How to Become a Better Business Leader with Freewrite

March 22, 2024 | 4 min read

By Nathalie Lussier

Writing on Freewrite reminds me of growing up in the 90s when my mom was waiting for a phone call and I couldn't use dial up. 

I used to stare at a blank document until the words came.

Back then, there was nothing to distract me and I wrote my first "newsletters" that I would print out and sell to my family and friends for 25 cents. 

That was my first entrepreneurial venture.

Today I make my living running a software company that I founded to deliver elegant online courses on WordPress. 

Writing is an integral part of the business, from blog content, video scripts, and emails, to social media posts and non-fiction books in my area of expertise.

I trace a lot of my success in business from the blogs and newsletters that I’ve been writing for over 15 years. 

My newsletter has shifted a lot over the years and is now an independent publication where I explore the intersection of running a business, living on a small farm, and tapping into creativity.

 

How I Use My Freewrite to Get More Done

Before I had a Freewrite, I would use tools to block my internet or specific websites so I could focus. Or I would bring my laptop to a coffee shop and not let myself turn on the Wi-Fi.

As a digital business owner, I live a very online life. 

Between Slack messages from my team, email, and social media, I could spend all day just answering and engaging … but never get any of my writing or thinking done.

 

 

What I've found is even if you block your internet or promise yourself you won't go online until you're done with a certain project, you're still on the same device as all the distractions.

It's like the neural pathways that tell you to click over to social media or to check your website traffic stats override your best intentions.

With my Freewrite, I can go to a different room, sit on the couch or take a walk outside, and then be writing in a truly focused state. (I don't bring my phone or any other device with me.)

My brain knows it's time to write, and my fingers aren't itching to click over to a distracting website. On my Freewrite, I write:

  • Email marketing
  • Blog posts
  • Video scripts
  • Social media posts
  • Book chapters for non-fiction
  • Announcements
  • Newsletters and podcast scripts  

Wait, You Write Social Posts on Freewrite?

I find that I can create my best social media content when I'm not staring at that little input box, right next to everyone else's thoughts and posts.

My social posts are a mix of content from our blog or newsletter, and more personal stories from my life. It's much easier to write from the heart when I'm not comparing my writing with the next witty person’s content.

I use a social media scheduling tool to load up my drafts and usually have a week’s worth of posts lined up ahead of time.

 

 

I Can Focus on $1000+/Hour Tasks

In his book80/20 Sales and Marketing, Perry Marshall developed a concept where tasks can be assigned a value based on how much they generate for your business.

He uses the shorthand of $10/hour tasks, $100/hour tasks, $1,000/hour tasks, and $10,000/hour tasks.

With this lens, you might find updating a few pages on your website might bring in $100, but writing a follow-up email to a hot prospective customer might be worth $1,000. 

Taking it further, writing a sequence of follow-up emails that you can automate might be worth $10,000.

Categorizing work this way helps you see that 80% of the value is often created by 20% of the work you do.

A lot of the things we do in our businesses aren’t high ROI, but sometimes they just need to get done.

By clearing the deck and giving myself a chance to work on the most valuable tasks first, I can get outsized results. Writing is often one of those high-value tasks in my business.

I can't produce writing that will give my business a high return if I'm distracted and frazzled.

Each time I switch contexts between writing and looking up a statistic or answering a question, it breaks my focus. My work suffers, and I'm not able to get back into the swing of things.

For me, being able to focus for even 30 minutes means I can write a solid first draft of a marketing email, a podcast or video script, or a handful of social posts.

If I spend time thinking about what I want to convey I can get a lot done in one distraction-free writing session.

If I don't have a clear idea, then writing until things start to take shape is a useful approach. I do that when I'm trying to make a decision or get clear about my stance on something.

 

 

Why I Think Freewrite Is a No-Brainer for Business

I believe that most online businesses are in the content business, and that means writing.

Sure, you could outsource your writing to AI. Many people are giving that a try, and I've played with AI myself. But what I'm realizing is that if everyone relies on AI for their copy and content, everyone is going to blend in and regurgitate the same ideas.

It's those of us who are able to block out the distractions and AI fluff, and come up with creative ideas that connect with other humans who will succeed long term.

A lot of my writing is inspired by my life and perspective, and I think that's what will set us apart from the mass produced content.

The Freewrite is a great solution for full-time writers. No doubt.

But I see it as an unfair advantage for business owners, too.

--

Nathalie Lussier is a writer, technologist, and regenerative farmer.

She’s the founder of AccessAlly, a WordPress plugin for growing online course creators and community leaders.

She publishesThe Momentum Memo, where she shares experiments in creativity, farming, and digital strategy.

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April 22, 2024 5 min read

By Benjamin Westland

We've all been there — staring at a blank document, not knowing where or how to start.

Ideas bounce around in my head all day long, but as soon as I sit down in front of my draft, they just won't come out because I can't decide on one of the many things in my head.

Embrace randomness as a creative partner and you'll find that, with the right approach and attitude, that uncertainty is an opportunity for exciting twists and fresh ideas in your writing.

I want to show you a tool that has helped me find a way out of these blocked situations and also improve as a writer. All you need are three six-sided dice and some paper. (Of course, if you’re on the move and don’t have any dice with you, any dice-rolling app on your phone will work.)

Writing with dice can help you make unexpected choices in your writing process that can take your creativity in new directions.

