overlaylink

Nouveaux départs : rebranding de Freewrite

août 30, 2021 | 3 lire la lecture

« N'attendez pas que les conditions soient parfaites pour commencer. C'est en commençant que les conditions seront parfaites. » - Alan Cohen

...

L’écriture est un marathon, pas un sprint.

Que vous ayez pu écrire hier ou avant-hier, chaque journée que vous vivez vous aide à mûrir en tant qu'écrivain. Chaque matin est l'occasion de prendre un nouveau départ et d'appliquer de nouvelles observations et expériences à votre art. Chaque fois que vous vous asseyez pour écrire, vous vous rapprochez de vos objectifs.

L'équipe Freewrite est à vos côtés : elle vous écoute, apprend et améliore constamment ses méthodes. Depuis le lancement du concept d'écriture sans distraction « Hemingwrite » en 2014, nous vivons la plus belle aventure dont nous pouvions rêver.

Après avoir examiné le chemin parcouru, nous avons décidé qu’il était temps de refléter nos apprentissages dans un projet de changement de marque.

Pourquoi Freewrite change-t-il de marque ?

Nous avons créé la marque Freewrite d'outils d'écriture sans distraction sous la société Astrohaus, qui était à l'origine destinée à être un incubateur de design.

La gamme Freewrite a débuté avec la machine à écrire intelligente Freewrite (née Hemingwrite), puis a lancé Freewrite Traveler en 2018. Le lancement de Traveler a ainsi fait passer le nom Freewrite d'un seul produit à celui d'une marque.

Nous souhaitions également interagir davantage avec notre famille Freewrite. Pour mieux vous servir, nous devions définir clairement nos produits, notre mission et notre image afin de refléter au mieux notre vision.

La famille de produits Freewrite

Le premier modèle de la marque Freewrite est la machine à écrire intelligente Freewrite.

Un appareil sans distraction pour l'auteur moderne, Le Freewrite est l'outil de dessin ultime pour les écrivains sérieux . Son élégant boîtier en aluminium, son écran E Ink rétroéclairé et ses touches claires en font un outil incontournable dans la maison de tout écrivain.


Le deuxième est Freewrite Traveler.

Dernier né de la gamme Freewrite, le Traveler est l'outil d'écriture ultime, portable et sans distraction . L'équipe Freewrite s'est inspirée du concept « sans distraction » du Freewrite original et l'a repensé dans un boîtier ultra-compact en polycarbonate.


Nous sommes impatients de lancer de nouveaux ajouts à la gamme d’appareils de productivité Freewrite.

Déclaration de mission et valeurs de Freewrite

La mission de Freewrite : fournir aux écrivains les outils pour être prolifiques.

Nous partageons six valeurs clés qui s'articulent autour du soutien aux auteurs. Freewrite s'efforce de :

  • Élever l'art
  • Mélanger la conception et l'ingénierie
  • Pousser les gens à faire de leur mieux
  • Supprimer les barrières internes des gens
  • Motiver et inspirer
  • Offrir un exutoire créatif

Le slogan de Freewrite

Nous avons créé un slogan pour souligner notre objectif d’encourager les écrivains : Continuez à écrire.

« Write on » comporte trois niveaux :

  • La définition littérale : nous encourageons les écrivains à aller de l’avant et à écrire davantage.
  • « Tout à fait » – un jeu de mots qui correspond à notre ton de voix chaleureux et positif.
  • Écrivez « on » – indiquant que nous aidons les écrivains à entrer dans le flux d’écriture, c’est-à-dire à activer un mode d’écriture.

Conception de Freewrite

La marque Freewrite est issue d'Astrohaus, inspirée par des éléments rétro-futuristes. (« Astro » vient de l'intérêt des fondateurs pour l'espace et « haus » de leur admiration pour le design Bauhaus.)

Freewrite conserve ses racines rétro-futuristes et intègre toujours le minimalisme, quoique dans une moindre mesure qu'Astrohaus. Freewrite cherche particulièrement à représenter visuellement le concept de « fluidité d'écriture », c'est pourquoi nous avons pris soin de sélectionner la combinaison de polices Gopher/Input Mono.

Gopher représente le côté moderne et sophistiqué de Freewrite. Input Mono, notre inspiration du passé pour évoquer l'avenir.

Vous souhaitez voir notre changement de marque en action ?

