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Le Kickstarter qui a failli faire exploser Internet

Sophie Campbell
novembre 07, 2024 | 5 lire la lecture

Selon vous, quelle est la campagne Kickstarter la plus réussie de tous les temps ? Un projet de montre connectée dernier cri ? Un graveur laser ? Un casque de réalité virtuelle ?

Devinez encore.

C'est l'auteur de fantasy et de science-fiction Brandon Sanderson qui a presque brisé Internet en 2022 lorsqu'il a lancé une campagne Kickstarter pour publier quatre nouveaux livres.

L'objectif initial de cette campagne était d'un million de dollars. Mais les lecteurs ont promis plus de 20 millions de dollars au cours des 72 premières heures, ce qui en fait l'équivalent, pour le monde littéraire, d'une sortie surprise d'un album de Beyoncé. À la fin de la campagne, 185 341 fans avaient promis 41 754 153 dollars.

Alors, quelle magie surnaturelle a fait le succès de cette campagne ? Et que peuvent en apprendre les auteurs ? Plongeons-nous dans le vif du sujet.

L'objectif initial de cette campagne était d'un million de dollars. Mais les lecteurs ont promis plus de 20 millions de dollars au cours des 72 premières heures.

Le monde de Brandon Sanderson : une visite guidée

Pour comprendre pourquoi ce Kickstarter a connu un essor fulgurant, il faut d’abord connaître l’homme, le mythe, la légende : Brandon Sanderson.

Dire que Sanderson possède un CV impressionnant serait un euphémisme. De nombreux lecteurs l'ont découvert lorsqu'il a été sélectionné pour compléter la série La Roue du Temps en 2007, après le décès de l'auteur original, Robert Jordan. Son premier roman, Elantris, était paru seulement deux ans auparavant. Mais Sanderson était déjà un écrivain prolifique à cette époque, ayant écrit 13 romans avant la sortie de son premier roman en librairie .

Depuis, Sanderson est devenu l'un des plus grands noms de la fantasy . Créateur de l'univers fictif Cosmere, il a publié plus de 70 livres. Étourdissant, non ?

Et il fait bien plus qu'écrire. Sanderson a bâti un empire autour de son œuvre. En 2019, il a fondé Dragonsteel Entertainment, qui détient désormais les droits d'auteur de plusieurs de ses livres.

Pourquoi Sanderson a-t-il choisi le financement participatif ?

Dans une interview accordée à CBS Saturday Morning , Sanderson explique qu'Amazon contrôle « 85 % du marché du livre , et il y a une dizaine d'années, ils ont eu des conflits contractuels avec mon éditeur. » À la suite de ces conflits, Amazon a désactivé la possibilité d'acheter ses livres pendant un mois.

« Pendant un mois, mes revenus ont disparu », a-t-il déclaré. « Et je ne l'ai jamais oublié. »

Afin de reprendre le contrôle des géants de l'édition et de la distribution comme Amazon, Sanderson savait qu'il souhaitait s'approprier son œuvre. (De nombreux auteurs choisissent l'auto-édition pour des raisons similaires.)

Avec un marché établi pour ses livres, il était temps de supprimer les intermédiaires. C'est ainsi que l'idée de publier ses propres œuvres était née. Mais l'autoédition coûte cher : il faut rémunérer des éditeurs, des correcteurs, des correcteurs, des graphistes et des équipes marketing. Comment Sanderson financerait-il cela ?

Entrez : le financement participatif.

« Pendant un mois, mes revenus ont disparu », a-t-il déclaré. « Et je ne l'ai jamais oublié. »

La recette secrète d'un Kickstarter qui bat tous les records

Alors, quels facteurs ont contribué au succès du Kickstarter de Sanderson ?

