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Entretien avec Matt Pamer, concepteur du tapis de bureau Assembly

juillet 20, 2023 | 2 lire la lecture
Sous-main d'assemblage Freewrite

Une interview avec Matt Pamer , concepteur du sous-main Freewrite Assembly :

Qu'est-ce qui vous a inspiré dans la création du design Assembly ?
Je me suis inspiré du rétrofuturisme, des schémas pédagogiques, de la science-fiction et des illustrations de Rube Goldberg. Durant la phase d'esquisse, un thème général a émergé : trouver un moyen de représenter visuellement le processus créatif.

À quoi ressemblaient certaines de vos premières pensées et croquis ?
Mes instructions comprenaient tout, des collages très détaillés aux conceptions typographiques axées, en passant par les motifs abstraits.

Comment avez-vous choisi et disposé les formulaires ?
Comme il s'agissait d'un sous-main, je souhaitais créer un objet minimaliste et discret. Je ne voulais pas qu'il attire trop l'attention par rapport à tout ce qui se trouve sur le bureau ; il était donc logique d'opter pour un design noir et blanc avec des lignes simples.

Quel aspect du design vous satisfait le plus ou vous enthousiasme le plus ?
J'ai été ravi que le design raconte une histoire avec des formes simples. En même temps, je trouve qu'il est étonnamment détaillé et mérite d'être vu plusieurs fois.

Qu’espérez-vous que les clients retiennent de ce design imprimé lorsqu’ils le verront ?
J’espère que les gens apprécieront la réflexion qui a présidé à la conception, mais en fin de compte, je souhaite que les gens en tirent leurs propres idées et interprétations personnelles.

Quel logiciel de conception utilisez-vous ?
J'utilise tous les produits Adobe de base (Illustrator, Photoshop, Indesign) ainsi que Figma pour le travail numérique et Procreate pour le dessin.

Qu'est-ce qu'il y a sur ton bureau ?
Mon bureau contient actuellement une pile de vieux carnets de croquis et d’échantillons Pantone.

Sur quelles choses passionnantes travaillez-vous actuellement ?
Je travaille actuellement sur le branding d'un festival de musique ainsi que sur une série d'illustrations pour une publication universitaire.

Et toi, qu'est-ce que tu lis en ce moment ?
Le Tour du Ciel d'Ursula K. Le Guin et Bauhaus Travel Book de divers auteurs.

Merci, Matt !

avril 15, 2026 4 lire la lecture

Break up with Final Draft for good. Get the best screenplay workflow in Hollywood: Freewrite + Highland Pro.

avril 01, 2026 0 lire la lecture
mars 22, 2026 3 lire la lecture

If you're new here, freewriting is “an unfiltered and non-stop writing practice.” It’s sometimes known as stream-of-consciousness writing.

To do it, you simply need to write continuously, without pausing to rephrase, self-edit, or spellcheck. Freewriting is letting your words flow in their raw, natural state.

When writing the first draft of a novel, freewriting is the approach we, and many authors, recommend because it frees you from many of the stumbling blocks writers face.

This method helps you get to a state of feeling focused and uninhibited, so you can power through to the finish line.

How Freewriting Gives You Mental Clarity

Freewriting is like thinking with your hands. Some writers have described it as "telling yourself the story for the first time."

Writing for Inside Higher Ed, Steven Mintz says, “Writing is not simply a matter of expressing pre-existing thoughts clearly. It’s the process through which ideas are produced and refined.” And that’s the magic of putting pen to paper, or fingertips to keyboard. The way you learned to ride a bike by wobbling until suddenly you were pedaling? The way you learned certain skills by doing as well as revising? It works for writing, too.

The act of writing turns on your creative brain and kicks it into high gear. You’re finally able to articulate that complex idea the way you want to express it when you write, not when you stare at a blank page and inwardly think until the mythical perfect sentence comes to mind.

Writing isn’t just the way we express ideas, but it’s how we extract them in the first place. Writing is thinking.

Or, as Flannery O'Connor put it:

“I write because I don't know what I think until I read what I say.”

Writing isn’t just the way we express ideas, but it’s how we extract them in the first place. Writing is thinking.

 

Freewriting to Freethinking

But how and why does it work? Freewriting makes fresh ideas tumble onto the page because this type of writing helps you get into a meditative flow state, where the distractions of the world around you slip away.

Julie Cameron, acclaimed author of The Artist’s Way, proposed the idea that flow-state creativity comes from a divine source. And sure, it certainly feels like wizardry when the words come pouring out and scenes seem to arrange themselves on the page fully formed. But that magic, in-the-zone writing feeling doesn’t have to happen only once in a blue moon. It’s time to bust that myth.

By practicing regular freewriting and getting your mind (and hands) used to writing unfiltered, uncensored, and uninterrupted, you start freethinking and letting the words flow. And the science backs it up.

According to Psychology Today, the dorsolateral prefrontal cortex goes quiet during flow state. This part of the brain is in charge of “self-monitoring and impulse control” – in other words, the DLPFC is the tiny home of your loud inner critic. And while that mean little voice in your head takes a long-overdue nap, you’re free to write without doubt or negative self-talk.

“With this area [of the brain] deactivated, we’re far less critical and far more courageous, both augmenting our ability to imagine new possibilities and share those possibilities with the world.”

Freewriting helps us connect with ourselves and our own thoughts, stories, beliefs, fears, and desires. But working your creative brain is like working a muscle. It needs regular flexing to stay strong.

So, if freewriting helps us think and organize our thoughts and ideas, what happens if we stop writing? If we only consume and hardly ever create, do we lose the ability to think for ourselves? Up next, read "Are We Living through a Creativity Crisis?"

 

Learn More About Freewriting

Get the ultimate guide to boosting creativity and productivity with freewriting absolutely free right here.You'll learn how to overcome perfectionism, enhance flow, and reignite the joy of writing.

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