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Once Upon a Time: A Brief History of Storytelling

Annie Cosby
March 19, 2024 | 3 min read

History of Storytelling

Stories are the building blocks of the human experience. From "once upon a time," to "the end," humans make sense of the world through stories.

Think of your day: Every conversation, every email, every text — even our thoughts — are made up of stories. And the art of turning those stories into something for public consumption is just as old as humanity itself.

From the earliest cave paintings to the latest binge-worthy Netflix series, the art of narrative has always been an integral part of the human experience.

Let's take a look through history to see the profound importance of stories...

 

The Origins of Storytelling

Long before the written word graced paper or parchment, humans communicated through oral tradition. And this is exactly what World Storytelling Day celebrates today. In the grand tapestry of human history, few threads are as vibrant and enduring as the tradition of oral storytelling. Our ancestors wove tales by firelight, passing down myths, legends, and histories from one generation to the next.

And this tradition spans cultures, continents, and epochs, leaving an indelible mark on the collective imagination of humanity.

The earliest enduring concrete evidence of storytelling can be found in the cave paintings of ancient civilizations, like the Lascaux cave in France, dating back over 17,000 years.

 

 

The Role of Storytelling in Ancient Civilizations

As human societies evolved, so did the art of storytelling. In ancient civilizations like Egypt and Greece, stories played a central role in religious, political, and social discourse, and the development of writing systems like cuneiform and hieroglyphics allowed for the dissemination of stories on a larger scale.

Scribes and scholars became the custodians of knowledge, preserving myths, legends, and historical accounts for future generations. Meanwhile, poems like the "Epic of Gilgamesh" and the "Iliad" immortalized heroes and gods.

 

Storytelling in the Middle Ages & Renaissance

During the Middle Ages, storytelling flourished in the form of epic poetry, troubadour ballads, and medieval romances. Bards traveled from town to town, regaling audiences with tales of chivalry, courtly love, and adventure in a fabulously entertaining form of oral storytelling.

The invention of the printing press in the 15th century revolutionized the way stories were disseminated, making books more accessible to everyone. This led to the proliferation of different literary forms, especially the novel!

 

 

Stories in the Modernity

The advancement of technology in the nineteenth and twentieth centuries brought even more change to storytelling. The rise of newspapers, radio, television, and film all transformed the way we tell and consume narratives.

The arrival of the mass-market paperback, video games, the ebook, social media, and smartphones brought even more rapid change. Digital platforms have especially democratized the art of storytelling, allowing anyone with an internet connection to share their narratives with a global audience!

 

Storytelling Today

Think of all the roles and functions that storytellers play in our society today. Here are just a few examples:

  • Oral Storytellers: Traditional folklorists in many cultures keep this art alive, and professional speakers put a modern spin on captivating an audience.

  • Writers: Writers craft stories through the written word, whether in the form of novels, short stories, poetry, scripts for film or theater, or non-fiction works.

  • Musicians & Songwriters: Music has long been a vehicle for storytelling, creating narrative through lyrics, melody, rhythm, and instruments.

  • Visual Artists: Painters, illustrators, graphic novelists, and other kinds of visual artists tell stories through arresting visual imagery, often communicating stories with symbolism and metaphor.

  • Journalists: Journalists tell stories from the real world through factual reporting, aiming to inform, educate, and advocate for change.

  • Filmmakers: Those who use film to convey narratives weave together many elements, like visuals, dialogue, music, and editing.

  • Performers: Actors, dancers, and other performers bring stories to life through their physicality and stage presence. They use movement, expression, and sometimes dialogue to convey narratives in live performances.

  • Educators: Teachers, professors, and educational specialists utilize storytelling as a tool for instruction and explaining complex ideas.

  • Digital Storytellers: With the rise of technology, storytellers now have access to a wide range of digital tools and platforms for conveying narratives — everything from video games to apps to virtual reality.

 

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In an increasingly interconnected world, storytelling remains as essential as ever. It provides a sense of identity, belonging, and meaning in a society often characterized by rapid change and uncertainty.

Most importantly, the act of sharing stories reflects our innate desire to make sense of the world and connect with others on a deeper level.

What does storytelling mean to you? Hop over to Instagram or X to let us know!

June 19, 2025 4 min read

What's a romance author to do when a global pandemic hits?