Un public averti, prêt à en savoir plus

Les livres déjà publiés par l'auteur à succès du NYT ont indéniablement contribué au succès de sa campagne Kickstarter. Les fans de la série Mistborn et de The Stormlight Archive , bien que ne s'attendant pas à ces nouvelles parutions, étaient déjà impatients et prêts à dévorer de nouveaux ouvrages.

Avec un catalogue impressionnant de livres vendus à un prix record, le succès était attendu. Mais pas à cette échelle.

Une campagne promotionnelle amusante et narrative

La page de campagne de Sanderson sur Kickstarter présentait une vision claire de la manière dont il allait publier ces livres, incluant les différents niveaux et les coffrets cadeaux à gagner. Il y a également inclus une vidéo personnelle et captivante, relatant comment il a écrit les quatre romans en secret pendant le confinement.

Le fait de révéler aux fans ce secret bien gardé a ajouté de l'exclusivité et de l'enthousiasme au projet, incitant les gens à s'engager et à sécuriser leur commande avant la date de fin de la campagne.

Le financement participatif permet également aux fans de se sentir partie prenante du parcours d'écriture de leurs auteurs préférés. Sans leur soutien, les livres ne seraient pas publiés.

Le fait de révéler aux fans ce secret bien gardé a ajouté de l'exclusivité et de l'excitation au projet...

Marketing = création de communauté

Grâce à ses podcasts, sa chaîne YouTube, ses billets de blog réguliers, son marketing sur les réseaux sociaux, ainsi que ses interviews avec la presse et ses apparitions dans des émissions de télévision, Sanderson a invité ses lecteurs à découvrir son univers. Année après année, il a bâti une solide réputation d'auteur .

En partageant son parcours avec ses lecteurs, il a tissé avec eux un lien durable. Aujourd'hui, les lecteurs soutiennent Sanderson autant qu'ils soutiennent ses personnages.

Le fait d'avoir un lectorat fidèle a également renforcé les efforts promotionnels de Sanderson, car les fans ont partagé leur enthousiasme en ligne, aidant encore plus de personnes à découvrir le projet.

En partageant son parcours avec ses lecteurs, il a tissé avec eux un lien durable. Aujourd'hui, les lecteurs soutiennent Sanderson autant qu'ils soutiennent ses personnages.

Ce que les écrivains peuvent apprendre de Brandon Sanderson

Sanderson est à la fois entrepreneur et auteur. Il comprend que l'écriture est un métier et a de nombreuses leçons précieuses à enseigner aux auteurs en herbe et émergents. En voici quelques-unes :

1. Soyez aussi créatif dans la diffusion de votre travail que dans son écriture. Apprenez les fondamentaux du marketing littéraire et réfléchissez à des moyens amusants et stimulants de le diffuser. Si vous êtes auto-éditeur, votre seule limite est votre imagination.

2. Écrivez, encore et encore. Vous vous souvenez que Sanderson a écrit 13 livres avant la publication de son premier ouvrage ? Son parcours nous rappelle que le succès n'est pas immédiat. Ce métier demande de la persévérance. Continuez à écrire.

3. Obtenez le soutien des autres. Sanderson n'a pas tout accompli seul. Des éditeurs traditionnels à l'équipe de plus de 50 employés de Dragonsteel, il a bénéficié d'un soutien précieux tout au long de son parcours. N'oubliez pas : n'hésitez pas à demander de l'aide aux autres en cas de besoin.

Créer une marque d'auteur suffisamment importante pour rivaliser avec celle de Sanderson peut sembler utopique. Pourtant, de nombreux auteurs indépendants réussissent à créer des communautés, à attirer des lecteurs engagés et à financer leurs projets d'écriture.

Suivez le marketing de Sanderson et d'autres auteurs comme lui, et qui sait ? Vous pourriez être la prochaine réussite Kickstarter.

novembre 29, 2025 4 lire la lecture

The Great Freewrite Séance: A Ghost'ly Charity Auction Full Terms & Conditions

These Terms and Conditions (“Terms”) govern participation in The Great Freewrite Séance: A Ghost'ly Charity Auction (“Auction”), organized by Freewrite (“Organizer,” “we,” “us,” or “our”). By registering for, bidding in, or otherwise participating in the Auction, you (“Participant,” “Bidder,” or “Winner”) agree to be bound by these Terms.