Si vous êtes abonné à notre newsletter ( inscrivez-vous pour recevoir les dernières annonces de lancement de produits, ventes et actualités ! ) ou suivez nos réseaux sociaux, vous avez peut-être déjà vu des modèles récemment rebaptisés.

Nos créations intègrent nos couleurs caractéristiques, le rouge, le noir et le blanc, ainsi qu'un style photographique authentique. (La plupart des photos sont soumises par les utilisateurs ; nous aimons mettre en avant notre famille Freewrite !)

Jusqu'à présent, nous avons présenté quelques articles de produits clairement structurés et nous sommes impatients de représenter l'idée du flux d'écriture dans de nouveaux styles d'articles créatifs.

Nous travaillons à la refonte de toute notre communication et nous espérons que vous aimerez suivre l'évolution de notre rebranding en temps réel.

Restez connectés et merci, comme toujours, d'avoir témoigné autant d'amour à Freewrite pendant toutes ces années. Vos photos, messages et avis touchants sont ce qui motive l'équipe.

-

Vous souhaitez rejoindre la famille Freewrite ?

« [Le Freewrite Traveler] vous oblige à être plus discipliné, plus concentré. »

- Forbes

novembre 29, 2025 4 lire la lecture

The Great Freewrite Séance: A Ghost'ly Charity Auction Full Terms & Conditions

These Terms and Conditions (“Terms”) govern participation in The Great Freewrite Séance: A Ghost'ly Charity Auction (“Auction”), organized by Freewrite (“Organizer,” “we,” “us,” or “our”). By registering for, bidding in, or otherwise participating in the Auction, you (“Participant,” “Bidder,” or “Winner”) agree to be bound by these Terms.

1. Auction Overview

1.1. The Auction offers for sale a limited number of Freewrite Traveler Ghost Edition units (“Items” or “Ghost Traveler units”), each personally signed and drawn on by a featured author.

1.2. All proceeds, net of explicitly disclosed administrative costs, will be donated to the charity or charitable initiative (“Charity”) identified on each auction item’s page, as chosen by the respective author.

2. Eligibility

2.1. Participants must be at least 18 years old or the age of majority in their jurisdiction, whichever is higher.

2.2. Employees of Freewrite, the participating authors, or any affiliates directly involved in the Auction are not eligible to bid.

2.3. By participating, you represent that you are legally permitted to take part in online auctions and to pay for any bids you win.

3. Auction Registration

3.1. Participants must create an account on the auction platform or otherwise register using accurate, current, and complete information.

3.2. Freewrite reserves the right to verify identity and to disqualify any Participant who provides false or misleading information.

4. Bidding Rules

4.1. All bids are binding, final, and non-retractable.

4.2. Bidders are responsible for monitoring their bids; Freewrite is not liable for missed notifications or technical issues on the auction platform or the Participant’s device.

4.3. Freewrite reserves the right to:

  • set minimum bids or bid increments;
  • reject bids deemed in bad faith or intended to disrupt the Auction;
  • extend, pause, or cancel the Auction in case of technical difficulties, fraud, or events beyond reasonable control.

5. Winning Bids and Payment

5.1. The highest valid bid at the close of the Auction is the Winning Bid, and the corresponding Participant becomes the Winner.

5.2. Winners will receive payment instructions and must complete payment within 48 hours of the auction’s close unless otherwise stated.

5.3. Failure to complete payment on time may result in forfeiture, and Freewrite may offer the Item to the next highest bidder.

5.4. Accepted payment methods will be listed on the Auction platform. All payments must be made in the currency specified.

6. Item Description and Condition

6.1. Each Ghost Traveler unit is authentic, and the signatures, doodles, and messages are original works created by the participating author. These are authors, not artists. By bidding on the Item, you acknowledge that you are receiving a one-of-a-kind unit marked with unique art and messages and you agree to these terms and conditions.

6.2. Because Items are customized and signed by hand, variations, imperfections, or unique marks are to be expected. These are considered part of the Item’s character and not defects.

6.3. Items are provided “as-is” and “as-available.” Freewrite makes no warranties of merchantability or fitness for a particular purpose.

7. Shipping & Delivery

7.1. Shipping costs, import duties, and taxes may apply unless explicitly stated otherwise.

7.2. Freewrite will make reasonable efforts to ship Items within the estimated timeline but cannot guarantee delivery dates.

