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Il était une fois : une brève histoire de la narration

Annie Cosby
mars 19, 2024 | 4 lire la lecture

Histoire de la narration

Les histoires sont les fondements de l'expérience humaine. De « Il était une fois » à « La fin », les humains donnent un sens au monde à travers les récits.

Pensez à votre journée : chaque conversation, chaque e-mail, chaque message – même nos pensées – sont faits d’histoires. Et l’art de transformer ces histoires en contenu accessible au public est aussi vieux que l’humanité elle-même.

Des premières peintures rupestres à la dernière série Netflix à regarder en boucle, l’art de la narration a toujours fait partie intégrante de l’expérience humaine.

Jetons un œil à l’histoire pour voir l’importance profonde des histoires…

Les origines de la narration

Bien avant que l'écriture ne s'impose sur le papier ou le parchemin, les humains communiquaient par tradition orale. Et c'est précisément ce que célèbre aujourd'hui la Journée mondiale du conte . Dans la grande tapisserie de l'histoire humaine, peu de fils sont aussi vivants et durables que la tradition du conte oral. Nos ancêtres tissaient des récits à la lueur du feu, transmettant mythes, légendes et histoires de génération en génération.

Et cette tradition traverse les cultures, les continents et les époques, laissant une marque indélébile dans l’imaginaire collectif de l’humanité.

Les premières preuves concrètes et durables de narration se trouvent dans les peintures rupestres des civilisations anciennes, comme la grotte de Lascaux en France , datant de plus de 17 000 ans.

Le rôle de la narration dans les civilisations anciennes

L'art du conte a évolué au rythme des sociétés humaines. Dans les civilisations antiques comme l'Égypte et la Grèce, les récits jouaient un rôle central dans le discours religieux, politique et social, et le développement de systèmes d'écriture comme l'écriture cunéiforme et les hiéroglyphes a permis leur diffusion à plus grande échelle.

Les scribes et les érudits sont devenus les gardiens du savoir, préservant mythes, légendes et récits historiques pour les générations futures. Parallèlement, des poèmes comme « l'Épopée de Gilgamesh » et « l'Iliade » ont immortalisé héros et dieux.

La narration au Moyen Âge et à la Renaissance

Au Moyen Âge, la narration s'est épanouie sous la forme de poésie épique, de ballades de troubadours et de romances médiévales. Les bardes voyageaient de ville en ville, régalant le public de récits de chevalerie, d'amour courtois et d'aventures dans une forme de récit oral fabuleusement divertissante.

L'invention de l'imprimerie au XVe siècle a révolutionné la diffusion des histoires, rendant les livres plus accessibles à tous. Cela a conduit à la prolifération de différentes formes littéraires, notamment le roman !

Histoires dans la modernité

Les progrès technologiques des XIXe et XXe siècles ont profondément transformé la narration. L'essor des journaux, de la radio, de la télévision et du cinéma a transformé notre façon de raconter et de consommer les récits.

L'arrivée du livre de poche grand public, des jeux vidéo, du livre numérique, des réseaux sociaux et des smartphones a accéléré encore les changements. Les plateformes numériques ont notamment démocratisé l'art de raconter des histoires, permettant à toute personne disposant d'une connexion internet de partager ses récits avec un public mondial !

La narration aujourd'hui

Pensez à tous les rôles et fonctions que jouent les conteurs dans notre société actuelle. En voici quelques exemples :

  • Conteurs oraux : Les folkloristes traditionnels de nombreuses cultures maintiennent cet art en vie, et les conférenciers professionnels apportent une touche moderne à la captivation du public.

  • Écrivains : Les écrivains créent des histoires à travers l’écrit, que ce soit sous forme de romans, de nouvelles, de poésie, de scénarios pour le cinéma ou le théâtre, ou d’œuvres non romanesques.

  • Musiciens et auteurs-compositeurs : La musique a longtemps été un véhicule de narration, créant un récit à travers des paroles, une mélodie, un rythme et des instruments.

  • Artistes visuels : Les peintres, illustrateurs, auteurs de romans graphiques et autres types d'artistes visuels racontent des histoires à travers des images visuelles saisissantes, communiquant souvent des histoires avec symbolisme et métaphore.

  • Journalistes : Les journalistes racontent des histoires du monde réel à travers des reportages factuels, dans le but d’informer, d’éduquer et de plaider en faveur du changement.

  • Cinéastes : Ceux qui utilisent le cinéma pour transmettre des récits tissent ensemble de nombreux éléments, comme des visuels, des dialogues, de la musique et du montage.

