they grow or diminish to create tension
    • Who are your antagonists and how will their development impact on the narrative and your protagonists?
    • Who in your cast of characters do you want your readers to sympathize with most - and how might subverting this create tension in your story arc?
  • What Questions:
    • What motivates your characters, and how might these motivations be challenged in the course of your story?
    • What impact might misguided motivations have on your character - and how can this be used to create tension?
  • Where Questions:
    • Where does your story take place, and how might unexpected changes in setting cause difficulties for your characters and build the tension in your story?
  • When Questions:
    • When in your story’s timeline would it be most effective to raise the tension?
    • When might your readers be least likely to expect something to occur that can build emotion and tension?
  • Why Questions:
    • Why will your readers be emotionally invested in your story - and how can you subvert this as part of your story arc?

2. Don’t Be Afraid to Break from Tradition

There are, of course, different types of story arc - and while the rise-then-fall formula is one of the most popular formulas in use, there are also a number of archetypal plot arcs that have been successfully used by writers over the centuries. In fact, using an archetypal story arc can give your novel’s plot a lot more power since it breaks from what many readers come to expect.

If you want to try using an archetypal story arc, you have five different options to choose from - according to researchers from the University of Vermont and the University of Adelaide. These have been classified into types of narrative:

  1. Rags to riches (rise)
  2. Riches to rags (fall)
  3. Man in a hole (fall then rise)
  4. Cinderella (rise then fall then rise)
  5. Oedipus (fall then rise then fall)

A lot of these story arcs are based on taking your readers on an emotional journey. Rags to riches stories, for example, gain reader investment by creating a character that can be sympathized with and create a positive emotional journey of escaping hardship, which resolves with a typical happy ending. These types of stories are really popular - because they create a sense of hope and fairness.

However, rags to riches stories have been so overused that readers are now demanding more, and the Oedipus type of story arc is the one that readers seem to reach for the most, closely followed by Man in a Hole story arcs.

It can be helpful to create a visual representation of the different types of archetypal story arcs to help you plan these developments into your plot. For example, a visual representation story arcs in the study mentioned above looks like this:

Story Arc

(Top Row, left to right: Rags to riches; Man in a hole; Cinderella

Bottom Row, left to right: Riches to rags; (Icarus - the traditional rise-then-fall); Oedipus

(Credit: Reagan et. al/ University of Vermont)

With a visual representation of your story arc, it’s easy to plot on the main events in your story and uncover more opportunities for creating high emotional stakes. If you’re not one for detailed plot outlines, a visual story arc allows you to keep your writing following the story arc without having to plan out every chapter or scene.

3. Exploit the Power of Sub-Arcs

Depending on the length of your story or novel, building sub-arcs, or lesser arcs into your story can be really effective. These sub-arcs can be in addition to, or as part of, your main story arc. For example, if you’re opting for a traditional rise-then-fall story arc, you could have a sub-arc that is based around a different theme in your story that follows more of a rise-then-fall-then-rise or fall-then-rise-then-fall format.

Using sub-arcs helps you to build a stronger dramatic structure into your story and is really effective in keeping your readers on the edge of their seats as they read. There are a lot of benefits to using sub-arcs in your stories, too. For example:

  • You can create different types of tension at different points in the story - for example when the tension is lessening in your main story arc, you could build tension in a sub-arc to maintain your readers’ engagement.
  • You have more opportunities to develop your characters and make your readers more invested in them.
  • You can create multiple situations where it seems like your characters have everything to lose - which creates even more dramatic tension.

When you’re using sub-arcs, creating a visual outline of your novel is pretty crucial. Building sub-arcs into your story can be complex, so it’s important that you’re able to see where you are in both the main story arc and your sub arcs - or you could end up with a mess instead of a defined arc. It’s these kinds of muddled middles that put readers off and leave them frustrated - so don’t skip creating a visual outline of your arc and sub-arcs.

Plotting your arcs and sub-arcs on graph paper or using an app on your computer or phone can be done relatively quickly - and as your story develops it’s easy to make adjustments and add more details onto your diagram as you go along. This way, you’ll avoid the problem of adding too many sub-arcs or too many points of tension and keep a clear dramatic structure in your story.

