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Comprender la atención y el enfoque

Concetta Cucchiarelli
junio 24, 2024 | 3 lectura mínima

"No puedo concentrarme." Todos hemos dicho estas palabras alguna vez.

Pero la realidad no es que no podamos concentrarnos (después de todo, el cerebro humano siempre está prestando atención y, conscientemente o no, concentrándose en algo), sino que no podemos controlar nuestro enfoque.

Analicemos la psicología de la atención y la concentración para comprender mejor cómo podemos controlar nuestra concentración y nuestra productividad.

Imagínate esto:

Estás sentado en tu escritorio escribiendo una entrada de blog. Lo sabes todo sobre el tema. De hecho, te apasiona tanto que todo lo que te rodea desaparece.

Esto es atención en acción.

Pero de repente, tu estómago hace ruidos y recuerdas que tienes que ir a comprar comida porque no hay nada en la nevera.

Esto sigue siendo atención en acción.

Tomas nota y vuelves a escribir. Pero de repente, el timbre te sobresalta, obligándote a levantarte y abrir la puerta.

Esto es, nuevamente, atención en acción.

¿Cómo es posible? ¿Prestas atención incluso cuando estás distraído? Sí, la prestas. Esto parece contradictorio porque solemos usar las palabras «concentración» y «atención» indistintamente.

Entonces, ¿cuál es la diferencia? En términos sencillos:

Atención significa “prestar atención a una cosa entre muchas otras”.

Concentrarse es “seguir prestando atención a algo, sin desviarse, durante un período prolongado de tiempo”.

Ambos son importantes, pero tienen propósitos muy diferentes.

Prestar atención

Según el Modelo de Procesamiento de la Información —un modelo utilizado en psicología para describir cómo damos sentido a la información que recibimos de nuestro entorno y de nuestras mentes, y cómo actuamos— la atención es el proceso que nos permite llevar lo que percibimos a la memoria a corto plazo.

Al hacer esto, tomamos consciencia de la información percibida y podemos decidir qué hacer con ella. Dado que la memoria a corto plazo tiene una capacidad limitada, prestar atención a menos cosas evita que nos sintamos abrumados por toda la información disponible en el entorno y en nuestra mente.

En otras palabras: filtrar las cosas es literalmente lo que nos mantiene cuerdos.

En otras palabras: filtrar las cosas es literalmente lo que nos mantiene cuerdos.

Pero la atención también es la capacidad de no quedar encerrado en una tarea, ignorando otras posibilidades más vitales.

Dejar entrar la información es lo que nos mantiene seguros.

Imagina que estás leyendo un libro apasionante y hueles a humo. Esta nueva información interrumpe tu atención. ¡Y eso es bueno!

Dejar entrar la información es lo que nos mantiene seguros.

Tener la capacidad de concentrarse y liberarse de una tarea es crucial desde la perspectiva de la productividad. Una alta productividad es posible cuando nos sentimos seguros y podemos procesar lo que sucede a nuestro alrededor.

Existen distintos tipos de atención, pero aquí nos centraremos en dos:

  • La atención de arriba hacia abajo se dirige intencionalmente a un objeto o tarea, como leer un correo electrónico o escribir un capítulo de su libro.
  • La atención de abajo hacia arriba se ve impulsada por señales inesperadas, como el timbre de un teléfono o el olor a humo.

Encontrar el enfoque

La concentración se caracteriza por estar concentrado en una tarea durante un período prolongado. Sin embargo, al igual que la atención, no siempre es intencional, aunque solemos pensar lo contrario.

Digamos que tienes un problema con tu jefe y no puedes evitar pensar en ello en tus horas libres. Pasas mucho tiempo atrapado en esos pensamientos, y cuanto más intentas alejarlos, más se te pegan. Eso es concentración. No es una concentración productiva, pero concentración al fin y al cabo. (Los diferentes problemas de salud mental y tipos de personalidad también afectan la forma en que tu cerebro gestiona la concentración).

A menudo escuchamos sobre conceptos como “Enfoque profundo”, “Hiperenfoque” y otros tipos de enfoque con nombres llamativos.

En realidad, no se trata de tipos específicos de enfoque, cognitivamente hablando, sino simplemente de definiciones extraídas de marcos muy útiles en reconocidos libros de productividad sobre la organización y estructuración del trabajo. Pueden ser útiles para visualizar tu propio trabajo.

