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La narration visuelle derrière « Freewrite Disassembled »

août 31, 2020 | 4 lire la lecture

Pourquoi tout ce tapage autour de « Freewrite Disassembled » de Todd McLellan ? À présent, à mi-chemin de notre chasse au trésor , vous avez probablement vu cette image (et de nombreuses parties de celle-ci, si vous êtes un détective d'Internet) dans tous les coins du Web d'Astrohaus. 

écriture libre démontée par Todd McLellan

Todd, dont la série photographique « Things Come Apart » est en tournée avec le Smithsonian, a collaboré avec nous pour créer une œuvre d'art en écriture libre sur le thème de la série. Avant de diffuser les 150 tirages de cette affiche, nous souhaitions que Todd nous parle de sa démarche artistique. 

Nous sommes peut-être tous des écrivains, mais nous savons tous apprécier une bonne histoire, quel que soit le support. Si vous souhaitez découvrir les coulisses, nous proposons également l'interview en vidéo (le blog propose toutefois une séance de questions-réponses plus complète).

Entretien avec Todd McLellan sur « Freewrite Disassembled »

Todd a toujours été fasciné par le fonctionnement interne des objets. Élevé en Saskatchewan par un menuisier et un technicien en électronique, Todd s'amusait avec un marteau et utilisait une approche pratique pour comprendre son environnement.  

Il aimait collectionner les vieux objets que d'autres avaient jetés, et en 2009, son envie de photographier un téléphone noir a donné naissance à « Things Come Apart ». Il avait pris cette photo simplement parce qu'il pensait que « ce serait cool ». Puis ont suivi des multitudes de gadgets démontés.  

vieille machine à écrire Todd McLellanà part l'accordéon Todd McLellan

 

Vous avez créé « Freewrite Disassembled » peu après « Things Come Apart », et vous avez déjà démonté une machine à écrire. Avez-vous abordé le Freewrite différemment ?  

La machine à écrire de « Things Come Apart » était mécanique. On y retrouvait beaucoup de pièces métalliques identiques, mais bien sûr, les appareils dataient d'époques différentes. Comme la Freewrite possède un composant numérique, je me souviens avoir été frappé par le nombre de pièces. Je suis généralement surpris par le nombre de pièces d'un objet ; les pièces mécaniques ont généralement beaucoup de détails cachés.  

D'autres objets « Things Come Apart » dont vous avez dit qu'ils prenaient 3 jours à créer (1 à 2 pour le démontage et 1 à 2 pour la mise en page). Était-ce la même chose pour le Freewrite ?  

Le démontage du Freewrite a été assez facile et m'a pris deux jours. Les pièces du Freewrite étant plus carrées, je souhaitais obtenir une disposition équilibrée entre les pièces carrées et le composant principal, tout en restant fidèle au démontage habituel de l'appareil.  

chasse au trésor démontée en écriture libre jour 6

Comment imaginez-vous quelqu'un qui regarderait cette œuvre pour la première fois ? Que chercherait-il ?  

Je pense qu'ils essaieraient de reconstituer l'appareil mentalement. Ou alors, ils examineraient les pièces et tenteraient de déduire ce qu'est l'objet, intact. La deuxième ou la troisième fois, je suis sûr qu'ils chercheraient quelque chose de nouveau pour une expérience différente.  

machine à écrire à part Todd McLellan

Notre public se considère probablement avant tout comme des écrivains, mais il y a certainement un point commun : beaucoup apprécient la narration dans les arts visuels. Cherchez-vous à raconter une histoire ? 

Tout ce que nous manipulons et touchons dans la vie est complexe. Dans « Things Come Apart », les deux plans du même objet, l'un posé, l'autre suspendu, montrent les deux facettes d'une même histoire. (D'ailleurs, je suis Gémeaux.)  

J'essaie de montrer comment nous pourrions vivre les choses différemment et mieux les comprendre. Comment nous pourrions envisager ce qui pourrait être amélioré.  

Si vous essayez de simuler l'expérience de démontage actif de l'objet, « Freewrite Disassembled » est-il une pièce très différente pour vous, qui avez fait le travail actif de démontage, par rapport aux spectateurs ?  

La composition finale est l'œuvre elle-même, même si l'expérience est également présente tout au long du processus. C'est comme une peinture : une partie de l'œuvre est indéniablement en cours de réalisation, mais comme le spectateur ne voit que le produit final, l'œuvre est perçue différemment par chacun. 

Pour le spectateur plus averti en technique, par exemple, la pièce pourrait le ramener à certaines choses qu'il a accomplies. 

Passons maintenant à votre travail en général. Avez-vous des œuvres préférées ? 

