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From Romance to Horror: An Interview with Freewriter Carolina Flórez-Cerchiaro

junio 19, 2025 | 4 lectura mínima

What's a romance author to do when a global pandemic hits?

For Carolina Flórez-Cerchiaro, the answer was to start writing horror.

Carolina was writing romance when she first signed with her literary agent six years ago. But, Carolina explains, when the pandemic hit, she pivoted to horror.

"There was something about being isolated at home, living through the literal nightmare that COVID-19 was, that made me want to dive into a haunted house book," she explains. And it's a good thing she did.

That horror novel, Bochica, sold to Simon & Schuster at auction. (Trust us, it's a big deal.)

In fact, switching genres changed her life in more ways than one. "Writing Bochica made me want to move to an old manor in the woods," Carolina says, "so I now live in a house that I’m pretty sure is haunted."

Read on to learn how this Freewriter uses her four-year-old Freewrite Traveler to draft.

ANNIE COSBY: What does your writing process look like?

CAROLINA FLÓREZ-CERCHIARO: My writing process varies depending on the project, but generally, I start with some brainstorming before drafting. I’m not a heavy outliner, but I do make a rough roadmap — usually marking where the character starts, the midpoint, and a general idea of the ending.

It’s often just a list of bullet points to give me some structure. I don’t always know how I’ll get from point A to point B, and the outline changes as I go. I usually re-outline after drafting to make better sense of the story. I don’t treat the outline as strict — I let myself get lost in the story once I’m in it.

It’s really important for me to get the words on the page, even if they’re messy. You can’t edit a blank page, and revising is actually my favorite part of the process. So I focus on finishing that first draft so I can dig into the part I enjoy most.

For projects like Bochica where the historical backdrop is essential, I research before drafting, and continue to do so while writing and revising.

"I don’t treat the outline as strict — I let myself get lost in the story once I’m in it."

AC: How long did it take you to write Bochica?

CFC: The first draft took me about three months to write, and I revised it for another six to eight months with my agent before we sold it to my editor.

AC: That's really fast! How did Freewrite factor into your writing process?

CFC: My Freewrite Traveler is an essential part of my writing process, for every project I work on. It helps me get the juices flowing when I’m stuck, but it also helps me get those words on the page faster. I call it my little magical device!

I not only use it when I draft, but also when I’m revising, and I need to rewrite or add new passages, chapters, or scenes. I use it ALL the time.

"I call [Traveler] my little magical device!"

AC: Why do you prefer to draft on a Freewrite?

CFC: There’s a literal freedom that I get from using it as I’m drafting, similar to when I write by hand, but way more convenient. It’s quick, it keeps me off the internet, and I can easily upload it to my computer!

AC: Let's dig into your publishing journey. How did Bochica get published?

CFC: Bochica isn’t the first book I ever wrote, and it’s also not the book that got me my agent. I was actually writing romance when I signed with my literary agent almost six years ago, and when the pandemic hit, I decided to pivot into writing horror which had always been my favorite genre to read.

When the book was ready for editors, my agent sent it out, and I got an initial offer within days, then we got more offers, and the book ended up selling at auction to Simon and Schuster.

"Writing Bochica made me want to move to an old manor in the woods, so I now live in a house that I’m pretty sure is haunted."

AC: How has the publishing process been so far?

CFC: It’s been quite an experience; you go from hitting the lowest point to feeling on cloud nine the next second.

To sum it up in one word: WILD.

I’m lucky to have an amazing team behind me, both with my literary agent, and with my publishing team at Atria/Primero Sueño Press, to help me navigate this road, to get through the good, and the bad.

"[Publishing] has been quite an experience; you go from hitting the lowest point to feeling on cloud nine the next second."

AC: And before we sign off, what is Bochica about?

CFC: After her father is accused of murder, a young woman returns to her haunted childhood home — turned luxury hotel — and is forced to face the sinister shadows of her past, and unearth the truth of her mother’s mysterious death.

Think Mexican Gothic meets The Shining.

AC: Wow. I'm in!

If Bochica sounds like a wild ride to you, too, check it out here

abril 15, 2026 4 lectura mínima

Break up with Final Draft for good. Get the best screenplay workflow in Hollywood: Freewrite + Highland Pro.

abril 01, 2026 0 lectura mínima
marzo 22, 2026 3 lectura mínima

If you're new here, freewriting is “an unfiltered and non-stop writing practice.” It’s sometimes known as stream-of-consciousness writing.

To do it, you simply need to write continuously, without pausing to rephrase, self-edit, or spellcheck. Freewriting is letting your words flow in their raw, natural state.

When writing the first draft of a novel, freewriting is the approach we, and many authors, recommend because it frees you from many of the stumbling blocks writers face.

This method helps you get to a state of feeling focused and uninhibited, so you can power through to the finish line.

How Freewriting Gives You Mental Clarity

Freewriting is like thinking with your hands. Some writers have described it as "telling yourself the story for the first time."

Writing for Inside Higher Ed, Steven Mintz says, “Writing is not simply a matter of expressing pre-existing thoughts clearly. It’s the process through which ideas are produced and refined.” And that’s the magic of putting pen to paper, or fingertips to keyboard. The way you learned to ride a bike by wobbling until suddenly you were pedaling? The way you learned certain skills by doing as well as revising? It works for writing, too.

The act of writing turns on your creative brain and kicks it into high gear. You’re finally able to articulate that complex idea the way you want to express it when you write, not when you stare at a blank page and inwardly think until the mythical perfect sentence comes to mind.

Writing isn’t just the way we express ideas, but it’s how we extract them in the first place. Writing is thinking.

Or, as Flannery O'Connor put it:

“I write because I don't know what I think until I read what I say.”

Writing isn’t just the way we express ideas, but it’s how we extract them in the first place. Writing is thinking.

 

Freewriting to Freethinking

But how and why does it work? Freewriting makes fresh ideas tumble onto the page because this type of writing helps you get into a meditative flow state, where the distractions of the world around you slip away.

Julie Cameron, acclaimed author of The Artist’s Way, proposed the idea that flow-state creativity comes from a divine source. And sure, it certainly feels like wizardry when the words come pouring out and scenes seem to arrange themselves on the page fully formed. But that magic, in-the-zone writing feeling doesn’t have to happen only once in a blue moon. It’s time to bust that myth.

By practicing regular freewriting and getting your mind (and hands) used to writing unfiltered, uncensored, and uninterrupted, you start freethinking and letting the words flow. And the science backs it up.

According to Psychology Today, the dorsolateral prefrontal cortex goes quiet during flow state. This part of the brain is in charge of “self-monitoring and impulse control” – in other words, the DLPFC is the tiny home of your loud inner critic. And while that mean little voice in your head takes a long-overdue nap, you’re free to write without doubt or negative self-talk.

“With this area [of the brain] deactivated, we’re far less critical and far more courageous, both augmenting our ability to imagine new possibilities and share those possibilities with the world.”

Freewriting helps us connect with ourselves and our own thoughts, stories, beliefs, fears, and desires. But working your creative brain is like working a muscle. It needs regular flexing to stay strong.

So, if freewriting helps us think and organize our thoughts and ideas, what happens if we stop writing? If we only consume and hardly ever create, do we lose the ability to think for ourselves? Up next, read "Are We Living through a Creativity Crisis?"

 

Learn More About Freewriting

Get the ultimate guide to boosting creativity and productivity with freewriting absolutely free right here.You'll learn how to overcome perfectionism, enhance flow, and reignite the joy of writing.

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