overlaylink

El Kickstarter que casi rompió Internet

Sophie Campbell
noviembre 07, 2024 | 4 lectura mínima

¿Cuál crees que ha sido la campaña de Kickstarter más exitosa de todos los tiempos? ¿Un proyecto para un reloj inteligente innovador? ¿Un grabador láser? ¿Unas gafas de realidad virtual?

Adivina de nuevo.

Fue el autor de alta fantasía y ciencia ficción Brandon Sanderson quien casi rompió Internet en 2022 cuando lanzó una campaña de Kickstarter para publicar cuatro nuevos libros.

El objetivo original de esta campaña era de un millón de dólares. Sin embargo, los lectores contribuyeron más de 20 millones en las primeras 72 horas, lo que la convirtió en el equivalente literario del lanzamiento sorpresa de un álbum de Beyoncé. Al final de la campaña, 185.341 fans habían contribuido con 41.754.153 dólares.

Entonces, ¿qué magia sobrenatural hizo que esta campaña fuera tan exitosa? ¿Y qué pueden aprender los escritores de ella? Profundicemos en el tema.

El objetivo original de esta campaña era recaudar un millón de dólares. Pero los lectores aportaron más de 20 millones en las primeras 72 horas.

El mundo de Brandon Sanderson: un recorrido relámpago

Para entender por qué este Kickstarter se disparó, primero debemos conocer al hombre, al mito, a la leyenda: Brandon Sanderson.

Decir que Sanderson tiene un currículum impresionante como escritor sería quedarse corto. Muchos lectores lo descubrieron cuando fue seleccionado para completar la serie La Rueda del Tiempo en 2007, tras el fallecimiento del autor original, Robert Jordan. Su primera novela publicada, Elantris, se había publicado tan solo dos años antes. Pero Sanderson ya era un escritor prolífico para entonces, habiendo escrito 13 novelas antes de que su debut llegara a las librerías .

Desde entonces, Sanderson se ha convertido en uno de los nombres más importantes de la fantasía . Es el creador del universo ficticio del Cosmere y ha publicado más de 70 libros. ¡Impresionante, ¿verdad?!

Y hace mucho más que escribir. Sanderson ha forjado un imperio en torno a su obra. En 2019, fundó Dragonsteel Entertainment, que ahora posee los derechos de autor de muchos de sus libros.

¿Por qué Sanderson eligió el crowdfunding?

En una entrevista con CBS Saturday Morning , Sanderson explica que Amazon controla " el 85% del mercado del libro , y hace aproximadamente una década, tuvieron disputas contractuales con mi editor". Como resultado de estas disputas, Amazon desactivó la posibilidad de comprar sus libros durante un mes.

“Durante un mes, mis ingresos desaparecieron”, dijo. “Y nunca lo he olvidado”.

En un intento por recuperar el control de gigantes editoriales y de distribución como Amazon, Sanderson sabía que quería empezar a responsabilizarse de su obra. (Muchos autores optan por la autopublicación por razones similares).

Con un mercado consolidado para sus libros, llegó el momento de prescindir de intermediarios. Así se plantó la semilla para publicar su propia obra. Pero la autopublicación es cara: hay que pagar a editores, correctores, correctores, diseñadores de portadas y personal de marketing. ¿Cómo financiaría Sanderson esta tarea?

Entra: el crowdfunding.

“Durante un mes, mis ingresos desaparecieron”, dijo. “Y nunca lo he olvidado”.

La fórmula secreta para un Kickstarter de récord

Entonces, ¿qué factores contribuyeron al éxito de Sanderson en Kickstarter?

Una audiencia preparada, lista para leer más

Los libros preexistentes del autor superventas del NYT contribuyeron indudablemente al éxito de su campaña de Kickstarter. Los fans de la serie Nacidos de la Bruma y El Archivo de las Tormentas , aunque no esperaban estos nuevos lanzamientos, ya estaban esperando y listos para devorar el nuevo material.

Con un impresionante catálogo de libros con grandes ventas, se esperaba un éxito. Pero no de esta magnitud.

Una campaña promocional divertida y basada en una historia

La página de la campaña de Sanderson en Kickstarter presentó una visión clara de cómo lanzaría estos libros, incluyendo los distintos niveles y las cajas de obsequios disponibles. También incluyó un video personal y atractivo que narra la historia de cómo escribió las cuatro novelas en secreto durante el confinamiento.

