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Comment devenir un meilleur leader d'entreprise avec Freewrite

mars 22, 2024 | 5 lire la lecture

Par Nathalie Lussier

Écrire sur Freewrite me rappelle mon enfance dans les années 90, lorsque ma mère attendait un appel téléphonique et que je ne pouvais pas utiliser la connexion commutée.

J'avais l'habitude de fixer un document vierge jusqu'à ce que les mots viennent.

À l’époque, il n’y avait rien pour me distraire et j’écrivais mes premières « newsletters » que j’imprimais et vendais à ma famille et à mes amis pour 25 cents.

C'était ma première aventure entrepreneuriale.

Aujourd'hui, je gagne ma vie en dirigeant une société de logiciels que j'ai fondée pour proposer des cours en ligne élégants sur WordPress.

L'écriture fait partie intégrante de l'entreprise, du contenu de blog, des scripts vidéo et des e-mails aux publications sur les réseaux sociaux et aux livres de non-fiction dans mon domaine d'expertise.

Je dois une grande partie de mon succès en affaires aux blogs et aux newsletters que j'écris depuis plus de 15 ans.

Ma newsletter a beaucoup évolué au fil des années et est désormais une publication indépendante dans laquelle j'explore l'intersection entre la gestion d'une entreprise, la vie dans une petite ferme et l'exploitation de la créativité.

Comment j'utilise mon écriture libre pour être plus productif

Avant d'avoir Freewrite, j'utilisais des outils pour bloquer mon accès à Internet ou à des sites web spécifiques afin de pouvoir me concentrer. Ou bien j'emportais mon ordinateur portable dans un café et je ne m'autorisais pas à activer le Wi-Fi.

En tant que propriétaire d’une entreprise numérique, je vis une vie très en ligne.

Entre les messages Slack de mon équipe, les e-mails et les réseaux sociaux, je pourrais passer toute la journée à répondre et à m’engager… mais sans jamais parvenir à écrire ou à réfléchir.

Ce que j'ai découvert, c'est que même si vous bloquez votre connexion Internet ou que vous vous promettez de ne pas vous connecter avant d'avoir terminé un certain projet, vous êtes toujours sur le même appareil que toutes les distractions.

C'est comme si les voies neuronales qui vous disent de cliquer sur les réseaux sociaux ou de vérifier les statistiques de trafic de votre site Web prenaient le pas sur vos meilleures intentions.

Avec mon Freewrite, je peux changer de pièce, m'asseoir sur le canapé ou faire une promenade, puis écrire en étant pleinement concentré. (Je n'emporte ni téléphone ni autre appareil avec moi.)

Mon cerveau sait qu'il est temps d'écrire, et mes doigts ne sont pas pressés de cliquer sur un site web distrayant. Sur mon Freewrite, j'écris :

  • Marketing par e-mail
  • Articles de blog
  • Scripts vidéo
  • Publications sur les réseaux sociaux
  • Chapitres de livres pour la non-fiction
  • Annonces
  • Bulletins d'information et scripts de podcast

Attendez, vous écrivez des publications sociales sur Freewrite ?

Je trouve que je peux créer mon meilleur contenu pour les réseaux sociaux lorsque je ne regarde pas cette petite zone de saisie, juste à côté des pensées et des publications de tout le monde.

Mes publications sur les réseaux sociaux sont un mélange de contenu de notre blog ou de notre newsletter, et d'anecdotes plus personnelles. Il est bien plus facile d'écrire avec le cœur quand je ne compare pas mon écriture à celle d'une personne pleine d'esprit.

J'utilise un outil de planification des médias sociaux pour charger mes brouillons et j'ai généralement une semaine de publications prévues à l'avance.

Je peux me concentrer sur des tâches de plus de 1 000 $/heure

Dans son livre 80/20 Sales and Marketing , Perry Marshall a développé un concept selon lequel les tâches peuvent se voir attribuer une valeur en fonction de ce qu'elles génèrent pour votre entreprise.

Il utilise les abréviations suivantes : tâches à 10 $/heure, tâches à 100 $/heure, tâches à 1 000 $/heure et tâches à 10 000 $/heure.

Avec cet objectif, vous pourriez constater que la mise à jour de quelques pages de votre site Web pourrait rapporter 100 $, mais qu'écrire un e-mail de suivi à un client potentiel intéressant pourrait valoir 1 000 $.

Pour aller plus loin, rédiger une séquence d’e-mails de suivi que vous pouvez automatiser pourrait valoir 10 000 $.

Catégoriser le travail de cette manière vous aide à voir que 80 % de la valeur est souvent créée par 20 % du travail que vous effectuez.

Beaucoup de choses que nous faisons dans nos entreprises ne génèrent pas un retour sur investissement élevé, mais parfois, elles doivent simplement être réalisées.