For Carolina Flórez-Cerchiaro, the answer was to start writing horror.

Carolina was writing romance when she first signed with her literary agent six years ago. But, Carolina explains, when the pandemic hit, she pivoted to horror.

"There was something about being isolated at home, living through the literal nightmare that COVID-19 was, that made me want to dive into a haunted house book," she explains. And it's a good thing she did.

That horror novel, Bochica, sold to Simon & Schuster at auction. (Trust us, it's a big deal.)

In fact, switching genres changed her life in more ways than one. "Writing Bochica made me want to move to an old manor in the woods," Carolina says, "so I now live in a house that I’m pretty sure is haunted."

Read on to learn how this Freewriter uses her four-year-old Freewrite Traveler to draft.

ANNIE COSBY: What does your writing process look like?

CAROLINA FLÓREZ-CERCHIARO: My writing process varies depending on the project, but generally, I start with some brainstorming before drafting. I’m not a heavy outliner, but I do make a rough roadmap — usually marking where the character starts, the midpoint, and a general idea of the ending.

It’s often just a list of bullet points to give me some structure. I don’t always know how I’ll get from point A to point B, and the outline changes as I go. I usually re-outline after drafting to make better sense of the story. I don’t treat the outline as strict — I let myself get lost in the story once I’m in it.

It’s really important for me to get the words on the page, even if they’re messy. You can’t edit a blank page, and revising is actually my favorite part of the process. So I focus on finishing that first draft so I can dig into the part I enjoy most.

For projects like Bochica where the historical backdrop is essential, I research before drafting, and continue to do so while writing and revising.

"I don’t treat the outline as strict — I let myself get lost in the story once I’m in it."

AC: How long did it take you to write Bochica?

CFC: The first draft took me about three months to write, and I revised it for another six to eight months with my agent before we sold it to my editor.

AC: That's really fast! How did Freewrite factor into your writing process?

CFC: My Freewrite Traveler is an essential part of my writing process, for every project I work on. It helps me get the juices flowing when I’m stuck, but it also helps me get those words on the page faster. I call it my little magical device!

I not only use it when I draft, but also when I’m revising, and I need to rewrite or add new passages, chapters, or scenes. I use it ALL the time.

"I call [Traveler] my little magical device!"

AC: Why do you prefer to draft on a Freewrite?

CFC: There’s a literal freedom that I get from using it as I’m drafting, similar to when I write by hand, but way more convenient. It’s quick, it keeps me off the internet, and I can easily upload it to my computer!

AC: Let's dig into your publishing journey. How did Bochica get published?

CFC: Bochica isn’t the first book I ever wrote, and it’s also not the book that got me my agent. I was actually writing romance when I signed with my literary agent almost six years ago, and when the pandemic hit, I decided to pivot into writing horror which had always been my favorite genre to read.

When the book was ready for editors, my agent sent it out, and I got an initial offer within days, then we got more offers, and the book ended up selling at auction to Simon and Schuster.

"Writing Bochica made me want to move to an old manor in the woods, so I now live in a house that I’m pretty sure is haunted."

AC: How has the publishing process been so far?

CFC: It’s been quite an experience; you go from hitting the lowest point to feeling on cloud nine the next second.

To sum it up in one word: WILD.

I’m lucky to have an amazing team behind me, both with my literary agent, and with my publishing team at Atria/Primero Sueño Press, to help me navigate this road, to get through the good, and the bad.

"[Publishing] has been quite an experience; you go from hitting the lowest point to feeling on cloud nine the next second."

AC: And before we sign off, what is Bochica about?

CFC: After her father is accused of murder, a young woman returns to her haunted childhood home — turned luxury hotel — and is forced to face the sinister shadows of her past, and unearth the truth of her mother’s mysterious death.

Think Mexican Gothic meets The Shining.

AC: Wow. I'm in!

If Bochica sounds like a wild ride to you, too, check it out here

June 10, 2025 12 min read

Discover the best tenkeyless mechanical keyboards for 2025. Compact, durable, and perfect for any setup - check out our top picks for gaming and productivity.

April 11, 2025 8 min read

Freewriter Britt Gondolfi has an important message: people need to put down their phones and LOOK UP. The medium she chose to get this message across? Pigeons and poop jokes.

Find out how Britt and her BFF (who happens to be her illustrator) took a silly song and turned it into a book deal.