1. Auction Overview

1.1. The Auction offers for sale a limited number of Freewrite Traveler Ghost Edition units (“Items” or “Ghost Traveler units”), each personally signed and drawn on by a featured author.

1.2. All proceeds, net of explicitly disclosed administrative costs, will be donated to the charity or charitable initiative (“Charity”) identified on each auction item’s page, as chosen by the respective author.

2. Eligibility

2.1. Participants must be at least 18 years old or the age of majority in their jurisdiction, whichever is higher.

2.2. Employees of Freewrite, the participating authors, or any affiliates directly involved in the Auction are not eligible to bid.

2.3. By participating, you represent that you are legally permitted to take part in online auctions and to pay for any bids you win.

3. Auction Registration

3.1. Participants must create an account on the auction platform or otherwise register using accurate, current, and complete information.

3.2. Freewrite reserves the right to verify identity and to disqualify any Participant who provides false or misleading information.

4. Bidding Rules

4.1. All bids are binding, final, and non-retractable.

4.2. Bidders are responsible for monitoring their bids; Freewrite is not liable for missed notifications or technical issues on the auction platform or the Participant’s device.

4.3. Freewrite reserves the right to:

  • set minimum bids or bid increments;
  • reject bids deemed in bad faith or intended to disrupt the Auction;
  • extend, pause, or cancel the Auction in case of technical difficulties, fraud, or events beyond reasonable control.

5. Winning Bids and Payment

5.1. The highest valid bid at the close of the Auction is the Winning Bid, and the corresponding Participant becomes the Winner.

5.2. Winners will receive payment instructions and must complete payment within 48 hours of the auction’s close unless otherwise stated.

5.3. Failure to complete payment on time may result in forfeiture, and Freewrite may offer the Item to the next highest bidder.

5.4. Accepted payment methods will be listed on the Auction platform. All payments must be made in the currency specified.

6. Item Description and Condition

6.1. Each Ghost Traveler unit is authentic, and the signatures, doodles, and messages are original works created by the participating author. These are authors, not artists. By bidding on the Item, you acknowledge that you are receiving a one-of-a-kind unit marked with unique art and messages and you agree to these terms and conditions.

6.2. Because Items are customized and signed by hand, variations, imperfections, or unique marks are to be expected. These are considered part of the Item’s character and not defects.

6.3. Items are provided “as-is” and “as-available.” Freewrite makes no warranties of merchantability or fitness for a particular purpose.

7. Shipping & Delivery

7.1. Shipping costs, import duties, and taxes may apply unless explicitly stated otherwise.

7.2. Freewrite will make reasonable efforts to ship Items within the estimated timeline but cannot guarantee delivery dates.

7.3. Title and risk of loss transfer to the Winner upon delivery to the carrier.

7.4. Freewrite is not responsible for delays, damage, or loss caused by the courier or customs agencies.

8. Charity Donation

8.1. Net proceeds from the Auction will be donated to the Charity designated on each Item page.

8.2. Donation amounts and recipients may be disclosed publicly unless prohibited by law.

8.3. Winners acknowledge that they are purchasing Items, not making a tax-deductible donation to Freewrite; therefore, Winners will not receive charitable tax receipts unless Freewrite explicitly states otherwise in compliance with applicable laws.

9. Intellectual Property

9.1. All trademarks, brand names, product names, and creative materials associated with Freewrite and the Ghost Traveler remain the exclusive property of Freewrite or their respective rights holders.

9.2. Participants may not reproduce, distribute, or publicly display the authors’ doodles without permission where such rights are applicable, except as allowed by law (e.g., resale of the physical Item).

