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El Kickstarter que casi rompió Internet

Sophie Campbell
noviembre 07, 2024 | 4 lectura mínima

¿Cuál crees que ha sido la campaña de Kickstarter más exitosa de todos los tiempos? ¿Un proyecto para un reloj inteligente innovador? ¿Un grabador láser? ¿Unas gafas de realidad virtual?

Adivina de nuevo.

Fue el autor de alta fantasía y ciencia ficción Brandon Sanderson quien casi rompió Internet en 2022 cuando lanzó una campaña de Kickstarter para publicar cuatro nuevos libros.

El objetivo original de esta campaña era de un millón de dólares. Sin embargo, los lectores contribuyeron más de 20 millones en las primeras 72 horas, lo que la convirtió en el equivalente literario del lanzamiento sorpresa de un álbum de Beyoncé. Al final de la campaña, 185.341 fans habían contribuido con 41.754.153 dólares.

Entonces, ¿qué magia sobrenatural hizo que esta campaña fuera tan exitosa? ¿Y qué pueden aprender los escritores de ella? Profundicemos en el tema.

El objetivo original de esta campaña era recaudar un millón de dólares. Pero los lectores aportaron más de 20 millones en las primeras 72 horas.

El mundo de Brandon Sanderson: un recorrido relámpago

Para entender por qué este Kickstarter se disparó, primero debemos conocer al hombre, al mito, a la leyenda: Brandon Sanderson.

Decir que Sanderson tiene un currículum impresionante como escritor sería quedarse corto. Muchos lectores lo descubrieron cuando fue seleccionado para completar la serie La Rueda del Tiempo en 2007, tras el fallecimiento del autor original, Robert Jordan. Su primera novela publicada, Elantris, se había publicado tan solo dos años antes. Pero Sanderson ya era un escritor prolífico para entonces, habiendo escrito 13 novelas antes de que su debut llegara a las librerías .

Desde entonces, Sanderson se ha convertido en uno de los nombres más importantes de la fantasía . Es el creador del universo ficticio del Cosmere y ha publicado más de 70 libros. ¡Impresionante, ¿verdad?!

Y hace mucho más que escribir. Sanderson ha forjado un imperio en torno a su obra. En 2019, fundó Dragonsteel Entertainment, que ahora posee los derechos de autor de muchos de sus libros.

¿Por qué Sanderson eligió el crowdfunding?

En una entrevista con CBS Saturday Morning , Sanderson explica que Amazon controla " el 85% del mercado del libro , y hace aproximadamente una década, tuvieron disputas contractuales con mi editor". Como resultado de estas disputas, Amazon desactivó la posibilidad de comprar sus libros durante un mes.

“Durante un mes, mis ingresos desaparecieron”, dijo. “Y nunca lo he olvidado”.

En un intento por recuperar el control de gigantes editoriales y de distribución como Amazon, Sanderson sabía que quería empezar a responsabilizarse de su obra. (Muchos autores optan por la autopublicación por razones similares).

Con un mercado consolidado para sus libros, llegó el momento de prescindir de intermediarios. Así se plantó la semilla para publicar su propia obra. Pero la autopublicación es cara: hay que pagar a editores, correctores, correctores, diseñadores de portadas y personal de marketing. ¿Cómo financiaría Sanderson esta tarea?

Entra: el crowdfunding.

“Durante un mes, mis ingresos desaparecieron”, dijo. “Y nunca lo he olvidado”.

La fórmula secreta para un Kickstarter de récord

Entonces, ¿qué factores contribuyeron al éxito de Sanderson en Kickstarter?

Una audiencia preparada, lista para leer más

Los libros preexistentes del autor superventas del NYT contribuyeron indudablemente al éxito de su campaña de Kickstarter. Los fans de la serie Nacidos de la Bruma y El Archivo de las Tormentas , aunque no esperaban estos nuevos lanzamientos, ya estaban esperando y listos para devorar el nuevo material.

Con un impresionante catálogo de libros con grandes ventas, se esperaba un éxito. Pero no de esta magnitud.

Una campaña promocional divertida y basada en una historia

La página de la campaña de Sanderson en Kickstarter presentó una visión clara de cómo lanzaría estos libros, incluyendo los distintos niveles y las cajas de obsequios disponibles. También incluyó un video personal y atractivo que narra la historia de cómo escribió las cuatro novelas en secreto durante el confinamiento.

Permitir que los fanáticos conozcan este secreto cuidadosamente guardado agregó exclusividad y emoción al proyecto, obligando a las personas a comprometerse y asegurar su pedido antes de la fecha de finalización de la campaña.

El modelo de financiación colectiva también permite que los fans se sientan parte del proceso creativo de sus autores favoritos. Sin su apoyo, los libros no se imprimirían.