There are plenty of story arc templates you can download online, like this one:

 Story Arc Template

(Credit:https://www.timvandevall.com/templates/plot-diagram-graphic-organizers/)

Wielding the Power of Story Arcs

Whatever type of fiction you write, whether it’s science fiction, literary fiction, crime and thrillers, horror or anything else, you need to start plotting using story arcs. Your readers will thank you for it - and your readership will grow, too.

Story arcs are a simple tool that can make the difference between a good story and a great story. Many authors who don’t like to plot their novels in advance see story arcs as restricting their creativity - but in fact, story arcs can fuel your creativity, allowing you to visually see more opportunities for developing characters and building tension.

You don’t have to do a detailed outline to use story arcs, and you’re sure to find that rather than being restrictive, story arcs give you the structure that you need to unleash your creative juices onto the page.

 


 

About the author:

Ariella is an experienced copywriter, editor, and digital marketing consultant. Driven by a passion for writing and content creation she takes pride in producing articles that deliver the latest information in an engaging manner and marketing campaigns that deliver exceptional results. Ariella has a BA (Hons) in English Language and Creative Writing (First), an MA in Theology and Ministry, and is a published author of three novels and a bestselling non-fiction book. A creative at heart, Ariella has 14 years’ industry experience and always aims to keep abreast of current trends and developments. She lives in the UK with her three beagles Zeke, Hope, and Sandy, who always make life interesting.

 

November 29, 2025 4 min read

The Great Freewrite Séance: A Ghost'ly Charity Auction Full Terms & Conditions

These Terms and Conditions (“Terms”) govern participation in The Great Freewrite Séance: A Ghost'ly Charity Auction (“Auction”), organized by Freewrite (“Organizer,” “we,” “us,” or “our”). By registering for, bidding in, or otherwise participating in the Auction, you (“Participant,” “Bidder,” or “Winner”) agree to be bound by these Terms.

1. Auction Overview

1.1. The Auction offers for sale a limited number of Freewrite Traveler Ghost Edition units (“Items” or “Ghost Traveler units”), each personally signed and drawn on by a featured author.

1.2. All proceeds, net of explicitly disclosed administrative costs, will be donated to the charity or charitable initiative (“Charity”) identified on each auction item’s page, as chosen by the respective author.

2. Eligibility

2.1. Participants must be at least 18 years old or the age of majority in their jurisdiction, whichever is higher.

2.2. Employees of Freewrite, the participating authors, or any affiliates directly involved in the Auction are not eligible to bid.

2.3. By participating, you represent that you are legally permitted to take part in online auctions and to pay for any bids you win.

3. Auction Registration

3.1. Participants must create an account on the auction platform or otherwise register using accurate, current, and complete information.

3.2. Freewrite reserves the right to verify identity and to disqualify any Participant who provides false or misleading information.

4. Bidding Rules

4.1. All bids are binding, final, and non-retractable.

4.2. Bidders are responsible for monitoring their bids; Freewrite is not liable for missed notifications or technical issues on the auction platform or the Participant’s device.

4.3. Freewrite reserves the right to:

  • set minimum bids or bid increments;
  • reject bids deemed in bad faith or intended to disrupt the Auction;
  • extend, pause, or cancel the Auction in case of technical difficulties, fraud, or events beyond reasonable control.

5. Winning Bids and Payment

5.1. The highest valid bid at the close of the Auction is the Winning Bid, and the corresponding Participant becomes the Winner.

5.2. Winners will receive payment instructions and must complete payment within 48 hours of the auction’s close unless otherwise stated.

5.3. Failure to complete payment on time may result in forfeiture, and Freewrite may offer the Item to the next highest bidder.

5.4. Accepted payment methods will be listed on the Auction platform. All payments must be made in the currency specified.

6. Item Description and Condition

6.1. Each Ghost Traveler unit is authentic, and the signatures, doodles, and messages are original works created by the participating author. These are authors, not artists. By bidding on the Item, you acknowledge that you are receiving a one-of-a-kind unit marked with unique art and messages and you agree to these terms and conditions.

6.2. Because Items are customized and signed by hand, variations, imperfections, or unique marks are to be expected. These are considered part of the Item’s character and not defects.

6.3. Items are provided “as-is” and “as-available.” Freewrite makes no warranties of merchantability or fitness for a particular purpose.

7. Shipping & Delivery

7.1. Shipping costs, import duties, and taxes may apply unless explicitly stated otherwise.

7.2. Freewrite will make reasonable efforts to ship Items within the estimated timeline but cannot guarantee delivery dates.