Permitir que los fanáticos conozcan este secreto cuidadosamente guardado agregó exclusividad y emoción al proyecto, obligando a las personas a comprometerse y asegurar su pedido antes de la fecha de finalización de la campaña.

El modelo de financiación colectiva también permite que los fans se sientan parte del proceso creativo de sus autores favoritos. Sin su apoyo, los libros no se imprimirían.

Permitir que los fanáticos conozcan este secreto bien guardado agregó exclusividad y emoción al proyecto...

Marketing = construcción de comunidad

A través de sus podcasts, su canal de YouTube, sus publicaciones periódicas en el blog y su marketing en redes sociales, así como de entrevistas de prensa y apariciones en eventos convencionales, Sanderson ha invitado a los lectores a su mundo. Año tras año, poco a poco, ha construido una sólida marca de autor .

Al compartir su experiencia con los lectores, ha forjado una conexión duradera con ellos. Ahora, los lectores apoyan a Sanderson tanto como a sus personajes.

Contar con una base de lectores fieles también potenció los esfuerzos de promoción de Sanderson, ya que los fanáticos compartieron su entusiasmo en línea, ayudando a que aún más personas descubrieran el proyecto.

Al compartir su experiencia con los lectores, ha forjado una conexión duradera con ellos. Ahora, los lectores apoyan a Sanderson tanto como a sus personajes.

Lo que los escritores pueden aprender de Brandon Sanderson

Sanderson es emprendedor y escritor. Entiende que escribir es un negocio y tiene muchas lecciones valiosas que enseñar a autores emergentes y aspirantes. Aquí hay solo algunas:

1. Sé tan creativo al compartir tu trabajo como al escribirlo. Aprende los fundamentos del marketing literario y piensa en formas divertidas y emocionantes de publicarlo. Sobre todo si te autopublicas, tu imaginación es el único límite.

2. Escribe sin parar. ¿ Recuerdas que Sanderson escribió 13 libros antes de publicar su debut? Su trayectoria es un gran recordatorio de que el éxito no se consigue de la noche a la mañana. Este trabajo requiere perseverancia. Sigue escribiendo.

3. Busca el apoyo de otros. Sanderson no lo ha logrado todo solo. Desde editoriales tradicionales hasta un equipo de más de 50 empleados de Dragonsteel, ha recibido mucha ayuda a lo largo del camino. Recuerda: busca el apoyo de otros cuando lo necesites.

Construir una marca de autor lo suficientemente grande como para rivalizar con la de Sanderson puede parecer una fantasía. Pero muchos autores independientes logran crear comunidades, atraer lectores comprometidos y financiar colectivamente sus proyectos de escritura.

Sigue el marketing de Sanderson y de otros autores como él, y quién sabe, podrías ser el próximo éxito de Kickstarter.

diciembre 30, 2025 3 lectura mínima

It’s Freewrite’s favorite time of year. When dictionaries around the world examine language use of the previous year and select a “Word of the Year.”

Of course, there are many different dictionaries in use in the English language, and they all have different ideas about what word was the most influential or saw the most growth in the previous year. They individually review new slang and culturally relevant vocabulary, examine spikes or dips in usage, and pour over internet trend data.

Let’s see what some of the biggest dictionaries decided for 2025. And read to the end for a chance to submit your own Word of the Year — and win a Freewrite gift card.

[SUBMIT YOUR WORD OF THE YEAR]


Merriam-Webster: "slop"

Merriam-Webster chose "slop" as its Word of the Year for 2025 to describe "all that stuff dumped on our screens, captured in just four letters."

The dictionary lists "absurd videos, off-kilter advertising images, cheesy propaganda, fake news that looks pretty real, junky AI-written books, 'workslop' reports that waste coworkers’ time … and lots of talking cats" as examples of slop.

The original sense of the word "slop" from the 1700s was “soft mud” and eventually evolved to mean "food waste" and "rubbish." 2025 linked the term to AI, and the rest is history.

Honorable mentions: conclave, gerrymander, touch grass, performative, tariff, 67.

Dictionary.com: "67"

The team at Dictionary.com likes to pick a word that serves as “a linguistic time capsule, reflecting social trends and global events that defined the year.”

For 2025, they decided that “word” was actually a number. Or two numbers, to be exact.

If you’re an old, like me, and don’t know many school-age children, you may not have heard “67” in use. (Note that this is not “sixty-seven,” but “six, seven.”)