Dois-je dire celle-là ? (Nous rions et je le menace.) 

Blague.) 

« Crayon mécanique » parce que c'est tellement simple. Ce n'est peut-être pas le plus excitant visuellement, mais j'ai aimé la façon dont quelque chose pouvait être à la fois simple et complexe. 

crayon mécanique Todd McLellan

 

J'ai regardé vos travaux les plus récents, comme les collections plus générales. Plus précisément, celle avec du matériel de jardinage présenté de manière exhaustive. Et du matériel de camping. Quelle est l'histoire de tout ça ? 

Il s'agissait de collaborations. Je créais une composition d'objets pour raconter ce dont on aurait besoin pour atteindre un objectif, comme gravir une montagne en Alaska. L'image « camping » montre tout le matériel de camping utilisé lors de ce voyage. 

camping todd mclellan

Concernant « Dans le feu », que signifie « juste un de plus » ? 

J'ai pris ces photos alors que j'étais avec un groupe autour d'un feu de camp en train de boire une bière. C'était un peu comme : « Faisons griller des trucs au feu et voyons ce qui se passe. » D'un côté, il y a l'appréciation de la beauté de la simplicité. Mais il y a aussi le sens plus sombre de « juste un de plus » lié à la boisson. 

dans le feu - juste un de plus - Todd McLellan

 

Bon, j'avais tellement envie de demander. On peut parler de « poulets royaux » ? 

Oh, c'était un projet amusant. J'étais dans une ferme du sud de l'Ontario. C'étaient des animaux de compagnie. J'ai pris ces arrière-plans de vieilles fermes et je les ai projetés sur les poules. 

poulets royaux todd mclellan

 

Je n'ai pas posé d'autres questions, car il n'y avait plus rien à dire. Rien ne pouvait surpasser cette approche. 

Merci à Todd pour son talent et son enthousiasme ! Nous avons hâte d'annoncer la sortie de « Freewrite Disassembled ». Le tirage sera limité à 150 exemplaires, alors restez à l'écoute. 

En attendant, continuez à chercher les indices de la chasse au trésor Freewrite ! Nous sommes ravis que vous ayez été si nombreux à apprécier la chasse jusqu'à présent.

novembre 29, 2025 4 lire la lecture

The Great Freewrite Séance: A Ghost'ly Charity Auction Full Terms & Conditions

These Terms and Conditions (“Terms”) govern participation in The Great Freewrite Séance: A Ghost'ly Charity Auction (“Auction”), organized by Freewrite (“Organizer,” “we,” “us,” or “our”). By registering for, bidding in, or otherwise participating in the Auction, you (“Participant,” “Bidder,” or “Winner”) agree to be bound by these Terms.

1. Auction Overview

1.1. The Auction offers for sale a limited number of Freewrite Traveler Ghost Edition units (“Items” or “Ghost Traveler units”), each personally signed and drawn on by a featured author.

1.2. All proceeds, net of explicitly disclosed administrative costs, will be donated to the charity or charitable initiative (“Charity”) identified on each auction item’s page, as chosen by the respective author.

2. Eligibility

2.1. Participants must be at least 18 years old or the age of majority in their jurisdiction, whichever is higher.

2.2. Employees of Freewrite, the participating authors, or any affiliates directly involved in the Auction are not eligible to bid.

2.3. By participating, you represent that you are legally permitted to take part in online auctions and to pay for any bids you win.

3. Auction Registration

3.1. Participants must create an account on the auction platform or otherwise register using accurate, current, and complete information.

3.2. Freewrite reserves the right to verify identity and to disqualify any Participant who provides false or misleading information.

4. Bidding Rules

4.1. All bids are binding, final, and non-retractable.

4.2. Bidders are responsible for monitoring their bids; Freewrite is not liable for missed notifications or technical issues on the auction platform or the Participant’s device.

4.3. Freewrite reserves the right to:

  • set minimum bids or bid increments;
  • reject bids deemed in bad faith or intended to disrupt the Auction;
  • extend, pause, or cancel the Auction in case of technical difficulties, fraud, or events beyond reasonable control.

5. Winning Bids and Payment

5.1. The highest valid bid at the close of the Auction is the Winning Bid, and the corresponding Participant becomes the Winner.

5.2. Winners will receive payment instructions and must complete payment within 48 hours of the auction’s close unless otherwise stated.

5.3. Failure to complete payment on time may result in forfeiture, and Freewrite may offer the Item to the next highest bidder.

5.4. Accepted payment methods will be listed on the Auction platform. All payments must be made in the currency specified.