Permitir que los fanáticos conozcan este secreto bien guardado agregó exclusividad y emoción al proyecto...

Marketing = construcción de comunidad

A través de sus podcasts, su canal de YouTube, sus publicaciones periódicas en el blog y su marketing en redes sociales, así como de entrevistas de prensa y apariciones en eventos convencionales, Sanderson ha invitado a los lectores a su mundo. Año tras año, poco a poco, ha construido una sólida marca de autor .

Al compartir su experiencia con los lectores, ha forjado una conexión duradera con ellos. Ahora, los lectores apoyan a Sanderson tanto como a sus personajes.

Contar con una base de lectores fieles también potenció los esfuerzos de promoción de Sanderson, ya que los fanáticos compartieron su entusiasmo en línea, ayudando a que aún más personas descubrieran el proyecto.

Al compartir su experiencia con los lectores, ha forjado una conexión duradera con ellos. Ahora, los lectores apoyan a Sanderson tanto como a sus personajes.

Lo que los escritores pueden aprender de Brandon Sanderson

Sanderson es emprendedor y escritor. Entiende que escribir es un negocio y tiene muchas lecciones valiosas que enseñar a autores emergentes y aspirantes. Aquí hay solo algunas:

1. Sé tan creativo al compartir tu trabajo como al escribirlo. Aprende los fundamentos del marketing literario y piensa en formas divertidas y emocionantes de publicarlo. Sobre todo si te autopublicas, tu imaginación es el único límite.

2. Escribe sin parar. ¿ Recuerdas que Sanderson escribió 13 libros antes de publicar su debut? Su trayectoria es un gran recordatorio de que el éxito no se consigue de la noche a la mañana. Este trabajo requiere perseverancia. Sigue escribiendo.

3. Busca el apoyo de otros. Sanderson no lo ha logrado todo solo. Desde editoriales tradicionales hasta un equipo de más de 50 empleados de Dragonsteel, ha recibido mucha ayuda a lo largo del camino. Recuerda: busca el apoyo de otros cuando lo necesites.

Construir una marca de autor lo suficientemente grande como para rivalizar con la de Sanderson puede parecer una fantasía. Pero muchos autores independientes logran crear comunidades, atraer lectores comprometidos y financiar colectivamente sus proyectos de escritura.

Sigue el marketing de Sanderson y de otros autores como él, y quién sabe, podrías ser el próximo éxito de Kickstarter.

noviembre 29, 2025 4 lectura mínima

The Great Freewrite Séance: A Ghost'ly Charity Auction Full Terms & Conditions

These Terms and Conditions (“Terms”) govern participation in The Great Freewrite Séance: A Ghost'ly Charity Auction (“Auction”), organized by Freewrite (“Organizer,” “we,” “us,” or “our”). By registering for, bidding in, or otherwise participating in the Auction, you (“Participant,” “Bidder,” or “Winner”) agree to be bound by these Terms.

1. Auction Overview

1.1. The Auction offers for sale a limited number of Freewrite Traveler Ghost Edition units (“Items” or “Ghost Traveler units”), each personally signed and drawn on by a featured author.

1.2. All proceeds, net of explicitly disclosed administrative costs, will be donated to the charity or charitable initiative (“Charity”) identified on each auction item’s page, as chosen by the respective author.

2. Eligibility

2.1. Participants must be at least 18 years old or the age of majority in their jurisdiction, whichever is higher.

2.2. Employees of Freewrite, the participating authors, or any affiliates directly involved in the Auction are not eligible to bid.

2.3. By participating, you represent that you are legally permitted to take part in online auctions and to pay for any bids you win.

3. Auction Registration

3.1. Participants must create an account on the auction platform or otherwise register using accurate, current, and complete information.

3.2. Freewrite reserves the right to verify identity and to disqualify any Participant who provides false or misleading information.

4. Bidding Rules

4.1. All bids are binding, final, and non-retractable.

4.2. Bidders are responsible for monitoring their bids; Freewrite is not liable for missed notifications or technical issues on the auction platform or the Participant’s device.

4.3. Freewrite reserves the right to:

  • set minimum bids or bid increments;
  • reject bids deemed in bad faith or intended to disrupt the Auction;
  • extend, pause, or cancel the Auction in case of technical difficulties, fraud, or events beyond reasonable control.

5. Winning Bids and Payment

5.1. The highest valid bid at the close of the Auction is the Winning Bid, and the corresponding Participant becomes the Winner.

5.2. Winners will receive payment instructions and must complete payment within 48 hours of the auction’s close unless otherwise stated.

5.3. Failure to complete payment on time may result in forfeiture, and Freewrite may offer the Item to the next highest bidder.

5.4. Accepted payment methods will be listed on the Auction platform. All payments must be made in the currency specified.