Remember, you don't have to write the perfect story in your first draft. It's about capturing ideas before they're gone. So let go of perfectionism and enjoy the creative process.

Meet The Oracle

This approach is based on the idea that we can ask an “oracle” our questions to steer our writing in interesting and inspiring directions. Just as our friends or partners sometimes offer to do when bribed with coffee and cake. In this instance, however, the oracle is the dice.

The dice take on the role of the oracle, answering our questions and relieving us of the burden of thinking too long about a decision.

“But what questions should I ask, and what do I gain from a generic yes/no answer?” you may ask.

The short answer is: it depends…

It depends on the context in which you ask the questions.

It could be anything from the genre, basic considerations about how you want to tell the story, the characters involved, or the tropes and ideas you want to incorporate. Maybe even the different storylines and how they develop.

All of this is the context in which we make narrative decisions. In this exercise, it’s what will inspire our questions.

When you want to know where the story might go based on what you already know, ask the oracle. Don’t overthink it. Instead, introduce chance and see what the oracle says. You never know when the story will take you in new directions.

 

How do I know what the oracle says…?

The general idea is quite simple: you formulate a question that can be answered yes or no, and roll the three six-sided dice. The oracle will answer with the results you see in the table below.

Add up the numbers on the dice and look up the oracle’s answer in the table.

In addition to clear yes/no answers, the Oracle can also give us more nuanced answers: a weakened form (10,11) and an intensified version (3-4, 17-18). 

Furthermore, if you have extra context from the story to add to the question, apply the modifiers in the below table to the sum of your dice.

 

Confusing? Let’s see how it works in writing a scene:

My Question: Is it raining when Isabel leaves the café? (It’s unlikely, it’s a hot day in the story.)

Result: The three dice show: 4, 4, 3 to equal 11. I subtract 1 for “unlikely.” My final answer is 10. (No, but…) 

This simple question alone created a better atmosphere in the scene — and it also gave me some ideas for a later scene in which the approaching summer storm influences the rest of the story.

 

Let's have a look at a longer example: how I use the oracle at the very start of drafting a story.

All I have prepared for this is the dice, my Freewrite, a stack of blank index cards, and a small hourglass.

I use the index cards for lists of things that are relevant to my ideas, sometimes prepared, sometimes made up as I write to let the dice make a decision. One of the lists I created before the first session was a collection of interesting genres that I liked for my next story.

I randomly drew three themes from that list: Victorian, Supernatural, and Soldier.

I already liked this combination, and the first ideas didn’t take long to come. I asked some oracle questions ("Is this set in Victorian times?”, “Is it a haunted house?”, etc.) to help me figure out the basic setting. What I learn is that we are not in Victorian times, but the story takes place in a Victorian villa that is said to be haunted. The villa has been converted into a hotel and has attracted many tourists since the bloody history of the house became known on the internet.

With a few more questions, I learn that the protagonists are guests at the hotel. One of the protagonists has been trying unsuccessfully for years to become famous as an influencer of supernatural phenomena — with little success. He has his best friend with him, who has just finished his studies and has been persuaded to go on a trip. He doesn't believe in ghosts.

That's enough information for me to work with for the setting. I take notes on an index card and ask the oracle where to start. Turns out the two friends have just arrived by train and are making their way through the old town to the villa.

I turn the hourglass and start to write.

The sand runs out as the two protagonists navigate through the hustle and bustle of the town and get lost in the maze of winding streets. The hourglass tells me it's time to interrupt my writing with a random event. I use a combination of oracle questions and spontaneous lists of possibilities that come to mind. Again, I let the dice decide which option to choose.

I find that my protagonists are approached by a merchant and lured into his shop. There, they discover an old object that seems to magically attract them. Cool! The scene has gained a bit more flavor thanks to this visit. I also wonder what the object has to do with anything. I turn the hourglass again and keep writing to find out.

  

 

The dance between predictability and spontaneity is fascinating, and I hope this has given you a small, helpful insight into the oracle approach.

My recommendation is to choose an existing project first and use the oracle at specific points in the writing process. The advantage to this is that you will already know more about the context, and it may be easier to make your first lists of ideas or to know when or how to ask the oracle questions.

If you prefer to start from scratch, take a writing prompt of your choice and brainstorm with the oracle to find a starting point for the first scene.

Happy writing!

--

Ben Westland is a freelance ghostwriter, editor, and author of interactive fiction, bringing a diverse background in computer science, product development, and organizational change. Ben holds a doctoral degree and has authored two scholarly works on knowledge management, as well as various interactive narratives that employ storytelling to enhance organizational training.

Ben is one of the editors of inspiration.garden, an inspirational creativity magazine, and has recently launched storyhaven.online to publish his serial fiction as he explores new narrative forms.

Having lived and researched in Spain and Japan, Ben now draws on his experience to create immersive stories and help others find their creative voice.

April 17, 2024 5 min read

As haiku finds its way into the English language and culture, it encounters a series of challenges that threaten to dilute its essence and distort its beauty. We went on a deep dive to explore whether the English language is inadvertently butchering haiku, robbing it of its authenticity and depth.

April 17, 2024 4 min read
Today, we're releasing a firmware update for Traveler and Smart Typewriter, version 2.0.3, and a corresponding improvement on Postbox to further reduce the chances of unintentional draft loss.