6. Item Description and Condition

6.1. Each Ghost Traveler unit is authentic, and the signatures, doodles, and messages are original works created by the participating author. These are authors, not artists. By bidding on the Item, you acknowledge that you are receiving a one-of-a-kind unit marked with unique art and messages and you agree to these terms and conditions.

6.2. Because Items are customized and signed by hand, variations, imperfections, or unique marks are to be expected. These are considered part of the Item’s character and not defects.

6.3. Items are provided “as-is” and “as-available.” Freewrite makes no warranties of merchantability or fitness for a particular purpose.

7. Shipping & Delivery

7.1. Shipping costs, import duties, and taxes may apply unless explicitly stated otherwise.

7.2. Freewrite will make reasonable efforts to ship Items within the estimated timeline but cannot guarantee delivery dates.

7.3. Title and risk of loss transfer to the Winner upon delivery to the carrier.

7.4. Freewrite is not responsible for delays, damage, or loss caused by the courier or customs agencies.

8. Charity Donation

8.1. Net proceeds from the Auction will be donated to the Charity designated on each Item page.

8.2. Donation amounts and recipients may be disclosed publicly unless prohibited by law.

8.3. Winners acknowledge that they are purchasing Items, not making a tax-deductible donation to Freewrite; therefore, Winners will not receive charitable tax receipts unless Freewrite explicitly states otherwise in compliance with applicable laws.

9. Intellectual Property

9.1. All trademarks, brand names, product names, and creative materials associated with Freewrite and the Ghost Traveler remain the exclusive property of Freewrite or their respective rights holders.

9.2. Participants may not reproduce, distribute, or publicly display the authors’ doodles without permission where such rights are applicable, except as allowed by law (e.g., resale of the physical Item).

10. Privacy

10.1. By participating, you consent to Freewrite’s collection, use, and storage of your personal data in accordance with our Privacy Policy.

10.2. Freewrite may publicly announce auction results, including Winner’s first name, last initial, city, state/country, and winning bid amount unless prohibited by law or unless you formally request anonymity when possible.

11. Prohibited Conduct

Participants may not:

  • engage in bid manipulation, fraud, or collusive bidding;
  • use automated systems (bots, scripts, scrapers) to place or monitor bids;
  • interfere with the Auction, platform, or other participants

Freewrite may ban or disqualify any Participant violating these rules.

12. Limitation of Liability

To the fullest extent permitted by law:

12.1. Freewrite is not liable for indirect, incidental, special, or consequential damages arising from the Auction or purchase of Items.

12.2. Freewrite’s total liability in connection with these Terms shall not exceed the amount of the Winning Bid actually paid by the Participant.

12.3. Freewrite is not responsible for technical malfunctions, internet outages, system failures, or other issues beyond its control.

13. Cancellation and Force Majeure

Freewrite may cancel, postpone, or modify the Auction due to unforeseen circumstances, including but not limited to natural disasters, system failures, strikes, or events affecting participating authors or the Charity.

14. Governing Law & Dispute Resolution

14.1. These Terms are governed by the laws of Michigan, without regard to conflict-of-law rules.

14.2. Any disputes arising under these Terms will be resolved through binding arbitration or the courts of the specified jurisdiction, as applicable.

14.3. Participants waive any right to participate in class-action lawsuits relating to the Auction.

15. Amendments

Freewrite may update these Terms at any time. Continued participation in the Auction after updates constitutes acceptance of the revised Terms.

16. Contact Information

For questions or concerns regarding the Auction or these Terms, contact: hello@getfreewrite.com.

novembre 25, 2025 1 lire la lecture

This is a great gratitude writing exercise to be done alone or in a group, with people of any age.

How to Play

    1. Designate someone to read out each prompt below. (Feel free to add your own prompts.)
    2. After each prompt is read, set a timer for one minute. (With younger kids, this can be shortened. For older folks who want to freewrite meaningfully, more time can be added.)
    3. Each person freewrites by finishing the sentence and elaborating until the timer goes off. (For little kids, this can be done verbally with an adult recording their answers. Hilarity will ensue.)
    4. Remeber that freewriting — allowing yourself to write with abandon — enables you to let go, tapping into your subconscious to explore your thoughts more deeply.
    5. When everyone is done with all the prompts, take turns going through some your answers. Some people may be eager to share. Others may not want to. Respect their decision.

The Prompts

  • I'm grateful for... [After you've finished this prompt, repeat it five times. Challenge yourself and others not to repeat a singe word with each new answer.]
  • The silliest thing I'm grateful for is...
  • The littlest thing I'm grateful for is...
  • The biggest thing I'm grateful for is...
  • The grossest thing I'm grateful for is...
  • One thing I love about myself is...
  • My favorite thing that happened this year was...
  • My hope for next year is...