10. Privacy

10.1. By participating, you consent to Freewrite’s collection, use, and storage of your personal data in accordance with our Privacy Policy.

10.2. Freewrite may publicly announce auction results, including Winner’s first name, last initial, city, state/country, and winning bid amount unless prohibited by law or unless you formally request anonymity when possible.

11. Prohibited Conduct

Participants may not:

  • engage in bid manipulation, fraud, or collusive bidding;
  • use automated systems (bots, scripts, scrapers) to place or monitor bids;
  • interfere with the Auction, platform, or other participants

Freewrite may ban or disqualify any Participant violating these rules.

12. Limitation of Liability

To the fullest extent permitted by law:

12.1. Freewrite is not liable for indirect, incidental, special, or consequential damages arising from the Auction or purchase of Items.

12.2. Freewrite’s total liability in connection with these Terms shall not exceed the amount of the Winning Bid actually paid by the Participant.

12.3. Freewrite is not responsible for technical malfunctions, internet outages, system failures, or other issues beyond its control.

13. Cancellation and Force Majeure

Freewrite may cancel, postpone, or modify the Auction due to unforeseen circumstances, including but not limited to natural disasters, system failures, strikes, or events affecting participating authors or the Charity.

14. Governing Law & Dispute Resolution

14.1. These Terms are governed by the laws of Michigan, without regard to conflict-of-law rules.

14.2. Any disputes arising under these Terms will be resolved through binding arbitration or the courts of the specified jurisdiction, as applicable.

14.3. Participants waive any right to participate in class-action lawsuits relating to the Auction.

15. Amendments

Freewrite may update these Terms at any time. Continued participation in the Auction after updates constitutes acceptance of the revised Terms.

16. Contact Information

For questions or concerns regarding the Auction or these Terms, contact: hello@getfreewrite.com.

novembre 25, 2025 1 lire la lecture

This is a great gratitude writing exercise to be done alone or in a group, with people of any age.

How to Play

    1. Designate someone to read out each prompt below. (Feel free to add your own prompts.)
    2. After each prompt is read, set a timer for one minute. (With younger kids, this can be shortened. For older folks who want to freewrite meaningfully, more time can be added.)
    3. Each person freewrites by finishing the sentence and elaborating until the timer goes off. (For little kids, this can be done verbally with an adult recording their answers. Hilarity will ensue.)
    4. Remeber that freewriting — allowing yourself to write with abandon — enables you to let go, tapping into your subconscious to explore your thoughts more deeply.
    5. When everyone is done with all the prompts, take turns going through some your answers. Some people may be eager to share. Others may not want to. Respect their decision.

The Prompts

  • I'm grateful for... [After you've finished this prompt, repeat it five times. Challenge yourself and others not to repeat a singe word with each new answer.]
  • The silliest thing I'm grateful for is...
  • The littlest thing I'm grateful for is...
  • The biggest thing I'm grateful for is...
  • The grossest thing I'm grateful for is...
  • One thing I love about myself is...
  • My favorite thing that happened this year was...
  • My hope for next year is...

This writing exercise has resulted in some sweet answers — and many hilarious ones, too. If you try it out, do let us know.

Write on.

novembre 21, 2025 4 lire la lecture

For the release of Sailfish, our new firmware update for Smart Typewriter Gen3 and Traveler, we created a brand-new boot-up animation to surprise and delight our writers.

We worked with talented Danish animator Mathias Lynge to bring our experience of the writer's journey to life.

We had a blast visualizing the writer's journey in this new way. Our engineers also had a blast (or something less than a blast) figuring out how to adjust this fun, playful animation to E Ink's very tricky specifications. Hello, refresh rate woes! But we think the result is pretty fun.

"The little animation made my day when I noticed. I love a good flourish."

- Freewrite user

The process of creating this animation was long and full of Zoom calls where we deeply discussed the writing process. We were struck through those conversations by how much overlap there is in creative processes of all disciplines.