6. Item Description and Condition

6.1. Each Ghost Traveler unit is authentic, and the signatures, doodles, and messages are original works created by the participating author. These are authors, not artists. By bidding on the Item, you acknowledge that you are receiving a one-of-a-kind unit marked with unique art and messages and you agree to these terms and conditions.

6.2. Because Items are customized and signed by hand, variations, imperfections, or unique marks are to be expected. These are considered part of the Item’s character and not defects.

6.3. Items are provided “as-is” and “as-available.” Freewrite makes no warranties of merchantability or fitness for a particular purpose.

7. Shipping & Delivery

7.1. Shipping costs, import duties, and taxes may apply unless explicitly stated otherwise.

7.2. Freewrite will make reasonable efforts to ship Items within the estimated timeline but cannot guarantee delivery dates.

7.3. Title and risk of loss transfer to the Winner upon delivery to the carrier.

7.4. Freewrite is not responsible for delays, damage, or loss caused by the courier or customs agencies.

8. Charity Donation

8.1. Net proceeds from the Auction will be donated to the Charity designated on each Item page.

8.2. Donation amounts and recipients may be disclosed publicly unless prohibited by law.

8.3. Winners acknowledge that they are purchasing Items, not making a tax-deductible donation to Freewrite; therefore, Winners will not receive charitable tax receipts unless Freewrite explicitly states otherwise in compliance with applicable laws.

9. Intellectual Property

9.1. All trademarks, brand names, product names, and creative materials associated with Freewrite and the Ghost Traveler remain the exclusive property of Freewrite or their respective rights holders.

9.2. Participants may not reproduce, distribute, or publicly display the authors’ doodles without permission where such rights are applicable, except as allowed by law (e.g., resale of the physical Item).

10. Privacy

10.1. By participating, you consent to Freewrite’s collection, use, and storage of your personal data in accordance with our Privacy Policy.

10.2. Freewrite may publicly announce auction results, including Winner’s first name, last initial, city, state/country, and winning bid amount unless prohibited by law or unless you formally request anonymity when possible.

11. Prohibited Conduct

Participants may not:

  • engage in bid manipulation, fraud, or collusive bidding;
  • use automated systems (bots, scripts, scrapers) to place or monitor bids;
  • interfere with the Auction, platform, or other participants

Freewrite may ban or disqualify any Participant violating these rules.

12. Limitation of Liability

To the fullest extent permitted by law:

12.1. Freewrite is not liable for indirect, incidental, special, or consequential damages arising from the Auction or purchase of Items.

12.2. Freewrite’s total liability in connection with these Terms shall not exceed the amount of the Winning Bid actually paid by the Participant.

12.3. Freewrite is not responsible for technical malfunctions, internet outages, system failures, or other issues beyond its control.

13. Cancellation and Force Majeure

Freewrite may cancel, postpone, or modify the Auction due to unforeseen circumstances, including but not limited to natural disasters, system failures, strikes, or events affecting participating authors or the Charity.

14. Governing Law & Dispute Resolution

14.1. These Terms are governed by the laws of Michigan, without regard to conflict-of-law rules.

14.2. Any disputes arising under these Terms will be resolved through binding arbitration or the courts of the specified jurisdiction, as applicable.

14.3. Participants waive any right to participate in class-action lawsuits relating to the Auction.

15. Amendments

Freewrite may update these Terms at any time. Continued participation in the Auction after updates constitutes acceptance of the revised Terms.

16. Contact Information

For questions or concerns regarding the Auction or these Terms, contact: hello@getfreewrite.com.

noviembre 25, 2025 1 lectura mínima

This is a great gratitude writing exercise to be done alone or in a group, with people of any age.

How to Play

    1. Designate someone to read out each prompt below. (Feel free to add your own prompts.)
    2. After each prompt is read, set a timer for one minute. (With younger kids, this can be shortened. For older folks who want to freewrite meaningfully, more time can be added.)
    3. Each person freewrites by finishing the sentence and elaborating until the timer goes off. (For little kids, this can be done verbally with an adult recording their answers. Hilarity will ensue.)
    4. Remeber that freewriting — allowing yourself to write with abandon — enables you to let go, tapping into your subconscious to explore your thoughts more deeply.
    5. When everyone is done with all the prompts, take turns going through some your answers. Some people may be eager to share. Others may not want to. Respect their decision.

The Prompts

  • I'm grateful for... [After you've finished this prompt, repeat it five times. Challenge yourself and others not to repeat a singe word with each new answer.]
  • The silliest thing I'm grateful for is...
  • The littlest thing I'm grateful for is...
  • The biggest thing I'm grateful for is...
  • The grossest thing I'm grateful for is...
  • One thing I love about myself is...
  • My favorite thing that happened this year was...
  • My hope for next year is...