En faisant le ménage et en me donnant la possibilité de me concentrer d'abord sur les tâches les plus importantes, je peux obtenir des résultats exceptionnels. La rédaction est souvent l'une de ces tâches à forte valeur ajoutée dans mon entreprise.

Je ne peux pas produire des écrits qui donneront un bon rendement à mon entreprise si je suis distrait et épuisé.

Chaque fois que je change de contexte entre l'écriture et la recherche d'une statistique ou la réponse à une question, je perds ma concentration. Mon travail en pâtit et je n'arrive pas à me remettre dans le bain.

Pour moi, être capable de me concentrer même pendant 30 minutes signifie que je peux écrire un premier jet solide d'un e-mail marketing, d'un script de podcast ou de vidéo, ou d'une poignée de publications sur les réseaux sociaux.

Si je passe du temps à réfléchir à ce que je veux transmettre, je peux accomplir beaucoup de choses en une seule séance d’écriture sans distraction.

Si je n'ai pas d'idée claire, écrire jusqu'à ce que les choses prennent forme est une approche utile. Je le fais lorsque j'essaie de prendre une décision ou de clarifier ma position sur un sujet.

Pourquoi je pense que Freewrite est une évidence pour les entreprises

Je crois que la plupart des entreprises en ligne sont dans le secteur du contenu, et cela signifie écrire.

Bien sûr, vous pourriez confier votre rédaction à l'IA. Nombreux sont ceux qui tentent cette expérience, et j'ai moi-même expérimenté avec l'IA. Mais je me rends compte que si tout le monde s'appuie sur l'IA pour ses textes et son contenu, tout le monde va se fondre dans la masse et ressasser les mêmes idées.

Ce sont ceux d’entre nous qui sont capables de bloquer les distractions et les superfluités de l’IA et de proposer des idées créatives qui se connectent avec d’autres humains qui réussiront à long terme.

Une grande partie de mes écrits s’inspire de ma vie et de ma perspective, et je pense que c’est ce qui nous distinguera du contenu produit en masse.

Freewrite est sans aucun doute une excellente solution pour les rédacteurs à temps plein.

Mais je vois cela aussi comme un avantage injuste pour les propriétaires d’entreprise.

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Nathalie Lussier est écrivaine, technologue et fermière régénératrice. Elle a fondé AccessAlly , une extension WordPress destinée aux créateurs de cours en ligne et aux leaders communautaires en pleine croissance, et publie The Momentum Memo , où elle partage ses expériences en matière de créativité, d'agriculture et de stratégie numérique.

novembre 29, 2025 4 lire la lecture

The Great Freewrite Séance: A Ghost'ly Charity Auction Full Terms & Conditions

These Terms and Conditions (“Terms”) govern participation in The Great Freewrite Séance: A Ghost'ly Charity Auction (“Auction”), organized by Freewrite (“Organizer,” “we,” “us,” or “our”). By registering for, bidding in, or otherwise participating in the Auction, you (“Participant,” “Bidder,” or “Winner”) agree to be bound by these Terms.

1. Auction Overview

1.1. The Auction offers for sale a limited number of Freewrite Traveler Ghost Edition units (“Items” or “Ghost Traveler units”), each personally signed and drawn on by a featured author.

1.2. All proceeds, net of explicitly disclosed administrative costs, will be donated to the charity or charitable initiative (“Charity”) identified on each auction item’s page, as chosen by the respective author.

2. Eligibility

2.1. Participants must be at least 18 years old or the age of majority in their jurisdiction, whichever is higher.

2.2. Employees of Freewrite, the participating authors, or any affiliates directly involved in the Auction are not eligible to bid.

2.3. By participating, you represent that you are legally permitted to take part in online auctions and to pay for any bids you win.

3. Auction Registration

3.1. Participants must create an account on the auction platform or otherwise register using accurate, current, and complete information.

3.2. Freewrite reserves the right to verify identity and to disqualify any Participant who provides false or misleading information.

4. Bidding Rules

4.1. All bids are binding, final, and non-retractable.

4.2. Bidders are responsible for monitoring their bids; Freewrite is not liable for missed notifications or technical issues on the auction platform or the Participant’s device.

4.3. Freewrite reserves the right to:

  • set minimum bids or bid increments;
  • reject bids deemed in bad faith or intended to disrupt the Auction;
  • extend, pause, or cancel the Auction in case of technical difficulties, fraud, or events beyond reasonable control.

5. Winning Bids and Payment

5.1. The highest valid bid at the close of the Auction is the Winning Bid, and the corresponding Participant becomes the Winner.

5.2. Winners will receive payment instructions and must complete payment within 48 hours of the auction’s close unless otherwise stated.

5.3. Failure to complete payment on time may result in forfeiture, and Freewrite may offer the Item to the next highest bidder.