So we sat down to chat with Mathias about his creative process and what it's like being a full-time animator.

ANNIE COSBY: Let's start with the basics. What kind of art do you make?

MATHIAS LYNGE: I'm a 2D animator and motion designer working freelance with a wide range of clients. The style varies depending on the project, but it’s usually either a hand-drawn look animated frame-by-frame on a drawing tablet, or a more digital, vectorized look made in After Effects.

While much of what I do is commercial work, I try to keep up with my own passion projects as well. That could be a 10-second Instagram loop of a nature scene, or an interesting character design I’ve sketched down with a pencil. It’s there that I get to sharpen my skills and try out new techniques, which often find their way into later client projects.

AC: You often share educational content on social media for other artists. Are you formally trained, or did you teach yourself?

ML: I’m mostly self-taught. I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

When I first heard terms like “motion design” and “The 12 Principles of Animation” I was on a student exchange program at UCSB in California, where I had chosen a class called "Introduction to Animation." It was a big eye-opener for me, and from that point I was hooked.

But it’s mainly been online YouTube tutorials and my existing drawing experience that have taught me what I know.

Now, I have a big presence on social media, where I share my art as well as educational content centered around animation in Adobe After Effects, so I guess you could say that I'm also an animation influencer!

I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

AC: That's actually how I first found your work. Do you have any specific artists who inspire you?

ML:In the world of 2D animation, I have a list of personal heroes that inspire me with their unique style: Reece Parker, Ariel Costa a.k.a. BlinkMyBrain, and Tony Babel, to name a few.

I also find a lot of inspiration from illustrators and painters I discover online, on platforms such as Pinterest. Last year I made a sparkling water animation that was heavily inspired by Cornwall-based artist Gordon Hunt. He makes these beautiful nature-inspired pointillist paintings that capture how light hits the ocean using colorful dots of paint. I tried to recreate that effect using After Effects to bring it to life, and it led me to a whole new way of animating within the program.

AC: Where else do you draw inspiration to create your work?

ML: I’m heavily inspired by the nature and cityscapes around me in Copenhagen, and I find that taking long walks through parks or down the streets of my neighborhood really sparks my imagination.

I’ll often carry around a sketchbook to quickly scribble down an idea or a loose sketch of something I find interesting, such as seeing how the light from a lamppost hits the surrounding leaves, or how the wind moves the tree in a certain way.

Then I’ll think to myself, “I wonder if I can recreate that motion using a specific technique in After Effects?”

I’m heavily inspired by the nature and cityscapes around me in Copenhagen...

AC: What does your daily routine look like as a full-time artist?

ML: It varies a lot, but I’m usually either working hard on a client project or tinkering away with a new animation tutorial for my social media channels.

I love being able to switch between the two, and when I’m going through a client dry spell, I find that staying creative and posting animation-related content helps keep me inspired while also putting things out into the world that may lead to my next client down the road.

AC: What's your #1 piece of advice for animators new to the industry?

ML: Keep experimenting and trying out new techniques. There’s no such thing as running out of creativity, and even though many of the things you try don’t necessarily go anywhere, it’s all experience that adds up and expands your toolbox. It’s a muscle that needs to be worked out regularly.

Plus, you’ll have more awesome animation to choose from when you’re putting together your next showreel or portfolio!

There’s no such thing as running out of creativity...

AC: What's one fun fact about you completely unrelated to animation?

ML:I’m a big sucker for history podcasts, especially if they are about ancient civilizations, such as The History of Rome by Mike Duncan.

I find it fascinating to hear how mankind was able to build such great empires without ever knowing what electricity, cars, or the internet are.

--

Follow along on Mathias's creative journey and find his free educational content on Instagram.

To learn more about working together, find him on LinkedIn or visit his website at www.mathiaslynge.com.

Learn more about Sailfish here.