7.3. Title and risk of loss transfer to the Winner upon delivery to the carrier.

7.4. Freewrite is not responsible for delays, damage, or loss caused by the courier or customs agencies.

8. Charity Donation

8.1. Net proceeds from the Auction will be donated to the Charity designated on each Item page.

8.2. Donation amounts and recipients may be disclosed publicly unless prohibited by law.

8.3. Winners acknowledge that they are purchasing Items, not making a tax-deductible donation to Freewrite; therefore, Winners will not receive charitable tax receipts unless Freewrite explicitly states otherwise in compliance with applicable laws.

9. Intellectual Property

9.1. All trademarks, brand names, product names, and creative materials associated with Freewrite and the Ghost Traveler remain the exclusive property of Freewrite or their respective rights holders.

9.2. Participants may not reproduce, distribute, or publicly display the authors’ doodles without permission where such rights are applicable, except as allowed by law (e.g., resale of the physical Item).

10. Privacy

10.1. By participating, you consent to Freewrite’s collection, use, and storage of your personal data in accordance with our Privacy Policy.

10.2. Freewrite may publicly announce auction results, including Winner’s first name, last initial, city, state/country, and winning bid amount unless prohibited by law or unless you formally request anonymity when possible.

11. Prohibited Conduct

Participants may not:

  • engage in bid manipulation, fraud, or collusive bidding;
  • use automated systems (bots, scripts, scrapers) to place or monitor bids;
  • interfere with the Auction, platform, or other participants

Freewrite may ban or disqualify any Participant violating these rules.

12. Limitation of Liability

To the fullest extent permitted by law:

12.1. Freewrite is not liable for indirect, incidental, special, or consequential damages arising from the Auction or purchase of Items.

12.2. Freewrite’s total liability in connection with these Terms shall not exceed the amount of the Winning Bid actually paid by the Participant.

12.3. Freewrite is not responsible for technical malfunctions, internet outages, system failures, or other issues beyond its control.

13. Cancellation and Force Majeure

Freewrite may cancel, postpone, or modify the Auction due to unforeseen circumstances, including but not limited to natural disasters, system failures, strikes, or events affecting participating authors or the Charity.

14. Governing Law & Dispute Resolution

14.1. These Terms are governed by the laws of Michigan, without regard to conflict-of-law rules.

14.2. Any disputes arising under these Terms will be resolved through binding arbitration or the courts of the specified jurisdiction, as applicable.

14.3. Participants waive any right to participate in class-action lawsuits relating to the Auction.

15. Amendments

Freewrite may update these Terms at any time. Continued participation in the Auction after updates constitutes acceptance of the revised Terms.

16. Contact Information

For questions or concerns regarding the Auction or these Terms, contact: hello@getfreewrite.com.

novembre 25, 2025 1 lire la lecture

This is a great gratitude writing exercise to be done alone or in a group, with people of any age.

How to Play

    1. Designate someone to read out each prompt below. (Feel free to add your own prompts.)
    2. After each prompt is read, set a timer for one minute. (With younger kids, this can be shortened. For older folks who want to freewrite meaningfully, more time can be added.)
    3. Each person freewrites by finishing the sentence and elaborating until the timer goes off. (For little kids, this can be done verbally with an adult recording their answers. Hilarity will ensue.)
    4. Remeber that freewriting — allowing yourself to write with abandon — enables you to let go, tapping into your subconscious to explore your thoughts more deeply.
    5. When everyone is done with all the prompts, take turns going through some your answers. Some people may be eager to share. Others may not want to. Respect their decision.

The Prompts

  • I'm grateful for... [After you've finished this prompt, repeat it five times. Challenge yourself and others not to repeat a singe word with each new answer.]
  • The silliest thing I'm grateful for is...
  • The littlest thing I'm grateful for is...
  • The biggest thing I'm grateful for is...
  • The grossest thing I'm grateful for is...
  • One thing I love about myself is...
  • My favorite thing that happened this year was...
  • My hope for next year is...

This writing exercise has resulted in some sweet answers — and many hilarious ones, too. If you try it out, do let us know.

Write on.

novembre 21, 2025 4 lire la lecture

For the release of Sailfish, our new firmware update for Smart Typewriter Gen3 and Traveler, we created a brand-new boot-up animation to surprise and delight our writers.