5.4. Accepted payment methods will be listed on the Auction platform. All payments must be made in the currency specified.

6. Item Description and Condition

6.1. Each Ghost Traveler unit is authentic, and the signatures, doodles, and messages are original works created by the participating author. These are authors, not artists. By bidding on the Item, you acknowledge that you are receiving a one-of-a-kind unit marked with unique art and messages and you agree to these terms and conditions.

6.2. Because Items are customized and signed by hand, variations, imperfections, or unique marks are to be expected. These are considered part of the Item’s character and not defects.

6.3. Items are provided “as-is” and “as-available.” Freewrite makes no warranties of merchantability or fitness for a particular purpose.

7. Shipping & Delivery

7.1. Shipping costs, import duties, and taxes may apply unless explicitly stated otherwise.

7.2. Freewrite will make reasonable efforts to ship Items within the estimated timeline but cannot guarantee delivery dates.

7.3. Title and risk of loss transfer to the Winner upon delivery to the carrier.

7.4. Freewrite is not responsible for delays, damage, or loss caused by the courier or customs agencies.

8. Charity Donation

8.1. Net proceeds from the Auction will be donated to the Charity designated on each Item page.

8.2. Donation amounts and recipients may be disclosed publicly unless prohibited by law.

8.3. Winners acknowledge that they are purchasing Items, not making a tax-deductible donation to Freewrite; therefore, Winners will not receive charitable tax receipts unless Freewrite explicitly states otherwise in compliance with applicable laws.

9. Intellectual Property

9.1. All trademarks, brand names, product names, and creative materials associated with Freewrite and the Ghost Traveler remain the exclusive property of Freewrite or their respective rights holders.

9.2. Participants may not reproduce, distribute, or publicly display the authors’ doodles without permission where such rights are applicable, except as allowed by law (e.g., resale of the physical Item).

10. Privacy

10.1. By participating, you consent to Freewrite’s collection, use, and storage of your personal data in accordance with our Privacy Policy.

10.2. Freewrite may publicly announce auction results, including Winner’s first name, last initial, city, state/country, and winning bid amount unless prohibited by law or unless you formally request anonymity when possible.

11. Prohibited Conduct

Participants may not:

  • engage in bid manipulation, fraud, or collusive bidding;
  • use automated systems (bots, scripts, scrapers) to place or monitor bids;
  • interfere with the Auction, platform, or other participants

Freewrite may ban or disqualify any Participant violating these rules.

12. Limitation of Liability

To the fullest extent permitted by law:

12.1. Freewrite is not liable for indirect, incidental, special, or consequential damages arising from the Auction or purchase of Items.

12.2. Freewrite’s total liability in connection with these Terms shall not exceed the amount of the Winning Bid actually paid by the Participant.

12.3. Freewrite is not responsible for technical malfunctions, internet outages, system failures, or other issues beyond its control.

13. Cancellation and Force Majeure

Freewrite may cancel, postpone, or modify the Auction due to unforeseen circumstances, including but not limited to natural disasters, system failures, strikes, or events affecting participating authors or the Charity.

14. Governing Law & Dispute Resolution

14.1. These Terms are governed by the laws of Michigan, without regard to conflict-of-law rules.

14.2. Any disputes arising under these Terms will be resolved through binding arbitration or the courts of the specified jurisdiction, as applicable.

14.3. Participants waive any right to participate in class-action lawsuits relating to the Auction.

15. Amendments

Freewrite may update these Terms at any time. Continued participation in the Auction after updates constitutes acceptance of the revised Terms.

16. Contact Information

For questions or concerns regarding the Auction or these Terms, contact: hello@getfreewrite.com.

novembre 25, 2025 1 lire la lecture

This is a great gratitude writing exercise to be done alone or in a group, with people of any age.

How to Play

    1. Designate someone to read out each prompt below. (Feel free to add your own prompts.)
    2. After each prompt is read, set a timer for one minute. (With younger kids, this can be shortened. For older folks who want to freewrite meaningfully, more time can be added.)
    3. Each person freewrites by finishing the sentence and elaborating until the timer goes off. (For little kids, this can be done verbally with an adult recording their answers. Hilarity will ensue.)
    4. Remeber that freewriting — allowing yourself to write with abandon — enables you to let go, tapping into your subconscious to explore your thoughts more deeply.
    5. When everyone is done with all the prompts, take turns going through some your answers. Some people may be eager to share. Others may not want to. Respect their decision.

The Prompts

  • I'm grateful for... [After you've finished this prompt, repeat it five times. Challenge yourself and others not to repeat a singe word with each new answer.]
  • The silliest thing I'm grateful for is...
  • The littlest thing I'm grateful for is...
  • The biggest thing I'm grateful for is...
  • The grossest thing I'm grateful for is...
  • One thing I love about myself is...
  • My favorite thing that happened this year was...
  • My hope for next year is...