  • Interprètes : Acteurs, danseurs et autres artistes donnent vie à des histoires par leur présence physique et scénique. Ils utilisent le mouvement, l'expression et parfois le dialogue pour transmettre des récits lors de performances en direct.

  • Éducateurs : Les enseignants, les professeurs et les spécialistes de l’éducation utilisent la narration comme outil d’enseignement et d’explication d’idées complexes.

  • Conteurs numériques : Avec l’essor de la technologie, les conteurs ont désormais accès à une large gamme d’outils et de plateformes numériques pour transmettre des récits, des jeux vidéo aux applications en passant par la réalité virtuelle.

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Dans un monde de plus en plus interconnecté, le storytelling reste plus essentiel que jamais. Il procure un sentiment d'identité, d'appartenance et de sens dans une société souvent marquée par des changements rapides et l'incertitude.

Plus important encore, l’acte de partager des histoires reflète notre désir inné de donner un sens au monde et de nous connecter avec les autres à un niveau plus profond.

Que signifie raconter des histoires pour vous ? Rendez-vous sur Instagram ou X pour nous le dire !

décembre 18, 2025 6 lire la lecture

Que peuvent apprendre les lettres personnelles de Jane Austen aux écrivains ?

décembre 10, 2025 6 lire la lecture

Singer-songwriter Abner James finds his creativity in the quiet freedom of analog tools. Learn how his creative process transcends different media.

Abner James went to school for film directing. But the success of the band he and his brother formed together, Eighty Ninety, knocked him onto a different trajectory.

The band has accrued more than 40 million streams since the release of their debut EP “Elizabeth," and their work was even co-signed by Taylor Swift when the singer added Eighty Ninety to her playlist "Songs Taylor Loves.”

Now, Abner is returning to long-form writing in addition to songwriting, and with a change in media comes an examination of the creative process. We sat down to chat about what's the same — and what's different. 

ANNIE COSBY: Tell us about your songwriting process.

ABNER JAMES: The way I tend to write my songs is hunched over a guitar and just seeing what comes. Sounds become words become shapes. It's a very physical process that is really about turning my brain off.

And one of the things that occurred to me when I was traveling, actually, was that I would love to be able to do that but from a writing perspective. What would happen if I sat down and approached writing in the same way that I approached music? In a more intuitive and free-form kind of way? What would that dig up?

AC: That's basically the ethos of Freewrite.

AJ: Yes. We had just put out a record, and I was thinking about how to get into writing for the next one. It occurred to me that regardless of how I started, I always finished on a screen. And I wondered: what's the acoustic guitar version of writing?

Where there's not blue light hitting me in the face. Even if I'm using my Notes app, it's the same thing. It really gets me into a different mindset.

 "I wondered: what's the acoustic guitar version of writing?"

I grew up playing piano. That was my first instrument. And I found an old typewriter at a thrift store, and I love it. It actually reminded me a lot of playing piano, the kind of physical, the feeling of it. And it was really fun, but pretty impractical, especially because I travel a fair amount.

And so I wondered, is there such a thing as a digital typewriter? And I googled it, and I found Freewrite.

AC: What about Freewrite helps you write?

AJ:I think, pragmatically, just the E Ink screen is a huge deal, because it doesn't exhaust me in the same way. And the idea of having a tool specifically set aside for the process is appealing in an aesthetic way but also a mental-emotional way. When it comes out, it's kind of like ... It's like having an office you work out of. It's just for that.

"The way I tend to write my songs is hunched over a guitar and just seeing what comes. Sounds become words become shapes. It's a very physical process that is really about turning my brain off."

And all of the pragmatic limitations — like you're not getting texts on it, and you're not doing all that stuff on the internet — that's really helpful, too. But just having the mindset....

When I pick up a guitar, or I sit down at the piano, it very much puts me into that space. Having a tool just for words does the same thing. I find that to be really cool and inspiring.

"When I pick up a guitar, or I sit down at the piano, it very much puts me into that space. Having a tool just for words does the same thing."

AC: So mentally it gets you ready for writing.

AJ: Yeah, and also, when you write a Microsoft Word, it looks so finished that it's hard to keep going. If every time I strummed a chord, I was hearing it back, mixed and mastered and produced...?

It's hard to stay in that space when I'm seeing it fully written out and formatted in, like, Times New Roman, looking all seriously back at me.

AC: I get that. I have terrible instincts to edit stuff over and over again and never finish a story.

AJ:  Also, the way you just open it and it's ready to go. So you don't have the stages of the computer turning on, that kind of puts this pressure, this tension on.