7.3. Title and risk of loss transfer to the Winner upon delivery to the carrier.

7.4. Freewrite is not responsible for delays, damage, or loss caused by the courier or customs agencies.

8. Charity Donation

8.1. Net proceeds from the Auction will be donated to the Charity designated on each Item page.

8.2. Donation amounts and recipients may be disclosed publicly unless prohibited by law.

8.3. Winners acknowledge that they are purchasing Items, not making a tax-deductible donation to Freewrite; therefore, Winners will not receive charitable tax receipts unless Freewrite explicitly states otherwise in compliance with applicable laws.

9. Intellectual Property

9.1. All trademarks, brand names, product names, and creative materials associated with Freewrite and the Ghost Traveler remain the exclusive property of Freewrite or their respective rights holders.

9.2. Participants may not reproduce, distribute, or publicly display the authors’ doodles without permission where such rights are applicable, except as allowed by law (e.g., resale of the physical Item).

10. Privacy

10.1. By participating, you consent to Freewrite’s collection, use, and storage of your personal data in accordance with our Privacy Policy.

10.2. Freewrite may publicly announce auction results, including Winner’s first name, last initial, city, state/country, and winning bid amount unless prohibited by law or unless you formally request anonymity when possible.

11. Prohibited Conduct

Participants may not:

  • engage in bid manipulation, fraud, or collusive bidding;
  • use automated systems (bots, scripts, scrapers) to place or monitor bids;
  • interfere with the Auction, platform, or other participants

Freewrite may ban or disqualify any Participant violating these rules.

12. Limitation of Liability

To the fullest extent permitted by law:

12.1. Freewrite is not liable for indirect, incidental, special, or consequential damages arising from the Auction or purchase of Items.

12.2. Freewrite’s total liability in connection with these Terms shall not exceed the amount of the Winning Bid actually paid by the Participant.

12.3. Freewrite is not responsible for technical malfunctions, internet outages, system failures, or other issues beyond its control.

13. Cancellation and Force Majeure

Freewrite may cancel, postpone, or modify the Auction due to unforeseen circumstances, including but not limited to natural disasters, system failures, strikes, or events affecting participating authors or the Charity.

14. Governing Law & Dispute Resolution

14.1. These Terms are governed by the laws of Michigan, without regard to conflict-of-law rules.

14.2. Any disputes arising under these Terms will be resolved through binding arbitration or the courts of the specified jurisdiction, as applicable.

14.3. Participants waive any right to participate in class-action lawsuits relating to the Auction.

15. Amendments

Freewrite may update these Terms at any time. Continued participation in the Auction after updates constitutes acceptance of the revised Terms.

16. Contact Information

For questions or concerns regarding the Auction or these Terms, contact: hello@getfreewrite.com.

November 25, 2025 1 min read

This is a great gratitude writing exercise to be done alone or in a group, with people of any age.

How to Play

    1. Designate someone to read out each prompt below. (Feel free to add your own prompts.)
    2. After each prompt is read, set a timer for one minute. (With younger kids, this can be shortened. For older folks who want to freewrite meaningfully, more time can be added.)
    3. Each person freewrites by finishing the sentence and elaborating until the timer goes off. (For little kids, this can be done verbally with an adult recording their answers. Hilarity will ensue.)
    4. Remeber that freewriting — allowing yourself to write with abandon — enables you to let go, tapping into your subconscious to explore your thoughts more deeply.
    5. When everyone is done with all the prompts, take turns going through some your answers. Some people may be eager to share. Others may not want to. Respect their decision.

The Prompts

  • I'm grateful for... [After you've finished this prompt, repeat it five times. Challenge yourself and others not to repeat a singe word with each new answer.]
  • The silliest thing I'm grateful for is...
  • The littlest thing I'm grateful for is...
  • The biggest thing I'm grateful for is...
  • The grossest thing I'm grateful for is...
  • One thing I love about myself is...
  • My favorite thing that happened this year was...
  • My hope for next year is...

This writing exercise has resulted in some sweet answers — and many hilarious ones, too. If you try it out, do let us know.

Write on.

November 21, 2025 4 min read

For the release of Sailfish, our new firmware update for Smart Typewriter Gen3 and Traveler, we created a brand-new boot-up animation to surprise and delight our writers.