This writing exercise has resulted in some sweet answers — and many hilarious ones, too. If you try it out, do let us know.

Write on.

novembre 21, 2025 4 lire la lecture

For the release of Sailfish, our new firmware update for Smart Typewriter Gen3 and Traveler, we created a brand-new boot-up animation to surprise and delight our writers.

We worked with talented Danish animator Mathias Lynge to bring our experience of the writer's journey to life.

We had a blast visualizing the writer's journey in this new way. Our engineers also had a blast (or something less than a blast) figuring out how to adjust this fun, playful animation to E Ink's very tricky specifications. Hello, refresh rate woes! But we think the result is pretty fun.

"The little animation made my day when I noticed. I love a good flourish."

- Freewrite user

The process of creating this animation was long and full of Zoom calls where we deeply discussed the writing process. We were struck through those conversations by how much overlap there is in creative processes of all disciplines.

So we sat down to chat with Mathias about his creative process and what it's like being a full-time animator.

ANNIE COSBY: Let's start with the basics. What kind of art do you make?

MATHIAS LYNGE: I'm a 2D animator and motion designer working freelance with a wide range of clients. The style varies depending on the project, but it’s usually either a hand-drawn look animated frame-by-frame on a drawing tablet, or a more digital, vectorized look made in After Effects.

While much of what I do is commercial work, I try to keep up with my own passion projects as well. That could be a 10-second Instagram loop of a nature scene, or an interesting character design I’ve sketched down with a pencil. It’s there that I get to sharpen my skills and try out new techniques, which often find their way into later client projects.

AC: You often share educational content on social media for other artists. Are you formally trained, or did you teach yourself?

ML: I’m mostly self-taught. I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

When I first heard terms like “motion design” and “The 12 Principles of Animation” I was on a student exchange program at UCSB in California, where I had chosen a class called "Introduction to Animation." It was a big eye-opener for me, and from that point I was hooked.

But it’s mainly been online YouTube tutorials and my existing drawing experience that have taught me what I know.

Now, I have a big presence on social media, where I share my art as well as educational content centered around animation in Adobe After Effects, so I guess you could say that I'm also an animation influencer!

I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

AC: That's actually how I first found your work. Do you have any specific artists who inspire you?

ML:In the world of 2D animation, I have a list of personal heroes that inspire me with their unique style: Reece Parker, Ariel Costa a.k.a. BlinkMyBrain, and Tony Babel, to name a few.

I also find a lot of inspiration from illustrators and painters I discover online, on platforms such as Pinterest. Last year I made a sparkling water animation that was heavily inspired by Cornwall-based artist Gordon Hunt. He makes these beautiful nature-inspired pointillist paintings that capture how light hits the ocean using colorful dots of paint. I tried to recreate that effect using After Effects to bring it to life, and it led me to a whole new way of animating within the program.

AC: Where else do you draw inspiration to create your work?

ML: I’m heavily inspired by the nature and cityscapes around me in Copenhagen, and I find that taking long walks through parks or down the streets of my neighborhood really sparks my imagination.

I’ll often carry around a sketchbook to quickly scribble down an idea or a loose sketch of something I find interesting, such as seeing how the light from a lamppost hits the surrounding leaves, or how the wind moves the tree in a certain way.

Then I’ll think to myself, “I wonder if I can recreate that motion using a specific technique in After Effects?”

I’m heavily inspired by the nature and cityscapes around me in Copenhagen...

AC: What does your daily routine look like as a full-time artist?

ML: It varies a lot, but I’m usually either working hard on a client project or tinkering away with a new animation tutorial for my social media channels.

I love being able to switch between the two, and when I’m going through a client dry spell, I find that staying creative and posting animation-related content helps keep me inspired while also putting things out into the world that may lead to my next client down the road.

AC: What's your #1 piece of advice for animators new to the industry?

ML: Keep experimenting and trying out new techniques. There’s no such thing as running out of creativity, and even though many of the things you try don’t necessarily go anywhere, it’s all experience that adds up and expands your toolbox. It’s a muscle that needs to be worked out regularly.

Plus, you’ll have more awesome animation to choose from when you’re putting together your next showreel or portfolio!

There’s no such thing as running out of creativity...

AC: What's one fun fact about you completely unrelated to animation?

ML:I’m a big sucker for history podcasts, especially if they are about ancient civilizations, such as The History of Rome by Mike Duncan.

I find it fascinating to hear how mankind was able to build such great empires without ever knowing what electricity, cars, or the internet are.

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Follow along on Mathias's creative journey and find his free educational content on Instagram.

To learn more about working together, find him on LinkedIn or visit his website at www.mathiaslynge.com.

Learn more about Sailfish here.