It's working at the edges in all these different ways that on their own could feel a little bit like it's not really necessary. All these amorphous things where you could look at it and be like, well, I don't really need any of those. But they add up to a critical mass that actually is significant.

And sometimes, if I want to bring it on a plane, I've found it's replaced reading for me. Rather than pick up a book or bring a book on the plane, I bring Traveler and just kind of hang out in that space and see if anything comes up.

I've found that it's kind of like writing songs on a different instrument, you get different styles of music that you wouldn't have otherwise. I've found that writing from words towards music, I get different kinds of songs than I have in the past, which has been interesting.

In that way, like sitting at a piano, you just write differently than you do on a guitar, or even a bass, because of the things those instruments tend to encourage or that they can do.

It feels almost like a little synthesizer, a different kind of instrument that has unlocked a different kind of approach for me.

"I've found that it's kind of like writing songs on a different instrument, you get different styles of music that you wouldn't have otherwise... [Traveler] feels almost like a little synthesizer, a different kind of instrument that has unlocked a different kind of approach for me."

AC: As someone who doesn't know the first thing about writing music, that's fascinating. It's all magic to me.

AJ: Yeah.

AC: What else are you interested in writing?

AJ: I went to school for film directing. That was kind of what I thought I was going to do. And then my brother and I started the band and that kind of happened first and knocked me onto a different track for a little while after college.

Growing up, though, writing was my way into everything. In directing, I wanted to be in control of the thing that I wrote. And in music, it was the same — the songwriting really feels like it came from that same place. And then the idea of writing longer form, like fiction, almost feels just like the next step from song to EP to album to novel.

For whatever reason, that started feeling like a challenge that would be deeply related to the kinds of work that we do in the studio.

AC: Do you have any advice for aspiring songwriters?

AJ: This sounds like a cliche, but it's totally true: whatever success that I've had as a songwriter — judge that for yourself — but whatever success I have had, has been directly proportional to just writing the song that I wanted to hear.

What I mean by that is, even if you're being coldly, cynically, late-stage capitalist about it, it's by far the most success I've had. The good news is that you don't have to choose. And in fact, when you start making those little compromises, or even begin to inch in that direction, it just doesn't work. So you can forget about it.

Just make music you want to hear. And that will be the music that resonates with most people.

I think there's a temptation to have an imaginary focus group in your head of like 500 people. But the problem is all those people are fake. They're not real. None of those people are actually real people. You're a focus group of one, you're one real person. There are more real people in that focus group than in the imaginary one.

And I just don't think that we're that different, in the end. So that would be my advice.

AC: That seems like generally great creative advice. Because fiction writers talk about that too, right? Do you write to market or do you write the book you want to read. Same thing. And that imaginary focus group has been debilitating for me. I have to silence that focus group before I can write.

AJ: Absolutely.

"I think there's a temptation to have an imaginary focus group in your head of like 500 people. But the problem is all those people are fake... You're a focus group of one, you're one real person. There are more real people in that focus group than in the imaginary one."

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Learn more about Abner James, his brother, and their band, Eighty Ninety, on Instagram.

novembre 29, 2025 4 lire la lecture

The Great Freewrite Séance: A Ghost'ly Charity Auction Full Terms & Conditions

These Terms and Conditions (“Terms”) govern participation in The Great Freewrite Séance: A Ghost'ly Charity Auction (“Auction”), organized by Freewrite (“Organizer,” “we,” “us,” or “our”). By registering for, bidding in, or otherwise participating in the Auction, you (“Participant,” “Bidder,” or “Winner”) agree to be bound by these Terms.

1. Auction Overview

1.1. The Auction offers for sale a limited number of Freewrite Traveler Ghost Edition units (“Items” or “Ghost Traveler units”), each personally signed and drawn on by a featured author.

1.2. All proceeds, net of explicitly disclosed administrative costs, will be donated to the charity or charitable initiative (“Charity”) identified on each auction item’s page, as chosen by the respective author.

2. Eligibility

2.1. Participants must be at least 18 years old or the age of majority in their jurisdiction, whichever is higher.

2.2. Employees of Freewrite, the participating authors, or any affiliates directly involved in the Auction are not eligible to bid.

2.3. By participating, you represent that you are legally permitted to take part in online auctions and to pay for any bids you win.

3. Auction Registration

3.1. Participants must create an account on the auction platform or otherwise register using accurate, current, and complete information.

3.2. Freewrite reserves the right to verify identity and to disqualify any Participant who provides false or misleading information.