Dictionary.com claims the origin of “67” is a song called “Doot Doot (6 7)” by Skrilla, quickly made infamous by viral TikTok videos, most notably featuring a child who will for the rest of his life be known as the “6-7 Kid.” But according to my nine-year-old cousin, the origins of something so mystical can’t ever truly be known.

(My third grade expert also demonstrated the accompanying signature hand gesture, where you place both hands palms up and alternately move up and down.)

And if you happen to find yourself in a fourth-grade classroom, watch your mouth, because there’s a good chance this term has been banned for the teacher’s sanity.

Annoyed yet? Don’t be. As Dictionary.com points out, 6-7 is a rather delightful example at how fast language can develop as a new generation joins the conversation.

Dictionary.com honorable mentions: agentic, aura farming, broligarchy, clanker, Gen Z stare, kiss cam, overtourism, tariff, tradwife.

Oxford Dictionary: "rage bait"

With input from more than 30,000 users and expert analysis, Oxford Dictionary chose "rage bait" for their word of the year.

Specifically, the dictionary pointed to 2025’s news cycle, online manipulation tactics, and growing awareness of where we spend our time and attention online.

While closely paralleling its etymological cousin "clickbait," rage bait more specifically denotes content that evokes anger, discord, or polarization.

Oxford's experts report that use of the term has tripled in the last 12 months.

Oxford Dictionary's honorable mentions:aura farming, biohack.

Cambridge Dictionary: "parasocial"

The Cambridge Dictionary examined a sustained trend of increased searches to choose "parasocial" as its Word of the Year.

Believe it or not, this term was coined by sociologists in 1956, combining “social” with the Greek-derived prefix para-, which in this case means “similar to or parallel to, but separate from.”

But interest in and use of the term exploded this year, finally moving from a mainly academic context to the mainstream.

Cambridge Dictionary's honorable mentions: slop, delulu, skibidi, tradwife

Freewrite: TBD

This year, the Freewrite Fam is picking our own Word of the Year.

Click below to submit what you think the Word of 2025 should be, and we'll pick one submission to receive a Freewrite gift card.

[SUBMIT HERE] 

--

Sources

diciembre 18, 2025 5 lectura mínima

¿Qué pueden enseñar las cartas personales de Jane Austen a los escritores?

diciembre 10, 2025 6 lectura mínima

Singer-songwriter Abner James finds his creativity in the quiet freedom of analog tools. Learn how his creative process transcends different media.

Abner James went to school for film directing. But the success of the band he and his brother formed together, Eighty Ninety, knocked him onto a different trajectory.

The band has accrued more than 40 million streams since the release of their debut EP “Elizabeth," and their work was even co-signed by Taylor Swift when the singer added Eighty Ninety to her playlist "Songs Taylor Loves.”

Now, Abner is returning to long-form writing in addition to songwriting, and with a change in media comes an examination of the creative process. We sat down to chat about what's the same — and what's different. 

ANNIE COSBY: Tell us about your songwriting process.

ABNER JAMES: The way I tend to write my songs is hunched over a guitar and just seeing what comes. Sounds become words become shapes. It's a very physical process that is really about turning my brain off.

And one of the things that occurred to me when I was traveling, actually, was that I would love to be able to do that but from a writing perspective. What would happen if I sat down and approached writing in the same way that I approached music? In a more intuitive and free-form kind of way? What would that dig up?

AC: That's basically the ethos of Freewrite.

AJ: Yes. We had just put out a record, and I was thinking about how to get into writing for the next one. It occurred to me that regardless of how I started, I always finished on a screen. And I wondered: what's the acoustic guitar version of writing?

Where there's not blue light hitting me in the face. Even if I'm using my Notes app, it's the same thing. It really gets me into a different mindset.

 "I wondered: what's the acoustic guitar version of writing?"

I grew up playing piano. That was my first instrument. And I found an old typewriter at a thrift store, and I love it. It actually reminded me a lot of playing piano, the kind of physical, the feeling of it. And it was really fun, but pretty impractical, especially because I travel a fair amount.

And so I wondered, is there such a thing as a digital typewriter? And I googled it, and I found Freewrite.

AC: What about Freewrite helps you write?