This writing exercise has resulted in some sweet answers — and many hilarious ones, too. If you try it out, do let us know.

Write on.

noviembre 21, 2025 4 lectura mínima

For the release of Sailfish, our new firmware update for Smart Typewriter Gen3 and Traveler, we created a brand-new boot-up animation to surprise and delight our writers.

We worked with talented Danish animator Mathias Lynge to bring our experience of the writer's journey to life.

We had a blast visualizing the writer's journey in this new way. Our engineers also had a blast (or something less than a blast) figuring out how to adjust this fun, playful animation to E Ink's very tricky specifications. Hello, refresh rate woes! But we think the result is pretty fun.

"The little animation made my day when I noticed. I love a good flourish."

- Freewrite user

The process of creating this animation was long and full of Zoom calls where we deeply discussed the writing process. We were struck through those conversations by how much overlap there is in creative processes of all disciplines.

So we sat down to chat with Mathias about his creative process and what it's like being a full-time animator.

ANNIE COSBY: Let's start with the basics. What kind of art do you make?

MATHIAS LYNGE: I'm a 2D animator and motion designer working freelance with a wide range of clients. The style varies depending on the project, but it’s usually either a hand-drawn look animated frame-by-frame on a drawing tablet, or a more digital, vectorized look made in After Effects.

While much of what I do is commercial work, I try to keep up with my own passion projects as well. That could be a 10-second Instagram loop of a nature scene, or an interesting character design I’ve sketched down with a pencil. It’s there that I get to sharpen my skills and try out new techniques, which often find their way into later client projects.

AC: You often share educational content on social media for other artists. Are you formally trained, or did you teach yourself?

ML: I’m mostly self-taught. I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

When I first heard terms like “motion design” and “The 12 Principles of Animation” I was on a student exchange program at UCSB in California, where I had chosen a class called "Introduction to Animation." It was a big eye-opener for me, and from that point I was hooked.

But it’s mainly been online YouTube tutorials and my existing drawing experience that have taught me what I know.

Now, I have a big presence on social media, where I share my art as well as educational content centered around animation in Adobe After Effects, so I guess you could say that I'm also an animation influencer!

I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

AC: That's actually how I first found your work. Do you have any specific artists who inspire you?

ML:In the world of 2D animation, I have a list of personal heroes that inspire me with their unique style: Reece Parker, Ariel Costa a.k.a. BlinkMyBrain, and Tony Babel, to name a few.

I also find a lot of inspiration from illustrators and painters I discover online, on platforms such as Pinterest. Last year I made a sparkling water animation that was heavily inspired by Cornwall-based artist Gordon Hunt. He makes these beautiful nature-inspired pointillist paintings that capture how light hits the ocean using colorful dots of paint. I tried to recreate that effect using After Effects to bring it to life, and it led me to a whole new way of animating within the program.

AC: Where else do you draw inspiration to create your work?

ML: I’m heavily inspired by the nature and cityscapes around me in Copenhagen, and I find that taking long walks through parks or down the streets of my neighborhood really sparks my imagination.

I’ll often carry around a sketchbook to quickly scribble down an idea or a loose sketch of something I find interesting, such as seeing how the light from a lamppost hits the surrounding leaves, or how the wind moves the tree in a certain way.

Then I’ll think to myself, “I wonder if I can recreate that motion using a specific technique in After Effects?”

I’m heavily inspired by the nature and cityscapes around me in Copenhagen...

AC: What does your daily routine look like as a full-time artist?

ML: It varies a lot, but I’m usually either working hard on a client project or tinkering away with a new animation tutorial for my social media channels.

I love being able to switch between the two, and when I’m going through a client dry spell, I find that staying creative and posting animation-related content helps keep me inspired while also putting things out into the world that may lead to my next client down the road.

AC: What's your #1 piece of advice for animators new to the industry?

ML: Keep experimenting and trying out new techniques. There’s no such thing as running out of creativity, and even though many of the things you try don’t necessarily go anywhere, it’s all experience that adds up and expands your toolbox. It’s a muscle that needs to be worked out regularly.

Plus, you’ll have more awesome animation to choose from when you’re putting together your next showreel or portfolio!

There’s no such thing as running out of creativity...

AC: What's one fun fact about you completely unrelated to animation?

ML:I’m a big sucker for history podcasts, especially if they are about ancient civilizations, such as The History of Rome by Mike Duncan.

I find it fascinating to hear how mankind was able to build such great empires without ever knowing what electricity, cars, or the internet are.

--

Follow along on Mathias's creative journey and find his free educational content on Instagram.

To learn more about working together, find him on LinkedIn or visit his website at www.mathiaslynge.com.

Learn more about Sailfish here.