La hiperconcentración , por ejemplo, ocurre cuando expandimos una tarea «para ocupar por completo nuestro espacio de atención», como explica Chris Bailey en su libro Hiperconcentración: Cómo ser más productivo en un mundo de distracciones . Se trata de «una concentración intensa, acompañada de atención deliberada».

Deep Focus , también conocido como “Trabajo profundo”, se refiere a concentrarse sin distracciones, como enseña Cal Newport .

Como sea que lo llamemos, el enfoque es fundamental para ser lo más productivos posible.

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Recuerda: no existe la falta de concentración, sino la falta de control sobre ella.

Y comprender qué son el enfoque y la atención y cómo funcionan le permitirá obtener el control que lo hará más productivo.

A continuación, aprenda cómo el enfoque afecta la creatividad.

noviembre 29, 2025 4 lectura mínima

The Great Freewrite Séance: A Ghost'ly Charity Auction Full Terms & Conditions

These Terms and Conditions (“Terms”) govern participation in The Great Freewrite Séance: A Ghost'ly Charity Auction (“Auction”), organized by Freewrite (“Organizer,” “we,” “us,” or “our”). By registering for, bidding in, or otherwise participating in the Auction, you (“Participant,” “Bidder,” or “Winner”) agree to be bound by these Terms.

1. Auction Overview

1.1. The Auction offers for sale a limited number of Freewrite Traveler Ghost Edition units (“Items” or “Ghost Traveler units”), each personally signed and drawn on by a featured author.

1.2. All proceeds, net of explicitly disclosed administrative costs, will be donated to the charity or charitable initiative (“Charity”) identified on each auction item’s page, as chosen by the respective author.

2. Eligibility

2.1. Participants must be at least 18 years old or the age of majority in their jurisdiction, whichever is higher.

2.2. Employees of Freewrite, the participating authors, or any affiliates directly involved in the Auction are not eligible to bid.

2.3. By participating, you represent that you are legally permitted to take part in online auctions and to pay for any bids you win.

3. Auction Registration

3.1. Participants must create an account on the auction platform or otherwise register using accurate, current, and complete information.

3.2. Freewrite reserves the right to verify identity and to disqualify any Participant who provides false or misleading information.

4. Bidding Rules

4.1. All bids are binding, final, and non-retractable.

4.2. Bidders are responsible for monitoring their bids; Freewrite is not liable for missed notifications or technical issues on the auction platform or the Participant’s device.

4.3. Freewrite reserves the right to:

  • set minimum bids or bid increments;
  • reject bids deemed in bad faith or intended to disrupt the Auction;
  • extend, pause, or cancel the Auction in case of technical difficulties, fraud, or events beyond reasonable control.

5. Winning Bids and Payment

5.1. The highest valid bid at the close of the Auction is the Winning Bid, and the corresponding Participant becomes the Winner.

5.2. Winners will receive payment instructions and must complete payment within 48 hours of the auction’s close unless otherwise stated.

5.3. Failure to complete payment on time may result in forfeiture, and Freewrite may offer the Item to the next highest bidder.

5.4. Accepted payment methods will be listed on the Auction platform. All payments must be made in the currency specified.

6. Item Description and Condition

6.1. Each Ghost Traveler unit is authentic, and the signatures, doodles, and messages are original works created by the participating author. These are authors, not artists. By bidding on the Item, you acknowledge that you are receiving a one-of-a-kind unit marked with unique art and messages and you agree to these terms and conditions.

6.2. Because Items are customized and signed by hand, variations, imperfections, or unique marks are to be expected. These are considered part of the Item’s character and not defects.

6.3. Items are provided “as-is” and “as-available.” Freewrite makes no warranties of merchantability or fitness for a particular purpose.

7. Shipping & Delivery

7.1. Shipping costs, import duties, and taxes may apply unless explicitly stated otherwise.

7.2. Freewrite will make reasonable efforts to ship Items within the estimated timeline but cannot guarantee delivery dates.