4. Bidding Rules

4.1. All bids are binding, final, and non-retractable.

4.2. Bidders are responsible for monitoring their bids; Freewrite is not liable for missed notifications or technical issues on the auction platform or the Participant’s device.

4.3. Freewrite reserves the right to:

  • set minimum bids or bid increments;
  • reject bids deemed in bad faith or intended to disrupt the Auction;
  • extend, pause, or cancel the Auction in case of technical difficulties, fraud, or events beyond reasonable control.

5. Winning Bids and Payment

5.1. The highest valid bid at the close of the Auction is the Winning Bid, and the corresponding Participant becomes the Winner.

5.2. Winners will receive payment instructions and must complete payment within 48 hours of the auction’s close unless otherwise stated.

5.3. Failure to complete payment on time may result in forfeiture, and Freewrite may offer the Item to the next highest bidder.

5.4. Accepted payment methods will be listed on the Auction platform. All payments must be made in the currency specified.

6. Item Description and Condition

6.1. Each Ghost Traveler unit is authentic, and the signatures, doodles, and messages are original works created by the participating author. These are authors, not artists. By bidding on the Item, you acknowledge that you are receiving a one-of-a-kind unit marked with unique art and messages and you agree to these terms and conditions.

6.2. Because Items are customized and signed by hand, variations, imperfections, or unique marks are to be expected. These are considered part of the Item’s character and not defects.

6.3. Items are provided “as-is” and “as-available.” Freewrite makes no warranties of merchantability or fitness for a particular purpose.

7. Shipping & Delivery

7.1. Shipping costs, import duties, and taxes may apply unless explicitly stated otherwise.

7.2. Freewrite will make reasonable efforts to ship Items within the estimated timeline but cannot guarantee delivery dates.

7.3. Title and risk of loss transfer to the Winner upon delivery to the carrier.

7.4. Freewrite is not responsible for delays, damage, or loss caused by the courier or customs agencies.

8. Charity Donation

8.1. Net proceeds from the Auction will be donated to the Charity designated on each Item page.

8.2. Donation amounts and recipients may be disclosed publicly unless prohibited by law.

8.3. Winners acknowledge that they are purchasing Items, not making a tax-deductible donation to Freewrite; therefore, Winners will not receive charitable tax receipts unless Freewrite explicitly states otherwise in compliance with applicable laws.

9. Intellectual Property

9.1. All trademarks, brand names, product names, and creative materials associated with Freewrite and the Ghost Traveler remain the exclusive property of Freewrite or their respective rights holders.

9.2. Participants may not reproduce, distribute, or publicly display the authors’ doodles without permission where such rights are applicable, except as allowed by law (e.g., resale of the physical Item).

10. Privacy

10.1. By participating, you consent to Freewrite’s collection, use, and storage of your personal data in accordance with our Privacy Policy.

10.2. Freewrite may publicly announce auction results, including Winner’s first name, last initial, city, state/country, and winning bid amount unless prohibited by law or unless you formally request anonymity when possible.

11. Prohibited Conduct

Participants may not:

  • engage in bid manipulation, fraud, or collusive bidding;
  • use automated systems (bots, scripts, scrapers) to place or monitor bids;
  • interfere with the Auction, platform, or other participants

Freewrite may ban or disqualify any Participant violating these rules.

12. Limitation of Liability

To the fullest extent permitted by law:

12.1. Freewrite is not liable for indirect, incidental, special, or consequential damages arising from the Auction or purchase of Items.

12.2. Freewrite’s total liability in connection with these Terms shall not exceed the amount of the Winning Bid actually paid by the Participant.

12.3. Freewrite is not responsible for technical malfunctions, internet outages, system failures, or other issues beyond its control.

13. Cancellation and Force Majeure

Freewrite may cancel, postpone, or modify the Auction due to unforeseen circumstances, including but not limited to natural disasters, system failures, strikes, or events affecting participating authors or the Charity.

14. Governing Law & Dispute Resolution

14.1. These Terms are governed by the laws of Michigan, without regard to conflict-of-law rules.

14.2. Any disputes arising under these Terms will be resolved through binding arbitration or the courts of the specified jurisdiction, as applicable.

14.3. Participants waive any right to participate in class-action lawsuits relating to the Auction.

15. Amendments

Freewrite may update these Terms at any time. Continued participation in the Auction after updates constitutes acceptance of the revised Terms.

16. Contact Information

For questions or concerns regarding the Auction or these Terms, contact: hello@getfreewrite.com.