This writing exercise has resulted in some sweet answers — and many hilarious ones, too. If you try it out, do let us know.

Write on.

novembre 21, 2025 4 lire la lecture

For the release of Sailfish, our new firmware update for Smart Typewriter Gen3 and Traveler, we created a brand-new boot-up animation to surprise and delight our writers.

We worked with talented Danish animator Mathias Lynge to bring our experience of the writer's journey to life.

We had a blast visualizing the writer's journey in this new way. Our engineers also had a blast (or something less than a blast) figuring out how to adjust this fun, playful animation to E Ink's very tricky specifications. Hello, refresh rate woes! But we think the result is pretty fun.

"The little animation made my day when I noticed. I love a good flourish."

- Freewrite user

The process of creating this animation was long and full of Zoom calls where we deeply discussed the writing process. We were struck through those conversations by how much overlap there is in creative processes of all disciplines.

So we sat down to chat with Mathias about his creative process and what it's like being a full-time animator.

ANNIE COSBY: Let's start with the basics. What kind of art do you make?

MATHIAS LYNGE: I'm a 2D animator and motion designer working freelance with a wide range of clients. The style varies depending on the project, but it’s usually either a hand-drawn look animated frame-by-frame on a drawing tablet, or a more digital, vectorized look made in After Effects.

While much of what I do is commercial work, I try to keep up with my own passion projects as well. That could be a 10-second Instagram loop of a nature scene, or an interesting character design I’ve sketched down with a pencil. It’s there that I get to sharpen my skills and try out new techniques, which often find their way into later client projects.

AC: You often share educational content on social media for other artists. Are you formally trained, or did you teach yourself?

ML: I’m mostly self-taught. I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

When I first heard terms like “motion design” and “The 12 Principles of Animation” I was on a student exchange program at UCSB in California, where I had chosen a class called "Introduction to Animation." It was a big eye-opener for me, and from that point I was hooked.

But it’s mainly been online YouTube tutorials and my existing drawing experience that have taught me what I know.

Now, I have a big presence on social media, where I share my art as well as educational content centered around animation in Adobe After Effects, so I guess you could say that I'm also an animation influencer!

I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

AC: That's actually how I first found your work. Do you have any specific artists who inspire you?

ML:In the world of 2D animation, I have a list of personal heroes that inspire me with their unique style: Reece Parker, Ariel Costa a.k.a. BlinkMyBrain, and Tony Babel, to name a few.

I also find a lot of inspiration from illustrators and painters I discover online, on platforms such as Pinterest. Last year I made a sparkling water animation that was heavily inspired by Cornwall-based artist Gordon Hunt. He makes these beautiful nature-inspired pointillist paintings that capture how light hits the ocean using colorful dots of paint. I tried to recreate that effect using After Effects to bring it to life, and it led me to a whole new way of animating within the program.

AC: Where else do you draw inspiration to create your work?

ML: I’m heavily inspired by the nature and cityscapes around me in Copenhagen, and I find that taking long walks through parks or down the streets of my neighborhood really sparks my imagination.

I’ll often carry around a sketchbook to quickly scribble down an idea or a loose sketch of something I find interesting, such as seeing how the light from a lamppost hits the surrounding leaves, or how the wind moves the tree in a certain way.

Then I’ll think to myself, “I wonder if I can recreate that motion using a specific technique in After Effects?”

I’m heavily inspired by the nature and cityscapes around me in Copenhagen...

AC: What does your daily routine look like as a full-time artist?

ML: It varies a lot, but I’m usually either working hard on a client project or tinkering away with a new animation tutorial for my social media channels.

I love being able to switch between the two, and when I’m going through a client dry spell, I find that staying creative and posting animation-related content helps keep me inspired while also putting things out into the world that may lead to my next client down the road.

AC: What's your #1 piece of advice for animators new to the industry?

ML: Keep experimenting and trying out new techniques. There’s no such thing as running out of creativity, and even though many of the things you try don’t necessarily go anywhere, it’s all experience that adds up and expands your toolbox. It’s a muscle that needs to be worked out regularly.

Plus, you’ll have more awesome animation to choose from when you’re putting together your next showreel or portfolio!

There’s no such thing as running out of creativity...

AC: What's one fun fact about you completely unrelated to animation?

ML:I’m a big sucker for history podcasts, especially if they are about ancient civilizations, such as The History of Rome by Mike Duncan.

I find it fascinating to hear how mankind was able to build such great empires without ever knowing what electricity, cars, or the internet are.

--

Follow along on Mathias's creative journey and find his free educational content on Instagram.

To learn more about working together, find him on LinkedIn or visit his website at www.mathiaslynge.com.

Learn more about Sailfish here.