We worked with talented Danish animator Mathias Lynge to bring our experience of the writer's journey to life.

We had a blast visualizing the writer's journey in this new way. Our engineers also had a blast (or something less than a blast) figuring out how to adjust this fun, playful animation to E Ink's very tricky specifications. Hello, refresh rate woes! But we think the result is pretty fun.

"The little animation made my day when I noticed. I love a good flourish."

- Freewrite user

The process of creating this animation was long and full of Zoom calls where we deeply discussed the writing process. We were struck through those conversations by how much overlap there is in creative processes of all disciplines.

So we sat down to chat with Mathias about his creative process and what it's like being a full-time animator.

ANNIE COSBY: Let's start with the basics. What kind of art do you make?

MATHIAS LYNGE: I'm a 2D animator and motion designer working freelance with a wide range of clients. The style varies depending on the project, but it’s usually either a hand-drawn look animated frame-by-frame on a drawing tablet, or a more digital, vectorized look made in After Effects.

While much of what I do is commercial work, I try to keep up with my own passion projects as well. That could be a 10-second Instagram loop of a nature scene, or an interesting character design I’ve sketched down with a pencil. It’s there that I get to sharpen my skills and try out new techniques, which often find their way into later client projects.

AC: You often share educational content on social media for other artists. Are you formally trained, or did you teach yourself?

ML: I’m mostly self-taught. I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

When I first heard terms like “motion design” and “The 12 Principles of Animation” I was on a student exchange program at UCSB in California, where I had chosen a class called "Introduction to Animation." It was a big eye-opener for me, and from that point I was hooked.

But it’s mainly been online YouTube tutorials and my existing drawing experience that have taught me what I know.

Now, I have a big presence on social media, where I share my art as well as educational content centered around animation in Adobe After Effects, so I guess you could say that I'm also an animation influencer!

I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

AC: That's actually how I first found your work. Do you have any specific artists who inspire you?

ML:In the world of 2D animation, I have a list of personal heroes that inspire me with their unique style: Reece Parker, Ariel Costa a.k.a. BlinkMyBrain, and Tony Babel, to name a few.

I also find a lot of inspiration from illustrators and painters I discover online, on platforms such as Pinterest. Last year I made a sparkling water animation that was heavily inspired by Cornwall-based artist Gordon Hunt. He makes these beautiful nature-inspired pointillist paintings that capture how light hits the ocean using colorful dots of paint. I tried to recreate that effect using After Effects to bring it to life, and it led me to a whole new way of animating within the program.

AC: Where else do you draw inspiration to create your work?

ML: I’m heavily inspired by the nature and cityscapes around me in Copenhagen, and I find that taking long walks through parks or down the streets of my neighborhood really sparks my imagination.

I’ll often carry around a sketchbook to quickly scribble down an idea or a loose sketch of something I find interesting, such as seeing how the light from a lamppost hits the surrounding leaves, or how the wind moves the tree in a certain way.

Then I’ll think to myself, “I wonder if I can recreate that motion using a specific technique in After Effects?”

I’m heavily inspired by the nature and cityscapes around me in Copenhagen...

AC: What does your daily routine look like as a full-time artist?

ML: It varies a lot, but I’m usually either working hard on a client project or tinkering away with a new animation tutorial for my social media channels.

I love being able to switch between the two, and when I’m going through a client dry spell, I find that staying creative and posting animation-related content helps keep me inspired while also putting things out into the world that may lead to my next client down the road.

AC: What's your #1 piece of advice for animators new to the industry?

ML: Keep experimenting and trying out new techniques. There’s no such thing as running out of creativity, and even though many of the things you try don’t necessarily go anywhere, it’s all experience that adds up and expands your toolbox. It’s a muscle that needs to be worked out regularly.

Plus, you’ll have more awesome animation to choose from when you’re putting together your next showreel or portfolio!

There’s no such thing as running out of creativity...

AC: What's one fun fact about you completely unrelated to animation?

ML:I’m a big sucker for history podcasts, especially if they are about ancient civilizations, such as The History of Rome by Mike Duncan.

I find it fascinating to hear how mankind was able to build such great empires without ever knowing what electricity, cars, or the internet are.

--

Follow along on Mathias's creative journey and find his free educational content on Instagram.

To learn more about working together, find him on LinkedIn or visit his website at www.mathiaslynge.com.

Learn more about Sailfish here.