We worked with talented Danish animator Mathias Lynge to bring our experience of the writer's journey to life.

We had a blast visualizing the writer's journey in this new way. Our engineers also had a blast (or something less than a blast) figuring out how to adjust this fun, playful animation to E Ink's very tricky specifications. Hello, refresh rate woes! But we think the result is pretty fun.

"The little animation made my day when I noticed. I love a good flourish."

- Freewrite user

The process of creating this animation was long and full of Zoom calls where we deeply discussed the writing process. We were struck through those conversations by how much overlap there is in creative processes of all disciplines.

So we sat down to chat with Mathias about his creative process and what it's like being a full-time animator.

ANNIE COSBY: Let's start with the basics. What kind of art do you make?

MATHIAS LYNGE: I'm a 2D animator and motion designer working freelance with a wide range of clients. The style varies depending on the project, but it’s usually either a hand-drawn look animated frame-by-frame on a drawing tablet, or a more digital, vectorized look made in After Effects.

While much of what I do is commercial work, I try to keep up with my own passion projects as well. That could be a 10-second Instagram loop of a nature scene, or an interesting character design I’ve sketched down with a pencil. It’s there that I get to sharpen my skills and try out new techniques, which often find their way into later client projects.

AC: You often share educational content on social media for other artists. Are you formally trained, or did you teach yourself?

ML: I’m mostly self-taught. I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

When I first heard terms like “motion design” and “The 12 Principles of Animation” I was on a student exchange program at UCSB in California, where I had chosen a class called "Introduction to Animation." It was a big eye-opener for me, and from that point I was hooked.

But it’s mainly been online YouTube tutorials and my existing drawing experience that have taught me what I know.

Now, I have a big presence on social media, where I share my art as well as educational content centered around animation in Adobe After Effects, so I guess you could say that I'm also an animation influencer!

I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

AC: That's actually how I first found your work. Do you have any specific artists who inspire you?

ML:In the world of 2D animation, I have a list of personal heroes that inspire me with their unique style: Reece Parker, Ariel Costa a.k.a. BlinkMyBrain, and Tony Babel, to name a few.

I also find a lot of inspiration from illustrators and painters I discover online, on platforms such as Pinterest. Last year I made a sparkling water animation that was heavily inspired by Cornwall-based artist Gordon Hunt. He makes these beautiful nature-inspired pointillist paintings that capture how light hits the ocean using colorful dots of paint. I tried to recreate that effect using After Effects to bring it to life, and it led me to a whole new way of animating within the program.

AC: Where else do you draw inspiration to create your work?

ML: I’m heavily inspired by the nature and cityscapes around me in Copenhagen, and I find that taking long walks through parks or down the streets of my neighborhood really sparks my imagination.

I’ll often carry around a sketchbook to quickly scribble down an idea or a loose sketch of something I find interesting, such as seeing how the light from a lamppost hits the surrounding leaves, or how the wind moves the tree in a certain way.

Then I’ll think to myself, “I wonder if I can recreate that motion using a specific technique in After Effects?”

I’m heavily inspired by the nature and cityscapes around me in Copenhagen...

AC: What does your daily routine look like as a full-time artist?

ML: It varies a lot, but I’m usually either working hard on a client project or tinkering away with a new animation tutorial for my social media channels.

I love being able to switch between the two, and when I’m going through a client dry spell, I find that staying creative and posting animation-related content helps keep me inspired while also putting things out into the world that may lead to my next client down the road.

AC: What's your #1 piece of advice for animators new to the industry?

ML: Keep experimenting and trying out new techniques. There’s no such thing as running out of creativity, and even though many of the things you try don’t necessarily go anywhere, it’s all experience that adds up and expands your toolbox. It’s a muscle that needs to be worked out regularly.

Plus, you’ll have more awesome animation to choose from when you’re putting together your next showreel or portfolio!

There’s no such thing as running out of creativity...

AC: What's one fun fact about you completely unrelated to animation?

ML:I’m a big sucker for history podcasts, especially if they are about ancient civilizations, such as The History of Rome by Mike Duncan.

I find it fascinating to hear how mankind was able to build such great empires without ever knowing what electricity, cars, or the internet are.

--

Follow along on Mathias's creative journey and find his free educational content on Instagram.

To learn more about working together, find him on LinkedIn or visit his website at www.mathiaslynge.com.

Learn more about Sailfish here.