7.3. Title and risk of loss transfer to the Winner upon delivery to the carrier.

7.4. Freewrite is not responsible for delays, damage, or loss caused by the courier or customs agencies.

8. Charity Donation

8.1. Net proceeds from the Auction will be donated to the Charity designated on each Item page.

8.2. Donation amounts and recipients may be disclosed publicly unless prohibited by law.

8.3. Winners acknowledge that they are purchasing Items, not making a tax-deductible donation to Freewrite; therefore, Winners will not receive charitable tax receipts unless Freewrite explicitly states otherwise in compliance with applicable laws.

9. Intellectual Property

9.1. All trademarks, brand names, product names, and creative materials associated with Freewrite and the Ghost Traveler remain the exclusive property of Freewrite or their respective rights holders.

9.2. Participants may not reproduce, distribute, or publicly display the authors’ doodles without permission where such rights are applicable, except as allowed by law (e.g., resale of the physical Item).

10. Privacy

10.1. By participating, you consent to Freewrite’s collection, use, and storage of your personal data in accordance with our Privacy Policy.

10.2. Freewrite may publicly announce auction results, including Winner’s first name, last initial, city, state/country, and winning bid amount unless prohibited by law or unless you formally request anonymity when possible.

11. Prohibited Conduct

Participants may not:

  • engage in bid manipulation, fraud, or collusive bidding;
  • use automated systems (bots, scripts, scrapers) to place or monitor bids;
  • interfere with the Auction, platform, or other participants

Freewrite may ban or disqualify any Participant violating these rules.

12. Limitation of Liability

To the fullest extent permitted by law:

12.1. Freewrite is not liable for indirect, incidental, special, or consequential damages arising from the Auction or purchase of Items.

12.2. Freewrite’s total liability in connection with these Terms shall not exceed the amount of the Winning Bid actually paid by the Participant.

12.3. Freewrite is not responsible for technical malfunctions, internet outages, system failures, or other issues beyond its control.

13. Cancellation and Force Majeure

Freewrite may cancel, postpone, or modify the Auction due to unforeseen circumstances, including but not limited to natural disasters, system failures, strikes, or events affecting participating authors or the Charity.

14. Governing Law & Dispute Resolution

14.1. These Terms are governed by the laws of Michigan, without regard to conflict-of-law rules.

14.2. Any disputes arising under these Terms will be resolved through binding arbitration or the courts of the specified jurisdiction, as applicable.

14.3. Participants waive any right to participate in class-action lawsuits relating to the Auction.

15. Amendments

Freewrite may update these Terms at any time. Continued participation in the Auction after updates constitutes acceptance of the revised Terms.

16. Contact Information

For questions or concerns regarding the Auction or these Terms, contact: hello@getfreewrite.com.

noviembre 25, 2025 1 lectura mínima

This is a great gratitude writing exercise to be done alone or in a group, with people of any age.

How to Play

    1. Designate someone to read out each prompt below. (Feel free to add your own prompts.)
    2. After each prompt is read, set a timer for one minute. (With younger kids, this can be shortened. For older folks who want to freewrite meaningfully, more time can be added.)
    3. Each person freewrites by finishing the sentence and elaborating until the timer goes off. (For little kids, this can be done verbally with an adult recording their answers. Hilarity will ensue.)
    4. Remeber that freewriting — allowing yourself to write with abandon — enables you to let go, tapping into your subconscious to explore your thoughts more deeply.
    5. When everyone is done with all the prompts, take turns going through some your answers. Some people may be eager to share. Others may not want to. Respect their decision.

The Prompts

  • I'm grateful for... [After you've finished this prompt, repeat it five times. Challenge yourself and others not to repeat a singe word with each new answer.]
  • The silliest thing I'm grateful for is...
  • The littlest thing I'm grateful for is...
  • The biggest thing I'm grateful for is...
  • The grossest thing I'm grateful for is...
  • One thing I love about myself is...
  • My favorite thing that happened this year was...
  • My hope for next year is...

This writing exercise has resulted in some sweet answers — and many hilarious ones, too. If you try it out, do let us know.

Write on.

noviembre 21, 2025 4 lectura mínima

For the release of Sailfish, our new firmware update for Smart Typewriter Gen3 and Traveler, we created a brand-new boot-up animation to surprise and delight our writers.

We worked with talented Danish animator Mathias Lynge to bring our experience of the writer's journey to life.