AJ:I think, pragmatically, just the E Ink screen is a huge deal, because it doesn't exhaust me in the same way. And the idea of having a tool specifically set aside for the process is appealing in an aesthetic way but also a mental-emotional way. When it comes out, it's kind of like ... It's like having an office you work out of. It's just for that.

"The way I tend to write my songs is hunched over a guitar and just seeing what comes. Sounds become words become shapes. It's a very physical process that is really about turning my brain off."

And all of the pragmatic limitations — like you're not getting texts on it, and you're not doing all that stuff on the internet — that's really helpful, too. But just having the mindset....

When I pick up a guitar, or I sit down at the piano, it very much puts me into that space. Having a tool just for words does the same thing. I find that to be really cool and inspiring.

"When I pick up a guitar, or I sit down at the piano, it very much puts me into that space. Having a tool just for words does the same thing."

AC: So mentally it gets you ready for writing.

AJ: Yeah, and also, when you write a Microsoft Word, it looks so finished that it's hard to keep going. If every time I strummed a chord, I was hearing it back, mixed and mastered and produced...?

It's hard to stay in that space when I'm seeing it fully written out and formatted in, like, Times New Roman, looking all seriously back at me.

AC: I get that. I have terrible instincts to edit stuff over and over again and never finish a story.

AJ:  Also, the way you just open it and it's ready to go. So you don't have the stages of the computer turning on, that kind of puts this pressure, this tension on.

It's working at the edges in all these different ways that on their own could feel a little bit like it's not really necessary. All these amorphous things where you could look at it and be like, well, I don't really need any of those. But they add up to a critical mass that actually is significant.

And sometimes, if I want to bring it on a plane, I've found it's replaced reading for me. Rather than pick up a book or bring a book on the plane, I bring Traveler and just kind of hang out in that space and see if anything comes up.

I've found that it's kind of like writing songs on a different instrument, you get different styles of music that you wouldn't have otherwise. I've found that writing from words towards music, I get different kinds of songs than I have in the past, which has been interesting.

In that way, like sitting at a piano, you just write differently than you do on a guitar, or even a bass, because of the things those instruments tend to encourage or that they can do.

It feels almost like a little synthesizer, a different kind of instrument that has unlocked a different kind of approach for me.

"I've found that it's kind of like writing songs on a different instrument, you get different styles of music that you wouldn't have otherwise... [Traveler] feels almost like a little synthesizer, a different kind of instrument that has unlocked a different kind of approach for me."

AC: As someone who doesn't know the first thing about writing music, that's fascinating. It's all magic to me.

AJ: Yeah.

AC: What else are you interested in writing?

AJ: I went to school for film directing. That was kind of what I thought I was going to do. And then my brother and I started the band and that kind of happened first and knocked me onto a different track for a little while after college.

Growing up, though, writing was my way into everything. In directing, I wanted to be in control of the thing that I wrote. And in music, it was the same — the songwriting really feels like it came from that same place. And then the idea of writing longer form, like fiction, almost feels just like the next step from song to EP to album to novel.

For whatever reason, that started feeling like a challenge that would be deeply related to the kinds of work that we do in the studio.

AC: Do you have any advice for aspiring songwriters?

AJ: This sounds like a cliche, but it's totally true: whatever success that I've had as a songwriter — judge that for yourself — but whatever success I have had, has been directly proportional to just writing the song that I wanted to hear.

What I mean by that is, even if you're being coldly, cynically, late-stage capitalist about it, it's by far the most success I've had. The good news is that you don't have to choose. And in fact, when you start making those little compromises, or even begin to inch in that direction, it just doesn't work. So you can forget about it.

Just make music you want to hear. And that will be the music that resonates with most people.

I think there's a temptation to have an imaginary focus group in your head of like 500 people. But the problem is all those people are fake. They're not real. None of those people are actually real people. You're a focus group of one, you're one real person. There are more real people in that focus group than in the imaginary one.

And I just don't think that we're that different, in the end. So that would be my advice.

AC: That seems like generally great creative advice. Because fiction writers talk about that too, right? Do you write to market or do you write the book you want to read. Same thing. And that imaginary focus group has been debilitating for me. I have to silence that focus group before I can write.

AJ: Absolutely.

"I think there's a temptation to have an imaginary focus group in your head of like 500 people. But the problem is all those people are fake... You're a focus group of one, you're one real person. There are more real people in that focus group than in the imaginary one."

--

Learn more about Abner James, his brother, and their band, Eighty Ninety, on Instagram.