We had a blast visualizing the writer's journey in this new way. Our engineers also had a blast (or something less than a blast) figuring out how to adjust this fun, playful animation to E Ink's very tricky specifications. Hello, refresh rate woes! But we think the result is pretty fun.

"The little animation made my day when I noticed. I love a good flourish."

- Freewrite user

The process of creating this animation was long and full of Zoom calls where we deeply discussed the writing process. We were struck through those conversations by how much overlap there is in creative processes of all disciplines.

So we sat down to chat with Mathias about his creative process and what it's like being a full-time animator.

ANNIE COSBY: Let's start with the basics. What kind of art do you make?

MATHIAS LYNGE: I'm a 2D animator and motion designer working freelance with a wide range of clients. The style varies depending on the project, but it’s usually either a hand-drawn look animated frame-by-frame on a drawing tablet, or a more digital, vectorized look made in After Effects.

While much of what I do is commercial work, I try to keep up with my own passion projects as well. That could be a 10-second Instagram loop of a nature scene, or an interesting character design I’ve sketched down with a pencil. It’s there that I get to sharpen my skills and try out new techniques, which often find their way into later client projects.

AC: You often share educational content on social media for other artists. Are you formally trained, or did you teach yourself?

ML: I’m mostly self-taught. I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

When I first heard terms like “motion design” and “The 12 Principles of Animation” I was on a student exchange program at UCSB in California, where I had chosen a class called "Introduction to Animation." It was a big eye-opener for me, and from that point I was hooked.

But it’s mainly been online YouTube tutorials and my existing drawing experience that have taught me what I know.

Now, I have a big presence on social media, where I share my art as well as educational content centered around animation in Adobe After Effects, so I guess you could say that I'm also an animation influencer!

I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

AC: That's actually how I first found your work. Do you have any specific artists who inspire you?

ML:In the world of 2D animation, I have a list of personal heroes that inspire me with their unique style: Reece Parker, Ariel Costa a.k.a. BlinkMyBrain, and Tony Babel, to name a few.

I also find a lot of inspiration from illustrators and painters I discover online, on platforms such as Pinterest. Last year I made a sparkling water animation that was heavily inspired by Cornwall-based artist Gordon Hunt. He makes these beautiful nature-inspired pointillist paintings that capture how light hits the ocean using colorful dots of paint. I tried to recreate that effect using After Effects to bring it to life, and it led me to a whole new way of animating within the program.

AC: Where else do you draw inspiration to create your work?

ML: I’m heavily inspired by the nature and cityscapes around me in Copenhagen, and I find that taking long walks through parks or down the streets of my neighborhood really sparks my imagination.

I’ll often carry around a sketchbook to quickly scribble down an idea or a loose sketch of something I find interesting, such as seeing how the light from a lamppost hits the surrounding leaves, or how the wind moves the tree in a certain way.

Then I’ll think to myself, “I wonder if I can recreate that motion using a specific technique in After Effects?”

I’m heavily inspired by the nature and cityscapes around me in Copenhagen...

AC: What does your daily routine look like as a full-time artist?

ML: It varies a lot, but I’m usually either working hard on a client project or tinkering away with a new animation tutorial for my social media channels.

I love being able to switch between the two, and when I’m going through a client dry spell, I find that staying creative and posting animation-related content helps keep me inspired while also putting things out into the world that may lead to my next client down the road.

AC: What's your #1 piece of advice for animators new to the industry?

ML: Keep experimenting and trying out new techniques. There’s no such thing as running out of creativity, and even though many of the things you try don’t necessarily go anywhere, it’s all experience that adds up and expands your toolbox. It’s a muscle that needs to be worked out regularly.

Plus, you’ll have more awesome animation to choose from when you’re putting together your next showreel or portfolio!

There’s no such thing as running out of creativity...

AC: What's one fun fact about you completely unrelated to animation?

ML:I’m a big sucker for history podcasts, especially if they are about ancient civilizations, such as The History of Rome by Mike Duncan.

I find it fascinating to hear how mankind was able to build such great empires without ever knowing what electricity, cars, or the internet are.

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Follow along on Mathias's creative journey and find his free educational content on Instagram.

To learn more about working together, find him on LinkedIn or visit his website at www.mathiaslynge.com.

Learn more about Sailfish here.